FleishmanHillard Unclaimed

Empowers brands to articulate identity and messaging authentically and consistently.

Uncover Powerful Insights To Influence Audience Behavior.

Prepare for and manage crises effectively to protect your reputation.

Facilitates authentic communication for leaders to engage stakeholders effectively.

Bridges the gap between expectations and actual experiences, fostering genuine connections.

Rapidly Assesses Public Perception Of DE&I Actions To Guide Future Strategies.

Empower organizations with authentic DE&I positioning through specialized workshops.

Facilitates strategic engagement on Diversity, Equity, and Inclusion matters.

Empower individuals and organizations to communicate inclusively through conscious language.

Gain insights to optimize audience engagement and drive sales effectively.

Elevate your responsible business initiatives with expert consultations.

Assesses current state to align business strategies with stakeholder expectations and future-proof operations.

Enhances regulatory compliance and improves disclosure practices for organizations.

Enhance your ESG ratings through a structured roadmap tailored to market conditions.

Capabilities to shape, align and coach senior leaders’ messaging, persona and storytelling to build trust and drive stakeholder alignment.

Preparation, response and recovery for reputational incidents, including playbooks, media training, simulations and recovery planning.

Diagnostics, decision frameworks, training and counsel to assess public perception, guide engagement on DE&I issues and embed inclusive language and practices.

Support to prioritize reporting frameworks, align disclosures, improve ESG ratings and communicate responsible business performance to stakeholders and regulators.

Behavioral and audience-driven intelligence that maps earned exposure to customer journeys, cultural trends, brand health and commercial outcomes.

TRUE Self

TRUE Self helps brands authentically articulate who they are, what they stand for and why they’re different. Whether it’s to establish an identity or redefine a narrative to better resonate with stakeholders, this collaborative virtual workshop delivers powerful, consistent communications and ensures your brand speaks with one voice across all channels.

• Establish Identity
  Enables brands to confidently express their core values and unique narratives, aligning their communication strategies with stakeholder expectations.

GPS Workshop

GPS Workshop is a collaborative session between clients and FleishmanHillard counselors. It starts with research to uncover a powerful human truth that informs what people should believe, think and feel about the organization, followed by identifying ways to influence how they act with insight-led ideas.

• Influence Audience Behavior
  Develop strategies that are rigorously designed to shape how audiences perceive and engage with your brand.
• Drive Messaging Precision
  Leverage deep insights that resonate with audiences, ensuring authentic communication and engagement.
• Enhance Client Engagement
  Create an environment where client perspectives are valued, leading to more tailored and effective strategies.

Crisis Management

Crisis Management helps organizations prepare for and navigate issues ranging from cybersecurity and public health to environmental challenges and regulatory scrutiny. Using our Assess.Resolve.Control.™ methodology, we protect reputations and guide recovery beyond crisis.

• Establish Clear Response Protocols
  Ensure a well-organized response to potential crises, enabling quick and effective communication.
• Train Executives For Media Engagement
  Equip executives with skills to communicate effectively and handle media inquiries during a crisis.
• Identify and Mitigate Risks
  Assess vulnerabilities to prevent crises from occurring, supporting proactive reputation management.
• Conduct Realistic Crisis Simulations
  Test and refine crisis response techniques through tailored simulations, preparing organizations for real-world scenarios.
• Implement Effective Recovery Strategies
  Maintain and grow stakeholder relationships post-crisis, supporting long-term business health.

Authentic Executive

Authentic Executive is an Executive Studio that helps company leaders align their messages with their role, personality and style to clearly, effectively and authentically communicate business goals to the spectrum of stakeholders.

• Enhances Communication Authenticity
  By aligning messaging with leadership identity, it fosters trust and understanding among diverse stakeholders.
• Bridges Stakeholder Expectations
  Helps companies build genuine relationships by aligning actions with audience perceptions.
• Promotes Inclusivity
  Encourages a culture of acceptance and relevance, making communication resonate across varied audiences.

Authenticity Gap

Authenticity Gap is a methodology to understand and proactively manage the gap between audiences’ expectations and their actual experiences with a company or brand, building genuine relationships and driving progress.

• Identify Gaps
  This feature helps organizations recognize and address discrepancies between audience expectations and actual experiences, enabling better strategic decisions.
• Enhance Trust
  This feature emphasizes maintaining and strengthening relationships with audiences through transparency and consistent communication.
• Leverage Analytics
  Organizations can use data insights to develop approaches that resonate with audience needs and expectations.

DE&IQ

DE&IQ is a diagnostic tool that helps organizations rapidly assess public perception of their DE&I actions to strengthen and orient future plans, complemented by related tools from FH Fusion.

• Enhances Strategic Decision-Making
  By understanding public perceptions, organizations can adapt their DE&I strategies effectively, ensuring that their initiatives resonate positively with stakeholders.
• Facilitates Real-Time Adjustments
  Organizations can respond quickly to feedback, ensuring their DE&I actions remain relevant and effective.
• Guides Future Planning
  The insights gained from the diagnostics help shape the path forward for organizations seeking to strengthen their commitment to DE&I.

True SELF X True MOSAIC

True SELF X True MOSAIC bridges FleishmanHillard’s positioning methodology with dedicated DE&I counselors to help organizations pursue the most authentic path forward.

• Guide Organizations Authentically
  This workshop helps organizations navigate their DE&I journey by creating a tailored strategy that resonates with their identity and values.
• Gain Expert Insights
  Organizations receive tailored advice from counselors with lived experiences, ensuring guidance is relevant and impactful.
• Communicate Inclusively
  This session emphasizes the importance of language in creating an inclusive atmosphere, equipping participants with the skills to communicate effectively.
• Assess Engagement Strategies
  Organizations can leverage this tool to make informed decisions on how to approach DE&I issues, ensuring relevance and timeliness in their actions.

Decision Tree

Decision Tree is a customizable tool to help assess when and how to engage on DE&I issues.

• Empowers Informed DE&I Engagement
  This feature provides structured guidance, enabling organizations to respond effectively to Diversity, Equity, and Inclusion concerns while minimizing risk and enhancing stakeholder trust.
• Adapts to Unique Needs
  The ability to customize the Decision Tree framework ensures it accurately reflects the unique values and specific circumstances of each organization, maximizing its effectiveness.
• Enhances Strategic Decision Making
  By incorporating real-time data, this feature supports organizations in making informed decisions, adapting quickly to evolving DE&I landscapes.

Inclusive Language

Inclusive Language is a customizable workshop designed to help individuals and organizations communicate with words and phrases that promote inclusivity.

• Enhance Communication
  This workshop enables participants to choose words thoughtfully, fostering an inclusive environment within organizations and communities.
• Gain Insights
  Participants benefit from expert guidance that enriches the learning experience and reinforces the importance of inclusive communication.
• Tailor Workshops
  Customizable workshops allow organizations to address their unique challenges and opportunities regarding inclusivity.

omniearnedID

omniearnedID is our patent-pending insights-to-impact analytics platform. Based on audience IDs, it provides behavior-based intelligence, more accurate customer journeys, cultural trend analysis and prediction, and maps earned exposure to brand health and sales.

• Enhance Audience Understanding
  Utilize audience behavior data to tailor communication strategies that resonate.
• Connect Exposure to Outcomes
  Establish a direct link between earned media efforts and measurable business performance, facilitating accountability.
• Visualize Customer Pathways
  Understand customer interactions over time to refine marketing approaches and enhance user experience.

Responsible Business Consultation

Responsible Business Consultation offers a data-fueled outside-in perspective on your program and communications challenges to help you elevate your responsible business and global impact initiatives.

• Enhance Programs Effectively
  This feature delivers crucial insights from an outside perspective, enabling businesses to identify gaps and opportunities in their responsible business practices, thus facilitating effective improvements.
• Evaluate Business Conditions
  This diagnostic tool examines real-time conditions to help companies align their operations with stakeholder expectations and assess their commitments.
• Stay Compliant with Regulations
  This assessment helps businesses adapt to changing disclosure requirements, ensuring they remain compliant and informed in a stringent environment.
• Improve Investor Relations
  This initiative focuses on maximizing the effectiveness of ESG strategies, helping businesses to enhance their ratings and improve perceptions among investors and stakeholders.

Responsible Business Opportunity & Risk Diagnostic

Responsible Business Opportunity & Risk Diagnostic examines real-time conditions and stakeholder expectations to assess current state and shape a future-proof strategy.

• Develop Future-Proof Strategies
  Formulate comprehensive strategies that ensure alignment with future market conditions and stakeholder needs.
• Understand Current Conditions
  Gain valuable insights into your business's current situation and stakeholder expectations to inform strategic decisions.

Reporting & Disclosure Readiness Assessment

Reporting & Disclosure Readiness Assessment helps keep up with regulatory shifts, prioritizes frameworks and identifies the best ways to evolve disclosures.

• Tracks Regulatory Shifts
  Helps organizations stay compliant by continuously monitoring changes in regulations and adjusting disclosure practices accordingly.
• Identifies Important Frameworks
  Assists clients in prioritizing which regulatory frameworks are most relevant to their operations, thereby enhancing their compliance strategies.
• Guides Best Practices
  Facilitates a strategic approach to adapting disclosure practices in line with industry standards and stakeholder expectations.

ESG Ratings Boost

ESG Ratings Boost provides a roadmap to improve ESG ratings by ensuring disclosures are comprehensive and aligned with market expectations.

• Maximize ESG Ratings
  This feature provides a clear strategy for organizations to elevate their ESG scores by aligning their practices with market and stakeholder expectations, allowing for better reputation management and investment attraction.
• Ensure Comprehensive Disclosures
  This feature assists organizations in crafting disclosures that not only comply with regulations but also resonate with stakeholders, improving trust and transparency.