Dentsu Group Inc.

Transforms organizations by reimagining their business for sustainable growth.

Delivers integrated B2B solutions that connect marketing and sales for impactful customer experiences.

Creates compelling entertainment strategies that connect brands with audiences.

Enhance customer relationships through identity-driven marketing strategies.

Innovative AI-driven solutions that enhance client capabilities and drive impactful results.

Capabilities that align marketing strategy, demand generation, and enablement with revenue targets and sales processes to drive measurable pipeline and growth.

Products: Dentsu B2B

End-to-end strategic consulting for business model, operating model, brand design, culture and sustainability to enable organizational transformation and growth.

Products: Dentsu BX

Development, production, financing and commercialization of branded content and IP, including product placement, partnerships and data-led entertainment strategy.

Products: Dentsu Entertainment

Design, build and operate digital products and platforms with performance marketing, data science, automation and AI to deliver measurable customer and business outcomes at scale.

Products: Dentsu Global Services

Unified first-party data collection and identity resolution with server-side tracking, audience building, and native integrations for activation and data governance.

Products: Identity Solutions

Dentsu BX

Dentsu BX is a growth transformation partner that helps organizations reimagine their business to sustainably grow value. Through bespoke projects, it addresses challenges across strategy, brand, sales, operating model, culture, and sustainability, delivering end-to-end transformation. The offering covers business strategy and consulting; business creation and rebuilding; brand design systems; marketing transformation; sales transformation; operating model and organizational transformation; corporate culture transformation; social good consulting; purpose resilience consulting; and social value creation consulting.

• Align Strategy to Growth Goals
  Ensures that organizational strategies are strategically aligned with goals to drive effective transformation and growth.
• Create and Rebuild Business Capabilities
  Facilitates the development of new business functions and revitalizes existing ones to foster innovation and competitiveness.
• Transform Marketing Functions
  Revolutionizes marketing strategies to address changing consumer behaviors and preferences effectively.
• Develop Brand Design Systems
  Creates a cohesive visual identity that aligns with organizational goals and improves customer engagement.
• Reengineer Operating Models
  Improves organizational efficiency by restructuring operations to support the new strategies and business objectives.
• Transform Sales Processes
  Refines sales strategies to enhance effectiveness and meet dynamic customer demands.
• Shift Corporate Culture
  Transforms workplace culture to embrace change and enhance employee engagement, facilitating a successful transformation.
• Ensure Purpose Resilience
  Helps organizations retain their core mission while adapting to changes in the market and society.
• Incorporate Social Impact
  Ensures that transformation efforts also contribute positively to societal challenges.
• Create Social Value Outcomes
  Focuses on delivering measurable benefits to society as part of the overall business transformation strategy.

Dentsu B2B

Dentsu B2B connects marketing, sales and customers to deliver a connected experience that resonates with buyers and drives revenue growth. Our global, client-centered teams bring deep subject-matter expertise across insight, creative, customer experience management and media, forming integrated teams around client needs. We use a proprietary growth framework and data-driven practices to connect marketing and sales across the customer journey, measure impact, and scale B2B solutions. We partner with iconic B2B brands to rewrite the playbook for B2B marketing and growth.

• Form Integrated Teams
  Create specialized teams that focus on client needs, enhancing adaptability and effectiveness.
• Leverage Data For Growth
  Utilize advanced data and technology to drive strategic growth in B2B solutions.
• Enhance Customer Experience
  Seamlessly integrate marketing and sales efforts to improve the overall customer journey.
• Achieve Global Impact
  Expand your market presence and growth potential through Dentsu's extensive global network.
• Utilize Superpowers Insights
  Gain insights from the Superpowers index to inform and enhance your business strategies.
• Collaborate With Leaders
  Engage with well-known B2B brands to enhance credibility and growth opportunities.
• Demonstrate Expertise
  Highlight effective strategies and successful outcomes through case studies and insights.

Dentsu Entertainment

Dentsu Entertainment develops, finances, produces and markets entertainment that creates cultural connections, tells powerful stories, and attracts audiences and platforms. It brings together consultancy, original brand funded entertainment, partnerships, product placement, investment, production and thought leadership. The team uses data-driven insights and industry partnerships to craft entertainment strategies, content and campaigns for brands across sectors and platforms.

• Develop Effective Entertainment Strategies
  Utilizes a data-driven approach combined with industry insight to help brands navigate the dynamic entertainment landscape.
• Produce Original Brand Content
  Facilitates collaboration between brands and creative partners to deliver bespoke entertainment solutions that build brand equity.
• Deliver Large-Scale Productions
  Coordinates and executes substantial entertainment projects for global consumption, ensuring high production quality.
• Invest in Quality Content
  Focuses on allocating resources towards high-value content and intellectual properties that resonate with audiences.
• Enhance Brand Visibility
  Works with creators at production's early stages to build brand integrations that resonate within popular content.
• Execute Effective Partnership Campaigns
  Establishes strategic alliances with major entertainment properties, enhancing brand visibility and reach.
• Provide Industry Insights
  Offers expert analysis and reports that guide brands in making informed decisions in the entertainment space.

Identity Solutions

Identity Solutions helps brands navigate a privacy-safe data landscape by building identity-based strategies and private first-party identity graphs. It enables engagement-driven identity insights, identity-based agency services, and a customizable identity platform that attributes interactions across online and offline touchpoints to a person ID within a privacy-safe environment.

• Build Tailored Identity Graphs
  Facilitates creating customized identity graphs that enhance customer targeting and engagement while ensuring privacy compliance.
• Create Value-based Experiences
  Encourages customer engagement through targeted promotions and loyalty programs that incentivize data sharing.
• Leverage Identity Insights
  Enhances marketing effectiveness by integrating identity insights into agency workflows, improving targeting and personalization.

Dentsu Global Services

Dentsu Global Services is the global capability center delivering AI-first, scalable solutions through the dentsu network. It blends people, technology and craft to address business challenges with speed, scale and precision. The team specializes in digital platforms, performance marketing, product engineering, data science, automation and AI, delivering reliable, collaborative engagements across the network.

• Deliver AI-First Solutions
  Utilizes advanced AI technologies to develop scalable and effective solutions, ensuring clients stay ahead in a competitive landscape.
• Expertise in Key Disciplines
  Possesses deep knowledge in critical areas like data science and AI to drive innovative solutions.
• Align Solutions to Business
  Focused on delivering services that are precisely tailored to meet specific business challenges in a timely manner.
• Deliver Measurable Outcomes
  Dedicated to achieving clearly defined results and impacts for clients, enhancing business metrics.
• Ensure Global Support
  Enables seamless collaboration across regions, ensuring swift and effective service delivery.
• Integrate Network Resources
  Utilizes the vast capabilities of dentsu’s diverse brands to address complex client needs effectively.