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www.cdpinstitute.org

The CDP Institute helps organizations navigate, evaluate, and deploy Customer Data Platforms to harness unified customer data.

CDP Institute is an information and education organization focused on customer data management and Customer Data Platforms (CDPs). It provides resources, directories, training, and events to help buyers, vendors, and practitioners select and deploy CDP solutions. The Institute aims to help marketers and others make the best use of their customer data, advance understanding of CDP concepts, and support the adoption of best practices across industries.

The mission of the CDP Institute is to help marketers and others make the best use of their customer data.

What we offer

CDP Online Courses

Service

Comprehensive online courses on CDP strategies, from vendor evaluation to identity resolution.

www.cdpinstitute.org/cdp-online-courses/

Market segments

Customer data platform training

Training and certification that teach CDP concepts, architecture, deployment options, and best practices for marketers and data teams.

CDP vendor evaluation and procurement

Guidance and decision frameworks to assess, compare, and select CDP vendors, including build vs. buy/compose evaluations and vendor capability assessment.

Identity resolution education

Focused training on identity resolution concepts, matching algorithms, identity graph strategies, and privacy/compliance considerations for customer data management.

CDP use case development and activation

Methodologies to identify, prioritize, and operationalize CDP use cases—translating business goals into implementable customer data strategies and rollout plans.

More information about our offering

CDP Online Courses

CDP Institute offers a series of online training courses focused on Customer Data Platform (CDP) strategies. These courses teach participants how to evaluate vendor capabilities, create use cases, decide on build/buy/compose strategies, and gain insights into identity resolution technology. Each course is structured to provide practical steps, supported by industry leaders and comprehensive materials, culminating in a Certificate of Completion for all participants.

Understand Vendor Fit
Gain insights into evaluating and comparing the capabilities of different vendor solutions effectively.
Master Key Topics
Explore essential concepts such as identity graphs, data privacy, and the benefits of effective identity resolution.
Employ A Strategic Framework
Utilize a structured approach to decide on the best CDP delivery option for your organization.
Clarify Objectives
Establish clear objectives that align with your organization's needs to streamline vendor evaluation.
Build Concrete Use Cases
Users acquire the skill to create detailed use cases that serve business needs effectively.
Identify Relevant Use Cases
Students learn to select the most pertinent use cases for their organization.
Plan Implementation Effectively
The course teaches methodologies for successful implementation of prioritized use cases.
Engaging Multi-Format Learning
Experience a well-rounded approach with interactive content to enhance your understanding.
Flexible Learning Schedule
Manage your time effectively by learning at your own speed, adapting the course to fit your schedule.
Receive Certification
Earn a certificate to demonstrate competency in CDP strategies.