Brill Media Unclaimed

Maximize brand visibility and drive conversions with targeted remnant TV advertising.

Drive local engagement by targeting communities with tailored social media campaigns.

Enhance creative performance and drive marketing success with targeted testing and optimization.

Maximize advertising efficiency and ROI through advanced, data-driven targeting strategies.

Enhance brand visibility and engagement in high-traffic areas with innovative DOOH solutions.

Drive targeted video campaigns on connected TV platforms for enhanced viewer engagement.

Optimize your advertising for maximum ROI across Meta platforms.

Targeted short-form and streaming video campaigns on connected TV platforms with precision audience targeting, real-time bidding, and measurable view and conversion metrics.

Cost-efficient remnant and local broadcast inventory purchasing across cable and streaming with daypart, network, and programming targeting plus real-time campaign optimization.

Cross-channel creative experimentation and dynamic personalization using control/variable frameworks to improve ad effectiveness and lift across CTV, social, search, display, and DOOH.

Activation of first- and third-party audiences for remarketing, lookalike modeling, site and app event retargeting, and syndicated data segmentation to improve reach and conversion.

Location and proximity-driven campaigns combining hyperlocal social targeting and digital out-of-home placements to drive foot traffic and local conversions with measurement.

Remnant TV Advertising Services

Remnant TV Advertising Services scales brand presence beyond standard digital advertising by using remnant placements across high-traffic networks, local cable, and streaming. It enables audience targeting by dayparts, networks, and programming, with real-time tracking to optimize campaigns and maximize return on investment. The offering emphasizes measurable results through data-backed placements and brand-aligned creative to drive conversions.

• Increases Campaign Effectiveness
  Allows precise delivery of messages to viewers most likely to convert.
• Maximizes Advertising Efficiency
  Analyzes performance data to allocate budget effectively and enhance results.
• Enhances Ad Relevance
  Ensures ads reach users most likely to engage based on behavior and demographics.
• Enhances Audience Engagement
  Provide unique branding opportunities to capture and hold audience attention.
• Expands Audience Reach
  Leverages cost-effective ad inventory to increase visibility.
• Improves Decision Making
  Offers insights to enhance future advertising strategies and budget allocation.

Hyperlocal Social Media Marketing

Hyperlocal Social Media Marketing targets local communities with geographic precision, isolating streets, neighborhoods, and ZIP codes to build local visibility and drive foot traffic. It supports place-based remarketing and behavioral targeting, provides real-time performance tracking, and delivers city-specific content tailored to the local audience.

• Maximize Local Impact
  Achieve precise targeting to connect with nearby customers effectively.
• Enhance Local Relevance
  Create impactful messaging that resonates well with local audiences.
• Enhance Marketing ROI
  Adapt strategies based on performance insights to better utilize budgets.
• Identify Target Audiences
  Segment your audience based on past behaviors to drive effective campaigns.
• Improve Campaign Efficiency
  Receive immediate insights to make data-driven decisions for ongoing efforts.
• Re-Engage Nearby Customers
  Utilize location data to remind potential customers about your services.

Creative Testing Framework

Creative Testing Framework provides a comprehensive, cross-channel approach to testing and optimizing creatives. It includes retail hyperlocal and ecommerce-oriented formats, lead generation campaigns, and cross-platform capabilities. The framework features a robust control/variable testing setup, dynamic creative personalization, and dedicated account management to ensure strategy remains first and performance-driven across connected TV, social, search, display, native, and digital out-of-home.

• Deliver Video Ads
  Maximize reach through optimized video placements across popular CTV platforms.
• Personalize Experiences
  Adapt creative content to user preferences for better engagement.
• Acquire High-Value Clients
  Use targeted approaches to generate quality leads.
• Establish Testing Framework
  Ensure effective evaluation of creative performance.
• Leverage Expertise
  Utilize extensive knowledge to optimize campaigns across various media channels.
• Ensure Optimization
  Account managers drive campaign success and adapt strategies as needed.
• Increase ROAS
  Utilize data-driven dynamic ads to enhance return on ad spend.
• Drive In-Store Traffic
  Utilize location data to attract local customers effectively.
• Convert Interest
  Utilize social channels to turn engagements into sales.
• Engage Audiences
  Reach listeners effectively via targeted audio advertising.
• Maximize Exposure
  Utilize high-visibility locations to capture audience attention.
• Empower Campaigns
  Leverage data for precise targeting and improved performance.
• Engage Buyers
  Optimize search campaigns to convert interested consumers.
• Plan Strategically
  Direct testing based on a thorough strategic framework.
• Integrate Native Content
  Blend advertising seamlessly with authentic content.

Data Driven Advertising

Data Driven Advertising uses a broad data ecosystem to power precise audience targeting. With access to over 150 data providers and more than 500,000 data segments, it enables remarketing, lookalike targeting, and data-rich targeting across channels. The approach includes syndicated data sets, email lists, engagement-based tactics, and location/behavioral signals to reach the right customers at the right time.

• Leverage Diverse Data
  Utilizing a vast ecosystem enhances targeting precision, allowing for tailored campaigns that resonate with specific audiences.
• Re-Engage Interested Users
  Remarketing helps to revive interactions with users who have previously engaged with your brand, enhancing chances for conversions.
• Harness Comprehensive Targeting
  A vast repository of data segments provides unparalleled targeting capabilities, enabling marketers to connect with the right audiences.
• Increase Customer Engagement
  By retargeting users based on specific interactions within your app, this feature enhances conversion rates and customer engagement.
• Expand Audience Reach
  Identify and acquire new customers who share characteristics with your best-performing existing customers through lookalike modeling.
• Utilize Diverse Audience Insights
  Activating syndicated data allows for a broader reach across multiple segments, which can enhance campaign effectiveness.
• Reconnect With Previous Customers
  Email lists allow for personalized communication with previous customers, increasing the likelihood of repeat business.
• Boost Engagement
  Targeting users who have recently engaged with your content increases the chances of meaningful interactions and conversions.
• Recover Abandoned Carts
  This feature focuses on converting visitors who showed intent but did not complete their purchases, effectively increasing sales.
• Reignite Customer Interest
  Reach users who have shown interest in specific pages to increase chances of conversion through tailored messaging.

Digital Out Of Home Advertising

Digital Out Of Home Advertising places ads across outdoor venues for prominent visibility. DOOH placements provide broad exposure by leveraging transit and urban spaces to reach passersby and nearby audiences with dynamic, data-informed messaging.

• Enhance Campaign Efficiency
  Utilize advanced targeting methods to reach audiences who are physically present near your DOOH placements, effectively increasing conversion opportunities.
• Measure Campaign Performance Accurately
  Gain insights through foot traffic attribution and QR code engagement to accurately assess the effectiveness of your DOOH advertising campaigns.
• Maximize Audience Reach
  Utilize strategic placements on high-traffic bulletins and bus shelters to effectively capture the attention of passersby and commuters.
• Achieve Rapid Deployment
  Experience a quick turnaround for ad placements, allowing for flexibility and responsiveness in your advertising strategy.
• Engage Local Audiences
  Reach pedestrians in bustling urban environments with targeted ads on urban panels, enhancing local audience engagement and brand recognition.

Connected TV Advertising

Connected TV Advertising enables targeted video campaigns on connected TV platforms. It supports running video ads across audiences with concise formats to drive immediate demand and engagement.

• Accelerate Conversions
  Craft targeted campaigns to generate immediate viewer interest and boost sales.
• Refine Audience Reach
  Ensure your ads reach the right viewers, enhancing campaign effectiveness.
• Enhance Engagement
  Short-duration video ads effectively capture viewer attention and promote brand awareness.
• Optimize Campaigns
  Utilize performance data to fine-tune advertising strategies and improve results.
• Streamline Purchases
  Make informed decisions on ad buys to enhance campaign outcomes.
• Maximize ROI
  Work with experts to ensure that every advertising dollar contributes to audience engagement and brand growth.

Meta Advertising Services

Meta Advertising Services leverage Meta platforms to expand reach with precise targeting, diverse ad formats, and cross-platform execution. The service includes audience targeting, varied ad formats, custom/lookalike audiences, cross-platform campaigns, real-time analytics, automated optimization, and flexible bidding strategies to maximize ROI.

• Enhances Ad Performance
  Utilizes algorithms to automatically optimize ad placements, ensuring maximum reach and engagement.
• Maximizes Audience Reach
  Allows advertisers to leverage customer data to reach similar audiences, increasing conversion potential.
• Increases Ad Relevance
  Leverages detailed targeting options based on user data to ensure ads reach the most relevant audiences.
• Streamlines Advertising Efforts
  Facilitates cohesive ad strategies across Facebook, Instagram, and other Meta services for broad audience engagement.
• Engages Audiences Effectively
  Provides flexibility to advertisers in choosing formats that best convey their message and engage target demographics.
• Data-Driven Insights
  Empowers marketers with instant feedback on campaign performance, enabling swift adjustments for enhanced outcomes.
• Aligns Investment with Objectives
  Offers various bidding options to align with specific marketing goals, ensuring budget efficiency.