Deloitte Digital

Helps organizations find growth opportunities, align operations with customer needs, and create differentiated, connected experiences.

Connects brands with customers through relevant, personalized advertising that builds brand value and supports acquisition, retention, and loyalty.

Helps organizations modernize marketing, connect customer experiences, improve effectiveness, and turn marketing investments into business growth.

Creates connected, personalized commerce journeys that increase conversion, strengthen customer loyalty, and grow customer lifetime value.

Combines human relationships and digital capabilities to improve sales effectiveness, support buyer journeys, and help teams identify opportunities.

Delivers connected, responsive service that helps customers resolve issues, supports agents, improves operational efficiency, and builds loyalty.

Helps organizations bring customer-led digital products and experiences to market quickly, scale successful ideas, and adapt to changing needs.

Creates personalized marketing campaigns and creative assets at scale with a generative AI-powered campaign engine.

Combines agency capabilities, strategic insights, and technology accelerators to help B2B clients grow their businesses.

Integrates front- and back-office functions to streamline customer experience and operations and help drive bottom-line growth.

Helps businesses manage revenue lifecycles end to end.

Enhances AI agent context and precision while helping clients accelerate marketing work and build customer journeys.

Helps organizations measure trust, identify strengths and gaps, and take action to improve trust.

Measures brand investment impact and improves brand ROI across the marketing funnel to support business growth.

Helps organizations uncover innovation opportunities, develop viable innovations, strengthen existing ideas, and explore beyond products.

Helps organizations address pressing industry challenges with solutions grounded in industry experience, technology, and curated alliances.

Helps teams get digital experiences off the ground faster with ready-to-use code.

Helps organizations solve complex problems, uncover opportunities, and support growth through human-centered, analytically rigorous design.

Helps leaders create valuable, human-first solutions for customer, workforce, and partner experiences.

Launches Shopify commerce capabilities more efficiently, reduces delivery risk and order errors, and simplifies enterprise integration.

Personalizes commerce experiences, streamlines product discovery, and scales segment-specific content to help increase conversion and basket size.

Customer & Commercial Strategy

Deloitte Digital combines human insight, industry expertise, and activation capabilities to develop strategies with measurable business impact. Services help organizations identify growth opportunities, align operations with customer needs, strengthen brands, transform omnichannel experiences, and mobilize digital transformation. Capabilities include customer growth strategy, commercial operating model design, brand transformation, omnichannel experience design, and digital strategy and mobilization.

• Grow Customer Reach And Revenue
  Identify ways to reach new customers, deepen engagement, and increase revenue from existing customers.
• Align Operations With Customer Opportunities
  Organize business operations to better capture customer opportunities while improving efficiency and supporting revenue growth.
• Unify Customer Experiences Across Channels
  Connect digital and physical interactions across the customer journey to provide complementary experiences and a consistent brand message.
• Turn Digital Plans Into Transformation
  Set a digital direction and develop the business cases, roadmaps, adoption strategies, and program approaches needed to mobilize transformation.
• Strengthen Brand Relevance And Distinction
  Shape and execute brand strategies that help organizations become more relevant to customers, stand apart, and create distinctive experiences.

Advertising

Deloitte Digital combines creative capabilities with technology and data expertise to help brands connect with audiences through relevant messages across traditional and new content channels. Services span strategy, creative and experience design, technology and operations, and customer data and analytics. Capabilities include campaign development, AdTech and MarTech, personalized journey orchestration, campaign automation, performance analytics, audience targeting, cross-media mix modeling, data clean rooms, and retail media networks.

Category: Advertising Services

• Reach The Right Audiences
  Plan advertising that connects the right audiences with relevant messages and supports brand building, acquisition, retention, and loyalty.
• Create Compelling Campaigns
  Develop campaigns and content designed to maximize customer demand and drive acquisition, awareness, and brand purpose.
• Measure Campaign Performance
  Understand campaign results and inform advertising decisions through performance management and analytics.
• Streamline Campaign Execution
  Apply advertising and marketing technologies, automation, and platform implementation to execute and optimize customer-focused experiences.
• Personalize Customer Journeys
  Orchestrate relevant, personalized experiences across the customer lifecycle.
• Target Relevant Customer Segments
  Identify audiences for advertising and guide relevant customer interactions.
• Optimize Cross-Media Mix
  Use cross-media mix modeling and optimization to inform advertising decisions across media.
• Activate Retail Media Networks
  Include retail media networks within advertising planning and data and analytics services.
• Use Data Clean Rooms
  Access data clean rooms as part of advertising data and analytics capabilities.

Marketing

Deloitte Digital helps organizations design, launch, and optimize marketing strategies that are personal, relevant, seamless, and connected. Services span strategy, operating models, technology, AI and data, omnichannel marketing, and measurement. The work helps teams reach audiences, improve effectiveness, connect interactions across channels, and align budgets with strategic priorities. Content Studios combine creativity and technology to deliver custom, high-speed, AI-enabled content at scale.

• Guide Smarter Marketing Decisions
  Supports audience, channel, and technology choices to help turn marketing into a growth engine.
• Connect Customer Communications Across Channels
  Coordinate data-driven communications across customer-facing functions to support connected one-to-one experiences.
• Accelerate Marketing And AI Agent Work
  Use Agent Advantage for Salesforce to accelerate brief generation and journey development while providing AI agents with enhanced context and precision across functions.
• Improve Marketing Efficiency
  Streamline processes, refine operating models, and align talent strategies to improve efficiency and effectiveness.
• Enable More Effective Marketing
  Use marketing enablement tools and technology planning to support agility, transparency, customer acquisition, revenue growth, and stronger relationships.
• Unify Customer Data And Marketing
  Bridge enterprise data, AI, and marketing to create an integrated customer view that informs marketing activity.
• Align Spending With Priorities
  Provide visibility into marketing budgets, connect spending to strategic priorities, and identify inefficiencies.
• Create And Deliver Content At Scale
  Combine creative and technology capabilities to create custom content and deliver AI-enabled solutions quickly and at scale.
• Build Connected Marketing Capabilities
  Plan marketing capabilities and customer journeys, including workforce experience, innovation, and digital and omnichannel orchestration.

Digital commerce

Deloitte Digital designs and delivers personalized, engaging omnichannel commerce experiences for B2B and B2C organizations. Services span commerce strategy, agentic commerce, growth, front-office integration, product data operations, and fulfillment. Teams assess customer needs and capabilities, develop transformation roadmaps, and implement scalable platforms and connected experiences. Services also address AI-enabled personalization, merchandising, dynamic pricing, account hierarchies, self-service portals, configure-price-quote, product information management, inventory monitoring, order management, and returns optimization.

• Build A Data-Backed Commerce Roadmap
  Use research and analysis to set a commerce vision, prioritize near-term improvements, and chart long-term transformation.
• Automate Commerce Actions In Real Time
  Use customer signals to guide purchases, adapt merchandising, and adjust pricing without manual intervention.
• Scale B2B Sales Across Channels
  Support B2B buyers with account structures, self-service, and product configuration, pricing, and quoting capabilities.
• Connect B2C Journeys Across Channels
  Connect storefronts, marketing, fulfillment, and data so customers can move from discovery to purchase and loyalty.
• Unify Front-Office Teams And Operations
  Integrate customer experience, marketing, and commerce operations to reduce silos and support faster, more consistent interactions.
• Unify Product Data Across Channels
  Create a reliable source of product information and support consistent content across channels and touchpoints.
• Improve Order Reliability And Fulfillment
  Use inventory monitoring and end-to-end order capabilities to support reliable orders and reduce costs.
• Personalize Shopping Journeys
  Tailor products, offers, and content to customer segments and use AI-assisted discovery to make searches more relevant.
• Modernize Commerce Platforms At Scale
  Connect enterprise systems and launch new experiences, markets, and business models through scalable platform approaches.
• Adapt Pricing And Promotions
  Support pricing and promotion optimization, including dynamic pricing that responds to changing conditions.

Sales Transformation

Deloitte Digital’s Sales Transformation service combines human relationships with digital tools to build next-generation sales capabilities. It helps organizations develop sales strategies and operating models, design customer and workforce experiences, implement sales technologies, and use data and analytics. Capabilities include B2B sales transformation, sales enablement and digital selling, sales and revenue operations, configure-price-quote solutions, and performance measurement.

• Unite Human Selling And Digital Tools
  Bring personal relationships and digital tools together to support cohesive buyer journeys and sales processes.
• Develop Sales Strategies And Operating Models
  Shape sales initiatives through integrated strategy, selling model development, digital strategies, and sales operations.
• Modernize B2B Selling Motions
  Evolve B2B selling motions and digital buyer journeys in response to changing buyer behavior.
• Equip Teams With Digital Selling Tools
  Support relevant and efficient sales experiences across channels with enablement and digital selling tools.
• Support Sales And Revenue Operations
  Address sales and revenue operations through related services and platforms.
• Use Analytics To Identify Opportunities
  Apply sales insights and customer analytics to identify opportunities and inform interactions.
• Design Connected Sales Experiences
  Create experiences for customers, workforce, and partners through experience design and digital solutions.
• Measure And Optimize Sales Performance
  Support sales strategy measurement and performance management optimization.
• Support Configure-Price-Quote Capabilities
  Address configure, price, and quote capabilities as part of sales transformation services.

Digital customer service

Deloitte Digital helps organizations deliver connected customer service through AI self-service, contact center solutions integrated with CRM platforms, field service transformation, agent support, and service strategy and operations. TrueServe, an integrated suite of contact center technologies and industry-specific accelerators, supports service operations and channel-appropriate delivery. Generative AI can analyze the customer view and provide agents with real-time scripts and interaction summaries. Services include omnichannel transformation and contact center operations to improve customer and employee experiences, efficiency, and satisfaction.

• Unify Contact Center Capabilities
  Bring contact center technologies together to support improved customer service operations.
• Improve Service Across Channels
  Combine AI self-service, contact center technology, CRM integration, and TrueServe capabilities to improve service operations.
• Support Customers And Agents
  Enable customer self-service while equipping human agents to address customer needs effectively.
• Equip Agents With Real-Time Guidance
  Provide agents with scripts and interaction summaries to help them focus on customer connection and problem-solving.
• Deliver Service On The Right Channel
  Help organizations provide the right service on an appropriate channel at the time customers need it.
• Transform Field Service Operations
  Assess field service processes and align technology, workforce, and process changes to improve operational efficiency and value.
• Improve Service Operations
  Combine contact center enhancement, outsourcing management, omnichannel transformation, and service design to improve efficiency and satisfaction.
• Apply Industry-Specific Service Support
  Use industry-specific accelerators as part of the contact center suite to support service delivery.
• Improve Service Operations
  Improve customer service operations with the aim of enhancing customer experience and creating efficiencies.

Digital product innovation

Deloitte Digital combines business strategy, design, product management, data analytics, and engineering to help clients envision, design, develop, and launch digital businesses, products, and experiences. Teams support product strategy, customer research, rapid prototyping, product engineering across web, mobile, and immersive experiences, and product analytics and optimization.

• Define A Viable Product Direction
  Shape a digital product approach and establish a direction grounded in business innovation and market fit.
• Create Customer-Led Experiences
  Connect customer research and design across the product journey to develop experiences intended to meet customer needs.
• Test Ideas Before Scaling
  Test assumptions, assess feasibility and market potential, and identify prototypes to scale.
• Build Flexible Digital Products
  Turn product concepts into digital products across web, mobile, and immersive experiences, designed to scale.
• Launch Products At Scale
  Bring offerings from product ambition and design through engineering and launch.
• Improve Products With Data
  Provide insights into product performance and growth to support ongoing optimization.
• Modernize And Scale Products
  Update existing products and expand successful ideas into enterprise-scale offerings.

CreativEdge™

CreativEdge™ is a generative AI-powered digital marketing campaign engine and content production solution. It works alongside marketing teams and their datasets to deliver personalized campaigns and creative assets at scale.

• Use Generative AI For Campaign Production
  Use a generative AI-powered engine for digital marketing campaign production.
• Deliver More Personalized Campaigns
  Create and deliver personalized marketing campaigns.
• Create Personalized Assets At Scale
  Produce personalized creative assets at scale to support marketing campaigns.
• Work Alongside Teams And Datasets
  Work alongside marketing teams and their datasets during campaign and creative asset production.

B2B Agency

B2B Agency brings a full agency experience to B2B clients, powered by strategic insights and technology accelerators to help them grow their business.

• Support B2B Business Growth
  Combine agency experience, strategic insights, and technology accelerators to help B2B clients grow.
• Access Full Agency Capabilities
  B2B clients receive a full agency experience to support business growth.
• Apply Strategic Insights
  Use strategic insights as part of the agency experience designed to help B2B clients grow.
• Leverage Technology Accelerators
  Technology accelerators support the agency experience for B2B clients.

FrontOffice Advantage

FrontOffice Advantage leverages Deloitte Digital’s solutions to integrate front- and back-office functions, streamline customer experience and operations, and help accelerate bottom-line growth.

• Connect Front And Back Offices
  Bring front- and back-office functions together to support integrated operations and growth.
• Streamline Customer Experience And Operations
  Streamline customer experience and operations through integrated front- and back-office functions.
• Accelerate Bottom-Line Growth
  Support growth through streamlined customer experience and integrated operations.

Revenue Advantage

Revenue Advantage is a Salesforce-powered, end-to-end solution created in collaboration with Agentforce Revenue Management to manage revenue lifecycles across businesses.

• Manage Revenue Lifecycles End To End
  Supports end-to-end management of revenue lifecycles across businesses.

Agent Advantage™

Agent Advantage™ for Salesforce helps clients enhance AI agents with context and precision across service, sales, and other functions. It also accelerates marketing efforts, from generating briefs to building customer journeys.

Category: AI Consulting

• Give AI Agents More Context
  Enhanced context helps AI agents support work across service, sales, and other functions.
• Improve AI Agent Precision
  Greater precision supports AI agents across service, sales, marketing, and other work.
• Generate Marketing Briefs Faster
  Speeds up marketing work, including brief generation.
• Build Customer Journeys Faster
  Accelerates the process of building customer journeys.

TrustID

TrustID is a data-driven tool that distills trust into four factors: humanity, transparency, capability, and reliability. It helps organizations measure their trust score, identify strengths and deficits, and take action to close gaps.

• Assess Trust Across Four Factors
  Evaluate trust through humanity, transparency, capability, and reliability.
• Identify Trust Strengths And Gaps
  Understand trust strengths and deficits to see where improvement is needed.
• Measure Trust And Take Action
  Use a trust score to assess trust and guide action toward closing gaps.

BrandWorth™

BrandWorth™ measures the impact of brand investment and helps improve brand return on investment across every stage of the marketing funnel. It helps organizations make brand a C-suite priority and drive business growth.

• Measure Brand Investment Impact
  Assess brand investment impact and help make brand a C-suite priority.
• Improve Brand ROI Across The Funnel
  Support efforts to improve brand return on investment throughout the marketing funnel.
• Drive Growth Through Brand Investment
  Use the impact of brand investment to elevate brand as a business priority and support growth.

Ten Types of Innovation

The Ten Types of Innovation® framework helps organizations identify opportunities and develop viable innovations. It can enrich existing innovations and analyze competitors, extending exploration beyond products.

• Identify New Opportunities
  Uncover new opportunities for innovation.
• Develop Viable Innovations
  Apply the framework to develop viable innovations.
• Enrich Existing Innovations
  Examine existing innovations and identify ways to enrich them.
• Explore Beyond Products
  Explore a broader scope for innovation beyond products.
• Analyze Competitors
  Analyze innovation in relation to competitors.

Converge™ by Deloitte

Converge™ by Deloitte brings together platforms and solutions that combine industry experience, technology, and curated alliances to address pressing industry challenges.

• Address Pressing Industry Challenges
  Draw on industry expertise, technology, and curated alliances to provide solutions for pressing industry challenges.

Blueprint

Blueprint is a product development accelerator with a library of ready-to-use code. It helps teams quickly establish the foundation of a digital experience.

• Establish Digital Experience Foundations Faster
  Use ready-to-use code to handle development groundwork and quickly establish a digital experience foundation.

Applied Design & Innovation

Deloitte Digital’s Applied Design & Innovation practice solves complex problems through human-centered design, analytical rigor, and industry knowledge. Drawing on innovation expertise, it helps organizations navigate changing environments, uncover opportunities, and support growth.

• Solve Complex Problems With Human-Centered Design
  Use human-centered design to address complex problems and create innovative experiences.
• Ground Design Decisions In Analytical Rigor
  Use analytical rigor to support disciplined problem-solving and innovation.
• Apply Deep Industry Knowledge To Complex Problems
  Draw on industry knowledge to inform approaches to complex client challenges.
• Uncover Opportunities Through Innovation Expertise
  Use innovation expertise to navigate changing environments and identify opportunities for growth.

Human Experience™

Human Experience™ (HX™) helps leaders responsible for customer, workforce, and partner experiences create valuable solutions that put humans first.

• Create Human-First Customer Solutions
  Develop valuable customer experience solutions with people at the center.
• Create Human-First Workforce Solutions
  Develop valuable workforce experience solutions with people at the center.
• Create Human-First Partner Solutions
  Develop valuable partner experience solutions with people at the center.

Shopify Services Accelerator

A purpose-built solution that streamlines and standardizes Shopify-based digital commerce deployment. It provides a foundation for launching device sales, subscriptions, and bundled services, with patterns for subscriptions, entitlements, and integrations to reduce rework. Configure-price-quote capabilities guide selling and help reduce configuration and pricing errors, while core-system connections reduce reliance on custom builds.

• Standardize Shopify Commerce Deployment
  Use a purpose-built foundation to streamline Shopify commerce deployment.
• Launch Commerce Offers Quickly
  Use the standardized foundation to launch device sales, subscriptions, and bundled services.
• Reduce Rework And Delivery Risk
  Apply reusable patterns to reduce rework and lower delivery risk.
• Guide Selling And Reduce Errors
  Guide selling and help reduce configuration and pricing errors.
• Simplify Core System Connections
  Connect core systems while reducing reliance on custom builds.

Commerce GenAI Accelerator

The Commerce GenAI Accelerator uses generative AI to turn customer signals into segmented, personalized commerce experiences. It supports personalized product tiles and offers, automated segment-specific homepage narratives, banners and merchandising copy, rich pages, AI-assisted product discovery, and purchase propensity signals to surface products.

• Increase Conversion And Basket Size
  Personalized product tiles and offers make shopping more relevant and can support higher conversion and basket size.
• Expedite Content Creation At Scale
  Generate content for customer segments to support faster creation at scale.
• Streamline Product Searches
  Use rich pages and AI-assisted discovery to help customers search for products more efficiently.
• Surface Products Using Purchase Signals
  Use purchase propensity signals to inform product recommendations and merchandising.