Demandbase

Unifies go-to-market teams and data to help prioritize opportunities, coordinate action, and build measurable pipeline.

Helps revenue teams prioritize opportunities, coordinate go-to-market actions, and improve pipeline performance using account intelligence and AI.

Helps B2B marketing teams prioritize accounts, coordinate relevant engagement, and connect programs to pipeline growth.

Helps sellers focus on promising accounts, engage relevant buyers, and move opportunities forward with timely action.

Helps B2B teams reach in-market accounts, coordinate relevant ads, and connect campaign performance to pipeline outcomes.

Connects and enriches B2B data to help teams prioritize buyers, coordinate execution, and make pipeline decisions.

Unifies B2B data and AI-driven insights to help teams find in-market accounts and prioritize opportunities.

Turns buying signals and deal risks into coordinated plays that help teams accelerate pipeline and protect revenue.

Delivers relevant web experiences and reduces form friction to help improve visitor engagement and conversions.

Measures account engagement and journey progress to show which campaigns influence pipeline and where teams can focus.

Automates CRM data management to keep account, lead, and contact records cleaner and more complete.

Embeds account, company, and buying data into products without requiring partners to build and maintain data infrastructure.

Helps customers adopt, configure, and optimize Demandbase with expert guidance and hands-on support.

Turns campaign briefs into live cross-channel campaigns and uses campaign learnings to support future marketing work.

Growth-Stage Technology Companies

Growth-stage software firms scaling ABM and RevOps.

Geography: North America, Europe, APAC

How we help: Delivers unified account data, buying-group insights, and cross-functional orchestration to grow ABM-driven revenue for growing B2B tech brands.

Industrial And Manufacturing B2B Firms

Mid-market manufacturers seeking ABM to accelerate complex sales.

Geography: North America, Europe

How we help: Helps industrial and manufacturing firms shorten cycles and expand high-potential accounts through unified account data and buying-group insights.

Professional Services And Consulting Firms

Mid-market service firms targeting enterprise clients with complex procurement.

Geography: North America, Europe

How we help: Helps professional services firms win big accounts through ABM-enabled targeting and cross-functional GTM alignment.

Enterprise Technology And Financial Services Vendors

Large global firms requiring enterprise-grade ABM.

Geography: North America, EMEA, APAC

How we help: Enables global GTM alignment across regions and product lines through unified account data and scalable ABM orchestration.

Capabilities to identify, target, and orchestrate personalized campaigns to named accounts, map buying committees, and measure account-level engagement to accelerate pipeline.

Products: Demandbase One, Demandbase One for Marketing, Demandbase Orchestration, Demandbase Personalization, Demandbase AI, Mojo by Demandbase, Demandbase Professional Services

Data and APIs that enrich leads, identify buying intent, and enable account scoring and outreach at scale.

Products: Account Intelligence, Demandbase One for Sales, Demandbase One, Demandbase AI, Demandbase Data Platform, PoweredBy Demandbase

Capabilities that unify, enrich, refresh, normalize, and distribute company and contact data to improve CRM record quality and support connected go-to-market systems and partner applications.

Products: Demandbase Data Integrity, Demandbase Data Platform, Demandbase One, PoweredBy Demandbase

Programmatic and targeted advertising to named accounts with bot-free delivery, curated target lists, ad engagement measurement, and campaign consultation for ABM programs.

Products: Demandbase Advertising, Demandbase AI, Demandbase One, Demandbase One for Marketing

Measurement, reporting, and attribution capabilities that analyze channel and campaign performance, inform optimization, and demonstrate impact on pipeline and revenue.

Products: Account-Based Analytics, Demandbase Advertising, Demandbase One, Demandbase One for Marketing

Demandbase One

Demandbase One is a unified B2B go-to-market platform connecting account, buyer, and engagement data with coordinated workflows across marketing, sales, advertising, and operations. It helps teams identify in-market accounts and buying groups, activate campaigns and sales plays, personalize digital experiences, and measure engagement and pipeline impact.

• Unite Teams Around Shared Buyer Context
  Give go-to-market teams common account, buyer, and buying group context for coordinated decisions.
• Prioritize Accounts With Buying Signals
  Help teams focus on accounts showing strong fit, intent, and engagement.
• Coordinate Actions Across GTM Channels
  Turn account and buyer signals into coordinated actions across connected systems.
• Measure Engagement And Pipeline Impact
  Assess account progression and which programs influence opportunities and revenue.
• Keep Data Current Across Systems
  Improve account and contact data quality and make insights available across connected tools.

Demandbase AI

Demandbase AI combines account intelligence, buying-group activity, signals, specialized agents, natural-language chat, and connected AI workflows to support goal-driven go-to-market execution. It surfaces insights, recommends next steps, supports workflows, and refines recommendations based on outcomes. The platform includes grounded outputs, account-level controls, and customer-data protections. This consolidated offering includes Demandbase AI Agents, Demandbase AI Chat, and Demandbase MCP capabilities.

• Align Actions With Pipeline Goals
  Use pipeline priorities to guide opportunity focus, coordinated actions, and performance measurement.
• Identify And Prioritize In-Market Accounts
  Focus teams on accounts showing relevant buying activity and promising opportunities.
• Turn Signals Into Useful Actions
  Apply agents to revenue workflows to uncover insights, recommend next steps, automate work, and optimize performance.
• Understand Account Activity Faster
  Review consolidated account context and suggested follow-up actions.
• Coordinate Programs Across Systems
  Help teams execute coordinated go-to-market actions across connected workflows.
• Get Go-To-Market Answers In Plain English
  Explore account and pipeline information, identify stalls, and consider suggested actions without navigating dashboards or creating reports.
• Bring GTM Context Into AI Workflows
  Access Demandbase intelligence in connected AI tools to support account research, opportunity prioritization, and planning.
• Refine Actions Based On Outcomes
  Use performance and emerging outcomes to refine recommendations and scale effective programs.
• Identify And Build Buying Groups
  Reduce manual setup and help teams understand stakeholders and missing buying-group coverage.
• Optimize Bids Toward Campaign Goals
  Use performance data to guide bidding toward selected campaign objectives.
• Apply Controls To AI Data Use
  Use grounded recommendations and governance controls to manage AI access and customer-data use.

Demandbase One for Marketing

Demandbase One for Marketing helps teams identify and prioritize target accounts using fit, engagement, and buying signals; coordinate account-based programs across channels; personalize experiences; and measure marketing influence on pipeline and revenue. It connects account intelligence and buying-group insights with marketing, sales, and advertising execution.

• Prioritize High-Value Accounts
  Focus programs and spend on high-potential accounts showing buying activity.
• Connect Campaigns To Pipeline
  Identify which programs influence pipeline and revenue.
• Coordinate Account-Based Programs
  Align campaigns across channels and buyer journey stages.

Demandbase One for Sales

Demandbase One for Sales helps revenue teams focus on in-market accounts and buying groups, prioritize opportunities, and act on buying signals. Account intelligence and engagement data support informed outreach, stakeholder relationships, and pipeline decisions.

• Prioritize High-Potential Accounts
  Direct seller attention toward accounts showing meaningful buying activity.
• Map Decision-Makers And Buying Activity
  Identify key stakeholders and areas where relationships or engagement need attention.
• Bring Insights Into Seller Workflows
  Make current account context available in connected sales tools.

Demandbase Advertising

Demandbase Advertising is a B2B advertising platform that targets accounts and buying groups using account intelligence, intent, and buyer activity. It activates ads across channels, supports AI-powered campaign optimization, and connects campaign reporting with engagement, opportunities, and revenue.

• Reach Relevant Accounts And Buyers
  Focus advertising on target accounts and buying-group members showing relevant activity.
• Connect Campaigns To Business Outcomes
  Assess how campaigns contribute to account engagement, opportunities, pipeline, and revenue.
• Activate Ads Across Multiple Channels
  Coordinate advertising across channels while aligning campaigns with account activity.

Demandbase Data Platform

Demandbase Data is a B2B data platform that connects account, buyer, intent, and engagement information into a shared go-to-market foundation. It brings together first- and third-party data, enriches and refreshes records, and activates intelligence across CRM, data warehouses, marketing, advertising, and sales workflows.

• Unify Account And Buyer Data
  Bring account and buyer information together for a consistent view across go-to-market activities.
• Enrich And Refresh B2B Records
  Keep account and buyer records current for targeting and execution.
• Activate Data Across Your Stack
  Make shared intelligence available in connected systems and workflows.

Account Intelligence

Demandbase Account Intelligence combines customer first-party data with third-party B2B data and AI-driven analysis to provide a comprehensive account view. It brings together CRM, marketing automation, email, calendar, and website data with company, contact, intent, technographic, and engagement insights to help teams identify in-market opportunities and understand buyer journeys.

• Unify Account Data Across Systems
  Bring customer and market information together for a more complete account view.
• Spot Buying Interest Earlier
  Recognize emerging interest and prioritize opportunities around buyer activity.
• Prioritize Accounts Likely To Buy
  Focus attention on accounts with stronger potential to become opportunities.

Demandbase Orchestration

Demandbase Orchestration turns buying signals, deal risk, and competitive insights into automated, cross-channel go-to-market plays. Teams can coordinate activity across connected CRM, sales engagement, marketing automation, and advertising systems, personalize web experiences, and manage account actions from a centralized control plane.

• Coordinate Plays From One Control Plane
  Give revenue teams a shared place to manage plays around account signals.
• Activate Plays Across Connected Channels
  Connect sales and marketing workflows across systems and web experiences.
• Trigger Plays To Protect Revenue
  Activate interventions for accounts at risk or losing momentum.

Demandbase Personalization

Demandbase Personalization uses Account Intelligence to identify website visitors and tailor web experiences to their needs. Teams can customize page content based on account, intent, technographics, and buyer journey stage. Forms enrichment reduces unnecessary fields and passes company information to connected marketing automation and CRM systems.

• Show Relevant Web Content
  Deliver website experiences tailored to visitor account characteristics and interests.
• Shorten Forms And Enrich Records
  Reduce visitor data-entry effort while retaining detailed business information.
• Test And Update Experiences
  Review and publish changes and compare form designs.

Account-Based Analytics

Demandbase Account-Based Analytics provides account-level metrics for engagement, website activity, campaign influence, and buyer journey progression. Teams can analyze trends by account, role, and department, track intent, and use customizable journey stages and pipeline, revenue, volume, velocity, and conversion metrics.

• Reveal Engagement Trends And Gaps
  Identify changes in engagement and areas that may need additional attention.
• Measure And Compare Journey Progress
  Assess account movement through journey stages and compare progression over time.
• Connect Campaigns To Pipeline And Revenue
  Evaluate how programs contribute to pipeline, revenue, and account progression.

Demandbase Data Integrity

Demandbase Data Integrity manages CRM accounts, contacts, and leads through automated data cleaning, normalization, enrichment, and configurable record updates. Administrators control updated fields and data flow, can hold updates for verification, and can track processing and matching activity in a dashboard.

• Clean And Normalize CRM Data
  Reduce manual effort in maintaining consistent CRM records.
• Configure Data Processes By Entity
  Apply tailored data management rules to different CRM objects.
• Control And Verify Field Updates
  Manage CRM data flow and review updates before applying them.

PoweredBy Demandbase

PoweredBy Demandbase enables partners to embed account, company, and buying data directly into their products. It provides a scalable B2B intelligence platform to enrich customer experiences without building and maintaining separate data infrastructure.

• Embed B2B Data In Products
  Integrate B2B intelligence into existing product experiences.

Demandbase Professional Services

Demandbase Professional Services provides strategic guidance, technical expertise, and hands-on support from onboarding through ongoing optimization. Services include implementation, adoption support, go-to-market planning, data and analytics assistance, and technical account management.

• Configure Demandbase For A Strong Start
  Tailored implementation support helps teams establish a setup aligned with their goals.
• Refine GTM Strategy And Targeting
  Shape go-to-market plans and account targeting with expert guidance.
• Optimize Workflows As Needs Evolve
  Improve performance and adjust configurations and workflows as needs change.

Mojo by Demandbase

Mojo is a B2B marketing agent that turns campaign briefs into live cross-channel campaigns across connected tools, including Google Ads, Marketo, and Salesforce. Demandbase describes Mojo as learning from every campaign.

• Turn Briefs Into Live Campaigns
  Translate campaign plans into live cross-channel activity.
• Activate Campaigns Across Connected Tools
  Run cross-channel campaign activity through connected platforms.
• Learn From Every Campaign
  Use campaign learnings to inform subsequent marketing work.