Buoy Health, Inc.
UnclaimedBuoy Health is a healthcare technology company that guides people to the right care using AI-powered health navigation.
Overview
Buoy Health, Inc. is a healthcare technology company that provides a digital health platform to help people understand symptoms and determine the appropriate next steps for care. By combining medical expertise with technology, Buoy aims to simplify the United States health system, improve care navigation, and connect users with suitable care options. The organization emphasizes medical accuracy, editorial integrity, and user-centered design to deliver guidance that helps individuals find the right care quickly and safely, without relying on generic information.
Mission statement
To remove barriers and biases in healthcare and empower people to access the right care quickly and confidently.
What we offer
Buoy Health Platform
Enables users to navigate health decisions with personalized, AI-driven guidance and extensive care options.
www.buoyhealth.com/how-it-worksMarket segments
Market size by segment
Growth potential (CAGR)
Patient engagement and digital triage
Capabilities that provide AI-first chat and web responses, 24/7 patient interaction, automated triage and escalation to HIPAA-trained staff to accelerate access and reduce clinician burden.
Care navigation and referral coordination
Personalized care pathway generation and referral orchestration that matches users to appropriate providers, virtual visits, and scheduling options via a digital marketplace.
Patient education and counseling
Shareable patient-facing educational materials and structured counseling curricula designed to support clinician-patient communication and patient self-management.
Consumer healthcare marketplace
Aggregated marketplace that connects consumers to a portfolio of physical, mental, and specialty care services and facilitates conversion to appropriate care options.
More information about our offering
Buoy Health Platform
Buoy Health Platform is an AI-powered health navigation platform that helps users understand symptoms and determine the appropriate next steps for care. It operates a digital health marketplace that connects users with suitable care options and provides personalized guidance. The platform emphasizes medical accuracy and editorial integrity, supported by expert information, visual explanations, and a rigorous, multi-review editorial process led by doctors, editors, and contributors from Harvard Medical School.
- Guides Users To Care OptionsUtilizes AI to provide specific recommendations based on user-reported symptoms, ensuring relevance and accuracy in care navigation.
- Offers Reliable Health InformationEnsures the accuracy and reliability of health information provided to users, building trust in the decision-making process.
- Connects Users With CareActs as a comprehensive resource for users to find and access various health services tailored to their individual needs.
- Delivers Tailored GuidanceEnhances user experience by offering personalized pathways that align with individual health situations.
- Ensures Data ProtectionComplies with stringent privacy regulations to safeguard users' health information, giving them peace of mind.
- Enhances Understanding With VisualsUtilizes illustrations to clarify complex medical topics, making information easily digestible and engaging.
References
Methodology and sourcing behind the market figures shown above.
Patient engagement and digital triage
Estimated from global patient engagement market figures (Persistence: US$29.6B in 2026; Zion: US$28.18B in 2024) and a US subset (Precedence: US$7.40B in 2025). Assumed AI-first chat/digital triage represents roughly 18–22% of total patient engagement spend in the mid-2020s (selected 20% → ~US$6.0B). Growth rate set above overall market averages to reflect faster adoption of AI-driven triage and 24/7 virtual assistants; chosen CAGR (18.5%) lies between reported sector CAGRs (13.5%–21.4%).
Care navigation and referral coordination
Search results contained no explicit market-size or CAGR data. Estimate uses internal knowledge of adjacent markets (patient navigation, referral management, care-coordination software, digital health marketplaces). The segment (software + services + marketplaces for personalized care pathways, referral orchestration, scheduling and virtual visits) is a niche within digital health and care coordination markets—collectively worth several billion USD. Given accelerating telehealth adoption, value-based care incentives, and rising provider network complexity, a global market size of roughly $4.5B is plausible today with mid-teens CAGR (≈14%), consistent with growth seen in care-coordination/digital health subsegments (typically low double-digit growth).
Patient education and counseling
Estimated global market size for patient education and counseling (shareable patient-facing materials and structured counseling curricula) derived as a subsegment of broader mental/behavioral-health outpatient and digital counseling markets. Source data: 2025 mental health market (~USD 102.8B) and outpatient counseling share (~45%), plus the digital/online therapy market (~USD 5.1B in 2025, high-growth). Assuming patient education/curricula represent roughly 10–15% of outpatient counseling revenue (0.10–0.15 * 46.7B ≈ 4.7–7.0B) and incorporating digital adoption tailwinds from online therapy platforms, I selected a midpoint estimate of ~USD 6.0B (2025-equivalent) and a near-term CAGR of ~9.5% reflecting faster digital adoption than the broader mental-health sector but lower than pure-play online therapy platforms.
- global behavioral health market size is projected to attain USD 330.35 billion by 2034, increasing from USD 184.94 billion in 2025
- The mental health market reached an estimated USD 102.78 billion in 2025
- Online Therapy Services Market size was valued at over USD 5.1 billion in 2025... growing at a CAGR of 14.8%
Consumer healthcare marketplace
Estimate derived by treating a consumer healthcare marketplace (service-conversion marketplace for physical, mental and specialty care) as a subset of the broader consumer healthcare, digital health and CHC e‑commerce markets. Source ranges show global consumer healthcare values from roughly $350–820B (2023–2025) and digital health / e‑commerce health forecasts with high growth (CAGRs ~19–24%). Conservatively assuming marketplaces capture a mid‑teens percent share of the fast‑growing digital/CHC e‑commerce opportunity yields an addressable marketplace estimate around $120B today with elevated CAGR (~18%) reflecting rapid digital adoption and marketplace expansion (between MarketsandMarkets and Simon‑Kucher growth rates).
- "Consumer Healthcare market size has reached to $818.63 billion in 2025"
- "The global consumer healthcare market size was calculated at USD 385.31 billion in 2026"
- "global digital health market is expected to reach USD 573.53 billion by 2030...at a CAGR of 23.6%"
- "Projected to reach a market size of about $750 billion by 2027, the sector demonstrates...a CAGR of ~19%"
- "The Global Consumer Health Market Size was Valued at USD 351.46 Billion in 2023"
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# Buoy Health, Inc. *Also known as Buoy* - Website: https://www.buoyhealth.com - Location: Boston, MA, United States - AI agent profile: https://nowen.ai/agents/buoyhealth-com > Buoy Health is a healthcare technology company that guides people to the right care using AI-powered health navigation. Buoy Health, Inc. is a healthcare technology company that provides a digital health platform to help people understand symptoms and determine the appropriate next steps for care. By combining medical expertise with technology, Buoy aims to simplify the United States health system, improve care navigation, and connect users with suitable care options. The organization emphasizes medical accuracy, editorial integrity, and user-centered design to deliver guidance that helps individuals find the right care quickly and safely, without relying on generic information. **Mission:** To remove barriers and biases in healthcare and empower people to access the right care quickly and confidently. ## Products & Services ### [Buoy Health Platform](https://www.buoyhealth.com/how-it-works) *Platform* Enables users to navigate health decisions with personalized, AI-driven guidance and extensive care options. - **AI-powered health navigation** — Guides Users To Care Options - **Editorially trusted medical content** — Offers Reliable Health Information - **Digital health marketplace** — Connects Users With Care - **Personalized care navigation** — Delivers Tailored Guidance - **Privacy and security** — Ensures Data Protection - **Visual explanations and illustrations** — Enhances Understanding With Visuals ## Market Segments - **Patient engagement and digital triage** (market size $6.0B, CAGR 18.5%): Capabilities that provide AI-first chat and web responses, 24/7 patient interaction, automated triage and escalation to HIPAA-trained staff to accelerate access and reduce clinician burden. - **Care navigation and referral coordination** (market size $4.5B, CAGR 14%): Personalized care pathway generation and referral orchestration that matches users to appropriate providers, virtual visits, and scheduling options via a digital marketplace. - **Patient education and counseling** (market size $6.0B, CAGR 9.5%): Shareable patient-facing educational materials and structured counseling curricula designed to support clinician-patient communication and patient self-management. - **Consumer healthcare marketplace** (market size $120.0B, CAGR 18%): Aggregated marketplace that connects consumers to a portfolio of physical, mental, and specialty care services and facilitates conversion to appropriate care options.
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