Cision US Inc.

Streamline your communications and media intelligence with CisionOne for real-time insights and outreach.

Empowers brands with actionable search insights to navigate emerging trends and consumer behavior.

Empowers brands with consumer intelligence and social media management for improved engagement and growth.

Amplify your news with extensive distribution and engagement opportunities on a global scale.

Capabilities that monitor social conversations, analyze consumer sentiment and behavior, and provide channel management, publishing, and engagement workflows to inform marketing and PR actions.

Products: Brandwatch, CisionOne

Real-time monitoring of news, broadcast, and online coverage with analytics and reporting to measure media impact, share of voice, and campaign performance.

Products: CisionOne, PR Newswire

Identification, vetting, campaign planning, and performance measurement for influencers and creators to drive earned and paid engagement.

Products: Brandwatch

Wide-scale distribution of press releases to newsrooms, journalists, and digital outlets with multimedia support and paid native placement to extend reach.

Products: PR Newswire

Monitoring search queries, shopping signals, generative AI prompts, and early indicators to detect emerging topics, consumer intent shifts, and reputation risks before they surface broadly.

Products: Trajaan

Capabilities to manage journalist databases, target outreach, track journalist engagement, and coordinate PR workflows to secure earned coverage.

Products: CisionOne, PR Newswire

CisionOne

CisionOne is Cision’s all-in-one, real-time communications platform that unifies media monitoring, journalist outreach, instant insights and reporting, social listening and management, and professional services into a single connected experience.

• Enhances Decision-Making
  CisionOne AI provides real-time data and actionable insights, equipping communication teams with the tools they need to make informed decisions swiftly.
• Comprehensive Coverage Insights
  Aggregate and analyze media mentions efficiently to garner insights across print, digital, and broadcast platforms, ensuring no critical coverage is missed.
• Real-Time Performance Tracking
  Access comprehensive analytics and reporting tools that let PR professionals monitor their campaign success in real-time, allowing for swift adjustments and optimization.
• Personalized Reporting
  Customize your insights and reporting experience, ensuring you see the data that matters most to your campaigns and audience engagements.
• Connects with Key Journalists
  Utilizes an extensive database of journalists and customizable outreach tools to enhance PR efforts and build meaningful media relationships.
• Engages with Social Audiences
  Empowers teams to track social conversations, engage with audiences, and measure the effectiveness of their communications on social media.
• Expert Guidance Available
  Leverage Cision's expertise with professional services that help organizations optimize their communications strategies and implementation.

Trajaan

Trajaan is a trend- and search-intelligence platform that monitors what the world is searching for across generative AI, social, shopping, and traditional search platforms to help brands spot emerging trends and issues before they surface in the media or on social.

• Spot Emerging Trends
  Allows brands to anticipate and react to consumer interests, providing a competitive edge in strategic planning.
• Track Search Behavior
  Equips brands with data on consumer searches, enabling informed decision-making based on real-time insights.
• Leverage AI for Insights
  Transforms complex data into clear narratives, enhancing overall marketing and communication strategies.

Brandwatch

Brandwatch’s suite spans consumer intelligence, influencer marketing, and social media management, with AI-powered insights to help brands seize opportunities, strengthen engagement, and accelerate growth.

• Leverage AI-Driven Insights
  Utilize advanced AI analytics to interpret vast data, helping brands to act swiftly and strategically.
• Gather Consumer Insights
  Analyze consumer data and behavior to refine marketing strategies and enhance engagement.
• Utilize TikTok Insights
  Gain actionable insights from TikTok to enhance your brand strategies and campaign performance.
• Identify Influencers
  Find and collaborate with key influencers to amplify brand messaging and reach wider audiences.
• Ask Iris for Insights
  Interact with Iris AI for instant, data-driven answers and insights into market trends.
• Manage Social Channels
  Streamline social media activities with effective monitoring and engagement tools.

PR Newswire

PR Newswire is Cision’s flagship distribution service that shares news to a broad network of newsrooms, journalists, influencers, and outlets, with amplification to reach and engage audiences.

• Maximize Your Reach
  Leverage PR Newswire's extensive distribution network to deliver your news to a diverse audience quickly and efficiently, increasing the likelihood of coverage and engagement.
• Secure Premium Visibility
  Ensure your press release is featured on major publications through paid placements, enhancing its visibility and driving engagement with your target audience.
• Enhance Your Storytelling
  Utilize professional video and multimedia production services to create engaging content that captures your audience's attention across various platforms.
• Measure Your Impact
  Access real-time analytics to evaluate the performance of your releases, enabling data-driven decision-making for future campaigns.
• Integrate Engaging Content
  Enhance the impact of your announcements by incorporating multimedia, making your stories more appealing to journalists and audiences alike.