EndeavorB2B

Build brand recognition, trust, and lasting preference with targeted cross-channel campaigns that connect with high-value B2B buyers.

Create credible, industry-informed content that builds trust, reaches relevant buyers, and supports visibility, demand generation, and growth.

Attracts and converts high-value B2B buyers through targeted, data-driven campaigns that nurture prospects and support measurable growth.

Connect with industry decision-makers, showcase solutions, build lasting relationships, and extend event impact year-round through integrated media.

Turn market insights into confident decisions, sharper strategy, and opportunities to stay ahead of competitors.

Reach decision-makers in specialized B2B industries with trusted media, market expertise, and engaged professional audiences.

Helps marketers reach role-specific B2B decision-makers with credible content and targeted sponsorships, then use performance insights to demonstrate ROI.

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Branding & awareness

EndeavorB2B builds unified branding campaigns for B2B companies across channels trusted by their buyers. Through smart targeting, resonant messaging, and formats including display, native, social, email, magazine, and location-based advertising, campaigns help brands build visibility, recognition, trust, credibility, and lasting preference. The process includes defining goals and audiences, designing a program across relevant channels, launching campaigns, and optimizing performance with real-time insights.

Category: Advertising Services

• Build Lasting Brand Recognition
  Coordinate brand messaging across channels to help companies stand out, build recognition and trust, and develop long-term brand preference.
• Build Trust And Credibility
  Use consistent brand narratives, thought leadership, and meaningful engagement to shape buyer perception and build trust, credibility, and authority.
• Reach High-Value Buyers
  Define the audience and deliver relevant messaging to high-value buyers so campaigns can build recognition and encourage action.
• Create Meaningful Buyer Connections
  Build emotional connections with buyers through thought leadership and meaningful engagement that strengthens brand credibility and authority.
• Reach More Relevant Buyers
  Extend an established message beyond owned channels and reach relevant people across display and social networks.
• Improve Campaign Performance
  Track results and apply real-time insights to optimize campaign performance and convert visibility into lasting recognition and loyalty.
• Stand Out Across Trusted Channels
  Bold display and high-impact options help brands catch the eye and stay visible in the conversation.
• Connect Through Trusted Editorial
  Place messages within trusted editorial environments to help them connect with audiences without feeling forced.
• Keep Your Brand Top Of Mind
  Reach audiences directly in their inboxes with targeted, relevant messages that maintain brand visibility.
• Reach Industry Decision-Makers
  Put a brand’s expertise in industry publications trusted by decision-makers seeking solutions to their biggest challenges.
• Reach Buyers At Relevant Moments
  Use location to reach decision-makers in the places and moments relevant to the campaign.
• Engage Buyers In Social Feeds
  Reach audiences where they are scrolling with content designed to feel relevant and worth engaging with.

Content & Video

EndeavorB2B creates and distributes expert-led content and video for B2B marketers. Its team works with industry subject matter experts and insights to develop credible, technically informed, SEO-savvy content that captures attention, builds trust, and moves buyers to act. Services include articles and blogs, downloadable assets, video, research reports, infographics, podcasts, and custom print and digital magazines. The process covers goal and audience definition, content planning, creation and optimization for SEO, visibility and lead generation, and distribution across active industry channels.

Category: Content Creation Services

• Build Credible, Buyer-Relevant Content
  Collaborate with industry experts to develop content grounded in relevant expertise, data, and insights.
• Align Content With Audience Goals
  Set goals, define the audience, and plan content to engage buyers who match the intended personas.
• Bring Brand Stories To Life
  Use video to tell a brand’s story in a format designed to engage audiences and encourage action.
• Improve Search Visibility And Conversion
  Apply technical expertise and SEO to digital content to support search rankings, visibility, and conversion.
• Reach Buyers Through Industry Channels
  Distribute content through active industry channels to connect it with relevant audiences.
• Share Expertise Through Articles
  Turn useful insights into engaging articles that demonstrate expertise and provide ideas for the audience.
• Give Audiences Useful Resources
  Create polished downloadable materials that provide audiences with resources they can use and retain.
• Inform Decisions With Research
  Develop reports that combine expertise and data to inform audience decisions and build authority.
• Share Your Brand’s Voice
  Develop podcast conversations that give a brand a way to share its perspective with its audience.
• Make Complex Ideas Easy To Share
  Translate complex information into clear, memorable visual content that audiences can easily share.
• Publish Trusted Brand Magazines
  Create custom print and digital publications designed to give readers a trusted magazine experience associated with the brand.

Demand & Lead Generation

EndeavorB2B’s demand and lead generation service uses data-driven strategies and custom campaigns to connect businesses with high-value B2B buyers. It identifies prospects using behavioral, firmographic, and intent data; engages them across the buyer journey; and activates programs through top-performing channels. Solutions include account-based marketing, content syndication, webinars, and lead nurturing, with real-time insights used to refine targeting, timing, and performance.

Category: Lead Generation Services

• Identify High-Value Prospects
  Use multiple types of audience data to pinpoint prospects who fit your ideal buyer profile, focusing campaigns on relevance rather than lead volume alone.
• Engage Prospects Across Their Journey
  Maintain connections with prospects through multiple channels and buyer stages, supporting continued engagement from initial awareness through the path to close.
• Reach High-Value Accounts
  Focus campaigns on the accounts that matter most with targeted messaging designed to connect with priority buyers and drive results.
• Improve Campaign Performance
  Apply real-time insights to refine targeting and timing, continuously improving programs in pursuit of stronger conversions and impact.
• Expand Content Reach
  Put existing content in front of relevant decision-makers to extend its reach, increase recognition, and generate leads.
• Launch Data-Driven Campaigns
  Translate campaign goals and audience data into custom programs, activate them across top-performing channels, and refine them to improve conversions.
• Generate Leads Through Webinars
  Use multi-format webinars to share expertise, showcase thought leaders, support buyer decisions, and generate quality leads.

Events

EndeavorB2B’s event service connects companies with decision-makers through more than 45 industry events across key sectors. It helps marketers plan and activate an event presence as a sponsor, speaker, or exhibitor, engage buyers through in-person experiences, and extend their reach year-round through integrated media and marketing solutions. Event formats include expos, conferences, and summits.

• Reach Buyers Across Key Sectors
  Engage audiences through a portfolio of more than 45 industry events spanning key sectors.
• Engage Ideal Buyers Onsite
  Build face-to-face connections and meaningful conversations with relevant buyers at curated events.
• Extend Your Reach Year-Round
  Extend event impact beyond the event itself through EndeavorB2B’s trusted media brands and targeted marketing channels.
• Choose Your Event Presence
  Select sponsorship, speaking, or exhibiting to tailor how your company participates in an event.
• Demonstrate Solutions Live
  Showcase solutions through live presentations and make a lasting impression on buyers.
• Generate Event Leads
  Use event engagement to generate leads and support business growth.
• Measure Event Performance
  Evaluate event performance and demonstrate measurable return on investment.
• Meet Pre-Qualified Buyers
  Connect with pre-qualified buyers in one-on-one meetings that can fast-track opportunities and shorten sales cycles.
• Define Your Event Strategy
  Start by discussing goals and shaping an event strategy with EndeavorB2B experts.
• Boost Brand Recall
  Build recognition with buyers through event experiences and continued exposure.
• Showcase Solutions At Expos
  Present solutions at industry-wide expos, connect with decision-makers, and obtain feedback.
• Share Knowledge And Build Connections
  Engage with industry leaders through knowledge sharing and networking that can spark collaboration and business growth.

Research & Business Intelligence

EndeavorB2B’s research and intelligence service provides industry research and market insights to help organizations understand buyers, make data-backed decisions, and strengthen their competitive position. Research is tailored to defined objectives using surveys, interviews, or both, with findings applied to strategy, content, and business decisions. Solutions include market reports, in-depth interviews, social intelligence scorecards, focus groups, and custom research.

• Anticipate Market Shifts
  Spot emerging trends early and use market insight to make timely strategic moves.
• Get Research Built Around Your Questions
  Use a tailored research plan to answer specific questions, with methods selected to fit the research objectives.
• Support Confident Decisions
  Give teams trusted insights they can use to make informed decisions across business functions.
• Focus Resources Where They Matter
  Use market insights to direct time and budget toward areas with the greatest potential impact.
• Strengthen Competitive Positioning
  Monitor competitors and use market intelligence to identify differentiation opportunities and protect your market edge.
• Fuel Innovation And Growth
  Apply research insights to inform new products, pursue market opportunities, and develop thought leadership.
• Understand Your Market
  Use data-driven market insight to build understanding of industry conditions and support strategic planning.
• Gather Candid Perspectives
  Hear perspectives gathered by expert researchers to inform planning and strategic decisions.
• Measure Your Current Position
  Establish a baseline with social intelligence and topic scorecards, then identify where to focus next.
• Capture Audience Feedback
  Gather direct feedback from your audience and use it to inform plans and decisions.

High-Growth Markets

High-Growth Markets helps B2B marketers engage decision-makers across specialized industries. It draws on subject matter expertise, trusted media brands, data-driven insights, and highly engaged professional audiences to support marketing strategies that amplify messages and deliver business impact. EndeavorB2B serves ten markets: buildings and construction, commercial vehicle, digital infrastructure, energy and utilities, engineering design and automation, healthcare and dental, infrastructure and aviation, manufacturing and processing, security and public safety, and vehicle service and repair.

Category: Advertising Services

• Reach Relevant Industry Professionals
  Engage professional audiences and decision-makers in the industries relevant to your business.
• Apply Industry Expertise
  Use knowledge of industry audiences, trends, and challenges to make marketing more relevant to the people shaping buying decisions.
• Connect Through Trusted Media
  Reach industry professionals through media brands they trust for relevant content and expertise.
• Guide Marketing With Insights
  Use data-driven insights to inform marketing strategies and connect more effectively with decision-makers across specialized markets.
• Engage Buyers At Industry Events
  Extend market engagement through in-person events that bring industry professionals together.

EndeavorEDGE

EndeavorEDGE is a portfolio of role-based digital brands that helps marketers connect with highly engaged B2B audiences through trusted newsletters and websites. Its MarketingEDGE, TechEDGE, and ExecutiveEDGE brands deliver content and sponsorship opportunities tailored to marketing, technology, and executive professionals. Marketers can use first-party audience data and segmentation to reach decision-makers, align messages with credible editorial content, and access performance insights that help demonstrate ROI. Sponsorship options include newsletters, video and podcasts, custom content, and branding across social platforms and digital networks.

• Reach Decision-Makers By Professional Role
  Connect with professionals based on their role and functional interests, using first-party data and segmentation to reach relevant decision-makers.
• Place Your Brand Beside Trusted Editorial
  Reach curated B2B audiences through newsletter sponsorships that align your brand with editorial content professionals rely on for insights and information.
• Measure Performance And Demonstrate ROI
  Use performance insights to assess marketing outcomes, demonstrate ROI, and make more informed decisions about campaigns.
• Create Content For Audience Engagement
  Develop formats suited to your marketing goals, from articles and reports to video, podcasts, and infographics. Assets can be marketed through EDGE channels to extend their reach.
• Engage Marketing Leaders With Relevant Insights
  Align your brand with content and insights for marketing leaders, including professionals involved in strategy, demand generation, revenue growth, and marketing operations.
• Reach Technology Decision-Makers And Practitioners
  Connect your message with technology professionals involved in evaluating solutions, setting budgets, and influencing technology purchases, from IT leadership to technical implementation.
• Influence Senior Business Decision-Makers
  Put your message in front of executives and senior leaders who set strategy, shape priorities, and influence enterprise decisions.
• Extend Reach Across Digital Channels
  Extend messaging beyond owned channels through social platforms and digital networks, using verified newsletter audience data to reinforce your brand.
• Share Brand Stories Through Audio And Video
  Use video and podcast formats to present your story beyond text and engage prospective customers through audio or visual content.

Marketing Minds Newsletter

Marketing Minds is a monthly newsletter for marketing professionals, delivering a curated selection of industry trends, strategies, and insider tips directly to their inbox. Crafted by seasoned marketing experts and powered by the latest advancements in AI technology, it is designed to help readers stay informed and inspired in a fast-paced business landscape.

• Stay Informed With Monthly Marketing Insights
  Receive a regular selection of marketing trends, strategies, and insider tips to help keep up with an evolving business landscape.
• Learn From Seasoned Marketing Experts
  Get marketing content crafted by a team of seasoned experts.
• Explore AI-Powered Marketing Content
  The newsletter incorporates the latest advancements in AI technology, as described on its product page.