Channel Software, Inc.

Empowers distributors and manufacturers with an all-in-one B2B eCommerce platform for enhanced sales and performance.

Enhance product data management, improve accuracy, and streamline sales processes across all channels with WebAlliance PIM.

Enhance your B2B digital presence with user-friendly content management tools.

Enhance your customer experience with fast, intuitive site search tailored for B2B needs.

Gain valuable insights and optimize eCommerce performance.

Capabilities for B2B trade including custom B2B marketplaces, complex pricing and account management, and back-office integrations

Products: WebAlliance eCommerce

Capabilities that centralize, enrich, govern, and distribute structured product data as a single source of truth for internal teams and downstream channels.

Products: WebAlliance PIM

Website builder, blog software, landing pages, and content optimization to manage web presence and digital experiences across the customer journey.

Products: WebAlliance CMS

Personalizes site search, autocomplete, faceted navigation, and merchandising controls to improve product discovery and on‑site conversions.

Products: WebAlliance Site Search

Dashboards and customizable reports that track revenue, conversion, average order value, product performance, audience behavior, and site traffic to inform merchandising and operational decisions.

Products: WebAlliance Analytics

WebAlliance eCommerce

WebAlliance eCommerce is a B2B eCommerce platform for distributors and manufacturers. It unifies product catalogs, pricing, orders, and customer accounts across channels, integrating with ERP, PIM, CMS, site search, analytics, and mobile access. The platform supports multi-site catalog management, secure payments, and scalable growth, designed for complex B2B buying workflows, personalized pricing, and efficient back-office integration.

• Streamline Business Processes
  Integrate with existing business systems to enhance operational efficiency and minimize manual data entry.
• Maximize Operational Efficiency
  Seamlessly integrate ERP systems to ensure real-time data access, optimizing inventory and pricing management.
• Tailor Checkout Process
  Customize the checkout experience to meet individual client needs, improving satisfaction and conversion rates.
• Order Anywhere, Anytime
  Enables customers to place orders, track shipments, and manage accounts on the go, enhancing accessibility.
• Manage Product Data Efficiently
  Easily oversee and update product information, ensuring accurate pricing, descriptions, and availability across multiple sales channels.
• Automate Tax Compliance
  Utilize Avalara to ensure tax calculations are accurate and comply with various tax laws, reducing manual burden.
• Accelerate Large Orders
  Enable customers to easily place bulk orders, enhancing efficiency during busy purchasing periods.
• Gain Business Insights
  Utilize data to drive strategy and improve operational efficiency, aiding in informed decision-making.
• Monitor Performance Seamlessly
  Utilize real-time analytics to gain actionable insights into audience behavior and sales metrics, allowing for informed decision-making.
• Enhance Customer Experience
  Empower customers with customized account management options, including unique pricing and access levels to improve satisfaction.
• Facilitate Quick Purchases
  Allow customers to make purchases without creating an account, increasing conversion rates, especially for new buyers.
• Simplify Pricing Inquiries
  Allow customers to request pricing on multiple items with ease, facilitating B2B transactions.
• Streamline Resource Access
  Centralize product-related documents, images, and assets for easy retrieval and management, enhancing the user experience.
• Manage Anywhere, Anytime
  Allow users to manage their eCommerce operations seamlessly across various devices, enhancing flexibility and accessibility.
• Enhance User Experience
  Keep items saved in the shopping cart for returning users, simplifying the purchase process.
• Streamline Deliveries
  Allow customers to specify different shipping addresses for varied orders, improving logistics and customer satisfaction.
• Facilitate Customer Engagement
  Allow customers to easily register for events, helping to enhance knowledge about products and effectively showcase offerings.
• Empower Sales Reps
  Enable sales representatives to manage and view customer accounts, enhancing their engagement and responsiveness.
• Highlight Promotions Visually
  Use image overlays to attract attention to key promotions, maintaining the aesthetic integrity of product images.

WebAlliance PIM

WebAlliance PIM centralizes, enriches, and syndicates product data across sales channels. It collects data from multiple sources, standardizes and enriches descriptions and media, syndicates content across platforms, and tracks completeness to ensure accuracy and channel readiness with ERP and CRM feeds.

• Synchronize ERP Data
  Automatically maintain up-to-date inventory and product details, minimizing errors and enhancing efficiency.
• Save Time on Products
  Eliminate lengthy updates by efficiently making batch changes across multiple products and attributes, significantly reducing management effort.
• Maintain Data Consistency
  Ensure all online channels reflect the latest product data without discrepancies, enhancing the customer experience.
• Centralize Product Data
  Streamline data management by consolidating diverse sources into one accurate repository, improving access and reliability.
• Improve Product Discovery
  Boost engagement and conversion by enhancing product content with detailed descriptions and rich media.
• Ensure Product Readiness
  Utilize completeness scoring to prioritize product updates, increasing accuracy and availability across all sales platforms.
• Enhance Product Presentation
  Easily manage and link multimedia assets to improve product visibility and engagement.
• Streamline Content Management
  Facilitate efficient collaboration and review processes through structured roles and automated tasks, ensuring timely updates.

WebAlliance CMS

WebAlliance CMS lets you create and manage dynamic website content for B2B eCommerce. It supports multimedia publishing, cross-channel content distribution, and multi-user roles and permissions to streamline collaboration and maintain brand consistency.

• Streamline Multi-channel Releases
  Manage and deliver content seamlessly to various platforms without switching between different management tools.
• Optimize Customer Engagement
  Utilize rich media and flexible layout options to enhance the online shopping experience and capture customer interest.
• Align Publications with Campaigns
  Easily plan and execute content releases that coincide with marketing campaigns or product launches, ensuring timely visibility.
• Enhance Collaboration Security
  Control user access efficiently with tailored permissions, keeping sensitive information secure while allowing team collaboration.
• Simplify Content Management
  Offer a straightforward interface that allows team members to create and update web pages without technical skills.
• Simplify Team Integration
  Streamline the onboarding process for new staff, ensuring they receive necessary access and training promptly.
• Improve Discoverability
  Enhance your website's visibility on search engines by utilizing well-structured and descriptive URLs.

WebAlliance Site Search

WebAlliance Site Search provides fast and relevant search for B2B distributors and manufacturers. It is powered by Elasticsearch and includes predictive search, image previews, and advanced filtering to help buyers find products quickly.

• Narrow Results Quickly
  Visitors can use various filters to refine their search by size, color, brand, and other criteria, ensuring they find the exact product needed without wasting time.
• Speed Up Searches
  As users start typing their query, they receive accurate search suggestions to help them quickly identify desired products.
• Refine Searches Easily
  Customers can effortlessly browse and filter products by their preferred brands, streamlining the shopping experience.
• Customize Display Preferences
  Users can choose how results appear and sort them based on various parameters, ensuring they can access the most relevant items quickly.
• Visual Identification Assistance
  Product images displayed in search results allow users to recognize items quickly, enhancing the overall search experience.

WebAlliance Analytics

WebAlliance Analytics offers dashboards that track eCommerce performance and audience behavior. It provides built-in visibility into store revenue, conversion rate, average order value, and product performance to guide data-driven decisions across channels.

• Understand Visitor Behavior
  Analyze visitor interactions, identify trends, and make informed decisions to enhance user engagement on your eCommerce platform.
• Monitor Revenue and Conversions
  Utilize comprehensive dashboards to track key performance indicators, enabling efficient management of sales metrics and growth opportunities.
• Track Key Business Metrics
  Keep a close eye on essential KPIs to inform pricing strategies and marketing efforts effectively.
• Enhance Product Assortment
  Gain insights into individual product success, helping you fine-tune your offerings and maximize sales potential.
• Analyze Website Visitor Stats
  Understand traffic patterns and improve user experience with data-driven insights on site interactions.
• Generate Tailored Reports
  Create personalized reports to focus on metrics that matter most to your business, facilitating strategic planning.