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Pi-hole LLC

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Open Sourcediscourse.pi-hole.netUpdated

Pi-hole LLC operates pi-hole.net and related hosting and community platforms.

Overview

Pi-hole LLC runs pi-hole.net and its accompanying hosting and community platforms, providing a privacy- and security-focused space for discussion, collaboration, and shared resources. The organization supports an open, user-driven ecosystem through forums, documentation, and policy guidance, serving a global audience of developers, researchers, and everyday users.

Mission statement

To empower a privacy-conscious, community-driven ecosystem by providing hosting, discussion forums, and shared resources that support secure, ethical software use and collaboration.

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What we offer

Pi-hole

Provides network-wide ad blocking and enhanced privacy for all devices.

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Market segments

Market size by segment

Growth potential (CAGR)

DNS-based ad blocking

0.4 Billion USD9% CAGR

Capabilities that block ads, trackers, and malware by filtering DNS queries at the network level to reduce unwanted content and telemetry.

Products: Pi-hole

On-premises DNS filtering

0.41 Billion USD8.5% CAGR

Self-hosted DNS filtering and management for local networks, including consolidated TOML configuration, Docker deployment, embedded web server and REST API, and migration support.

Products: Pi-hole

Residential and small business network security

8.5 Billion USD4% CAGR

Network-level privacy and security controls tailored to home and small office environments, emphasizing easy deployment, HTTPS support, allowlists, and a redesigned user interface for basic and expert modes.

Products: Pi-hole

DNS privacy and resolver management

1.5 Billion USD11% CAGR

Features that improve DNS resolution privacy and control, including FTL resolver integration, HTTPS/encrypted DNS options, Lua scripting for custom behavior, and support for Adblock Plus lists.

Products: Pi-hole

More information about our offering

Pi-hole

Pi-hole is a network-wide ad blocking platform that runs on local networks to block DNS-based ads, tracking, and malware. It features an integrated web interface, REST API, support for allowlists, consolidated configuration within a single TOML file, a redesigned user experience, HTTPS capabilities, and Docker deployment options. The platform works with the FTL DNS resolver and facilitates configuration migration during upgrades.

  • Unified Server Architecture
    Provides lightweight installation and operation by eliminating the need for external web services.
  • Simplify Configuration Management
    Streamlines setting adjustments and migrations through a unified configuration approach.
  • Tailored User Experience
    Improves accessibility and usability through a user-friendly layout and customizable interface modes.
  • Stronger Privacy Protection
    Boosts user privacy and DNS query handling through significant improvements in the FTL core.
  • Whitelist Specific Domains
    Easily manage domains that should bypass ad blocking, ensuring essential services remain accessible.
  • Seamless Upgrade Process
    Simplifies the transition between versions, ensuring user settings and preferences are retained.
  • Enhanced Ad Blocking
    Broaden ad filtering options by utilizing popular ADP-style domain lists, effectively blocking more ads.
  • Secure Access
    Ensures secure web interface access through native support for HTTPS, providing encryption for user data.
  • Quick Set-Up Using Docker
    Facilitates rapid deployment and management of installation via pre-configured Docker images.
  • Expand Functionality with Lua
    Enhances Pi-hole functionalities through custom scripts, enabling tailored behavior and configurations.

Sources

Methodology and sourcing behind the figures and links shown above.

DNS-based ad blocking

Estimation based on available market reports for the broader advertisement/ad‑blockers market (USD 3.9B in 2024; multiple forecasts show mid-single‑digit to high-single‑digit CAGRs). DNS‑based ad blocking is a technology subsegment (network‑level DNS resolvers and services) — assumed to represent roughly ~10% of the overall ad‑blockers market today given rising adoption by routers, ISPs, enterprise DNS services and standalone DNS providers. Growth potential (CAGR ~9%) is aligned with or slightly above reported overall market CAGRs (7.8–8.7%) reflecting network‑level deployment trends and demand for cross‑device protection.

On-premises DNS filtering

Used reported DNS/DNS-security market sizes and CAGRs in the search results (VMR: $1.38B in 2023; KBV: managed DNS $566.5M in 2022 rising to $2.1B by 2030; Credence/PRN: DNS Firewall $5.51B by 2032). On‑premises DNS filtering is a deployment subsegment (not separately sized in results). I assumed an on‑premises share of ~30% of the DNS security/ DNS firewall market (enterprise preference for local control) and applied the DNS security CAGR (~8.4%) as the on‑premises growth proxy, yielding an estimated current market size ≈ $1.38B * 30% = $0.414B and a CAGR ~8.5%.

Residential and small business network security

Estimate based on ResearchAndMarkets monitored-system counts for Europe and North America (37.2M NA + 19.6M EU ≈ 56.8M active monitored alarms at end-2024). Applying a conservative annual ARPU of ~$150 (monitoring/subscription and modest device/service revenue) yields ≈$8.5B annual market for residential and small-business network/security services in these regions. Growth potential set to ~4.0% CAGR derived from a weighted average of reported monitored-alarm CAGRs (North America 3.5%, Europe 4.6%) with modest upside from managed/security service trends (higher CAGRs reported for related MSS and assessment markets).

DNS privacy and resolver management

Search results do not include an explicit market size for DNS privacy/resolver management. I used reported IoT device growth and increasing DNS security/regulatory pressure to infer demand growth, together with broader security/GRC software market growth as a proxy for enterprise security spend. Rapid increase in connected devices (IDC / arXiv) and DNS being a primary attack vector (EfficientIP, DigiCert) support a niche managed/resolver privacy market in the low-single‑billion USD range today, with above‑market growth driven by encrypted DNS (DoH/DoT), resolver management, and enterprise privacy/compliance requirements.

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