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Entrata, Inc.

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www.entrata.com

All-in-one property management software platform for multifamily and related real estate.

Overview

Entrata, Inc. is a leading provider of all-in-one property management software and the Operations Experience Platform for multifamily and related real estate. The company offers an integrated software suite—including Entrata Accounting, leasing, maintenance, resident communications, and AI-enabled capabilities under the Entrata Layered Intelligence umbrella—to automate operations, centralize data, and improve resident experiences across multifamily, student housing, military housing, manufactured housing, affordable housing, and commercial properties. Its platform spans core functions such as accounting, budgeting, job costing, procurement, payments, and resident portals, plus advanced analytics, business intelligence, and partner ecosystems to support property operators in achieving efficiency, accuracy, and growth.

Mission statement

To simplify property operations and empower managers with integrated software, data, and AI-driven insights to improve resident experiences and optimize performance.

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What we offer

Entrata Multifamily

Streamline property management and improve living experiences.

www.entrata.com/solutions/multifamily

Entrata Student

Simplify operations and enhance the experience for student housing managers and residents.

www.entrata.com/solutions/student

Entrata Affordable

Automates compliance and simplifies management for affordable housing operators.

www.entrata.com/solutions/affordable

Entrata Military

Provides secure, structured housing tailored for military needs.

www.entrata.com/solutions/military

Entrata Commercial

Simplify workflow and enhance efficiency for commercial property management.

www.entrata.com/solutions/commercial

Entrata Layered Intelligence

Optimize property management with AI solutions for smarter operations and improved resident experiences.

ai.entrata.com/

Base Camp

Service

Enhances property management team performance through tailored training solutions.

basecamp.entrata.com/

Business Consulting

Service

Optimize operations and enhance efficiency with expert consulting services tailored for property management.

www.entrata.com/products/business-consulting

Market segments

Market size by segment

Growth potential (CAGR)

Property management operations platforms

26.5 Billion USD8.3% CAGR

Integrated platforms that unify property management workflows, automate leasing and collections, track delinquency, and provide operational reporting to improve efficiency and scale.

Property analytics and business intelligence

1 Billion USD12% CAGR

Analytics, reporting, and AI-enabled insights to optimize operations, leasing performance, forecasting, and portfolio decision making.

Tenant experience management

2 Billion USD14% CAGR

Features that centralize tenant communications, service requests, branded mobile apps, feedback collection, and in-work-order collaboration to improve satisfaction and retention.

Affordable housing compliance and reporting

0.45 Billion USD8.2% CAGR

Workflows, compliance management, and reporting designed for HUD, LIHTC, and other regulated affordable housing programs.

Property management training and consulting

5.5 Billion USD6% CAGR

Training, implementation, and consulting services that deliver best practices, operational optimization, and staff enablement.

More information about our offering

Entrata Multifamily

Modern tools to simplify operations and enhance resident satisfaction. Entrata's platform provides an integrated approach to streamline property management, allowing teams to optimize workflows from leasing to maintenance.

  • Manage Operations Efficiently
    Entrata's platform provides an integrated approach to streamline property management.
  • Automate Leasing Processes
    Utilize AI to expedite leasing workflows.
  • Enhance Resident Engagement
    Residents can pay rent and submit maintenance requests through a single application.
  • Drive Marketing Success
    Utilize advanced marketing strategies including SEO.

Entrata Student

Designed for student housing with automated features for the lifecycle. Entrata’s solutions are specifically built to meet the unique needs of student housing operators.

  • Optimizes Management Processes
    Entrata’s solutions are specifically built to meet the unique needs of student housing operators.

Entrata Affordable

Entrata Affordable simplifies property management for HUD and LIHTC properties with automated workflows and compliance tools.

  • Ensures Compliance
    Guarantees operators meet all federal and state compliance requirements.

Entrata Military

Secure, government-regulated housing solutions.

  • Ensures Compliance
    Helps properties meet regulatory requirements efficiently.

Entrata Commercial

Flexible tools for managing offices, retail, and mixed-use properties.

  • Facilitate Efficient Multi-Property Management
    Manage diverse property types efficiently within a single platform.

Entrata Layered Intelligence

Entrata Layered Intelligence integrates advanced AI capabilities into property management.

  • Utilizes AI For Data Insights
    Transform raw data into meaningful insights that drive operational efficiency.

Base Camp

Base Camp offers comprehensive training solutions designed to enhance property management teams' skills.

  • Facilitates Effective Learning
    Offers flexible learning formats to meet various training needs.

Business Consulting

Entrata’s Business Consulting services provide comprehensive support for property management companies.

  • Implement Effective Strategies
    Leverage industry-specific best practices to enhance both operational efficiency and resident satisfaction.

References

Methodology and sourcing behind the market figures shown above.

Property management operations platforms

Estimates are based on recent market reports for property management software/platforms. MarketsandMarkets (software-focused) projects ~USD 26.49B in 2024 with an 8.3% CAGR to 2030; other reports (PrecedenceResearch, ResearchNester, SphericalInsights) provide similar ranges (USD ~5.7B–24.4B) reflecting scope differences (software-only vs. broader services). I selected the software-platform–focused figure and CAGR as the best match for integrated property management operations platforms.

Property analytics and business intelligence

Estimates use reported global BI & analytics market sizes and CAGRs from the provided search results, then apply an assumed vertical share for property-focused analytics. Coherent Market Insights reports a global BI & analytics market of USD 50.4B (2026) with a 9.6% CAGR; U.S. and other sources show similar ~9.7–10.1% BI CAGRs. Property analytics is a niche vertical within BI (assumed ~2% share of the global BI market), yielding an estimated ~USD 1.0B market. Growth potential is set above the broader BI market (estimated CAGR ~12%) reflecting faster adoption of proptech, leasing/portfolio optimization, and AI-enabled insights within real estate workflows.

Tenant experience management

Estimated tenant experience management TAM as a subset of the broader property management software market. I used MarketsandMarkets’ 2024 property management software figure (USD 26.49B) and specialist tenant-experience platform growth signals (high-teens CAGR) to allocate a plausible share (≈7–8%) to tenant experience features, yielding ~USD 2.0B today. Growth potential (≈14% CAGR) is set between the broader property-management CAGR (~8%) and reported tenant-experience platform CAGR (~16%), reflecting faster adoption of tenant apps and engagement tooling.

Affordable housing compliance and reporting

Search results include a market report for affordable-housing property management software projecting USD 450 million in 2024 and a CAGR of 8.2%. No explicit dollar-size data for the narrower compliance-and-reporting subsegment was found, so the reported software market figure is used as a proximate market-size estimate for the compliance & reporting segment within affordable-housing management software.

Property management training and consulting

Used MRFR (Real Estate Certification & Training) as baseline (USD 5.5B in 2024, 4.58% CAGR). Incorporated higher consulting growth (8.2% CAGR) from linked analysis and strong software market expansion (MarketsandMarkets: USD 26.49B in 2024, 8.3% CAGR) to reflect demand for implementation/training. Weighted those inputs (training heavier, consulting/software services partial) to estimate an overall ~6.0% CAGR and a market size ≈ USD 5.5B.

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