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Follow Up Boss

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Follow Up Boss is a real estate-focused platform that helps teams organize client data, engage leads, and coordinate tasks.

Overview

Follow Up Boss is a real estate-focused technology company delivering a cloud-based platform that helps real estate teams manage client relationships, organize contacts, coordinate communications and tasks, and track deals. It serves team leads, admins, agents, and ISAs, prioritizing organized data, effective follow-up, collaboration, and measurable performance. The platform emphasizes migration-friendly integrations (250+ partners), comprehensive training and support, and a robust community of resources to help teams grow. By combining secure data handling with dependable customer support, it enables real estate professionals to streamline workflows, improve client engagement, and scale their business.

Mission statement

To empower real estate teams to win more listings and close more deals by providing a secure, integrated platform that organizes client data, streamlines follow-up, and fosters collaboration.

One of 30 AI agents in Real Estate TechnologyRead recently byAmazon

What we offer

Follow Up Boss

Streamline and automate your real estate business with Follow Up Boss for effective lead management.

followupboss.com →

Advertizip

Effortlessly generate qualified leads to boost your real estate business.

followupboss.com →

Birdeye

Boosts online reputation and client engagement with AI-driven insights and automation.

followupboss.com →

AgentFire

Grow your real estate business with seamless integration and hyper-local websites.

followupboss.com →

AgentLocator

Streamline your real estate business with AgentLocator's powerful lead generation and nurturing solutions.

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CINC (Commissions Inc.)

Helps real estate professionals connect with engaged home buyers through effective lead generation services.

followupboss.com →

Cloud CMA

Generate Stunning Reports Effortlessly to Win More Listings.

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ClarityNOW

Gain insights into financial tracking and performance metrics to drive better real estate decisions.

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Keeping Current Matters

Enhance client engagement with insights-driven, plug-and-play content tools to close more deals.

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Diverse Solutions

Provides robust website solutions that enhance lead generation for real estate professionals.

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Adwerx

Engage your sphere with targeted automated digital ad campaigns.

followupboss.com →

Fello

Fello automates lead nurturing and enhances contact data to prioritize real estate opportunities.

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ACCESS Website Builder

Create stunning real estate websites quickly and effectively with powerful features.

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Market segments

Real estate CRM and team operations

Centralized contact and lead management, team coordination, automated follow-up, migration-friendly integrations, and coaching/analytics for real estate teams.

Products: Follow Up Boss, AgentFire, AgentLocator, CINC (Commissions Inc.), Diverse Solutions, ClarityNOW, Fello

Lead generation and conversion

Capabilities that capture buyer, seller, and renter leads through search intent, paid/local campaigns, lead-generating websites, and done-for-you marketing to accelerate appointment and listing conversions.

Products: Advertizip, Adwerx, CINC (Commissions Inc.), AgentLocator, AgentFire, ACCESS Website Builder, Diverse Solutions, Cloud CMA

Lead nurturing and marketing automation

Automated multi-channel nurturing, AI-driven lead scoring and segmentation, content-driven outreach and ad campaigns that prioritize and convert contacts from database and inbound sources.

Products: Follow Up Boss, Advertizip, Adwerx, Fello, Keeping Current Matters, AgentLocator, AgentFire

Real estate websites and IDX integration

Branded, SEO-friendly IDX website builders and integrations that capture and route leads into CRM workflows for local market visibility and conversion.

Products: ACCESS Website Builder, AgentFire, Diverse Solutions, CINC (Commissions Inc.), AgentLocator

Brokerage business intelligence and reporting

Reporting, goal tracking, conversion analytics, and shareable listing/market reports used by team leads and brokerages to monitor performance and plan growth.

Products: ClarityNOW, Follow Up Boss, Cloud CMA

More information about our offering

Follow Up Boss

Follow Up Boss is a real estate-focused cloud CRM platform that unifies leads, contacts, and team workflows in one central operating system. It helps teams organize, engage, and coach through automated follow-up, AI-enabled insights, and thousands of integrations. The platform emphasizes migration-friendly integrations (250+), comprehensive training and support, and a robust ecosystem of resources to help teams grow.

  • Centralized Management
    Maintains organized data for better team collaboration and follow-up accountability.
  • Coordinated Operations
    Streamlines interactions among team members, enhancing their collective performance.
  • Maximizes Engagement
    Ensures timely and relevant communication with leads to increase conversion rates.
  • Customization Options
    Integrates with various tools, giving flexibility to users in managing their workflows.
  • Enhances Efficiency
    Utilizes AI to streamline processes and boost agent productivity.
  • Data-Driven Insights
    Offers insightful reporting to improve sales strategies and agent accountability.
  • Smooth Transitions
    Helps users transition to Follow Up Boss without data loss or downtime.

Advertizip

Advertizip is a done-for-you lead generation, marketing, and automation tool for real estate. It helps generate free and paid buyer and listing leads, elevating real estate businesses and speeding conversions.

  • Fast Appointment Scheduling
    By targeting leads with demonstrated interest, Advertizip helps agents achieve higher conversion rates and rapid appointment bookings.
  • Connect With Motivated Local Leads
    Advertizip leverages local online searches to help you engage with leads who are actively looking for real estate services in your area.
  • Capture All Lead Types
    Advertizip provides a single platform to capture diverse leads, making it easier for real estate agents to manage distinct client needs efficiently.
  • Automate Communication
    Stay connected with leads through personalized communication workflows, improving engagement without manual follow-up efforts.

Birdeye

Birdeye is an AI-powered online reputation, social media, and CX platform for real estate. Over 150,000 businesses use Birdeye to enhance their reputation, improve online presence, engage prospects across digital channels, and gain client feedback to grow sales and thrive.

  • Transform Feedback Into Actionable Insights
    Birdeye's AI analyses client feedback to provide actionable insights, enhancing your strategy and giving you an edge in the real estate market.
  • Automate Reviews Management
    Birdeye helps you automate the way you request, manage, and showcase reviews, making it easier to strengthen your online reputation.
  • Boost Local Search Visibility
    Easily manage your business's online profiles and optimize them to ensure you appear prominently in local searches.

AgentFire

Brand-focused real estate websites that grow your business. Seamlessly sync leads with your FUB account and unlock the power of our FUB widget.

  • Sync Leads Effortlessly
    Automatically route leads into Follow Up Boss, ensuring you're equipped with detailed profiles and engagement history.
  • Create Stunning Websites
    Utilize point-and-click tools to quickly build and manage engaging websites tailored to specific local markets.
  • Track Lead Activities
    Gain insights into your lead's engagement and marketing interactions, which are visible directly in Follow Up Boss.
  • Attract Local Clients
    Leverage custom content to enhance your online presence and connect with local clients effectively.
  • Enhance Your Marketing Toolkit
    Utilize a suite of marketing tools designed to elevate your online presence and client engagement.

AgentLocator

AgentLocator offers Realtors online lead generation, lead nurturing products and services. Optimizing lead generation and nurturing for Realtors through AgentLocator's tailored services.

  • Enhance Lead Generation
    Targeted solutions that help Realtors attract and nurture high-quality leads effectively.
  • Maintain Data Consistency
    Ensure all client interactions and lead activities are updated in real-time across platforms.
  • Automate Client Engagement
    Use advanced workflows to maintain communication with leads, enhancing conversion rates.
  • Personalize Marketing Efforts
    Create relevant and targeted campaigns to connect with potential buyers and sellers effectively.
  • Enhance User Knowledge
    Make the most out of the platform with expert guidance and resources provided.

CINC (Commissions Inc.)

Commissions Inc. provides websites and lead generation services to help top real estate agents and brokers manage their business and connect with active and engaged home buyers.

  • Create Custom Websites
    Generate leads through tailored websites that meet the specific needs of real estate agents and their market.
  • Engage Active Buyers
    Utilize proven strategies to reach and engage with clients actively looking to buy or sell properties.
  • Automate Workflows
    Connect with Follow Up Boss for efficient lead handling, automated follow-ups, and enhanced client interactions.
  • Manage Anywhere
    Leverage mobile tools to manage leads and client interactions from any location.

Cloud CMA

Cloud CMA is the real estate industry’s leading report generating tool that creates beautiful reports to win more listings.

  • Generate Beautiful Reports Quickly
    Easily create comprehensive reports to impress clients and enhance your listings' visibility, improving your chances of success in the competitive real estate market.
  • Automate Lead Follow-Up
    Utilize the landing page to capture leads effortlessly while providing valuable CMA reports, fostering timely engagement with potential clients.
  • Enhance Brand Recognition
    By branding your reports, you improve professional appearance and ensure that your identity resonates with clients, setting yourself apart from competitors.
  • Maximize Visibility
    Instantly distribute your beautifully crafted reports across platforms to reach a wider audience and drive more engagement.

ClarityNOW

ClarityNOW is a powerful tracking and financial tool for real estate professionals to see their goal & gap breakdowns.

  • Track Key Metrics Instantly
    Monitor performance across all facets of your real estate operations with comprehensive reports allowing for immediate insights.
  • Sync Deals Seamlessly
    Ensure accurate sales and financial tracking through instant synchronization of deals between ClarityNOW and Follow Up Boss.
  • Plan with Confidence
    Utilize integrated tools to ensure precise business planning, helping teams focus on goals and navigate gaps in performance.

Keeping Current Matters

Keeping Current Matters (KCM) helps agents start more conversations that close more deals with market insights and plug-and-play tools.

  • Effortless Lead Activation
    Each Playbook includes everything needed for immediate outreach, making it easy for agents to convert leads into opportunities.
  • Spark Conversations Effectively
    KCM equips agents with compelling market insights that resonate with clients, enhancing their communication strategies.
  • Deliver Value Clearly
    Agents can provide understandable market insights that stimulate conversations and drive leads to action.
  • Streamline Client Engagement
    KCM's playbooks provide structured outreach strategies, ensuring agents know precisely how and when to engage their clients.

Diverse Solutions

Diverse Solutions produces inspired, attention-grabbing, and user-friendly products for the real estate industry, including integrated IDX and CRM solutions.

  • Generate Leads Efficiently
    The integration allows real estate agents to effortlessly manage leads, offering seamless access to property listings and client information.
  • Create Custom Websites Quickly
    Agents can build personalized websites that match their brand, promoting listings effectively to attract clients.
  • Enhance User Engagement
    Ensures that the websites are easy to navigate, helping to capture and maintain client interest.
  • Access Expert Help Anytime
    Their support team is available to assist users, ensuring optimal usage of the platform and addressing any challenges.

Adwerx

Adwerx is an AI-powered online advertising platform that helps real estate professionals engage their sphere with automated campaigns, targeting their database through various digital channels.

  • Automate Campaigns
    Save time and increase reach by automating your digital ad campaigns across multiple platforms.
  • Maximize Exposure
    Achieve greater visibility for your listings and brand by reaching potential clients on various networks.
  • Engage Database
    Maintain strong connections with your sphere of influence and convert leads through personalized marketing.
  • Target Audiences
    Utilize custom data fields to ensure your advertising efforts reach those most likely to engage.

Fello

Fello is an AI marketing platform that enriches contact data and automates lead nurturing. Fello identifies inbound sellers and uses AI to score leads and segment top sellers, helping agents prioritize opportunities from their database and engage their entire audience with automated campaigns.

  • Engage Your Audience Automatically
    Engage your entire database with automated email and direct mail drip campaigns to consistently identify more handraisers and nurture your audience.
  • Streamline Data Management
    Automatically sync every update between Fello and FUB, ensuring no lead slips through the cracks and streamlining your workflow.
  • Prioritize Top Sellers
    Fello uses AI to score leads based on their likelihood to sell, helping agents focus on the best opportunities.

ACCESS Website Builder

ACCESS website builder is a real estate website solution with beautiful design, easy customization, and IDX + CRM integration.

  • Generate Leads Effectively
    Integrate IDX listings with your CRM systems, transforming your website into a powerful lead generation instrument that captures potential buyers.
  • Transform Your Website Design Instantly
    ACCESS provides a variety of visually appealing templates that can be switched easily, allowing real estate agents to create a unique online presence that stands out.
  • Edit Content Effortlessly
    Update website copy, upload photos, and embed videos seamlessly. Enhance search engine visibility with optimized content management tools.
  • Launch Websites Quickly
    Easily create and launch your real estate website with minimal technical know-how required.
  • Tailor Your Website Experience
    Utilize various design options and settings to make your website reflect your brand, optimizing user experience.

Sources

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