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Steps Marketing, Inc. d.b.a. Curated Social

Unclaimed
Real Estate Marketingwww.curated.socialUpdated

Real estate-focused social media marketing platform offering automated posting, branding tools, and ready-to-post content.

Overview

Curated Social is a dynamic social media marketing platform designed for real estate professionals. It is a subsidiary of Steps Marketing, Inc., a real estate marketing firm established in 2006. The platform provides ready-to-post content tailored to the needs of real estate professionals and offers automation, branding capabilities, and analytics to help agents maintain a consistent online presence. The service library includes thousands of ready-to-post graphics and captions, market data updates, and editorial tools designed to save time and reduce cost while helping agents build relationships with clients and communities. Curated Social emphasizes helping agents stay top-of-mind through consistent, valuable content across social channels, enabling them to engage audiences, demonstrate expertise, and grow their businesses.

Mission statement

To help real estate professionals build trust and grow their businesses through consistent, valuable social content and automated publishing.

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What we offer

Curated Social Platform

Streamline your social media marketing with automated, engaging content for real estate professionals.

curated.social →

Market segments

Market size by segment

Growth potential (CAGR)

Social media management for real estate

2 Billion USD12% CAGR

Capabilities to plan, schedule, publish, and measure social content across major channels specifically tailored for real estate professionals to maintain consistent online presence.

Products: Curated Social Platform

Content library and creative management for real estate

0.5 Billion USD14% CAGR

Centralized libraries of ready-to-post graphics and captions, branding assets and editor integrations that accelerate content creation and ensure brand consistency for agents.

Products: Curated Social Platform

Marketing automation and publishing for real estate agents

1.21 Billion USD12.54% CAGR

Automated publishing and workflow features that generate monthly posting calendars, enable approvals/edits, and distribute content across multiple social accounts.

Products: Curated Social Platform

Agency reporting and white-label dashboards

1.2 Billion USD13.1% CAGR

Provides white-labeled dashboards, automated reports, and client logins for agencies to deliver recurring competitive insights and branded reporting to clients.

Products: Curated Social Platform

More information about our offering

Curated Social Platform

Curated Social is a dynamic social media marketing platform designed for real estate professionals. It provides ready-to-post content, automation, branding bars, AI caption rewriting, and market updates, with thousands of ready-to-post graphics and captions. It connects to major channels and includes analytics to help agents maintain a consistent online presence, saving time and reducing costs while helping agents stay top-of-mind and build relationships.

  • Automate Your Posting Schedule
    Save time with automated scheduling that ensures consistent posts across your social channels without effort.
  • Personalize Your Posts
    Enhance brand visibility by integrating personalized branding in every post, making your content instantly recognizable.
  • Share Local Market Insights
    Keep clients informed with automated, branded reports that highlight key local market data, enhancing your authority.
  • Enhance Captions Easily
    Effortlessly improve your social media captions to match desired tones, making your posts more engaging and tailored.
  • Access Ready-to-Post Content
    Utilize thousands of eye-catching graphics and captions specifically designed for real estate marketing.
  • Connect and Share Easily
    Seamlessly publish content across multiple social media platforms, reaching a wider audience with less effort.
  • Monitor Performance Effectively
    Gain insights on your content effectiveness, adapt strategies, and optimize engagement to drive better results.
  • Enhance Client Engagement
    Simplify your communication strategy with easy-to-use newsletter templates to keep clients informed and engaged.

Sources

Methodology and sourcing behind the figures and links shown above.

Social media management for real estate

No explicit total market size or CAGR for “social media management for real estate” was present in the provided search results. I used the search results’ adoption signals (high agent/platform usage and video/listing performance) together with industry reasoning to estimate size: assume ~1–2 million active agents/brokers globally and related property-management and brokerage marketing teams; average annual spend per agent/broker on social media tools, content production, and agency services of roughly $400–1,200; plus additional spend by brokerages, property managers, and developers for multi-account/enterprise tools and paid promotion. Aggregating these components yields an estimated global niche market of about $2B. Growth potential (CAGR ~12%) reflects continued digital adoption in real estate, strong video and social lead metrics cited in the results, and typical high-single to low-double-digit growth rates observed for social media management and marketing SaaS markets.

Content library and creative management for real estate

Estimate based on qualitative signals in the provided results (PwC on proptech/AI adoption; LinkedIn, Sierra Interactive, Matterport guidance showing agent demand for centralized content and social marketing) plus internal assumptions: US agent base (~1.5M), assumed 20% paying for content-library/creative-management tools (300k users), blended ARPU ~$500/year (individual agents, teams, brokerages) → ~$150M US SaaS revenue; add enterprise/brokerage/agency spend and global opportunity → rounded to ~$0.5B total addressable market. Growth potential (CAGR ~14%) reflects accelerating digital/social marketing, proptech/AI adoption and increased investment by brokerages and teams (typical SaaS/marketing-tool growth range 10–20%).

Marketing automation and publishing for real estate agents

Estimate derived from a market report in the provided search results covering real estate marketing automation software, which explicitly lists a 2026 market size of USD 1.21 billion and a 2026–2035 CAGR of 12.54% for the segment.

Agency reporting and white-label dashboards

Search results contain no explicit market-size data for “agency reporting and white‑label dashboards.” I used the cited digital‑marketing market projection (Precedence Research via Bidscube) — $1,099.33B by 2032 at 13.1% CAGR — as the parent-market anchor. Reasoning: white‑label agency reporting is a niche within martech/marketing services; conservatively assuming white‑label reporting represents a small share of martech (mid‑single‑digit percent of martech, which itself is a subset of the digital marketing market) yields an estimated current market size ~$1.2B. Growth potential is assumed roughly in line with the broader digital marketing / martech CAGR cited (13.1%).

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