BTS Unclaimed
Stockholm, Sweden
BTS is a global consulting firm that turns strategy into action through experiential leadership development, AI-enabled learning, and enterprise-wide capability-building.
BTS is a global consulting firm that partners with the world's leading organizations to turn strategy into action. Through experiential learning, leadership development, and a suite of AI-enabled offerings, BTS helps leaders and teams build critical capabilities, align around strategy, and drive measurable performance. The firm designs practical, immersive experiences—such as leadership simulations and capability-building programs—that accelerate behavior change, improve decision making, and translate strategic goals into everyday actions. BTS serves a wide range of industries and functions with services spanning strategy execution, change and transformation, coaching, digital learning, and diversity, equity, and inclusion, enabling organizations to adopt new ways of working and achieve lasting impact.
We inspire and equip people to do the best work of their lives, creating better businesses and a better world.
What we offer
Strategy Execution
Accelerate strategy execution and enhance organizational alignment through immersive experiences.
bts.com/services/strategy-execution-business-transformationLeadership Development
Empowers leaders with experiential learning to drive strategic outcomes and enhance performance.
bts.com/services/leader-readiness-developmentCoaching
Enhance leadership and team performance through tailored coaching solutions.
bts.com/expertise/coachingAI & Innovation
Empowering organizations with immersive AI and innovation experiences that transform capabilities and foster growth.
bts.com/expertise/innovationGo-to-market
Enhances sales effectiveness and readiness through targeted training and strategy alignment.
bts.com/services/go-to-marketTalent Insights & Assessment
Transform your leadership pipeline with tailored assessments for effective talent management.
bts.com/services/talent-insight-assessmentExecutive & Team Performance
Enhance executive decision-making and team dynamics for superior organizational performance.
bts.com/expertise/executive-team-performanceBusiness Simulations
Empowers leaders to practice decision-making and improve alignment through immersive business simulations.
bts.com/offerings/business-simulationsCustom Digital Learning
Accelerates skill development and facilitates lasting performance change tailored to organizational needs.
bts.com/expertise/custom-digital-learningDiversity Equity Inclusion
Empower organizations to create inclusive environments through tailored DEI strategies.
bts.com/expertise/diversity-equity-and-inclusionBTS Spark
Enhances leadership capabilities for education and nonprofit leaders worldwide.
bts.com/expertise/bts-sparkMomenta
Empowers organizations with scalable and unified digital learning experiences.
bts.com/stories/accelerating-market-ready-innovation-at-starbucksAI Reinvention Hub
Transform work processes and drive leadership in an AI-driven environment.
bts.com/ai-reinvention-hubAI Enterprise Workflow Reinvention
Transform how work gets done by integrating AI into workflows for measurable impact.
bts.com/ai-enterprise-workflow-reinventionTough Customer
Enhances team readiness for high-stakes customer interactions through AI-driven simulations.
bts.com/tough-customerBusiness Acumen
Builds critical business acumen through immersive simulations for effective decision-making.
bts.com/expertise/business-acumenMarket segments
Market size by segment
Growth potential (CAGR)
Leadership development
Programs that build leader capabilities, succession readiness, and executive decision-making through coaching, behavioral diagnostics, and personalized development plans.
Learning experience platform
Platform that delivers personalized, AI-powered microlearning, integrates with enterprise systems, and provides analytics to measure engagement and impact.
Sales training and readiness
Practice-based onboarding and role-play capabilities that accelerate seller readiness, adoption of messaging, and performance in revenue conversations.
AI transformation and readiness
Capabilities to assess AI readiness, define transformation roadmaps, and rapidly prototype and deploy generative AI and LLM-based pilots to accelerate adoption and governance.
Talent assessment and succession planning
Structured talent mapping and assessment services that identify high-potential individuals, reveal person/position fit gaps, and inform hiring, retention, and succession decisions.
More information about our offering
Strategy Execution
BTS helps turn strategy into action through immersive strategy-execution simulations and experiential learning designed to translate strategic goals into everyday decisions.
- Translate Strategy into ActionEngage in real-world scenarios that reflect strategic challenges, enhancing decision-making confidence.
- Model Strategic Choices EffectivelyExperience how each decision impacts overall enterprise performance through tailored simulations.
- Enhance Team CollaborationPromote synergy across departments for improved strategic execution and goal alignment.
- Guide Implementation ConsistentlyUtilize structured resources to ensure all team members are aligned in their execution of strategic initiatives.
- Optimize Strategy Through InsightsUtilize analytics to continuously enhance strategies based on real-world performance indicators.
- Link Goals to Daily ActionsEnsure clarity in how strategic objectives translate into operational tasks for all team members.
Leadership Development
BTS leadership development programs build capability through experiential learning and leadership simulations, aligning leaders with strategy and real-world challenges.
- Elevate Leadership PerformanceOffers personalized coaching to help leaders navigate challenges and enhance their effectiveness.
- Practice Real-World DecisionsProvides immersive experiences allowing leaders to practice and refine their decision-making in a safe environment.
- Prepare Leaders Across LevelsEnsures all leaders, from front-line to senior executives, are equipped with necessary skills and strategies.
- Enhance Team ContributionsTeaches leaders to maximize their teams' potential by avoiding accidental diminisher behaviors.
- Align Strategies with LeadershipConnects leadership development with organizational strategy to ensure that actions translate to impactful outcomes.
Coaching
A comprehensive coaching ecosystem offering executive coaching, scaled coaching, and AI coaching to support individual and team performance.
- Integrate Coaching Into WorkAI companions provide continuous, real-time support, making coaching accessible during everyday tasks and decision-making.
- Enhance Leadership SkillsPersonalized coaching sessions focus on developing strategic leadership capabilities for complex challenges.
- Streamline Coaching ManagementFacilitates tracking of coaching engagement and impact across the organization, ensuring alignment with business outcomes.
- Widespread Leadership DevelopmentProvides accessible coaching for various levels of the organization, ensuring all leaders receive development opportunities.
- Practice in ContextAllows leaders to engage with realistic scenarios for practical learning and skill application.
- Receive Instant InsightsOffers timely feedback to participants, enabling immediate application of learnings to enhance performance.
AI & Innovation
BTS treats AI and innovation as learning and capability challenges, providing hands-on experiences, capability-building, and AI practice bots to drive adoption and impact.
- Build AI-Ready LeadershipThese workshops accelerate understanding and application of AI in leadership roles through practical, hands-on scenarios.
- Enhance Leadership CommunicationUtilizes advanced AI-powered simulations for practicing critical conversations, driving effective leadership interactions.
- Apply AI in Real ContextsParticipants engage in real-world scenarios that incorporate AI, allowing them to practice and solidify their learning.
- Foster Innovative MindsetsEncourages teams to embrace continuous learning and experimentation as part of their daily operations.
- Personalize AI Use CasesEnsures that AI applications are aligned with specific business goals and operational contexts.
Go-to-market
Go-to-market enablement to strengthen execution through sales kickoffs, commercial skill-building, and sales leadership development, preparing teams for real customer conversations.
- Prepare For Authentic EngagementEquip teams with the necessary tools and techniques to handle real-world customer conversations confidently and effectively.
- Accelerate Commercial CapabilitiesExperience-focused training to boost sales skills, ensuring teams can effectively engage customers in the market.
- Elevate Leadership SkillsFocused programs that cultivate essential leadership qualities, empowering sales leaders to inspire and guide their teams effectively.
- Drive Team AlignmentStrategically designed kickoff programs to unify teams, setting clear goals and energizing them for the sales year ahead.
- Adapt To New Sales ParadigmsEquip teams to succeed in evolving market landscapes by blending traditional and virtual selling techniques.
Talent Insights & Assessment
Assessments and diagnostics to inform potential, readiness, and succession decisions, supported by multi-rater inputs and structured frameworks.
- Informs Talent DecisionsAssessments tailored to reflect your organization's strategy and culture, enabling data-driven hiring and development.
- Evaluates Leader PotentialUsing structured frameworks, this diagnostic approach assesses candidates' readiness for future leadership roles.
- Enhances Assessment AccuracyThis feature integrates feedback from various stakeholders, providing a well-rounded view of leader performance.
- Tests Leadership PerformanceParticipants engage in realistic scenarios to assess their decisions and leadership capabilities under pressure.
- Facilitates Leadership ContinuityThis service aids in identifying and developing future leaders, ensuring seamless transitions within the organization.
Executive & Team Performance
Diagnostics and advisory services to improve senior team effectiveness, focusing on decision quality, collaboration, and top-team dynamics.
- Enhance Decision-Making QualityImplement targeted interventions that enable leaders to make more informed, effective decisions aligned with strategic outcomes.
- Strengthen Leadership CollaborationProvide customized insights and frameworks that foster teamwork and align executive leadership with organizational goals.
- Assess Team DynamicsUtilize comprehensive diagnostic tools to identify strengths and areas for improvement within executive teams.
- Optimize Team CollaborationFacilitate workshops and coaching sessions that encourage open discussions and improve inter-team relationships.
- Engage in Reality-Based ScenariosParticipate in realistic business simulations that challenge leaders to apply strategies and make critical choices under pressure.
- Develop Leadership CapabilitiesEngage leaders in immersive learning experiences that build critical thinking, decision-making, and strategic alignment skills.
Business Simulations
Simulation-based experiences that build business acumen and help leaders translate strategy into action through realistic scenarios.
- Model Financial ImpactUnderstand how decisions influence both financial and strategic outcomes, enhancing overall business literacy.
- Refine Execution SkillsLeaders gain practical experience by making decisions in safe environments, helping them execute strategies effectively.
- Enhance Decision-MakingParticipants face dynamic challenges that mimic real-world pressures, fostering better judgment and adaptability.
- Balance Enterprise PrioritiesDevelops an understanding of how decisions impact the organization as a whole while managing functional trade-offs.
- Facilitate Strategic AlignmentHelps leaders translate strategic intent into actionable operational plans, ensuring comprehensive alignment.
- Build Role ClarityGains insights into responsibilities and expectations, facilitating quicker role acclimatization.
- Influence Team DynamicsLeaders practice new behaviors that directly impact team engagement and performance.
Custom Digital Learning
Digital learning experiences grounded in the realities of the job, scalable across the organization to reinforce change and sustain learning.
- Widespread AccessibilityFacilitates organization-wide training while maintaining consistency in quality.
- Enhance Practical SkillsEquips employees with relevant skills applicable to their daily tasks.
- Optimize Learning ExperienceEnhances the relevance of training materials to accelerate skill acquisition.
- Sustain Behavioral ChangeHelps organizations maintain momentum in implementing new procedures and practices.
- Boost Knowledge RetentionMakes learning more manageable and integrated into daily routines.
- Enhance Decision-Making SkillsCreates a safe space for learners to experiment and learn from mistakes.
- Personalized Learning PathsEnsures that learning is relevant and directly applicable to the learner's role.
Diversity Equity Inclusion
Diversity, equity, and inclusion initiatives including program design and leadership development to foster inclusive cultures.
- Creates Tailored DEI ProgramsBTS provides customized program design tailored to the unique needs and goals of each client, facilitating effective diversity and inclusion strategies.
- Fosters Inclusive Leadership MindsetsPrograms designed to equip leaders with the skills to foster an inclusive workplace culture by enhancing their awareness of diverse perspectives and equitable practices.
- Promotes Inclusive ThinkingThe G.I.V.E. model encourages leaders to adopt inclusive behaviors, enhancing dialogue and improving relationships within the workplace.
- Improves Everyday InclusionThrough practical workshops, BTS helps leaders understand how to incorporate inclusion into their daily interactions and decision-making processes.
BTS Spark
BTS Spark is the nonprofit arm of BTS, expanding opportunity through leadership development and coaching for education and nonprofit leaders in underserved communities.
- Support School Leaders EffectivelyBTS Spark offers targeted coaching to enhance the effectiveness and resilience of school leaders, fostering confidence and skills necessary for impactful leadership.
- Develop Core Leadership SkillsPrograms are designed to cater specifically to the needs of leaders in education and nonprofit sectors, ensuring they have the necessary skills to inspire and lead effectively.
- Operate Across Multiple CountriesBTS Spark has successfully implemented programs in various countries, providing a consistent coaching model that can adapt to the cultural contexts of each region.
- Tailor Programs to NeedsBTS Spark programs are flexible and customizable to meet the unique requirements of different educational institutions and nonprofit organizations.
- Foster Leadership MindsetsBTS Spark employs a research-based approach to highlight leadership mindsets, equipping leaders with practical strategies to enhance their leadership effectiveness.
Momenta
Momenta is BTS’s digital experience platform powering journeys like Coaching, Multipliers, and other core programs, enabling unified learning experiences at scale.
- Facilitates Unified LearningProvides a centralized solution for various learning experiences, ensuring consistency and quality.
- Streamlines Coaching ProcessesSupports the planning and execution of coaching experiences to maximize effectiveness for users.
- Accommodates Large User BasesFacilitates deployments across multiple regions and teams without loss of quality.
- Ensures ConsistencyDelivers a seamless transition between different learning modules, enhancing user engagement and comprehension.
- Enhances Learning EffectivenessAdapts learning experiences based on user data to optimize engagement and retention.
AI Reinvention Hub
BTS AI reinvention hub provides an integrated set of AI offerings designed to reinvent how work gets done, build AI-ready capabilities, and equip leaders for an AI-augmented future.
- Reimagine WorkflowsTransform how tasks are approached to fully integrate AI into daily operations.
- Build AI CapabilitiesOffer comprehensive educational experiences that empower leaders and teams in AI environments.
- Practice Leadership ConversationsUtilize AI tools to simulate critical leadership discussions and enhance communication skills.
- Enhance Sales ReadinessPrepare teams for complex customer interactions with AI-driven scenarios.
- Evaluate AI ReadinessIdentify strengths and areas for improvement to foster successful AI initiatives.
- Extend CoachingIntegrate AI into everyday tasks for ongoing leadership development.
AI Enterprise Workflow Reinvention
End-to-end approach to reimagining how AI-enabled work flows across the enterprise, aligning people, work, and systems for scalable value realization.
- Empower Teams To Implement AI EffectivelyEquip critical teams with comprehensive tools and support for transitioning to AI-enabled operations, ensuring they can apply AI effectively in their workflows.
- Implement AI Gradually For Maximum ImpactGuide organizations through a step-by-step AI integration at various stages, ensuring readiness and adaptation of teams for a smoother transition.
- Assess AI Readiness And Potential ValueConduct thorough evaluations of team readiness for AI adoption and identify specific areas where AI can deliver maximum impact, aligning goals with capabilities.
- Enhance Collaboration Across TeamsEncourage departments to work together, ensuring common goals and shared understanding of AI initiatives, maximizing overall organizational impact.
- Design Talent Processes For AI IntegrationRevamp HR and talent management strategies to promote sustainable AI practices, enabling streamlined workflows that enhance productivity.
Tough Customer
An AI-powered sales enablement and certification platform allowing revenue teams to practice real customer conversations before they happen.
- Enhances Performance Through Real-Time FeedbackAgents provide immediate coaching insights and scoring based on seller interactions to drive improvement.
- Immersive Practice EnvironmentSellers engage in realistic scenarios that replicate actual customer conversations, helping them prepare more effectively.
- Tracks Progress & ReadinessCertification is based on real-world performance, providing clear dashboards for sellers and leaders to identify gaps.
- Streamlines the Learning ProcessIntegrates directly into the tools teams already use, allowing practice to happen in real-time without scheduled training.
- Informs Coaching PrioritiesEvery interaction generates insights that help teams prioritize coaching based on readiness and performance trends.
Business Acumen
Simulation-based experiences that build business acumen for leaders at every level, including enterprise value simulations, financial moments, and execution maps.
- Simulate Financial ImpactParticipants experience real-time decision-making scenarios that illustrate how strategic choices affect enterprise value.
- Translate Strategy Into ActionProvides leaders with structured guidance to implement strategic decisions effectively across teams.
- Test Ideas QuicklyAllows leaders to validate concepts and make informed decisions efficiently in uncertain environments.
- Enhance Financial LiteracyBuilds a deeper understanding of financial principles crucial for effective leadership.
- Visualize Strategic LinksHelps leaders see the connections between organizational strategy and day-to-day actions.
References
Methodology and sourcing behind the figures shown above.
Leadership development
Recent market reports show divergent definitions but consistent growth: mid-2020s market estimates cluster around USD 80–113 billion, with reported CAGRs roughly 9–11%. Reconciling FMI, MRFR, Mordor, SNS Insider and sector summaries yields a central current market estimate of about USD 100 billion and a near-term growth potential of ~10.2% CAGR.
- Industry Size (2026): USD 98.7 Bn; CAGR (2026–2036)10.3%
- 2024 Market Size$ 106,571.47 Million; CAGR (2025 - 2035)10.22%
- Market size was valued at USD 82.2 billion in 2024; CAGR of 11.29% during 2025-2032.
- Market Size (2026)USD 112.98 Billion; Growth Rate (2026 - 2031)9.11% CAGR
- The leadership development market valued at $45 billion in 2023; projected CAGR of 8.5% (2024–2030).
Learning experience platform
Selected a mid-case 2026 market-size baseline and growth rate using Mordor Intelligence’s 2026 estimate (USD 3.76B) and 2026–2031 CAGR (17.3%) as the primary anchor. Other search results show a wider range (Facts & Factors: ~USD 2.19B by 2026, CAGR ~25.3%; BusinessResearchInsights: USD 5.04B in 2026, CAGR ~33.8%; LinkedIn summary: CAGR ~9.3%). Mordor’s projection was chosen as a representative, conservative industry estimate within the range of published forecasts.
Sales training and readiness
Primary anchor: Mordor Intelligence’s Product-Based Sales Training report (explicit 2026 market size and CAGR) mapped closely to practice-based onboarding/role-play. Additional sources show broader sales training sizing (WiseGuy: $9.44B in 2025, lower CAGR) and a higher-growth sales readiness platform outlook (Intersect MR/LinkedIn: 11.1% CAGR). Reconciling these, I used Mordor’s 2026 product-based sales training estimate (USD 13.29B) and its 6.48% CAGR as the best-fit, evidence-backed estimate for the specified practice-based sales training and readiness segment.
AI transformation and readiness
Estimate anchored to MarketsandMarkets AI-as-a-Service sizing (USD 20.26B in 2025) as proxy for cloud-delivered AI demand. ‘‘AI transformation and readiness’’ (assessments, roadmaps, prototyping, governance, pilots, and related professional services) is a subset of AI deployment spend—initial consulting, prototyping and governance services commonly represent a meaningful share of early AI program budgets. Using the AIaaS 2025 base and assuming readiness/transformation services capture roughly 25–35% of proximal AI adoption spend yields an estimated market of about USD 6.1B today, with growth potential slightly below pure AIaaS software CAGR due to services scaling with adoption (estimated CAGR ~30%).
Talent assessment and succession planning
Estimate based on published market research in the provided search results. MarketIntelo explicitly values the global succession planning advisory market at $7.8B (2025) and projects growth to $13.2B by 2034 (CAGR 6.8%). A secondary source (LinkedIn summary of market reports) cites a similar high-single-digit CAGR (~7.7%) for related succession/leadership planning software, supporting the market’s mid-single-to-high-single-digit growth potential.
Related Organizations
- 3G
360Learning GmbH
A collaborative learning platform that helps organizations upskill from within.
360learning.com - AB
A New Spring BV
A New Spring BV provides a scalable, ISO 27001-certified learning platform enabling training providers and organizations to deliver adaptive, blended learning.
www.anewspring.com - B
BetterUp
Global platform that helps organizations develop people through coaching, behavioral science, and AI-guided insights to boost performance.
www.betterup.com - BI
Bongo Learn, Inc.
Bongo Learn delivers a video-based assessment and AI-enabled coaching platform for enterprises to verify learning and accelerate skill development at scale.
bongolearn.com/ - BI
Bravely, Inc.
Bravely, Inc. provides global, coach-driven talent development and employee coaching services to improve leadership, engagement, and organizational performance.
workbravely.com - BI
Bunch AI Agents, Inc.
AI-powered leadership coaching and peer learning to help managers build high-performing teams.
bunch.ai