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Buoy Health, Inc.

Unclaimed
www.buoyhealth.comBoston, MA, United States

Buoy Health is a healthcare technology company that guides people to the right care using AI-powered health navigation.

Overview

Buoy Health, Inc. is a healthcare technology company that provides a digital health platform to help people understand symptoms and determine the appropriate next steps for care. By combining medical expertise with technology, Buoy aims to simplify the United States health system, improve care navigation, and connect users with suitable care options. The organization emphasizes medical accuracy, editorial integrity, and user-centered design to deliver guidance that helps individuals find the right care quickly and safely, without relying on generic information.

Mission statement

To remove barriers and biases in healthcare and empower people to access the right care quickly and confidently.

What we offer

Buoy Health Platform

Enables users to navigate health decisions with personalized, AI-driven guidance and extensive care options.

www.buoyhealth.com/how-it-works

Market segments

Market size by segment

Growth potential (CAGR)

Patient engagement and digital triage

6 Billion USD18.5% CAGR

Capabilities that provide AI-first chat and web responses, 24/7 patient interaction, automated triage and escalation to HIPAA-trained staff to accelerate access and reduce clinician burden.

Care navigation and referral coordination

4.5 Billion USD14% CAGR

Personalized care pathway generation and referral orchestration that matches users to appropriate providers, virtual visits, and scheduling options via a digital marketplace.

Patient education and counseling

6 Billion USD9.5% CAGR

Shareable patient-facing educational materials and structured counseling curricula designed to support clinician-patient communication and patient self-management.

Consumer healthcare marketplace

120 Billion USD18% CAGR

Aggregated marketplace that connects consumers to a portfolio of physical, mental, and specialty care services and facilitates conversion to appropriate care options.

More information about our offering

Buoy Health Platform

Buoy Health Platform is an AI-powered health navigation platform that helps users understand symptoms and determine the appropriate next steps for care. It operates a digital health marketplace that connects users with suitable care options and provides personalized guidance. The platform emphasizes medical accuracy and editorial integrity, supported by expert information, visual explanations, and a rigorous, multi-review editorial process led by doctors, editors, and contributors from Harvard Medical School.

  • Guides Users To Care Options
    Utilizes AI to provide specific recommendations based on user-reported symptoms, ensuring relevance and accuracy in care navigation.
  • Offers Reliable Health Information
    Ensures the accuracy and reliability of health information provided to users, building trust in the decision-making process.
  • Connects Users With Care
    Acts as a comprehensive resource for users to find and access various health services tailored to their individual needs.
  • Delivers Tailored Guidance
    Enhances user experience by offering personalized pathways that align with individual health situations.
  • Ensures Data Protection
    Complies with stringent privacy regulations to safeguard users' health information, giving them peace of mind.
  • Enhances Understanding With Visuals
    Utilizes illustrations to clarify complex medical topics, making information easily digestible and engaging.

References

Methodology and sourcing behind the market figures shown above.

Patient engagement and digital triage

Estimated from global patient engagement market figures (Persistence: US$29.6B in 2026; Zion: US$28.18B in 2024) and a US subset (Precedence: US$7.40B in 2025). Assumed AI-first chat/digital triage represents roughly 18–22% of total patient engagement spend in the mid-2020s (selected 20% → ~US$6.0B). Growth rate set above overall market averages to reflect faster adoption of AI-driven triage and 24/7 virtual assistants; chosen CAGR (18.5%) lies between reported sector CAGRs (13.5%–21.4%).

Care navigation and referral coordination

Search results contained no explicit market-size or CAGR data. Estimate uses internal knowledge of adjacent markets (patient navigation, referral management, care-coordination software, digital health marketplaces). The segment (software + services + marketplaces for personalized care pathways, referral orchestration, scheduling and virtual visits) is a niche within digital health and care coordination markets—collectively worth several billion USD. Given accelerating telehealth adoption, value-based care incentives, and rising provider network complexity, a global market size of roughly $4.5B is plausible today with mid-teens CAGR (≈14%), consistent with growth seen in care-coordination/digital health subsegments (typically low double-digit growth).

Patient education and counseling

Estimated global market size for patient education and counseling (shareable patient-facing materials and structured counseling curricula) derived as a subsegment of broader mental/behavioral-health outpatient and digital counseling markets. Source data: 2025 mental health market (~USD 102.8B) and outpatient counseling share (~45%), plus the digital/online therapy market (~USD 5.1B in 2025, high-growth). Assuming patient education/curricula represent roughly 10–15% of outpatient counseling revenue (0.10–0.15 * 46.7B ≈ 4.7–7.0B) and incorporating digital adoption tailwinds from online therapy platforms, I selected a midpoint estimate of ~USD 6.0B (2025-equivalent) and a near-term CAGR of ~9.5% reflecting faster digital adoption than the broader mental-health sector but lower than pure-play online therapy platforms.

Consumer healthcare marketplace

Estimate derived by treating a consumer healthcare marketplace (service-conversion marketplace for physical, mental and specialty care) as a subset of the broader consumer healthcare, digital health and CHC e‑commerce markets. Source ranges show global consumer healthcare values from roughly $350–820B (2023–2025) and digital health / e‑commerce health forecasts with high growth (CAGRs ~19–24%). Conservatively assuming marketplaces capture a mid‑teens percent share of the fast‑growing digital/CHC e‑commerce opportunity yields an addressable marketplace estimate around $120B today with elevated CAGR (~18%) reflecting rapid digital adoption and marketplace expansion (between MarketsandMarkets and Simon‑Kucher growth rates).

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