IDEO Unclaimed
IDEO is a global design and innovation consultancy applying human-centered design to help organizations innovate and solve complex problems.
IDEO is a global design and innovation consultancy that helps organizations solve complex problems through human-centered design and design thinking. It blends user research, rapid prototyping, storytelling, and collaborative workshops to support strategy, product and service design, and organizational capability-building across industries. IDEO works with a broad range of partners including businesses, educational institutions, and social ventures to uncover insights, generate ideas, and implement innovative solutions. The organization emphasizes building creative capabilities within teams through learning programs and collaborative endeavors, aiming to make people and organizations future-ready. Its approach highlights four intertwined phases—inspiration, synthesis, ideation, and implementation—and seeks to apply design thinking to real-world challenges while avoiding reliance on a fixed method.
What we offer
ExperienceInnovation
Inspires teams to innovate and solve complex challenges through experiential learning.
www.experiencepoint.com/experience-innovation/Design Thinking for Educators Toolkit
Empowers educators to design impactful classroom solutions using a structured approach.
designthinkingforeducators.com/d.school Starter Kit
Introduce design thinking using a free, online, interactive workshop led by experts.
dschool.stanford.edu/resources/dschool-starter-kitCreative Confidence
Unlock your creative potential with insights from leading experts in design and innovation.
www.ideo.com/post/creative-confidenceChange by Design
Unlocks the power of design thinking to transform organizational challenges into innovative solutions.
www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089The Art of Innovation
Gain insights into IDEO's creative processes and learn from its successes and failures.
www.ideo.com/post/the-art-of-innovationThe Opposable Mind
Unlocks the problem-solving power of integrative thinking for effective decision-making.
www.amazon.com/Opposable-Mind-Winning-Integrative-Thinking/dp/1422139778Taking Design Thinking to School
Transform classrooms by integrating design thinking into K-12 education to foster innovation.
books.google.com/books?id=vZSiDQAAQBAJ&lpg=PP1&dq=taking%20design%20thinking%20to%20school&pg=PP1#v=onepage&q=taking%20design%20thinking%20to%20school&f=falsePrototypes as (Design) Tools for Behavioral and Organizational Change
Facilitates behavioral and organizational change through effective prototyping methods.
www.ideo.com/images/uploads/news/pdfs/Prototypes_as_Design_Tools_1.pdfDesign Thinking for the Greater Good
Empowers organizations to innovate through design thinking in social impact initiatives.
cup.columbia.edu/book/design-thinking-for-the-greater-good/9780231179522Design Thinking for Social Innovation
Empowers nonprofits to leverage design thinking for greater social impact.
ssir.org/articles/entry/design_thinking_for_social_innovationMarket segments
Innovation consulting and strategy
Advisory and practice that applies human-centered design and design thinking to product, service, and organizational strategy to drive new offerings and business model change.
Design learning and capability building
Programs and curricula that develop design thinking skills across teams and scale innovation capabilities through experiential workshops, simulations, and learning resources.
K-12 design education
Curricula, toolkits, and guides tailored for educators and schools to teach design thinking, enable project-based learning, and integrate human-centered practices in classrooms.
Social impact and public sector design
Design practice focused on nonprofits, government, and social ventures that uses human-centered methods to address community challenges, program design, and policy implementation.
More information about our offering
ExperienceInnovation
A family of experiential design thinking workshops by ExperiencePoint that equips teams to learn, experience, and apply design thinking to tackle real-world problems. The program uses hands-on learning with simulations to build design thinking capabilities at scale and help people and organizations become future-ready.
- Engage In Realistic SimulationsParticipants immerse in real-world scenarios, enhancing their practical understanding of design thinking.
- Prepare For Future ChallengesEquips participants with skills necessary to tackle emerging challenges and sustain innovation.
- Scale Skills Across TeamsFacilitates widespread adoption of design thinking methodologies within organizations, enhancing collective capabilities.
- Learn By DoingParticipants actively engage in learning processes, fostering deeper understanding and retention.
- Comprehensive Learning ExperienceStructured programs provide a layered learning approach to ensure full comprehension and application of design thinking.
Design Thinking for Educators Toolkit
A free toolkit and workbook to help educators design meaningful solutions in the classroom, in schools, and in communities. Developed by IDEO and Riverdale Country School, the toolkit contains the design process and methods adapted specifically for K-12 education, and, along with the Designer’s Workbook, supports intentional and collaborative design.
- Facilitates Impactful Classroom SolutionsThe toolkit empowers educators to think creatively and formulate innovative solutions tailored to their students' needs.
- Access At No CostEducators can access the toolkit and workbook for free, lowering barriers to incorporating design thinking in their teaching.
- Guide Collaborative Design ProcessesThe Designer's Workbook serves as a comprehensive guide to facilitate collaboration among educators during the design process.
- Tailor Design Thinking For EducatorsThe toolkit is specifically designed to meet the needs of educators, making it relevant and practical for the classroom.
d.school Starter Kit
Stanford d.school’s online Starter Kit offers a three-hour online introduction to design thinking for classrooms or workplaces, provided free of charge and delivered via Zoom. The curriculum is designed for distributed learning and requires only a laptop, Wi‑Fi, a pen, and paper, with step-by-step video instructions from d.school educators.
- Facilitates Remote LearningThe course structure supports participants from various locations, ensuring inclusivity and accessibility.
- Expert Instruction ProvidedThe guidance from experienced educators ensures participants are well-supported throughout the learning process.
- No Cost InvolvedParticipants can access valuable design thinking training without any financial barriers.
- Easy Access for AllThe simple requirements make it accessible to a wide audience, facilitating quick setup and participation.
- Concise LearningThe focused three-hour format provides an efficient introduction to design thinking, ideal for busy professionals.
Creative Confidence
A book by IDEO founder David Kelley and partner Tom Kelley on developing the creative potential within us all. It emphasizes that creativity is a skill everyone can cultivate and apply, not just for 'creative types'.
- Cultivate Your CreativityUnderstand that everyone has the capacity for creativity and learn strategies to harness it effectively.
- Learn From ExpertsGain insights and unique perspectives from two leading figures in the world of design and creativity.
Change by Design
Tim Brown, IDEO's CEO, shows how design thinking can be used to solve a wide range of business challenges by aligning people, technology, and business needs.
- Addresses Diverse Business IssuesUtilizes design thinking methodologies to tackle a variety of business challenges, enhancing adaptability and problem-solving effectiveness.
- Empowers Innovative MindsetEquips organizations with a structured framework to foster creativity and innovation, guiding teams through the design thinking process.
- Puts People FirstPrioritizes user insights to align solutions with real human desires and needs, ensuring relevance and impact.
- Facilitates Quick TestingPromotes creating and testing multiple iterations of ideas swiftly to enhance solutions before finalizing them.
- Enhances Team CapabilitiesFosters collaborative environments where diverse perspectives and skills contribute to innovative problem-solving.
The Art of Innovation
Tom Kelley reveals IDEO's creative processes and how IDEO teams research and immerse themselves in product or service development, highlighting stories of successes and failures.
- Learn from Real-world ExamplesProvides valuable lessons and insights from notable projects, illustrating the complexities of design innovation.
- Explore Design PracticesOffers insights into the methodologies that drive IDEO's innovative solutions and iterative design processes.
- Deep Dive into User InsightsDemonstrates how comprehensive research informs design decisions and enhances product relevance.
The Opposable Mind
Roger Martin explores integrative thinking and the power of holding opposing ideas in constructive tension to create better decisions.
- Enhances Decision-Making SkillsIntegrative thinking enables decision-makers to synthesize conflicting ideas into superior solutions, fostering innovation.
- Showcases Successful StrategiesHighlights practical insights from over 50 business leaders, illustrating the effectiveness of integrative thinking in diverse contexts.
- Facilitates Innovative SolutionsProvides readers with tools to navigate and resolve multifaceted challenges using integrative approaches.
Taking Design Thinking to School
A book on how the technology of design can transform teachers, learners, and classrooms, describing how design thinking's "learning by doing" methodology can enhance K-12 education.
- Enhances Learning EnvironmentsUtilizes design thinking to create meaningful learning experiences that drive collaboration, creativity, and problem-solving among educators and students.
- Empowers EducatorsEquips teachers with practical methods to integrate design thinking, improving educational outcomes and engagement.
Prototypes as (Design) Tools for Behavioral and Organizational Change
An article describing how prototyping can facilitate behavioral change and organizational development in the workplace.
- Facilitates Change Through PrototypingUtilizes prototyping not just as a design tool, but as a means to facilitate behavioral transformations and adaptability in organizational settings.
- Prioritizes People in DesignEncourages designers and organizations to focus on the real needs of individuals when creating solutions, ensuring relevance and effectiveness.
Design Thinking for the Greater Good
Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors explore how design thinking and collaborative creativity can transform entrenched bureaucracies, providing a roadmap for practical implementation.
- Enhances Organizational ImpactShows how to effectively apply design thinking to solve problems faced by nonprofits and government agencies.
- Provides Practical InsightsOffers detailed narratives of successful design thinking applications across various sectors, demonstrating tangible benefits.
- Improves Team DynamicsProvides methods for collaborative innovation, essential for tackling complex social issues through teamwork.
Design Thinking for Social Innovation
IDEO.org article describing how design thinking tools can support nonprofits and social sector work.
- Prioritizes User NeedsEquips nonprofits with practical design thinking tools to foster empathy and ensure that solutions are tailored to the end-users they serve.
- Enhances Nonprofit EffectivenessProvides insights on utilizing design thinking to address complex challenges faced by nonprofit organizations, enabling more effective and innovative solutions.
- Demonstrates Successful ApplicationsHighlights successful case studies where design thinking has effectively addressed social issues, serving as inspiration and guidance for other organizations.
- Fosters Team CollaborationPromotes collective brainstorming and diverse perspectives, enhancing solutions through collaborative problem-solving processes.