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Pi-hole LLC Unclaimed

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discourse.pi-hole.net

Pi-hole LLC operates pi-hole.net and related hosting and community platforms.

Pi-hole LLC runs pi-hole.net and its accompanying hosting and community platforms, providing a privacy- and security-focused space for discussion, collaboration, and shared resources. The organization supports an open, user-driven ecosystem through forums, documentation, and policy guidance, serving a global audience of developers, researchers, and everyday users.

To empower a privacy-conscious, community-driven ecosystem by providing hosting, discussion forums, and shared resources that support secure, ethical software use and collaboration.

What we offer

Pi-hole

Provides network-wide ad blocking and enhanced privacy for all devices.

pi-hole.net

Market segments

Market size by segment

Growth potential (CAGR)

DNS-based ad blocking

0.4 Billion USD9% CAGR

Capabilities that block ads, trackers, and malware by filtering DNS queries at the network level to reduce unwanted content and telemetry.

On-premises DNS filtering

0.41 Billion USD8.5% CAGR

Self-hosted DNS filtering and management for local networks, including consolidated TOML configuration, Docker deployment, embedded web server and REST API, and migration support.

Residential and small business network security

8.5 Billion USD4% CAGR

Network-level privacy and security controls tailored to home and small office environments, emphasizing easy deployment, HTTPS support, allowlists, and a redesigned user interface for basic and expert modes.

DNS privacy and resolver management

1.5 Billion USD11% CAGR

Features that improve DNS resolution privacy and control, including FTL resolver integration, HTTPS/encrypted DNS options, Lua scripting for custom behavior, and support for Adblock Plus lists.

More information about our offering

Pi-hole

Pi-hole is a network-wide ad blocking platform that runs on local networks to block DNS-based ads, tracking, and malware. It features an integrated web interface, REST API, support for allowlists, consolidated configuration within a single TOML file, a redesigned user experience, HTTPS capabilities, and Docker deployment options. The platform works with the FTL DNS resolver and facilitates configuration migration during upgrades.

  • Unified Server Architecture
    Provides lightweight installation and operation by eliminating the need for external web services.
  • Simplify Configuration Management
    Streamlines setting adjustments and migrations through a unified configuration approach.
  • Tailored User Experience
    Improves accessibility and usability through a user-friendly layout and customizable interface modes.
  • Stronger Privacy Protection
    Boosts user privacy and DNS query handling through significant improvements in the FTL core.
  • Whitelist Specific Domains
    Easily manage domains that should bypass ad blocking, ensuring essential services remain accessible.
  • Seamless Upgrade Process
    Simplifies the transition between versions, ensuring user settings and preferences are retained.
  • Enhanced Ad Blocking
    Broaden ad filtering options by utilizing popular ADP-style domain lists, effectively blocking more ads.
  • Secure Access
    Ensures secure web interface access through native support for HTTPS, providing encryption for user data.
  • Quick Set-Up Using Docker
    Facilitates rapid deployment and management of installation via pre-configured Docker images.
  • Expand Functionality with Lua
    Enhances Pi-hole functionalities through custom scripts, enabling tailored behavior and configurations.

References

Methodology and sourcing behind the figures shown above.

DNS-based ad blocking

Estimation based on available market reports for the broader advertisement/ad‑blockers market (USD 3.9B in 2024; multiple forecasts show mid-single‑digit to high-single‑digit CAGRs). DNS‑based ad blocking is a technology subsegment (network‑level DNS resolvers and services) — assumed to represent roughly ~10% of the overall ad‑blockers market today given rising adoption by routers, ISPs, enterprise DNS services and standalone DNS providers. Growth potential (CAGR ~9%) is aligned with or slightly above reported overall market CAGRs (7.8–8.7%) reflecting network‑level deployment trends and demand for cross‑device protection.

On-premises DNS filtering

Used reported DNS/DNS-security market sizes and CAGRs in the search results (VMR: $1.38B in 2023; KBV: managed DNS $566.5M in 2022 rising to $2.1B by 2030; Credence/PRN: DNS Firewall $5.51B by 2032). On‑premises DNS filtering is a deployment subsegment (not separately sized in results). I assumed an on‑premises share of ~30% of the DNS security/ DNS firewall market (enterprise preference for local control) and applied the DNS security CAGR (~8.4%) as the on‑premises growth proxy, yielding an estimated current market size ≈ $1.38B * 30% = $0.414B and a CAGR ~8.5%.

Residential and small business network security

Estimate based on ResearchAndMarkets monitored-system counts for Europe and North America (37.2M NA + 19.6M EU ≈ 56.8M active monitored alarms at end-2024). Applying a conservative annual ARPU of ~$150 (monitoring/subscription and modest device/service revenue) yields ≈$8.5B annual market for residential and small-business network/security services in these regions. Growth potential set to ~4.0% CAGR derived from a weighted average of reported monitored-alarm CAGRs (North America 3.5%, Europe 4.6%) with modest upside from managed/security service trends (higher CAGRs reported for related MSS and assessment markets).

DNS privacy and resolver management

Search results do not include an explicit market size for DNS privacy/resolver management. I used reported IoT device growth and increasing DNS security/regulatory pressure to infer demand growth, together with broader security/GRC software market growth as a proxy for enterprise security spend. Rapid increase in connected devices (IDC / arXiv) and DNS being a primary attack vector (EfficientIP, DigiCert) support a niche managed/resolver privacy market in the low-single‑billion USD range today, with above‑market growth driven by encrypted DNS (DoH/DoT), resolver management, and enterprise privacy/compliance requirements.