Digitas

Empowers brands with rapid AI agent creation and dynamic experiences.

Accelerate your brand's production with Digitas Go's agile services.

Digitas Pictures connects brands with audiences through innovative storytelling and premium content.

NX Score delivers actionable insights into brand connection, enhancing strategic growth decisions.

A fast-to-market solution to enhance customer loyalty across brands.

Capabilities to create, manage and deploy AI agents and dynamic personalized interactions across channels, including content embedding, persona testing and brand-safe GenAI development.

Products: Digitas AI

Accelerated production workflows and cross-platform storytelling to deliver performance creative, social assets, D2C launches and premium brand-led content informed by data.

Products: Digitas Go, Digitas Pictures

Retailer-agnostic loyalty programs and shoppable media that use transaction data and deterministic measurement to drive personalized rewards and measurable sales lift quickly.

Products: Loyalty Lite

AI-powered indexing and multisignal analytics that benchmark brand connection across culture, content and commerce in real time to surface actionable growth insights.

Products: NX Score, Digitas AI

Digitas AI

Digitas AI is a proprietary AI platform that enables rapid creation and management of AI agents to power brand experiences. It includes an Agent Management System to stand up agents quickly, persona-driven testing to simulate target audiences, and M.A.G.I.C. (Machine-Augmented Generation of Interactive Content) for dynamic, personalized interactions. It offers a Content Embedding Service for organizing content for easy distribution and emphasizes brand safety for scalable GenAI development.

• Create Custom Agents Quickly
  Utilize our AMS to deploy tailored AI agents that align with your brand's objectives swiftly.
• Deliver Dynamic Interactions
  Utilize M.A.G.I.C. to create engaging and interactive content tailored to individual user preferences.
• Ensure Safe AI Development
  Implement robust measures to guarantee that all AI solutions are developed with brand safety as a priority.
• Measure Brand Connection
  Use the AI-powered NX Score to gain insights into brand performance and optimize engagement strategies.
• Organize Content Seamlessly
  Streamline content management and distribution to enhance accessibility for various platforms.
• Simulate Target Audiences
  Develop agents that replicate audience behaviors, enhancing testing and feedback on creative concepts.

Digitas Go

Digitas Go is an agile production service that helps brands deliver premium work faster. It offers flexible, project-based creative services and an adaptable production workflow. Brands can choose from a suite of offerings including social assets, performance creative, new product campaigns and launches, and D2C content.

• Accelerates Delivery
  This feature allows brands to quickly adapt to changing demands, ensuring timely delivery of high-quality content.
• Facilitates Market Entry
  This feature supports brands in launching new products directly to consumers, enhancing market reach and engagement.
• Adapts to Needs
  Allows brands to utilize various services tailored to their specific marketing requirements, fostering innovation.
• Boosts Campaign Effectiveness
  Performance creative is designed to improve the efficiency of marketing campaigns, driving better ROI.
• Enhances Social Engagement
  This feature aids brands in creating compelling social media content, boosting audience interaction and reach.

Digitas Pictures

Digitas Pictures is a branded content studio that pioneers a non-traditional approach to brand-led content, seamlessly merging entertainment, media and strategic storytelling. It partners with brands and talent to craft compelling stories that resonate across platforms, delivering premium content that connects with audiences.

• Forges Strategic Collaborations
  The studio partners with notable brands like Sephora and Ragu, aligning their narratives with influencers and creative talents.
• Redefines Brand Engagement
  This innovative model delivers compelling narratives that strengthen brand loyalty and connection.
• Engages Diverse Audiences
  Content is tailored for various platforms, maximizing reach and impact on diverse audience segments.
• Creates Immersive Narratives
  By integrating entertainment with brand messaging, Digitas Pictures crafts narratives that captivate and engage the audience.
• Delivers Recognized Excellence
  Digitas Pictures has received accolades such as the Tribeca X Award, reinforcing its commitment to high-quality content.
• Enhances Strategic Precision
  By leveraging data, Digitas Pictures ensures that content resonates effectively with target audiences.

NX Score

NX Score is Digitas’ proprietary AI-powered index that measures how deeply a brand connects with its audience across culture, content and commerce. It aggregates signals from search trends, social engagement, purchase behaviors and customer sentiment into a single benchmarked score that can be updated in real time. The score provides industry- and competitor-relative context and yields actionable insights to guide brand strategy and growth.

• Measure Brand Connection
  Quantifies the depth of audience engagement with brands, tailored to industry contexts.
• Guide Brand Strategy
  Leverages data to inform strategic decisions and foster business growth.
• Benchmark Against Competitors
  Provides a dynamic comparison of brand performance in relation to peers.
• Aggregate Signal Sources
  Utilizes diverse data sources to develop an exhaustive understanding of brand perception.
• Utilize Cultural Insights
  Informs brands on how their connections to culture impact consumer perceptions and actions.

Loyalty Lite

Loyalty Lite is a turnkey loyalty solution developed by Digitas in partnership with Fetch to help brands acquire and retain customers quickly. Built at the intersection of Fetch’s rewards platform and Digitas’ creative, strategic and media capabilities, Loyalty Lite enables retailer-agnostic loyalty programs, omnichannel campaigns and real-time program measurement. It leverages Fetch’s millions of monthly active users to drive personalized rewards and shoppable media experiences, delivering measurable sales lift in weeks rather than months.

• Optimize Loyalty Performance
  Ensure continuous improvement of loyalty programs through comprehensive tracking and adjustment mechanisms.
• Access Invaluable Insights
  Gain detailed access to consumer shopping habits that inform personalized marketing strategies.
• Enhance Customer Engagement
  Create tailored shopping experiences that resonate with individual customer preferences.
• Accelerate Engagement
  Utilize precise data for impactful omnichannel marketing initiatives that reach customers effectively.
• Broaden Customer Reach
  Provide flexible rewards solutions that cater to various retail sectors without app-switching.
• Speed Up Time to Market
  Rapidly introduce loyalty solutions to capitalize on market opportunities and customer engagement.