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CleverTap Private Limited

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clevertap.comSan Francisco, CA, USAUpdated

CleverTap Private Limited offers a cloud-based customer engagement and analytics platform to help brands understand and engage customers across channels.

Overview

CleverTap Private Limited provides a cloud-based customer engagement and analytics platform that helps brands understand and engage customers across channels. The platform enables centralized data collection, real-time analytics, segmentation, experimentation, personalization, and omnichannel messaging to drive sustainable growth for marketing, product, and customer success teams.

Mission statement

To empower organizations to build lifelong customer relationships through data-driven, personalized engagement across channels.

Read recently by Perplexity, Meta, Amazon

What we offer

All-In-One Engagement Platform

Centralize Customer Engagement Through Intelligent Automation and Personalization.

Pricing not published

clevertap.com/product-overview/

Product Experiences

Enhance app and web experiences with zero-code configuration and continuous optimization.

Pricing not published

clevertap.com/product-experiences/

Customer Retention Management Platform

Enhances customer loyalty by reducing churn and maximizing lifetime value through personalized experiences.

Pricing not published

clevertap.com/omnichannel-engagement/customer-retention-management-platform/

E-Commerce Solutions

Boost sales and enhance customer loyalty with data-driven e-commerce solutions.

Pricing not published

clevertap.com/ecommerce/

Subscriptions

Optimize Engagement and Maximize Subscriber Retention.

Pricing not published

clevertap.com/subscription-apps/

Financial Services Solutions

Empower your financial services with secure, personalized customer engagement.

Pricing not published

clevertap.com/financial-services/

Gaming Solutions

Maximize player lifetime value with strategic engagement and analytics.

Pricing not published

clevertap.com/gaming/

Promos: Loyalty & Rewards Platform

Enhance customer loyalty with real-time promotions and personalized rewards.

Pricing not published

clevertap.com/promos-loyalty-points-rewards-platform/

CleverTap for Startups (C4S)

Service

CleverTap for Startups provides tailored terms and benefits for emerging businesses to maximize customer engagement.

Pricing not published

clevertap.com/terms-of-service-for-c4s/

Market segments

Market size by segment

Growth potential (CAGR)

Customer data platform

4.07 Billion USD19.6% CAGR

Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.

Products: All-In-One Engagement Platform, Customer Retention Management Platform, E-Commerce Solutions

Omnichannel campaign management

5.61 Billion USD23.3% CAGR

Planning, orchestration, and optimization of campaigns across email, SMS, mobile apps, and in-store channels with performance analytics.

Products: All-In-One Engagement Platform, Customer Retention Management Platform, E-Commerce Solutions, Financial Services Solutions, Promos: Loyalty & Rewards Platform, Subscriptions

Personalization and recommendations

8 Billion USD24% CAGR

Real-time behavioral personalization and AI-driven recommendation capabilities to tailor experiences and improve engagement and conversion.

Products: All-In-One Engagement Platform, E-Commerce Solutions, Gaming Solutions, Customer Retention Management Platform, Promos: Loyalty & Rewards Platform

Experimentation and feature management

1.2 Billion USD15% CAGR

Capabilities to run A/B and multivariate tests, manage feature flags and controlled rollouts, and measure impact with statistical rigor and audience targeting.

Products: Product Experiences, All-In-One Engagement Platform, Gaming Solutions

Loyalty and rewards management

12 Billion USD11% CAGR

Design, delivery, and real-time management of loyalty programs and personalized rewards with integration across digital channels to improve retention.

Products: Promos: Loyalty & Rewards Platform, Subscriptions, E-Commerce Solutions, Customer Retention Management Platform

More information about our offering

All-In-One Engagement Platform

CleverTap's All-In-One Engagement Platform enables centralized data collection, real-time analytics, segmentation, experimentation, personalization, and omnichannel messaging to drive growth for marketing, product, and customer success teams.

Pricing not published

  • Deliver Seamless Experiences
    Create tailored customer journeys across multiple channels to enhance engagement.
  • Leverage AI for Engagement
    Utilize AI insights to optimize customer interactions and behaviors in real-time.
  • Deliver 1:1 Engagement
    CleverAI's agents collaborate to understand customer behavior and provide individualized experiences.
  • Optimize Customer Interactions
    Utilize advanced decision-making capabilities to offer customers the most relevant options.
  • Understand Your Customers
    Drive targeted marketing efforts through deep insights from customer data.
  • Optimize Campaign Performance
    Continuously improve campaign outcomes through constant real-time testing and adjustments.
  • Continuously Improve Engagement
    Utilize customer feedback in real time to enhance ongoing interactions dynamically.
  • Increase Conversion Rates
    Transform customer interactions into measurable uplift through real-time insights.
  • Engage on Preferred Channels
    Ensure consistent, tailored communication through SMS, email, push notifications, and more.
  • Deliver Tailored Experiences
    Enhance customer satisfaction by providing personalized interactions and offers.
  • Automate Content Creation
    Effortlessly create personalized messaging and visuals through intelligent automation.
  • Contextual Recommendations
    Deliver the most relevant experiences based on real-time customer identifiers.
  • Maximize Engagement
    Choose optimal engagement strategies based on real-time customer actions and preferences.
  • Engage on the Go
    Reach customers where they are with targeted mobile messaging strategies.
  • Enhance Email Engagement
    Send timely and relevant emails to foster engagement and loyalty.
  • Enhance Customer Loyalty
    Build deeper relationships through personalized experiences that resonate with individual customer needs.
  • Engage Website Visitors
    Utilize web pop-ups and push notifications to interact with site visitors dynamically.

Product Experiences

Product Experiences lets teams remotely configure and optimize app and web experiences using zero-code variables and A/B testing, enabling rapid iteration of UI, workflows, and engagement.

Pricing not published

  • Simplify User Experience Testing
    Enable rapid testing of multiple UI and workflow variations to determine the most effective user experience.
  • Test Variants of User Journeys
    Effortlessly create and analyze different approaches to onboarding, ensuring better experiences and higher activation rates.
  • Tailor Game Experience
    Modify game difficulty and offerings based on player segments to enhance user satisfaction and retention.
  • Feature Tailored Content
    Control which users see exclusive content, boosting engagement for specific audiences with personalized experiences.
  • Maximize Promotion Effectiveness
    Leverage data to determine optimal promotion displays, ensuring the right offers reach the right users at the right time.
  • Customize User Interface Dynamically
    Modify and control user interface elements based on user interests or behavior to enhance overall user experience.

Customer Retention Management Platform

A unified platform to maximize retention through omnichannel engagement and tailored journeys across channels.

Pricing not published

  • Customize Campaigns For Each Stage
    Launch tailored campaigns that engage customers at different stages of their lifecycle to enhance retention.
  • Engage Customers Across Multiple Channels
    Utilize various channels to connect with customers, ensuring consistent messaging and engagement wherever they are.
  • Proactively Address Churn Risks
    Identify at-risk customers before they disengage and implement targeted retention strategies.
  • Create A Single Customer View
    Combine data from different platforms to build a comprehensive profile for each customer, enhancing personalization.
  • Streamline Retention Efforts
    Use automation to send timely, relevant messages to customers, increasing engagement and retention.
  • Enhance Decision-Making
    Utilize AI-driven analytics to inform strategy and optimize retention efforts.

E-Commerce Solutions

E-commerce-focused solutions to fuel purchases and maximize order value through personalized, data-driven engagement.

Pricing not published

  • Maximize Order Value
    Using a sophisticated recommendation engine to suggest products that fit customer preferences, significantly boosting the average order size.
  • Enhance Revenue
    Utilizing lifecycle engagement strategies to drive increased customer interaction and revenue generation.
  • Drive Informed Decisions
    Leveraging real-time data insights to optimize marketing strategies, improve user experiences, and increase conversion rates.
  • Increase Signups
    Facilitating seamless experiences for customers to register and engage with the brand across various channels.
  • Reduce Manual Work
    Minimizing the need for manual intervention in campaign execution, allowing for focused resource allocation towards strategy and analysis.

Subscriptions

Subscription-focused engagement platform to build loyal subscriber bases and optimize retention.

Pricing not published

  • Build A Loyal Subscriber Base
    Develop robust strategies to effectively engage subscribers, turning them into lifelong customers and enhancing overall retention rates.
  • Reduce Churn
    Engage at-risk customers with timely reminders and personalized offers to enhance renewal rates, effectively cutting down subscription cancellations.
  • Identify Potential Premium Subscribers
    Leverage deep insights to effectively target users most likely to upgrade to premium plans, ensuring maximized subscriptions.
  • Drive Engagement Across All Channels
    Utilize various channels such as push notifications, emails, and in-app messages for a synchronized engagement strategy that ensures messaging consistency.

Financial Services Solutions

Secure, compliant engagement platform for banking, fintech, and financial service brands to win trust and maximize LTV.

Pricing not published

  • Protect Customer Data
    Ensures compliance with global data protection standards to safeguard sensitive customer information.
  • Deliver Consistent Experience
    Engage customers seamlessly across all touchpoints, enhancing interaction continuity and trust.
  • Enhance Engagement
    Increases customer interaction through relevant and personalized messaging.
  • Drive Informed Decisions
    Utilizes insights from data to optimize marketing strategies and improve customer retention.
  • Optimize Marketing Resources
    Targets specific customer segments for more effective marketing campaigns.

Gaming Solutions

Gaming-focused engagement to maximize player lifetime value.

Pricing not published

  • Enhance Player Journey
    Optimize every stage of the player experience from onboarding to retention and monetization, ensuring players remain engaged and valuable.
  • React Quickly
    Utilize real-time data to trigger personalized notifications and prompts, enhancing player interaction and retention.
  • Customize Offers
    Utilize player data to dynamically adjust the in-game experience and offers, enhancing relevance and satisfaction.
  • Schedule Events
    Leverage the LiveOps calendar to manage promotions and events, boosting player engagement through timely interactions.
  • Target Key Players
    Identify high-value player segments to tailor campaigns, leading to more effective engagement strategies.

Promos: Loyalty & Rewards Platform

Promos is the industry-first loyalty and rewards platform enabling real-time promotions and no-code campaign creation. It allows brands to design personalized loyalty experiences, automate retention strategies, and deliver dynamic rewards based on user behavior.

Pricing not published

  • Engage Users Instantly
    React promptly to customer actions, enhancing the relevance of rewards and driving higher conversion rates.
  • Create Campaigns Effortlessly
    Empower marketers to launch campaigns without needing technical support, speeding up the time to market for promotions.
  • Track Customer Engagement
    Understand how effectively your loyalty programs are working by measuring engagement metrics and overall campaign effectiveness.
  • Streamline Customer Interactions
    Ensure consistent engagement across multiple channels, enhancing customer experience.
  • Design Tailored Promotions
    Generate unique or mass coupon codes using various formats to match campaign styles and delivery channels.

CleverTap for Startups (C4S)

Startup-focused terms of service for using CleverTap's platform.

Pricing not published

  • Access Customized Engagement Tools
    Startup customers can leverage tailored terms to engage effectively with their audience using CleverTap’s advanced analytics and campaign tools.
  • Receive Priority Assistance
    Startups benefit from prioritized customer support, providing them with timely help and guidance to utilize CleverTap's features effectively.
  • Benefit from Financially-Friendly Plans
    Startups can access cost-effective pricing options designed to accommodate budget constraints while maximizing engagement potential.

Sources

Methodology and sourcing behind the figures and links shown above.

Customer data platform

I used the provided industry reports and reconciled divergent estimates. Fortune Business Insights gives a conservative 2026 market size of USD 4.07B with a 19.6% CAGR (2026–2034); MarketsandMarkets projects a substantially larger market (USD 9.72B in 2025, CAGR 30.7% to 2030). DinMo summarizes multiple forecasts and notes a wide CAGR range to 2030. Given the spread, I selected Fortune’s 2026 figure and CAGR as a conservative, document-supported estimate within the range shown in the sources.

Omnichannel campaign management

Primary estimate uses the Business Research Insights (BRI) market report for ‘Omni-channel Campaign Management’ which explicitly states a 2026 market value and a 2026–2035 CAGR. A secondary source (MarketResearchIntellect / LinkedIn summary) provides a lower 2025 base and a lower CAGR; omnichannel retailing reports (Coherent/RevenueMemo) show broader omnichannel platform market sizes and mid-teens CAGR that support strong growth potential for campaign-management subsegment. Final estimate adopts BRI’s figures as the most directly relevant and recent campaign-management specific projection.

Personalization and recommendations

Search results show strong, high-growth pockets of AI-driven personalization (character-based AI agents: small base, very high CAGR) alongside broader industry demand for personalization across verticals (DTC food, retail, travel, stationery). MarketsandMarkets reports a focused AI-agent personalization segment growing from USD 0.55B (2026) to 5.45B (2032) at 46.7% CAGR, indicating rapid acceleration from generative AI adoption. Larger end-market reports (DTC food, personalized stationery) demonstrate widespread demand though with lower CAGRs. Combining the above (a smaller high-growth AI personalization submarket plus broader, established personalization spend across industries) supports an estimated current market size of ~USD 8 billion for real-time behavioral personalization and recommendation capabilities, with high growth potential driven by generative AI and scaling deployments (estimated CAGR ~24%).

Experimentation and feature management

Estimated global 2025 market for experimentation and feature management at roughly $1.2B. Rationale: search results show adjacent testing markets (crowdsourced testing $3.51B in 2025, ~11.2% CAGR) and multiple vendor signals that feature-flagging and experimentation are converging into a distinct buying category. Triangulating: experimentation/feature-management is a subset of broader testing and testing-software spend (crowdsourced and testing tools), and early-category vendor monetization and enterprise adoption imply a faster-than-adjacent-market growth rate driven by AI experimentation, warehouse-native analytics, and enterprise feature-control use cases. I therefore estimate a higher CAGR (≈15%) than the cited crowdsourced-testing CAGR to reflect accelerating adoption and expansion into production feature management.

Loyalty and rewards management

Sources show a 2023–2025 market size cluster around USD ~9.8–15.2B (MarketsandMarkets, Fortune, GMI, others). I selected a conservative present market size of ~USD 12B (close to 2024 figures from multiple reports). Reported CAGRs vary (9.6%–24%); balancing established analyst estimates (MarketsandMarkets 9.6%, Fortune 14.6%) and higher forecasts, I estimate a mid-range growth potential of ~11% CAGR.

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