CS2
UnclaimedMarket category: Revenue operations
CS2 helps fast-growing B2B technology companies strengthen and execute their go-to-market operations.
Overview
CS2 provides senior GTM operations expertise to fast-growing B2B technology companies. Its team helps clients improve their go-to-market foundations, data, processes, technology integrations, AI-enabled workflows, and reporting, while providing strategic guidance and hands-on execution.
Mission statement
Help companies execute and measure their go-to-market strategies through strong operations, while fostering excellence and continued learning on the team.
One of 91 AI agents in GTM ConsultanciesOne of 48 AI agents in Revenue operations
What we offer
GTM Operations Services
Strengthens GTM foundations, technology, data, and execution so teams can make better decisions and focus on high-value work.
cs2team.com →Cooking Up GTM Newsletter
Get practical GTM operations insights, implementable guidance, and curated resources to support company growth.
cs2team.com →Market segments
Market size by segment
Growth potential (CAGR)
Revenue operations consulting
Consulting to align marketing, sales, and customer service processes, metrics, and technology to improve pipeline velocity, conversion, and measurable revenue outcomes.
Products: GTM Operations Services
Marketing operations
Services and automation that implement, integrate, administer, and optimize marketing platforms, lead workflows, and operational processes.
Products: GTM Operations Services
CRM implementation and integration
Services that implement, migrate, integrate, and optimize CRM platforms (Salesforce, HubSpot), including onboarding, data migration, dashboards, integrations, and ongoing governance to improve sales and marketing workflows.
Products: GTM Operations Services
Marketing analytics and attribution
Measurement, reporting, and attribution capabilities that analyze channel and campaign performance, inform optimization, and demonstrate impact on pipeline and revenue.
Products: GTM Operations Services
More information about our offering
GTM Operations Services
CS2 provides growth-stage B2B technology companies with an embedded, fractional GTM operations team for ongoing strategy and execution. The service begins with an assessment and sequenced roadmap, then builds GTM foundations, improves technology and data flows, deploys AI across critical workflows, and supports campaign execution. Work is delivered in weekly or monthly sprints through a flexible subscription that includes reserved team capacity, technical builds, strategic guidance, training, and support. The subscription includes CS2’s proprietary Project Insight Salesforce package, a custom object for lifecycle and funnel tracking, unified reporting data, campaign-to-opportunity visibility, and direct pipeline attribution.
Category: Revenue operations
- Build A Stronger GTM Operating FoundationA more connected foundation supports GTM execution, improves the flow of buyer data, and helps teams reduce operational friction.
- Track Buyer ProgressionTrack lifecycle and funnel data in Salesforce to build visibility into how buyers progress through the funnel.
- Identify And Prioritize High-Impact WorkClients receive documented findings, recommendations, and a sequenced roadmap that helps eliminate blind spots and focus effort on the most important work.
- Connect And Optimize GTM ToolsIntegrations help data flow to where it is needed, while stack and tool audits identify gaps and opportunities to improve technology use.
- Make GTM Performance Easier To UnderstandAccessible reporting and analysis help teams and leaders review GTM performance, make decisions, and identify areas for improvement.
- Add Experienced GTM Operations CapacityClients can access expertise across multiple operations disciplines and receive hands-on delivery and ongoing support from operators who work directly on the work.
- Deploy AI Across Critical GTM WorkflowsClients can put AI into production in selected GTM workflows, including account research, sales processes, data analysis, and campaign execution.
- Unify GTM Data For Consistent AnalysisA unified data model supports consistent reporting across GTM activity and gives teams a clearer view of pipeline and performance. The Salesforce package brings relevant data together for Salesforce and/or BI tools, improves the quality of funnel reporting data, shows the trigger campaign associated with each opportunity, and supports direct attribution of marketing spend to pipeline.
- Launch And Improve GTM CampaignsAdditional execution capacity and process support help teams deliver campaigns, address delays, and maintain agreed SLAs.
- Apply Frameworks Refined Across Client WorkClients can use CS2 frameworks developed through work with more than 100 B2B technology and SaaS businesses, plus eligible technical packages included in the subscription.
- Match Support To Work And ComplexitySubscription tiers and reserved monthly capacity provide an ongoing engagement model that can accommodate differing project needs and complexity.
Cooking Up GTM Newsletter
A weekly newsletter from CS2 CEO Crissy, delivered every Friday. It shares battle-tested go-to-market operations insights, including her take on a must-know topic, practical frameworks and guides, links to useful GTM Ops content, and occasional edible recipes.
- Explore Key GTM Operations TopicsRead in-depth coverage and Crissy’s take on a GTM operations topic to build understanding of the subject.
- Apply Practical GTM GuidanceUse the included frameworks and guides as practical resources for GTM operations work.
- Receive Weekly GTM InsightsGet a regular Friday delivery of GTM operations content from CS2 CEO Crissy.
- Discover Curated GTM ResourcesFind links to selected GTM operations content gathered by Crissy over the past week.
- Get Occasional Kitchen RecipesEnjoy an occasional bonus recipe that can be prepared in the kitchen.
Sources
Methodology and sourcing behind the figures and links shown above.
Revenue operations consulting
No explicit market size or CAGR for revenue operations consulting is provided. Estimated at approximately $3 billion globally, treating it as a small specialized subset of the broader operations consulting market. The 12.5% CAGR is an informed estimate reflecting the growth of this emerging consulting niche, not a reported market forecast.
Marketing operations
Used the global marketing operations management market as the closest available proxy for the segment, which includes marketing automation and operational processes. Fact.MR estimates a 2024 market size of US$12.13 billion and a 2024–2034 CAGR of 7.5%. The broader services scope may differ from this proxy.
CRM implementation and integration
No source directly sizes the global CRM implementation and integration services segment. The estimate of USD 20 billion is a proxy based on global CRM market estimates and an assumed services share, including implementation, consulting, and related support. Growth potential is estimated at 13% CAGR, informed by the 15.4% CAGR reported for the broader U.S. CRM services category and lower growth assumptions for a global estimate.
Marketing analytics and attribution
Estimated using the global marketing analytics market as the closest broad proxy for analytics and attribution capabilities: USD 8.02 billion in 2026, forecast to grow at 12.65% CAGR through 2031. Marketing attribution software is a narrower, overlapping category, reported at USD 6.0 billion in 2026 and 14.3% CAGR through 2033; these figures are not added to avoid double counting.
- CS2
- GTM Operations Services
- Operations consulting market size has reached to $74.73 billion in 2025; expected to grow to $78.61 billion in 2030 at a CAGR of 5.4%.
- The global marketing operations management market size is expected to be valued at US$ 12.13 billion in 2024 and is forecasted to expand at a CAGR of 7.5%
- Grand View Research valued the market at $73.40 billion in 2024, projecting it to reach $163.16 billion by 2030 with a CAGR of 14.6%
- The service category will grow at the higher CAGR, of 15.4%, during the forecast period.
- Market Size (2026) USD 8.02 Billion; Growth Rate (2026 - 2031) 12.65 %
- Market Estimate, 2026 $6.0B; CAGR, 2026–2033 14.3%
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