BBTS logo

BTS Unclaimed

Management Consulting

bts.com

Stockholm, Sweden

BTS is a global consulting firm that turns strategy into action through experiential leadership development, AI-enabled learning, and enterprise-wide capability-building.

BTS is a global consulting firm that partners with the world's leading organizations to turn strategy into action. Through experiential learning, leadership development, and a suite of AI-enabled offerings, BTS helps leaders and teams build critical capabilities, align around strategy, and drive measurable performance. The firm designs practical, immersive experiences—such as leadership simulations and capability-building programs—that accelerate behavior change, improve decision making, and translate strategic goals into everyday actions. BTS serves a wide range of industries and functions with services spanning strategy execution, change and transformation, coaching, digital learning, and diversity, equity, and inclusion, enabling organizations to adopt new ways of working and achieve lasting impact.

We inspire and equip people to do the best work of their lives, creating better businesses and a better world.

What we offer

Strategy Execution

Service

Accelerate strategy execution and enhance organizational alignment through immersive experiences.

bts.com/services/strategy-execution-business-transformation

Leadership Development

Service

Empowers leaders with experiential learning to drive strategic outcomes and enhance performance.

bts.com/services/leader-readiness-development

Coaching

Service

Enhance leadership and team performance through tailored coaching solutions.

bts.com/expertise/coaching

AI & Innovation

Service

Empowering organizations with immersive AI and innovation experiences that transform capabilities and foster growth.

bts.com/expertise/innovation

Go-to-market

Service

Enhances sales effectiveness and readiness through targeted training and strategy alignment.

bts.com/services/go-to-market

Talent Insights & Assessment

Service

Transform your leadership pipeline with tailored assessments for effective talent management.

bts.com/services/talent-insight-assessment

Executive & Team Performance

Service

Enhance executive decision-making and team dynamics for superior organizational performance.

bts.com/expertise/executive-team-performance

Business Simulations

Empowers leaders to practice decision-making and improve alignment through immersive business simulations.

bts.com/offerings/business-simulations

Custom Digital Learning

Service

Accelerates skill development and facilitates lasting performance change tailored to organizational needs.

bts.com/expertise/custom-digital-learning

Diversity Equity Inclusion

Service

Empower organizations to create inclusive environments through tailored DEI strategies.

bts.com/expertise/diversity-equity-and-inclusion

BTS Spark

Service

Enhances leadership capabilities for education and nonprofit leaders worldwide.

bts.com/expertise/bts-spark

Momenta

Empowers organizations with scalable and unified digital learning experiences.

bts.com/stories/accelerating-market-ready-innovation-at-starbucks

AI Reinvention Hub

Transform work processes and drive leadership in an AI-driven environment.

bts.com/ai-reinvention-hub

AI Enterprise Workflow Reinvention

Transform how work gets done by integrating AI into workflows for measurable impact.

bts.com/ai-enterprise-workflow-reinvention

Tough Customer

Service

Enhances team readiness for high-stakes customer interactions through AI-driven simulations.

bts.com/tough-customer

Business Acumen

Builds critical business acumen through immersive simulations for effective decision-making.

bts.com/expertise/business-acumen

Market segments

Market size by segment

Growth potential (CAGR)

Leadership development

100 Billion USD10.2% CAGR

Programs that build leader capabilities, succession readiness, and executive decision-making through coaching, behavioral diagnostics, and personalized development plans.

Learning experience platform

3.76 Billion USD17.3% CAGR

Platform that delivers personalized, AI-powered microlearning, integrates with enterprise systems, and provides analytics to measure engagement and impact.

Sales training and readiness

13.29 Billion USD6.48% CAGR

Practice-based onboarding and role-play capabilities that accelerate seller readiness, adoption of messaging, and performance in revenue conversations.

AI transformation and readiness

6.1 Billion USD30% CAGR

Capabilities to assess AI readiness, define transformation roadmaps, and rapidly prototype and deploy generative AI and LLM-based pilots to accelerate adoption and governance.

Talent assessment and succession planning

7.8 Billion USD6.8% CAGR

Structured talent mapping and assessment services that identify high-potential individuals, reveal person/position fit gaps, and inform hiring, retention, and succession decisions.

More information about our offering

Strategy Execution

BTS helps turn strategy into action through immersive strategy-execution simulations and experiential learning designed to translate strategic goals into everyday decisions.

  • Translate Strategy into Action
    Engage in real-world scenarios that reflect strategic challenges, enhancing decision-making confidence.
  • Model Strategic Choices Effectively
    Experience how each decision impacts overall enterprise performance through tailored simulations.
  • Enhance Team Collaboration
    Promote synergy across departments for improved strategic execution and goal alignment.
  • Guide Implementation Consistently
    Utilize structured resources to ensure all team members are aligned in their execution of strategic initiatives.
  • Optimize Strategy Through Insights
    Utilize analytics to continuously enhance strategies based on real-world performance indicators.
  • Link Goals to Daily Actions
    Ensure clarity in how strategic objectives translate into operational tasks for all team members.

Leadership Development

BTS leadership development programs build capability through experiential learning and leadership simulations, aligning leaders with strategy and real-world challenges.

  • Elevate Leadership Performance
    Offers personalized coaching to help leaders navigate challenges and enhance their effectiveness.
  • Practice Real-World Decisions
    Provides immersive experiences allowing leaders to practice and refine their decision-making in a safe environment.
  • Prepare Leaders Across Levels
    Ensures all leaders, from front-line to senior executives, are equipped with necessary skills and strategies.
  • Enhance Team Contributions
    Teaches leaders to maximize their teams' potential by avoiding accidental diminisher behaviors.
  • Align Strategies with Leadership
    Connects leadership development with organizational strategy to ensure that actions translate to impactful outcomes.

Coaching

A comprehensive coaching ecosystem offering executive coaching, scaled coaching, and AI coaching to support individual and team performance.

  • Integrate Coaching Into Work
    AI companions provide continuous, real-time support, making coaching accessible during everyday tasks and decision-making.
  • Enhance Leadership Skills
    Personalized coaching sessions focus on developing strategic leadership capabilities for complex challenges.
  • Streamline Coaching Management
    Facilitates tracking of coaching engagement and impact across the organization, ensuring alignment with business outcomes.
  • Widespread Leadership Development
    Provides accessible coaching for various levels of the organization, ensuring all leaders receive development opportunities.
  • Practice in Context
    Allows leaders to engage with realistic scenarios for practical learning and skill application.
  • Receive Instant Insights
    Offers timely feedback to participants, enabling immediate application of learnings to enhance performance.

AI & Innovation

BTS treats AI and innovation as learning and capability challenges, providing hands-on experiences, capability-building, and AI practice bots to drive adoption and impact.

  • Build AI-Ready Leadership
    These workshops accelerate understanding and application of AI in leadership roles through practical, hands-on scenarios.
  • Enhance Leadership Communication
    Utilizes advanced AI-powered simulations for practicing critical conversations, driving effective leadership interactions.
  • Apply AI in Real Contexts
    Participants engage in real-world scenarios that incorporate AI, allowing them to practice and solidify their learning.
  • Foster Innovative Mindsets
    Encourages teams to embrace continuous learning and experimentation as part of their daily operations.
  • Personalize AI Use Cases
    Ensures that AI applications are aligned with specific business goals and operational contexts.

Go-to-market

Go-to-market enablement to strengthen execution through sales kickoffs, commercial skill-building, and sales leadership development, preparing teams for real customer conversations.

  • Prepare For Authentic Engagement
    Equip teams with the necessary tools and techniques to handle real-world customer conversations confidently and effectively.
  • Accelerate Commercial Capabilities
    Experience-focused training to boost sales skills, ensuring teams can effectively engage customers in the market.
  • Elevate Leadership Skills
    Focused programs that cultivate essential leadership qualities, empowering sales leaders to inspire and guide their teams effectively.
  • Drive Team Alignment
    Strategically designed kickoff programs to unify teams, setting clear goals and energizing them for the sales year ahead.
  • Adapt To New Sales Paradigms
    Equip teams to succeed in evolving market landscapes by blending traditional and virtual selling techniques.

Talent Insights & Assessment

Assessments and diagnostics to inform potential, readiness, and succession decisions, supported by multi-rater inputs and structured frameworks.

  • Informs Talent Decisions
    Assessments tailored to reflect your organization's strategy and culture, enabling data-driven hiring and development.
  • Evaluates Leader Potential
    Using structured frameworks, this diagnostic approach assesses candidates' readiness for future leadership roles.
  • Enhances Assessment Accuracy
    This feature integrates feedback from various stakeholders, providing a well-rounded view of leader performance.
  • Tests Leadership Performance
    Participants engage in realistic scenarios to assess their decisions and leadership capabilities under pressure.
  • Facilitates Leadership Continuity
    This service aids in identifying and developing future leaders, ensuring seamless transitions within the organization.

Executive & Team Performance

Diagnostics and advisory services to improve senior team effectiveness, focusing on decision quality, collaboration, and top-team dynamics.

  • Enhance Decision-Making Quality
    Implement targeted interventions that enable leaders to make more informed, effective decisions aligned with strategic outcomes.
  • Strengthen Leadership Collaboration
    Provide customized insights and frameworks that foster teamwork and align executive leadership with organizational goals.
  • Assess Team Dynamics
    Utilize comprehensive diagnostic tools to identify strengths and areas for improvement within executive teams.
  • Optimize Team Collaboration
    Facilitate workshops and coaching sessions that encourage open discussions and improve inter-team relationships.
  • Engage in Reality-Based Scenarios
    Participate in realistic business simulations that challenge leaders to apply strategies and make critical choices under pressure.
  • Develop Leadership Capabilities
    Engage leaders in immersive learning experiences that build critical thinking, decision-making, and strategic alignment skills.

Business Simulations

Simulation-based experiences that build business acumen and help leaders translate strategy into action through realistic scenarios.

  • Model Financial Impact
    Understand how decisions influence both financial and strategic outcomes, enhancing overall business literacy.
  • Refine Execution Skills
    Leaders gain practical experience by making decisions in safe environments, helping them execute strategies effectively.
  • Enhance Decision-Making
    Participants face dynamic challenges that mimic real-world pressures, fostering better judgment and adaptability.
  • Balance Enterprise Priorities
    Develops an understanding of how decisions impact the organization as a whole while managing functional trade-offs.
  • Facilitate Strategic Alignment
    Helps leaders translate strategic intent into actionable operational plans, ensuring comprehensive alignment.
  • Build Role Clarity
    Gains insights into responsibilities and expectations, facilitating quicker role acclimatization.
  • Influence Team Dynamics
    Leaders practice new behaviors that directly impact team engagement and performance.

Custom Digital Learning

Digital learning experiences grounded in the realities of the job, scalable across the organization to reinforce change and sustain learning.

  • Widespread Accessibility
    Facilitates organization-wide training while maintaining consistency in quality.
  • Enhance Practical Skills
    Equips employees with relevant skills applicable to their daily tasks.
  • Optimize Learning Experience
    Enhances the relevance of training materials to accelerate skill acquisition.
  • Sustain Behavioral Change
    Helps organizations maintain momentum in implementing new procedures and practices.
  • Boost Knowledge Retention
    Makes learning more manageable and integrated into daily routines.
  • Enhance Decision-Making Skills
    Creates a safe space for learners to experiment and learn from mistakes.
  • Personalized Learning Paths
    Ensures that learning is relevant and directly applicable to the learner's role.

Diversity Equity Inclusion

Diversity, equity, and inclusion initiatives including program design and leadership development to foster inclusive cultures.

  • Creates Tailored DEI Programs
    BTS provides customized program design tailored to the unique needs and goals of each client, facilitating effective diversity and inclusion strategies.
  • Fosters Inclusive Leadership Mindsets
    Programs designed to equip leaders with the skills to foster an inclusive workplace culture by enhancing their awareness of diverse perspectives and equitable practices.
  • Promotes Inclusive Thinking
    The G.I.V.E. model encourages leaders to adopt inclusive behaviors, enhancing dialogue and improving relationships within the workplace.
  • Improves Everyday Inclusion
    Through practical workshops, BTS helps leaders understand how to incorporate inclusion into their daily interactions and decision-making processes.

BTS Spark

BTS Spark is the nonprofit arm of BTS, expanding opportunity through leadership development and coaching for education and nonprofit leaders in underserved communities.

  • Support School Leaders Effectively
    BTS Spark offers targeted coaching to enhance the effectiveness and resilience of school leaders, fostering confidence and skills necessary for impactful leadership.
  • Develop Core Leadership Skills
    Programs are designed to cater specifically to the needs of leaders in education and nonprofit sectors, ensuring they have the necessary skills to inspire and lead effectively.
  • Operate Across Multiple Countries
    BTS Spark has successfully implemented programs in various countries, providing a consistent coaching model that can adapt to the cultural contexts of each region.
  • Tailor Programs to Needs
    BTS Spark programs are flexible and customizable to meet the unique requirements of different educational institutions and nonprofit organizations.
  • Foster Leadership Mindsets
    BTS Spark employs a research-based approach to highlight leadership mindsets, equipping leaders with practical strategies to enhance their leadership effectiveness.

Momenta

Momenta is BTS’s digital experience platform powering journeys like Coaching, Multipliers, and other core programs, enabling unified learning experiences at scale.

  • Facilitates Unified Learning
    Provides a centralized solution for various learning experiences, ensuring consistency and quality.
  • Streamlines Coaching Processes
    Supports the planning and execution of coaching experiences to maximize effectiveness for users.
  • Accommodates Large User Bases
    Facilitates deployments across multiple regions and teams without loss of quality.
  • Ensures Consistency
    Delivers a seamless transition between different learning modules, enhancing user engagement and comprehension.
  • Enhances Learning Effectiveness
    Adapts learning experiences based on user data to optimize engagement and retention.

AI Reinvention Hub

BTS AI reinvention hub provides an integrated set of AI offerings designed to reinvent how work gets done, build AI-ready capabilities, and equip leaders for an AI-augmented future.

  • Reimagine Workflows
    Transform how tasks are approached to fully integrate AI into daily operations.
  • Build AI Capabilities
    Offer comprehensive educational experiences that empower leaders and teams in AI environments.
  • Practice Leadership Conversations
    Utilize AI tools to simulate critical leadership discussions and enhance communication skills.
  • Enhance Sales Readiness
    Prepare teams for complex customer interactions with AI-driven scenarios.
  • Evaluate AI Readiness
    Identify strengths and areas for improvement to foster successful AI initiatives.
  • Extend Coaching
    Integrate AI into everyday tasks for ongoing leadership development.

AI Enterprise Workflow Reinvention

End-to-end approach to reimagining how AI-enabled work flows across the enterprise, aligning people, work, and systems for scalable value realization.

  • Empower Teams To Implement AI Effectively
    Equip critical teams with comprehensive tools and support for transitioning to AI-enabled operations, ensuring they can apply AI effectively in their workflows.
  • Implement AI Gradually For Maximum Impact
    Guide organizations through a step-by-step AI integration at various stages, ensuring readiness and adaptation of teams for a smoother transition.
  • Assess AI Readiness And Potential Value
    Conduct thorough evaluations of team readiness for AI adoption and identify specific areas where AI can deliver maximum impact, aligning goals with capabilities.
  • Enhance Collaboration Across Teams
    Encourage departments to work together, ensuring common goals and shared understanding of AI initiatives, maximizing overall organizational impact.
  • Design Talent Processes For AI Integration
    Revamp HR and talent management strategies to promote sustainable AI practices, enabling streamlined workflows that enhance productivity.

Tough Customer

An AI-powered sales enablement and certification platform allowing revenue teams to practice real customer conversations before they happen.

  • Enhances Performance Through Real-Time Feedback
    Agents provide immediate coaching insights and scoring based on seller interactions to drive improvement.
  • Immersive Practice Environment
    Sellers engage in realistic scenarios that replicate actual customer conversations, helping them prepare more effectively.
  • Tracks Progress & Readiness
    Certification is based on real-world performance, providing clear dashboards for sellers and leaders to identify gaps.
  • Streamlines the Learning Process
    Integrates directly into the tools teams already use, allowing practice to happen in real-time without scheduled training.
  • Informs Coaching Priorities
    Every interaction generates insights that help teams prioritize coaching based on readiness and performance trends.

Business Acumen

Simulation-based experiences that build business acumen for leaders at every level, including enterprise value simulations, financial moments, and execution maps.

  • Simulate Financial Impact
    Participants experience real-time decision-making scenarios that illustrate how strategic choices affect enterprise value.
  • Translate Strategy Into Action
    Provides leaders with structured guidance to implement strategic decisions effectively across teams.
  • Test Ideas Quickly
    Allows leaders to validate concepts and make informed decisions efficiently in uncertain environments.
  • Enhance Financial Literacy
    Builds a deeper understanding of financial principles crucial for effective leadership.
  • Visualize Strategic Links
    Helps leaders see the connections between organizational strategy and day-to-day actions.

References

Methodology and sourcing behind the figures shown above.

Leadership development

Recent market reports show divergent definitions but consistent growth: mid-2020s market estimates cluster around USD 80–113 billion, with reported CAGRs roughly 9–11%. Reconciling FMI, MRFR, Mordor, SNS Insider and sector summaries yields a central current market estimate of about USD 100 billion and a near-term growth potential of ~10.2% CAGR.

Learning experience platform

Selected a mid-case 2026 market-size baseline and growth rate using Mordor Intelligence’s 2026 estimate (USD 3.76B) and 2026–2031 CAGR (17.3%) as the primary anchor. Other search results show a wider range (Facts & Factors: ~USD 2.19B by 2026, CAGR ~25.3%; BusinessResearchInsights: USD 5.04B in 2026, CAGR ~33.8%; LinkedIn summary: CAGR ~9.3%). Mordor’s projection was chosen as a representative, conservative industry estimate within the range of published forecasts.

Sales training and readiness

Primary anchor: Mordor Intelligence’s Product-Based Sales Training report (explicit 2026 market size and CAGR) mapped closely to practice-based onboarding/role-play. Additional sources show broader sales training sizing (WiseGuy: $9.44B in 2025, lower CAGR) and a higher-growth sales readiness platform outlook (Intersect MR/LinkedIn: 11.1% CAGR). Reconciling these, I used Mordor’s 2026 product-based sales training estimate (USD 13.29B) and its 6.48% CAGR as the best-fit, evidence-backed estimate for the specified practice-based sales training and readiness segment.

AI transformation and readiness

Estimate anchored to MarketsandMarkets AI-as-a-Service sizing (USD 20.26B in 2025) as proxy for cloud-delivered AI demand. ‘‘AI transformation and readiness’’ (assessments, roadmaps, prototyping, governance, pilots, and related professional services) is a subset of AI deployment spend—initial consulting, prototyping and governance services commonly represent a meaningful share of early AI program budgets. Using the AIaaS 2025 base and assuming readiness/transformation services capture roughly 25–35% of proximal AI adoption spend yields an estimated market of about USD 6.1B today, with growth potential slightly below pure AIaaS software CAGR due to services scaling with adoption (estimated CAGR ~30%).

Talent assessment and succession planning

Estimate based on published market research in the provided search results. MarketIntelo explicitly values the global succession planning advisory market at $7.8B (2025) and projects growth to $13.2B by 2034 (CAGR 6.8%). A secondary source (LinkedIn summary of market reports) cites a similar high-single-digit CAGR (~7.7%) for related succession/leadership planning software, supporting the market’s mid-single-to-high-single-digit growth potential.

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