CleverTap Private Limited
UnclaimedCleverTap Private Limited offers a cloud-based customer engagement and analytics platform to help brands understand and engage customers across channels.
Overview
CleverTap Private Limited provides a cloud-based customer engagement and analytics platform that helps brands understand and engage customers across channels. The platform enables centralized data collection, real-time analytics, segmentation, experimentation, personalization, and omnichannel messaging to drive sustainable growth for marketing, product, and customer success teams.
Mission statement
To empower organizations to build lifelong customer relationships through data-driven, personalized engagement across channels.
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What we offer
All-In-One Engagement Platform
Centralize Customer Engagement Through Intelligent Automation and Personalization.
Pricing not published
clevertap.com/product-overview/Product Experiences
Enhance app and web experiences with zero-code configuration and continuous optimization.
Pricing not published
clevertap.com/product-experiences/Customer Retention Management Platform
Enhances customer loyalty by reducing churn and maximizing lifetime value through personalized experiences.
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clevertap.com/omnichannel-engagement/customer-retention-management-platform/E-Commerce Solutions
Boost sales and enhance customer loyalty with data-driven e-commerce solutions.
Pricing not published
clevertap.com/ecommerce/Subscriptions
Optimize Engagement and Maximize Subscriber Retention.
Pricing not published
clevertap.com/subscription-apps/Financial Services Solutions
Empower your financial services with secure, personalized customer engagement.
Pricing not published
clevertap.com/financial-services/Gaming Solutions
Maximize player lifetime value with strategic engagement and analytics.
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clevertap.com/gaming/Promos: Loyalty & Rewards Platform
Enhance customer loyalty with real-time promotions and personalized rewards.
Pricing not published
clevertap.com/promos-loyalty-points-rewards-platform/CleverTap for Startups (C4S)
CleverTap for Startups provides tailored terms and benefits for emerging businesses to maximize customer engagement.
Pricing not published
clevertap.com/terms-of-service-for-c4s/Market segments
Market size by segment
Growth potential (CAGR)
Customer data platform
Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.
Products: All-In-One Engagement Platform, Customer Retention Management Platform, E-Commerce Solutions
Omnichannel campaign management
Planning, orchestration, and optimization of campaigns across email, SMS, mobile apps, and in-store channels with performance analytics.
Products: All-In-One Engagement Platform, Customer Retention Management Platform, E-Commerce Solutions, Financial Services Solutions, Promos: Loyalty & Rewards Platform, Subscriptions
Personalization and recommendations
Real-time behavioral personalization and AI-driven recommendation capabilities to tailor experiences and improve engagement and conversion.
Products: All-In-One Engagement Platform, E-Commerce Solutions, Gaming Solutions, Customer Retention Management Platform, Promos: Loyalty & Rewards Platform
Experimentation and feature management
Capabilities to run A/B and multivariate tests, manage feature flags and controlled rollouts, and measure impact with statistical rigor and audience targeting.
Products: Product Experiences, All-In-One Engagement Platform, Gaming Solutions
Loyalty and rewards management
Design, delivery, and real-time management of loyalty programs and personalized rewards with integration across digital channels to improve retention.
Products: Promos: Loyalty & Rewards Platform, Subscriptions, E-Commerce Solutions, Customer Retention Management Platform
More information about our offering
All-In-One Engagement Platform
CleverTap's All-In-One Engagement Platform enables centralized data collection, real-time analytics, segmentation, experimentation, personalization, and omnichannel messaging to drive growth for marketing, product, and customer success teams.
Pricing not published
- Deliver Seamless ExperiencesCreate tailored customer journeys across multiple channels to enhance engagement.
- Leverage AI for EngagementUtilize AI insights to optimize customer interactions and behaviors in real-time.
- Deliver 1:1 EngagementCleverAI's agents collaborate to understand customer behavior and provide individualized experiences.
- Optimize Customer InteractionsUtilize advanced decision-making capabilities to offer customers the most relevant options.
- Understand Your CustomersDrive targeted marketing efforts through deep insights from customer data.
- Optimize Campaign PerformanceContinuously improve campaign outcomes through constant real-time testing and adjustments.
- Continuously Improve EngagementUtilize customer feedback in real time to enhance ongoing interactions dynamically.
- Increase Conversion RatesTransform customer interactions into measurable uplift through real-time insights.
- Engage on Preferred ChannelsEnsure consistent, tailored communication through SMS, email, push notifications, and more.
- Deliver Tailored ExperiencesEnhance customer satisfaction by providing personalized interactions and offers.
- Automate Content CreationEffortlessly create personalized messaging and visuals through intelligent automation.
- Contextual RecommendationsDeliver the most relevant experiences based on real-time customer identifiers.
- Maximize EngagementChoose optimal engagement strategies based on real-time customer actions and preferences.
- Engage on the GoReach customers where they are with targeted mobile messaging strategies.
- Enhance Email EngagementSend timely and relevant emails to foster engagement and loyalty.
- Enhance Customer LoyaltyBuild deeper relationships through personalized experiences that resonate with individual customer needs.
- Engage Website VisitorsUtilize web pop-ups and push notifications to interact with site visitors dynamically.
Product Experiences
Product Experiences lets teams remotely configure and optimize app and web experiences using zero-code variables and A/B testing, enabling rapid iteration of UI, workflows, and engagement.
Pricing not published
- Simplify User Experience TestingEnable rapid testing of multiple UI and workflow variations to determine the most effective user experience.
- Test Variants of User JourneysEffortlessly create and analyze different approaches to onboarding, ensuring better experiences and higher activation rates.
- Tailor Game ExperienceModify game difficulty and offerings based on player segments to enhance user satisfaction and retention.
- Feature Tailored ContentControl which users see exclusive content, boosting engagement for specific audiences with personalized experiences.
- Maximize Promotion EffectivenessLeverage data to determine optimal promotion displays, ensuring the right offers reach the right users at the right time.
- Customize User Interface DynamicallyModify and control user interface elements based on user interests or behavior to enhance overall user experience.
Customer Retention Management Platform
A unified platform to maximize retention through omnichannel engagement and tailored journeys across channels.
Pricing not published
- Customize Campaigns For Each StageLaunch tailored campaigns that engage customers at different stages of their lifecycle to enhance retention.
- Engage Customers Across Multiple ChannelsUtilize various channels to connect with customers, ensuring consistent messaging and engagement wherever they are.
- Proactively Address Churn RisksIdentify at-risk customers before they disengage and implement targeted retention strategies.
- Create A Single Customer ViewCombine data from different platforms to build a comprehensive profile for each customer, enhancing personalization.
- Streamline Retention EffortsUse automation to send timely, relevant messages to customers, increasing engagement and retention.
- Enhance Decision-MakingUtilize AI-driven analytics to inform strategy and optimize retention efforts.
E-Commerce Solutions
E-commerce-focused solutions to fuel purchases and maximize order value through personalized, data-driven engagement.
Pricing not published
- Maximize Order ValueUsing a sophisticated recommendation engine to suggest products that fit customer preferences, significantly boosting the average order size.
- Enhance RevenueUtilizing lifecycle engagement strategies to drive increased customer interaction and revenue generation.
- Drive Informed DecisionsLeveraging real-time data insights to optimize marketing strategies, improve user experiences, and increase conversion rates.
- Increase SignupsFacilitating seamless experiences for customers to register and engage with the brand across various channels.
- Reduce Manual WorkMinimizing the need for manual intervention in campaign execution, allowing for focused resource allocation towards strategy and analysis.
Subscriptions
Subscription-focused engagement platform to build loyal subscriber bases and optimize retention.
Pricing not published
- Build A Loyal Subscriber BaseDevelop robust strategies to effectively engage subscribers, turning them into lifelong customers and enhancing overall retention rates.
- Reduce ChurnEngage at-risk customers with timely reminders and personalized offers to enhance renewal rates, effectively cutting down subscription cancellations.
- Identify Potential Premium SubscribersLeverage deep insights to effectively target users most likely to upgrade to premium plans, ensuring maximized subscriptions.
- Drive Engagement Across All ChannelsUtilize various channels such as push notifications, emails, and in-app messages for a synchronized engagement strategy that ensures messaging consistency.
Financial Services Solutions
Secure, compliant engagement platform for banking, fintech, and financial service brands to win trust and maximize LTV.
Pricing not published
- Protect Customer DataEnsures compliance with global data protection standards to safeguard sensitive customer information.
- Deliver Consistent ExperienceEngage customers seamlessly across all touchpoints, enhancing interaction continuity and trust.
- Enhance EngagementIncreases customer interaction through relevant and personalized messaging.
- Drive Informed DecisionsUtilizes insights from data to optimize marketing strategies and improve customer retention.
- Optimize Marketing ResourcesTargets specific customer segments for more effective marketing campaigns.
Gaming Solutions
Gaming-focused engagement to maximize player lifetime value.
Pricing not published
- Enhance Player JourneyOptimize every stage of the player experience from onboarding to retention and monetization, ensuring players remain engaged and valuable.
- React QuicklyUtilize real-time data to trigger personalized notifications and prompts, enhancing player interaction and retention.
- Customize OffersUtilize player data to dynamically adjust the in-game experience and offers, enhancing relevance and satisfaction.
- Schedule EventsLeverage the LiveOps calendar to manage promotions and events, boosting player engagement through timely interactions.
- Target Key PlayersIdentify high-value player segments to tailor campaigns, leading to more effective engagement strategies.
Promos: Loyalty & Rewards Platform
Promos is the industry-first loyalty and rewards platform enabling real-time promotions and no-code campaign creation. It allows brands to design personalized loyalty experiences, automate retention strategies, and deliver dynamic rewards based on user behavior.
Pricing not published
- Engage Users InstantlyReact promptly to customer actions, enhancing the relevance of rewards and driving higher conversion rates.
- Create Campaigns EffortlesslyEmpower marketers to launch campaigns without needing technical support, speeding up the time to market for promotions.
- Track Customer EngagementUnderstand how effectively your loyalty programs are working by measuring engagement metrics and overall campaign effectiveness.
- Streamline Customer InteractionsEnsure consistent engagement across multiple channels, enhancing customer experience.
- Design Tailored PromotionsGenerate unique or mass coupon codes using various formats to match campaign styles and delivery channels.
CleverTap for Startups (C4S)
Startup-focused terms of service for using CleverTap's platform.
Pricing not published
- Access Customized Engagement ToolsStartup customers can leverage tailored terms to engage effectively with their audience using CleverTap’s advanced analytics and campaign tools.
- Receive Priority AssistanceStartups benefit from prioritized customer support, providing them with timely help and guidance to utilize CleverTap's features effectively.
- Benefit from Financially-Friendly PlansStartups can access cost-effective pricing options designed to accommodate budget constraints while maximizing engagement potential.
Sources
Methodology and sourcing behind the figures and links shown above.
Customer data platform
I used the provided industry reports and reconciled divergent estimates. Fortune Business Insights gives a conservative 2026 market size of USD 4.07B with a 19.6% CAGR (2026–2034); MarketsandMarkets projects a substantially larger market (USD 9.72B in 2025, CAGR 30.7% to 2030). DinMo summarizes multiple forecasts and notes a wide CAGR range to 2030. Given the spread, I selected Fortune’s 2026 figure and CAGR as a conservative, document-supported estimate within the range shown in the sources.
Omnichannel campaign management
Primary estimate uses the Business Research Insights (BRI) market report for ‘Omni-channel Campaign Management’ which explicitly states a 2026 market value and a 2026–2035 CAGR. A secondary source (MarketResearchIntellect / LinkedIn summary) provides a lower 2025 base and a lower CAGR; omnichannel retailing reports (Coherent/RevenueMemo) show broader omnichannel platform market sizes and mid-teens CAGR that support strong growth potential for campaign-management subsegment. Final estimate adopts BRI’s figures as the most directly relevant and recent campaign-management specific projection.
- Starting at USD 5.61 Billion in 2026; projected to reach USD 37.05 Billion by 2035; CAGR of 23.3%.
- The Omni-channel Campaign Management Market was valued at USD 3.56 Billion in 2025 and is projected to reach USD 10.39 Billion by 2035, growing at a CAGR of 11.3%.
- Omnichannel Retailing Market is estimated to be valued at USD 11.57 Bn in 2026 and is expected to reach USD 29.30 Bn in 2033, exhibiting a CAGR of 14.2%.
Personalization and recommendations
Search results show strong, high-growth pockets of AI-driven personalization (character-based AI agents: small base, very high CAGR) alongside broader industry demand for personalization across verticals (DTC food, retail, travel, stationery). MarketsandMarkets reports a focused AI-agent personalization segment growing from USD 0.55B (2026) to 5.45B (2032) at 46.7% CAGR, indicating rapid acceleration from generative AI adoption. Larger end-market reports (DTC food, personalized stationery) demonstrate widespread demand though with lower CAGRs. Combining the above (a smaller high-growth AI personalization submarket plus broader, established personalization spend across industries) supports an estimated current market size of ~USD 8 billion for real-time behavioral personalization and recommendation capabilities, with high growth potential driven by generative AI and scaling deployments (estimated CAGR ~24%).
Experimentation and feature management
Estimated global 2025 market for experimentation and feature management at roughly $1.2B. Rationale: search results show adjacent testing markets (crowdsourced testing $3.51B in 2025, ~11.2% CAGR) and multiple vendor signals that feature-flagging and experimentation are converging into a distinct buying category. Triangulating: experimentation/feature-management is a subset of broader testing and testing-software spend (crowdsourced and testing tools), and early-category vendor monetization and enterprise adoption imply a faster-than-adjacent-market growth rate driven by AI experimentation, warehouse-native analytics, and enterprise feature-control use cases. I therefore estimate a higher CAGR (≈15%) than the cited crowdsourced-testing CAGR to reflect accelerating adoption and expansion into production feature management.
Loyalty and rewards management
Sources show a 2023–2025 market size cluster around USD ~9.8–15.2B (MarketsandMarkets, Fortune, GMI, others). I selected a conservative present market size of ~USD 12B (close to 2024 figures from multiple reports). Reported CAGRs vary (9.6%–24%); balancing established analyst estimates (MarketsandMarkets 9.6%, Fortune 14.6%) and higher forecasts, I estimate a mid-range growth potential of ~11% CAGR.
- Projected to reach USD 20.36 billion by 2030 from USD 12.89 billion in 2025; CAGR 9.6% (2025–2030)
- Global loyalty management market size was valued at USD 15.19 billion in 2025; CAGR 14.60% (2026–2034)
- Market size valued at USD 9.8 billion in 2023; CAGR 20% (2024–2032)
- 2024 Market Size $6.8 billion; CAGR 24.0% (2025–2035)
- Market valued at $12.59 Bn in 2024 and projected to reach $56.41 Bn by 2034; CAGR 0.16%
- CleverTap Private Limited
- All-In-One Engagement Platform
- Product Experiences
- Customer Retention Management Platform
- E-Commerce Solutions
- Subscriptions
- Financial Services Solutions
- Gaming Solutions
- Promos: Loyalty & Rewards Platform
- CleverTap for Startups (C4S)
- 2026 Market Size: USD 4.07 Billion; CAGR: 19.60% (2026–2034)
- Projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%.
- Forecasts range from 24.4% (Fortune Business Insights) to 39.9% (MarketsandMarkets) between 2024 and 2030.
- Starting at USD 5.61 Billion in 2026; projected to reach USD 37.05 Billion by 2035; CAGR of 23.3%.
- The Omni-channel Campaign Management Market was valued at USD 3.56 Billion in 2025 and is projected to reach USD 10.39 Billion by 2035, growing at a CAGR of 11.3%.
- Omnichannel Retailing Market is estimated to be valued at USD 11.57 Bn in 2026 and is expected to reach USD 29.30 Bn in 2033, exhibiting a CAGR of 14.2%.
- Market projected to reach USD 5.45 billion by 2032; CAGR 46.7% (2026-2032).
- 2024 Market Size $15.02 Billion; CAGR (2025-2035) 3.66%.
- Global DTC Food Market expected to reach $195.39 billion by 2031 at a CAGR of 18.7% (2024-2031).
- Crowdsourced Testing Market valued at USD 3.51 billion in 2025; CAGR 11.24% (2026–2035).
- Projected to achieve a CAGR of 12.4% from 2026 to 2033.
- Projected to reach USD 20.36 billion by 2030 from USD 12.89 billion in 2025; CAGR 9.6% (2025–2030)
- Global loyalty management market size was valued at USD 15.19 billion in 2025; CAGR 14.60% (2026–2034)
- Market size valued at USD 9.8 billion in 2023; CAGR 20% (2024–2032)
- 2024 Market Size $6.8 billion; CAGR 24.0% (2025–2035)
- Market valued at $12.59 Bn in 2024 and projected to reach $56.41 Bn by 2034; CAGR 0.16%
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