Finaloop

Keep ecommerce financials current with reconciled books and expert accounting support for timely, informed decisions.

Connect finance and operations in real time to clarify profitability, streamline back-office work, and support better business decisions without traditional ERP complexity.

Get ecommerce-focused income tax preparation and support, with options to optimize deductions or collaborate with your own CPA.

Get tailored financial guidance to plan cash, monitor performance, and make informed decisions about growth.

Accounting Services

Finaloop provides real-time accounting for ecommerce and retail businesses through an accounting platform backed by expert accountants. Customers can have Finaloop manage their books or use the platform with their own finance team. The service maintains reconciled financial statements and a general ledger, records revenue across sales channels, categorizes transactions using an ecommerce-tailored chart of accounts, and supports audit- and tax-ready books. Ongoing reviews and automated workflows help teams keep financials current and close their books faster.

Category: Accounting Services

• View Current Financials
  Access up-to-date, reconciled profit and loss, balance sheet, and cash flow statements for timely financial visibility.
• Keep Financial Data Reconciled
  Maintain reconciled financial data across connected commerce, banking, payment, and inventory systems, with discrepancies identified for review.
• Get Expert Accounting Support
  Rely on accounting experts to review books, address exceptions, and support accurate, audit- and tax-ready financials.
• Manage Books Across Channels
  Bring accounting for ecommerce, wholesale, retail, and marketplace activity together, with support for multicurrency business activity.
• Recognize Revenue Across Channels
  Record and reconcile revenue across sales channels, with deferred revenue workflows and multichannel order tracking.
• Categorize Transactions Consistently
  Apply ecommerce-specific account categories to transactions at scale, while allowing the finance team to review exceptions and complex entries.
• Handle Accruals And Deferrals
  Record prepaid, accrued, and deferred transactions through accounting workflows designed for ecommerce businesses.
• Maintain A Commerce-Native Ledger
  Keep business accounting in a general ledger built for multichannel retail, with chart-of-accounts options and reconciliation support.
• Close Books Faster
  Keep books updated throughout the month and use continuous review and automated journal entries to reduce the wait for month-end close.
• Prepare Books For Filing
  Keep reviewed, reconciled books ready to support tax filing and audits.
• Manage Bills And Invoices
  Track accounts payable and receivable through support for bills, invoices, and related financial workflows.
• Start With Guided Onboarding
  Work with the Finaloop team to connect financial systems, configure accounting workflows, and set up ongoing reviews.

Financial Operating System

Finaloop's Financial Operating System combines accounting, inventory operations, analytics, AI, and financial operations in one real-time platform for ecommerce, retail, wholesale, and multichannel brands. It connects purchasing, sales, inventory, and financial data to provide reconciled reporting and business visibility. The platform incorporates capabilities described for InventoryIQ, Data Analytics, Finaloop AI, and Data Warehouse, including inventory and costing, profitability analytics, natural-language queries, workflow automation, custom reporting, and connected data tools. Brands can use the platform with their own finance team or pair it with Finaloop's accounting and finance experts. It delivers financial capabilities associated with ERP systems without the implementation complexity of a traditional ERP.

• Unify Finance And Operations
  Work from connected accounting, inventory, purchasing, and analytics rather than relying on separate systems and conflicting reports.
• Access Current Financials
  Monitor financial performance throughout the month using continuously updated, reconciled books instead of waiting for delayed month-end reports.
• Track Inventory Costs And Stock
  Monitor stock and costs across SKUs, warehouses, and channels, with FIFO COGS and landed costs reflected in financial reporting.
• Use Trusted Business Data
  Build reporting, analytics, and applications on structured, continuously updated financial and operational data reconciled across connected systems.
• Reconcile Sales Across Channels
  Connect channel sales and customer data to financial reporting for a consistent view of revenue across commerce operations.
• Analyze Profit Across Channels
  Examine profitability across products and channels, connect marketing and inventory data to financial results, and use live metrics to understand business performance.
• Build Custom Business Reports
  Create dashboards and reports tailored to business needs using current financial and operational information.
• Get Answers From Business Data
  Ask business questions in plain language and receive answers grounded in current financial and operational information.
• Automate Finance Workflows
  Automate financial processes and reporting across connected tools while surfacing exceptions for review.
• Manage Purchasing And Vendors
  Coordinate purchase orders, vendor balances, bills, payments, and shipments using connected purchasing and financial information.
• Manage Product Components And Bundles
  Track components used to make products or bundles and manage assemblies to help keep inventory quantities accurate.
• Build Data-Based Forecasts
  Create forecasts, demand plans, and financial models using connected business data.
• Connect Existing Business Systems
  Bring business systems together and use financial and operational data with existing BI, ERP, reporting, and application tools.
• Sync Warehouse And 3PL Activity
  Connect warehouse, 3PL, and WMS data with inventory operations for a centralized view of stock.
• Deliver Branded Client Reporting
  Offer clients financial data infrastructure and tailored reporting under your own brand.
• Use An Ecommerce-Ready Schema
  Start with a data schema designed for ecommerce and retail rather than building the data structure from scratch.
• Avoid Traditional ERP Complexity
  Access connected financial and operational capabilities without the lengthy implementation and complexity associated with traditional ERP systems.
• Get Expert Finance Support
  Run finance in-house or work with Finaloop experts for accounting and related support, depending on business needs.

Tax Services

Tax preparation and support for ecommerce businesses, delivered by ecommerce-focused tax professionals. Finaloop's tax package includes federal and state income tax return preparation, a free tax extension, tax support and optimization, and optional individual tax preparation. Customers can also work with their own CPA by providing account access or exporting tax-ready reports. The stated tax service scope covers income tax returns, not sales or use tax returns.

• Prepare Federal Business Tax Returns
  Ecommerce businesses can have Finaloop prepare federal income tax returns for the business structures listed in its service terms.
• Prepare State And Local Income Returns
  Customers can request preparation for applicable state and local income tax jurisdictions, including state franchise tax returns, subject to the agreed service scope.
• Optimize Deductions With Tax Support
  Customers can receive tax support and help optimizing deductions using financials prepared for tax work.
• Share Tax-Ready Financials With Your CPA
  Customers can give their trusted CPA account access or export reports, allowing the CPA to use Finaloop's tax-ready financials for tax work.
• Request A Free Tax Extension
  The package includes a free tax extension as part of Finaloop's tax services.
• Add Individual Tax Preparation
  Customers can add individual tax preparation when they need personal tax filing alongside business tax services.

Fractional CFO services

Finaloop introduces consumer brands to ecommerce-focused fractional CFO partners matched to their business needs. These CFOs use Finaloop's real-time financial data to provide practical, strategic advice across budgeting, forecasting, cash flow, financial metrics, inventory, pricing, fundraising, capital structure, and mergers and acquisitions. Services are tailored to each brand's needs and complexity.

Category: Fractional CFO Services

• Make Decisions With Current Financials
  CFO partners can use Finaloop's real-time financial data to review financials and support informed decisions, rather than relying only on delayed reports.
• Find A CFO Matched To Your Needs
  Finaloop reviews your setup and understands your needs before introducing you to a fractional CFO specializing in consumer brands.
• Plan Ahead With Forecasts And Scenarios
  Use forecasting and scenario planning to assess possible business outcomes and support forward-looking financial decisions.
• Plan Cash And Manage Cash Flow
  Get strategic support for cash planning and cash flow management, including using financial information to anticipate cash needs.
• Monitor Financial Health Against Budgets
  Get support building budgets and monitoring financial health so you can review performance and make adjustments based on your business's needs.
• Track Key Metrics And Performance
  Review and monitor important business metrics to better understand performance and identify areas to consider in financial decisions.
• Optimize Inventory And Demand Plans
  Use financial data to inform inventory purchasing and demand planning, supporting decisions about inventory and cash needs.
• Improve Pricing Decisions With Financial Data
  Use current financial information and visibility into margins to develop and assess pricing strategies for products.
• Plan Fundraising And Capital Structure
  Get strategic financial support as you consider fundraising and capital structure options for your business.
• Prepare Board And Investor Reporting
  Get support with board and investor reporting using financial information relevant to your business.
• Get Financial Support For M&A
  Access fractional CFO guidance on financial considerations related to mergers and acquisitions.