NowenEight Oh Two
UnclaimedData-driven marketing agency driving measurable growth for retailers, ecommerce brands, and professional services.
Overview
Eight Oh Two is a data-driven marketing partner that helps retailers, ecommerce brands, and professional services achieve measurable growth through integrated, full-funnel campaigns. The agency blends market research, content strategy, and performance-driven execution to build brand visibility, audience engagement, and revenue. Serving clients across industries including retail, ecommerce, healthcare, and legal, Eight Oh Two emphasizes strategy, accountability, and collaboration to drive long-term business outcomes.
Mission statement
To empower brands to lead their category through data-driven, full-funnel marketing that delivers sustainable growth and meaningful customer connections.
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Claim Eight Oh TwoUse your email at eightohtwo.com.What we offer
PPC Management
Maximize Your Ad Spend And Achieve Faster Results With Expert PPC Management.
eightohtwo.com →Search Engine Optimization
Enhance your online presence and drive sustained growth with targeted SEO strategies.
eightohtwo.com →Content Marketing
Elevate brand visibility and drive conversions with tailored content marketing solutions.
eightohtwo.com →Generative Engine Optimization (GEO)
Enhance your brand's presence in AI-generated search results for higher visibility.
eightohtwo.com →Paid Social Media Advertising
Transform social media into a high-impact channel for measurable growth.
eightohtwo.com →Conversion Rate Optimization
Transform Clicks Into Customers With Expert CRO Strategies.
eightohtwo.com →Market segments
Market size by segment
Growth potential (CAGR)
Content marketing
Strategy, creation, and distribution of SEO-focused content (blogs, website copy, long-form assets) to drive organic traffic, lead nurture, and thought leadership.
Products: Content Marketing, Generative Engine Optimization (GEO)
Search engine optimization
Ongoing on-page and off-page SEO, content and backlink development, and technical maintenance to improve search rankings and organic traffic.
Products: Search Engine Optimization, Content Marketing, Generative Engine Optimization (GEO)
AI search optimization for generative discovery
Capabilities that make content AI-ready and discoverable for generative experiences — including AI-readable metadata, RAG-ready architecture, GEO optimization, and first-party signals for personalization.
Products: Generative Engine Optimization (GEO), Content Marketing
Conversion rate optimization
Improving on-site user journeys and landing pages through A/B testing, experiments, and performance analysis to increase conversion rates and lower CAC.
Products: Conversion Rate Optimization
Paid media management
Planning, execution, and optimization of paid search and social campaigns (e.g., Google Ads, LinkedIn) to drive targeted traffic, conversions, and measurable ROI.
Products: Paid Social Media Advertising, PPC Management
More information about our offering
PPC Management
We don’t just manage paid search; we scale it smarter. By combining AI precision with expert strategy, we maximize every dollar of your ad spend, improve efficiency, and deliver faster results.
- Maximize Your Ad SpendOur approach ensures that every dollar is spent effectively to maximize returns.
- Leverage AI For PrecisionAdvanced algorithms provide precise targeting and bid adjustments for optimal performance.
- Achieve Results QuicklyStreamlined processes and optimization techniques lead to quicker realization of campaign goals.
- Maximize Campaign PerformanceWe ensure your Performance Max campaigns are structured and tested for the best outcomes.
- Adapt As You GrowEasily adjust account structures to align with evolving marketing strategies.
Search Engine Optimization
Search is chaotic and always changing—your strategy shouldn’t be. Our expert SEO team builds search-first strategies designed to improve rankings, boost visibility, and convert traffic into long-term growth.
- Achieve Higher RankingsOur tailored strategies enhance your site's chances of ranking higher in search results, ensuring increased organic traffic.
- Enhance VisibilityStrategic SEO efforts improve your visibility in search engine results, making it easier for potential customers to find you.
- Boost Long-term GrowthWe optimize your website to convert visitors into customers, enhancing engagement and driving revenue.
- Optimize Technical StructureWe address technical issues that can hinder search engines from properly indexing your site, ensuring better visibility.
- Engage Users EffectivelyCraft engaging content that not only appeals to your audience but also meets search engine criteria for ranking.
- Attract Local CustomersOur strategies are designed to improve your local search visibility, driving foot traffic and local engagement.
Content Marketing
Content isn’t king—it’s the backbone of successful marketing. Our content marketing experts create content built to rank, convert, and strengthen both brand authority and visibility.
- Improve Your Search Engine VisibilityWith a focus on SEO best practices, our content is crafted to improve your ranking on search engines, driving organic traffic to your website.
- Engage And Convert Your AudienceOur content is designed to not only inform but also to prompt users to take action, significantly increasing your conversion rates.
- Establish Your Brand As A Trusted VoiceBy producing high-quality content, we ensure that your brand is recognized as a credible source in your industry, attracting more customers and fostering loyalty.
- Leverage Insights For Effective StrategyOur approach relies on thorough analysis and understanding of your audience's needs, ensuring the content resonates and drives engagement.
- Optimize For Future Search TechnologiesWe create content that is not only effective for conventional SEO but also optimized for performance in AI-driven search environments.
Generative Engine Optimization (GEO)
As a top generative search optimization agency, we go beyond keywords and rankings to ensure your brand shows up in the answers large language models deliver to searchers.
- Enhances Brand VisibilityPosition your brand to be prominently featured in AI-generated search responses, ensuring you reach your target audience effectively.
- Improves Content RelevanceCraft content that is tailored for AI algorithms, increasing the likelihood of being featured in conversational searches.
- Optimizes AI ReadabilityEnsure content is straightforward and organized, making it easier for AI to extract and summarize information efficiently.
- Expands SEO StrategiesIntegrate traditional SEO with advanced techniques that assist large language models in recognizing and recommending your content.
- Ensures Continuous AdaptabilityStay relevant with customized strategies that evolve as generative AI technology develops, keeping your brand at the forefront.
Paid Social Media Advertising
Social media isn’t just about engagement—it’s about driving results. Eight Oh Two transforms social platforms into powerful growth channels that fuel conversions.
- Enhance ROIImplementing analytics-driven strategies, we focus on scaling client success through effective social advertising.
- Drive ConversionsEach campaign is tailored to optimize for conversions, ensuring client investments yield tangible results.
- Inform DecisionsProvides clients with the data they need to inform future advertising strategies, improving overall effectiveness.
- Maximize ReachLeverage multiple platforms like Facebook and Instagram to ensure comprehensive audience coverage and engagement.
- Capture AttentionUtilize professional creatives to engage and retain the target audience effectively.
Conversion Rate Optimization
Driving traffic is only half the battle. We specialize in optimizing your website to convert visitors into paying customers. With over 15 years of experience, we’ve mastered the art of CRO to drive measurable results.
- Maximize Conversion RateTailors website elements to guide users towards taking desired actions, enhancing overall effectiveness.
- Ensure Tangible GrowthFocus on data-driven strategies to continuously monitor performance and improve ROI.
- Leverage Proven ExpertiseUtilizes deep industry knowledge to implement best practices and innovative approaches for optimal results.
- Create Frictionless ExperienceFocuses on enhancing user experience from entry to conversion, ensuring a positive interaction with the brand.
- Validate Changes With DataSystematically tests variations to identify what drives higher conversion rates, removing guesswork from optimization.
Sources
Methodology and sourcing behind the figures and links shown above.
Content marketing
I used published content-marketing market estimates in the search results as the primary inputs. Market Research Future provides a 2024 global content marketing market size of $62.73B (baseline for all content marketing). Research Dive reports a much larger estimate ($413.3B in 2022, CAGR 16.9%), while The Business Research Company reports the content-marketing software segment at $11B in 2025 (CAGR ~18.5%). Reconciling these, I used MRFR’s 2024 total-market figure as the primary baseline and estimated the SEO-focused owned-content subset (blogs, website copy, long-form assets) at roughly 40% of total content marketing spend, giving ~ $25.1B. For growth, I weighted the conservative MRFR CAGR (4.98%) and higher growth signals from Research Dive and software-market CAGRs toward a moderate projected CAGR of ~8.0% for SEO-focused content production and services over the near term.
Search engine optimization
Primary estimate uses The Business Research Company report that states the SEO services market reached $92.74B in 2025 and is forecast to reach $203.83B by 2030 (CAGR 17.1%). MarketResearchFuture provides a lower baseline (2024 $70.5B) and a longer-term CAGR (6.07% to 2035); both sources were considered and the Business Research Company 2025–2030 projection was used as the primary market-size and near-term growth estimate.
AI search optimization for generative discovery
Estimate anchored to Future Market Insights’ AI search engine market (USD 21.1B in 2026). AI search optimization for generative discovery is a specialized subset (metadata, RAG, GEO, first‑party signals). Conservatively assume ~10–15% share of the broader AI search engine market (~USD 3.0B). Growth potential set equal to the FMI AI search engine CAGR (14.0%), reflecting that optimization capabilities are integral to AI search adoption; adjacent AI verticals show higher CAGRs, supporting upside but not used to inflate the baseline estimate.
Conversion rate optimization
Estimates are based on recent CRO software market reports found in the search results. Two market-research firms report 2023–2024 market values of about USD 1.205B and USD 1.45B; projecting forward they report CAGRs of ~11.4% and 11.9%. I used these figures (weighted average) to estimate a current market size ≈ USD 1.3B and growth potential ~11.5% CAGR.
Paid media management
Estimated paid media management market by benchmarking available social media management figures and cloud social media management forecasts in the search results, and then scaling to include paid search management (Google Ads, Bing) and agency/platform services. Zion Market Research reports the broader social media management market at USD 21.27B (2023) with strong projected growth; CoherentMarketInsights reports the cloud social media management segment at USD 12.40B (2026) with a 13.5% CAGR. Paid media management (paid social + paid search campaign planning, execution, optimization and related platforms/services) is a larger cross-platform services market; I blended these references and applied a conservative uplift to account for paid search and agency services to arrive at ~USD 35B and a blended CAGR (~12.5%). Assumptions: paid search management and programmatic services roughly double standalone social management services in total addressable service revenue; growth is moderated vs. highest forecasts to reflect market maturity and platform capacity limits.
- Eight Oh Two
- PPC Management
- Search Engine Optimization
- Content Marketing
- Generative Engine Optimization (GEO)
- Paid Social Media Advertising
- Conversion Rate Optimization
- 2024 Market Size$ 62.73 Billion
- The global content marketing market size was $413.3 billion in 2022 and is predicted to grow with a CAGR of 16.9%.
- Content marketing software market size has reached to $11 billion in 2025 (expected to grow at ~18.5% CAGR).
- Search Engine Optimization Services market size has reached $92.74 billion in 2025; expected to grow to $203.83 billion in 2030 at CAGR of 17.1%.
- 2024 Market Size $70.5 Billion; 2025 Market Size $74.78 Billion; CAGR (2025-2035) 6.07%.
- Market Size (2026): USD 21.1 Bn; CAGR (2026 to 2036): 14.0%.
- The global AI for scientific discovery market size was calculated at USD 4.80 billion in 2025; CAGR, 2026 - 2035 21.90%.
- The Conversion Rate Optimization Software (CRO) Market was valued at USD 1.45 billion ... projected to reach USD 3.56 billion by 2030, CAGR of 11.9%.
- Conversion Rate Optimization (CRO) Software Market Size 2023 USD 1,205 Million; CAGR 11.4%; 2032 market size USD 2,858.04 Million.
- Market Size in 2023 USD 21.27 Billion; Market Forecast in 2032 USD 121.84 Billion; CAGR 21.4% (2024-2032).
- Estimated to be valued at USD 12.40 Bn in 2026 and expected to reach USD 30.05 Bn by 2033, CAGR 13.5% (2026–2033).
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