Ferrero Group Unclaimed
Ferrero Group is a private, family-owned confectionery company with a global multi-brand footprint and a commitment to quality, people, and the planet.
Ferrero Group is a private, family-owned confectionery company that has grown from a small pastry shop in Alba, Italy, into a global leader with a portfolio of iconic brands. A long-standing multi-generational leadership model underpins its governance, with a status as a private family business guided by core values of loyalty, respect, integrity and innovation. The group states its purpose as bringing joy to people’s special moments, while crafting high-quality products with exceptional craftsmanship and a commitment to people and the planet. It emphasizes a broad international footprint, operating in many countries and serving families and consumers around the world. Ferrero describes its approach to quality and safety through a centralized policy framework and ongoing investments in sustainable sourcing, human rights and environmental stewardship across its supply chain. Long-term supplier relationships and traceability underpin its responsible sourcing, including commitments to transparent supply chains and to practices that support communities and livelihoods. The company also highlights its dedication to responsible marketing, clear nutrition information, and sustainability reporting as part of its governance. Across its brands and operations, Ferrero aims to combine tradition and innovation, preserving its heritage while expanding globally in a way that respects people, communities and the environment. The narrative on the company’s About Us materials positions Ferrero as a proudly family-owned group that values collaboration, social responsibility and excellence in everything it does, with a view to creating moments of joy for diverse audiences worldwide.
BRINGING JOY TO YOUR SPECIAL MOMENTS
What we offer
Nutella
Nutella delivers joy and deliciousness through its iconic hazelnut cocoa spread, complemented by various offerings.
www.ferrero.com/int/en/our-brands/nutellaKinder
Bringing joy through chocolate and surprises for family bonding.
www.ferrero.com/int/en/our-brands/kinderFerrero Rocher
Ferrero Rocher elevates your special moments with indulgent chocolate and hazelnut delights.
www.ferrero.com/int/en/our-brands/ferrero-rocherTic Tac
Enjoy quick refreshment with Tic Tac's iconic minty goodness.
www.ferrero.com/int/en/our-brands/tic-tacIce Cream Bars Collection
Enjoy a range of frozen treats inspired by classic candy bars.
www.ferrero.com/int/en/about-us/key-figuresPower Crunch
Expand Your High-Protein Snacking Options with Power Crunch.
www.ferrero.com/int/en/about-us/key-figuresWK Kellogg Cereals
Expand your breakfast options with WK Kellogg cereals, now part of Ferrero's portfolio.
www.ferrero.com/int/en/news-stories/news/ferrero-completes-acquisition-of-wk-kellogg-coMarket segments
Premium chocolate confectionery
Premium boxed and gift chocolate products positioned for gifting and special occasions.
Children's and family chocolate
Chocolate and novelty confectionery designed for children and family sharing, including play-focused packaging and programs.
Chocolate spreads and breakfast toppings
Shelf-stable chocolate and hazelnut spreads and related breakfast toppings and fillings for home and baking use.
Frozen bakery and dessert offerings
Frozen bakery items and ice cream extensions that bring branded indulgent moments to chilled and frozen occasions.
High-protein snacking
Protein-focused bars and snacks targeting health- and performance-oriented consumers seeking convenient high-protein options.
Breath mints and portable refreshment
Small-format breath mints and bite-sized refreshers designed for on-the-go freshness and flavor variety.
Ready-to-eat cereal and breakfast foods
Mass-market breakfast cereals and related cereal products for household and family consumption.
More information about our offering
Nutella
Nutella is a globally popular hazelnut chocolate spread, enjoyed on breakfast tables around the world for its unique taste. Additionally, the Nutella brand now includes Nutella Plant-Based, Nutella Crepes, and Nutella Donuts, all designed to cater to diverse dietary needs and preferences while retaining the iconic flavor.
- Offers Irresistible TasteThe unique taste of Nutella has made it a favorite for generations, transforming ordinary breakfasts into delightful experiences.
- Introduces Plant-Based OptionThe launch of Nutella Plant-Based addresses the growing consumer desire for plant-based products, allowing people to enjoy Nutella while adhering to dietary preferences.
- Savor Delicious Nutella CrepesEnjoy the rich and creamy taste of Nutella inside perfectly made crepes, making every bite a sweet experience.
- Savor The Unique TasteEach donut is generously filled with Nutella, providing a rich, creamy taste that has delighted generations.
- Supports Responsible FarmingFerrero engages with farmers to promote sustainable practices and protect human rights within its hazelnut supply chain.
- Enhances Meal OptionsWhether spread on toast, blended into smoothies, or used in baking, Nutella adds a creamy and rich flavor to a variety of dishes.
- Widely RecognizedAs an iconic product of Ferrero, Nutella has established itself as one of the most recognized and loved spreads globally.
Kinder
Kinder brand offers chocolate and surprises designed for sharing and family moments.
- Encourages Family BondingKinder promotes special moments of joy for families by offering products that combine delicious chocolate with imaginative toys, enhancing shared experiences.
- Promotes Active LifestyleKinder's Joy of Moving program aims to inspire kids to be active and enjoy movement, supporting their overall development through engaging physical activities and events.
Ferrero Rocher
Ferrero Rocher is a premium chocolate with a whole hazelnut inside, coated in milk chocolate and hazelnut pieces. It also includes the Ferrero Rocher ice cream portfolio, delivering an indulgent taste experience in a new format for special moments.
- Enhances Gift AppealThe luxurious gold wrapping elevates the perception of quality, making it a preferred choice for gifting.
- Delivers Unique Taste ExperienceThe combination of a whole hazelnut and creamy filling surrounded by chocolate creates an irresistible flavor that delights consumers.
- Perfect for Special OccasionsThe brand is recognized as a symbol for festivities, enhancing special moments shared with loved ones.
- Indulge In Unique Ice CreamExperience the iconic Ferrero Rocher taste in creamy ice cream that enhances your enjoyment during warm weather.
- Expands Enjoyment OptionsBy introducing different forms such as chocolate bars and ice cream, Ferrero Rocher caters to diverse consumer preferences and occasions.
Tic Tac
Tic Tac is a brand offering small mint-like products designed for quick refreshment and moments of pause, including the new Tic Tac Two sugar-free range.
- Provides Quick RefreshmentTic Tac products deliver a burst of freshness, making them perfect for any situation—whether you're on the go or taking a moment to unwind.
- Enjoy Sugar-free FreshnessWith a perfect blend of two flavors, Tic Tac Two provides a refreshing experience while being sugar-free, making it a healthier choice.
- Delivers Intense RefreshmentThis unique production process gives each mint a delightful burst of flavor, combining a gentle heart of refreshment with a satisfying crunch.
- Utilizes High-Quality IngredientsThe unique peppermint grown in this region offers a distinctive taste that enhances Tic Tac's overall flavor profile, elevating your fresh experience.
- Carry AnywhereThe convenient packaging allows you to carry Tic Tac Two wherever you go, ensuring freshness is always within reach.
- Introduces Zingy New ExperienceThis vibrant flavor combination provides a delightful and uplifting taste, perfect for those seeking something different.
Ice Cream Bars Collection
Ferrero has extended its iconic candy brands into ice cream form, including Butterfinger, Baby Ruth, and 100 Grand ice cream bars, offering unique blends of classic flavors in convenient formats for delightful summertime enjoyment.
- Offers Unique Frozen TreatsEach bar captures the signature flavors of classic candies, combining them with creamy textures for a deliciously refreshing treat.
- Savor The Classic FlavorsEach bar brings the original candy's signature elements together to create an indulgent frozen experience.
- Take It AnywhereDesigned for convenience, these bars are perfect for parties, picnics, or a sweet treat anytime.
Power Crunch
Power Crunch was acquired to expand Ferrero’s portfolio into high-protein snacking.
- Expand Protein Snack ChoicesPower Crunch broadens the Ferrero product line with a focus on nutritious, high-protein snacks, meeting the growing consumer demand.
WK Kellogg Cereals
Ferrero expanded its portfolio through the acquisition of WK Kellogg Co cereals for manufacturing, marketing and distribution in the US, Canada and the Caribbean.
- Expands Breakfast ChoicesThe acquisition of WK Kellogg Co enables Ferrero to diversify its product offerings, bringing a beloved range of breakfast cereals to family tables across North America and the Caribbean.