Brevo

Create personalized multichannel campaigns, automate customer journeys, and measure results to improve engagement and drive conversions.

Free tier — Free forever up to 300 emails per day; paid plans start at $9/month for 5,000 emails, with pricing based on email volume, SMS credits sold separately, and custom Enterprise pricing. · Pricing →

Deliver critical customer updates across email, SMS, and WhatsApp reliably, on time, and at scale.

Free tier — Free forever up to 300 emails per day; paid plans including transactional emails start at $9/month for 5,000 emails, with SMS credits sold separately. · Pricing →

Organize prospects and deals, automate routine sales work, and give teams tools to manage conversations and track sales performance.

Free tier — Free plan includes custom sales pipelines; Sales Essentials and Sales Advanced are available as paid packages, but no sales package prices are published in the provided content. · Pricing →

Unify and activate customer data to deliver timely, personalized marketing and make faster, more informed decisions.

Contact sales — Contact Brevo’s enterprise sales team for Brevo Data Platform pricing; no product-specific paid price is published. · Pricing →

Reward customer purchases and engagement across channels to encourage repeat buying, strengthen relationships, and turn loyal customers into advocates.

No pricing specific to Brevo Loyalty is published in the provided content; the product page directs users to request a demo. · Pricing →

Help teams respond to customers across channels, support visitors in real time, and capture leads from conversations.

Free tier — Live chat is free; chatbots are included in Sales Essentials and Sales Advanced packages, but no paid price for Conversations is published in the supplied inputs. · Pricing →

Connect AI tools to Brevo to work with campaigns, customer data, CRM deals, and transactional email from supported MCP clients.

Free tier — Brevo offers a permanent free plan and includes MCP in Starter plans from $9/month for 5,000 emails, with no separate MCP price published. · Pricing →

Ecommerce And Retail Brands

Global ecommerce and retail brands seeking repeat purchases, personalized customer journeys, and stronger customer loyalty.

Geography: Global

Pain points: Fragmented customer data, limited visibility into campaign performance, difficulty personalizing communications, and challenges driving repeat purchases and loyalty.

Goals: Increase customer lifetime value, improve repeat purchase rates, personalize campaigns, and measure marketing and loyalty program performance.

Positioning: A connected customer engagement suite for coordinating personalized campaigns, loyalty experiences, customer conversations, and timely commerce communications across channels.

Small Business And Local Service Organizations

Global small businesses and local service organizations seeking efficient customer acquisition, sales follow-up, and relationship management.

Geography: Global

Pain points: Limited marketing and sales resources, inconsistent follow-up, scattered customer communications, and difficulty maintaining customer relationships.

Goals: Generate and qualify leads, improve follow-up, convert more prospects, and retain customers with manageable operating effort.

Positioning: An accessible set of customer communication, marketing, and sales capabilities that helps lean teams organize leads, follow up consistently, and manage customer relationships.

Software And Digital Service Providers

Global software and digital service providers seeking reliable customer messaging, developer-connected workflows, and scalable customer engagement.

Geography: Global

Pain points: Time-sensitive message delivery requirements, development overhead for messaging workflows, fragmented customer context, and difficulty coordinating lifecycle communications.

Goals: Deliver reliable transactional messages, automate customer communications, improve customer engagement, and streamline operational workflows.

Positioning: A flexible messaging and customer engagement foundation that connects application events, customer profiles, and campaign workflows while supporting developer-led automation.

Nonprofit Organizations

Global nonprofit organizations seeking stronger supporter relationships, effective outreach, and coordinated donor and community communications.

Geography: Global

Pain points: Limited staff capacity, disconnected supporter information, inconsistent outreach, and difficulty sustaining engagement across campaigns and programs.

Goals: Grow and retain supporter relationships, increase participation and donations, and make outreach more relevant and measurable.

Positioning: A practical engagement platform for organizing supporter information and delivering coordinated, personalized outreach across digital channels.

Omnichannel Enterprise Retailers

Global enterprise retailers seeking unified customer data, coordinated channel activation, and measurable loyalty and marketing performance.

Geography: Global

Pain points: Customer data spread across stores and digital channels, inconsistent identity records, complex data preparation, and difficulty activating insights in real time.

Goals: Unify customer profiles, improve personalization across channels, strengthen loyalty, and measure performance across stores and campaigns.

Positioning: A customer data and engagement layer that turns fragmented retail signals into unified profiles, actionable segments, coordinated campaigns, and measurable loyalty experiences.

Capabilities to design, execute, and measure personalized multichannel marketing campaigns, generate creative, automate campaign workflows, and analyze performance.

Products: Brevo Marketing Platform, Brevo Loyalty, Brevo Email MCP Server

Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.

Products: Brevo Data Platform

Capabilities to manage sales pipelines, service operations, lead and case management, and cross‑team customer workflows to improve revenue and retention.

Products: Brevo Sales Platform

Capabilities for customer-facing teams to engage visitors, capture leads, and manage customer conversations through live chat, chatbots, shared messaging inboxes, and integrated business calling.

Products: Brevo Conversations Platform

High-priority automated customer notifications (order confirmations, security alerts, appointment reminders) delivered reliably via SMS and APIs.

Products: Transactional Messaging

Brevo Marketing Platform

Brevo Marketing Platform is an all-in-one platform for creating personalized campaigns and automated customer journeys across email, SMS, WhatsApp, web and mobile push, and mobile wallet. It offers email design, audience segmentation, forms, landing pages, marketing automation, and AI-assisted content and campaign optimization. Marketers can track engagement and conversions with analytics, dashboards, and ROI reports, while deliverability tools help campaigns reach inboxes. The platform also supports website and event tracking, A/B testing, and GDPR and CCPA compliance features.

Free tier — Free forever up to 300 emails per day; paid plans start at $9/month for 5,000 emails, with pricing based on email volume, SMS credits sold separately, and custom Enterprise pricing. · Pricing →

• Reach Customers Across Multiple Channels
  Coordinate campaign communication across supported channels, including email, SMS, WhatsApp, web and mobile push, and mobile wallet.
• Automate Campaigns At Key Moments
  Create workflows that send messages based on customer journey events and behavior, including welcome communications and abandoned-cart reminders.
• Create And Optimize Campaigns With AI
  Use AI assistance for campaign content, audience targeting, product recommendations, and send-time decisions.
• Target Messages To Relevant Audiences
  Build audience segments from contact attributes and activity so campaigns can be tailored to different groups.
• Design Responsive Emails Without Coding
  Use the editor and responsive templates to create emails and preview how they appear across devices and email clients.
• Improve Email Delivery To Inboxes
  Use deliverability infrastructure and monitoring tools intended to help emails reach recipients' inboxes, including sender-reputation monitoring and bounce handling.
• Measure Campaign Performance And Revenue
  Review engagement metrics and conversion or ROI reports to understand campaign results and identify which channels and campaigns contribute to outcomes.
• Capture Leads And Grow Contact Lists
  Add custom forms to collect contact information and trigger follow-up emails when a person signs up.
• Test Variants To Improve Engagement
  Compare subject lines or email content variants and use the results to optimize campaign engagement.
• Build Pages To Generate Leads
  Use templates or create custom landing pages to support traffic generation and lead capture.
• Estimate Email Campaign Carbon Footprints
  View monthly and annual campaign reports to estimate the carbon footprint associated with email campaigns.

Transactional Messaging

Brevo's transactional messaging service sends individual, time-sensitive customer messages through email, SMS, and WhatsApp. Messages can be triggered through SMTP relay and APIs and personalized with customer names, prices, and product details. The service includes developer tools and integrations, real-time webhooks, inbound email parsing, message logs, template management, analytics, and deliverability and security features.

Free tier — Free forever up to 300 emails per day; paid plans including transactional emails start at $9/month for 5,000 emails, with SMS credits sold separately. · Pricing →

• Reach Customers Across Three Channels
  Deliver critical updates through email, SMS, and WhatsApp, choosing a channel suited to each message and customer interaction.
• Trigger Messages In Real Time
  Connect sending to app and website events using SMTP relay or APIs to deliver messages when customers take relevant actions.
• Improve Critical Email Delivery
  Use Brevo's email delivery infrastructure and stated 99% API delivery rate to help ensure time-sensitive customer messages reach recipients.
• Connect Apps And Platforms Quickly
  Use developer resources and integrations to connect transactional messaging with applications, CMS tools, and commerce platforms.
• Personalize Each Customer Message
  Include customer and transaction details so recipients receive relevant information, such as personalized order details.
• Track Message Events Instantly
  Use real-time notifications about opens, clicks, bounces, and deliveries to monitor message activity as it occurs.
• Review Searchable Message History
  Look up message records and content, and configure log retention to support history tracing and storage needs.
• Protect Sender Reputation
  Authenticate the sending domain and use sender safeguards, including bounce handling and suppression lists, to support domain protection and inbox placement.
• Maintain Reliable Service Availability
  The stated 99.9% uptime supports the availability of transactional messaging for applications and customer communications.
• Support Two-Way Email Exchanges
  Receive and process incoming email through an inbound parser, extending transactional email beyond one-way sending.
• Build Responsive Transactional Emails
  Create and customize transactional email templates with visual editing tools, rich text, or HTML.
• Monitor Delivery And Performance
  Review delivery rates and performance metrics to understand how transactional messages are performing.
• Compare Email Versions
  Experiment with two email versions to identify which performs better.

Brevo Sales Platform

Brevo Sales Platform helps teams manage sales pipelines and prospects, track deals through the sales cycle, and automate repetitive work. It includes AI tools for contact enrichment, deal creation, and sales email generation, along with meetings, phone calling, shared inbox tools, and sales reports.

Free tier — Free plan includes custom sales pipelines; Sales Essentials and Sales Advanced are available as paid packages, but no sales package prices are published in the provided content. · Pricing →

• Track Deals Across Every Sales Stage
  Build a pipeline around your sales process and track deals as they progress, helping teams monitor opportunities in one place.
• Automate Repetitive Sales Tasks
  Automate routine pipeline tasks such as meeting reminders and follow-ups, so teams can spend more time closing deals.
• Enrich Contact And Account Records
  Enrich contacts and accounts to support sales work, with one-click data enrichment available through the AI Sales Assistant.
• Create Deals Automatically
  Automate deal creation with the AI Sales Assistant to reduce busywork and keep the pipeline moving.
• Manage Business Calls In Your CRM
  Make and receive calls from web or mobile and view contact information and call activity alongside CRM data. Calling tools include voicemail, call menus, recordings, and transcripts.
• Generate Ready-To-Send Sales Emails
  Use AI to generate sales emails, supporting faster sales communication.
• Schedule Meetings And Host Video Calls
  Make it easier for clients to book meetings and host calls using video conferencing tools.
• Coordinate Emails, Tasks, And Notes
  Give the team shared access to customer emails, tasks, and notes to help everyone stay aligned.
• Analyze Revenue, Win Rates, And Performance
  Review sales revenue, win rates, and team performance in dedicated reports to understand sales results.
• Summarize Calls With AI
  Review AI-generated call summaries together with contact information, call history, and transcripts to prepare for the next conversation.

Brevo Data Platform

Brevo Data Platform is a built-in customer data platform for marketers that unifies customer signals and activates them across channels within Brevo. It brings data from multiple sources into unified customer profiles, updates profiles in real time, and supports segmentation, personalization, scoring, and reporting. Marketers can clean and standardize data, link products, orders, and subscriptions to customer profiles, and activate data through native channels including email, SMS, WhatsApp, and Wallet. The platform also includes prebuilt and custom dashboards, an AI Data Analyst, and enterprise security controls.

Contact sales — Contact Brevo’s enterprise sales team for Brevo Data Platform pricing; no product-specific paid price is published. · Pricing →

• Create Unified Customer Profiles
  Connect records across identifiers to establish a single customer profile that teams can use as a shared source of truth.
• Act On Customer Signals
  Respond to customer events and updated profile data with timely activations across Brevo channels, without a separate connector or sync step.
• Bring Data Together
  Combine customer data from multiple sources in one platform, helping teams work from a broader view of customers.
• Personalize Every Campaign
  Use a fuller customer picture to create relevant segments and tailor campaigns, offers, and product recommendations.
• Prioritize Customer Actions
  Use customer scores to identify valuable customers, understand who may be likely to buy, and determine who may need re-engagement.
• Prepare Data For Marketing
  Clean and standardize incoming data so it is more consistent and ready to use, without modifying source systems.
• Structure Connected Customer Data
  Connect business objects such as products, orders, and subscriptions to customer profiles to support consistent data use.
• Explore Marketing Performance
  Review customer and business metrics in ready-made or custom dashboards to support analysis and decision-making without relying on data exports.
• Protect Customer Data
  Support enterprise data protection requirements with stated compliance standards, access controls, audit trails, and EU data residency availability.
• Turn Data Into Insights
  Ask questions in plain language and receive visual insights intended to support faster, better-informed decisions.

Brevo Loyalty

Brevo Loyalty is loyalty program software that helps businesses reward purchases and customer engagement across email, SMS, WhatsApp, Wallet, and push notifications. Marketers can configure points, tiers, personalized offers, and more than 30 prebuilt reward mechanics or design their own. The solution also supports social advocacy, referrals, gamified challenges, VIP programs, location-based offers, digital loyalty cards, and program analytics. Loyalty events and tier changes can trigger real-time campaigns, while customer activity can be linked to CRM profiles.

No pricing specific to Brevo Loyalty is published in the provided content; the product page directs users to request a demo. · Pricing →

• Reward Purchases And Customer Engagement
  Set up rewards for transactions and interactions, then combine points, tiers, and personalized offers to create a tailored loyalty program.
• Reach Members Across Multiple Channels
  Activate loyalty communications through email, SMS, WhatsApp, Wallet, and push notifications, with messages triggered by loyalty events or tier changes.
• Turn Social Engagement Into Acquisition
  Reward reviews, referrals, and user-generated content on Instagram and TikTok, and connect social activity to customer profiles to help make advocacy measurable.
• Keep Loyalty Cards Accessible On Mobile
  Offer digital loyalty cards in Apple Wallet and Google Wallet that customers can add with one click. Real-time updates and lock-screen notifications keep customers informed without requiring an app download.
• Reward Top Customers With Better Perks
  Recognize top customers with tiered memberships that unlock better perks as customers spend and engage.
• Link Social Followers To CRM Profiles
  Connect social activity with Brevo customer profiles so anonymous followers can become known, reachable CRM contacts.
• Send Offers When Members Are Nearby
  Use proximity to trigger personalized offers or notifications for loyalty members near a store.
• Track Loyalty Activity And Returns
  Monitor points, redemptions, tier movements, and loyalty ROI from one dashboard within Brevo.
• Reward Participation In Customer Challenges
  Recognize participation in quizzes, user-generated content, and social sharing, creating additional ways to engage beyond purchases.
• Make Word-Of-Mouth Measurable
  Give loyal customers shareable referral links so businesses can use word-of-mouth as a measurable acquisition channel.

Brevo Conversations Platform

Brevo Conversations Platform brings customer communication tools together, including live chat, chatbots, phone, and a universal inbox. Teams can engage website visitors in real time, manage conversations across channels, automate replies to common questions, and capture leads. It also supports mobile chat responses, visitor-triggered messaging, and AI assistance for summarizing chats and refining replies. Brevo Phone capabilities are available within this offering, including CRM-integrated web and mobile calling, business number management, call routing, recordings, transcripts, voicemail, and AI call summaries.

Free tier — Live chat is free; chatbots are included in Sales Essentials and Sales Advanced packages, but no paid price for Conversations is published in the supplied inputs. · Pricing →

• Engage Website Visitors In Real Time
  Start conversations with website visitors, answer questions as they arise, and provide personalized interactions that can support customer satisfaction and web conversions.
• Manage Conversations In One Place
  Bring customer messages from supported channels into a shared workspace so teams can manage interactions without switching between separate tools.
• Automate Replies To Common Questions
  Set up automated responses to FAQs so customers can receive immediate answers and teams can provide support around the clock.
• Capture Leads And Add CRM Contacts
  Collect lead information through conversations and forms, then add contacts to Brevo CRM to support continued customer communication.
• Manage Calls Alongside Customer Records
  Make and receive calls across devices while viewing customer context and call activity alongside CRM data. Recordings, transcripts, and call history help teams review interactions.
• Summarize Chats And Refine Replies
  Use AI assistance to create conversation summaries, adjust reply tone, and expand notes into more complete customer support messages.
• Choose And Manage Business Numbers
  Select a local or international number, bring an existing number to Brevo, assign numbers to users, and add lines as the business expands. The mobile app also separates personal and business calls.
• Route Callers And Set Availability
  Use a welcome message and call menu to direct callers, and set office hours or out-of-office messages to communicate call availability.
• Review Calls And Prepare With AI Summaries
  Revisit call details through recordings and transcripts, and use AI-generated summaries with contact information and call history to prepare for upcoming conversations.
• Respond To Customers On The Go
  Handle customer conversations from the mobile app and reduce the chance of missing messages when away from a desktop.
• Start Conversations Based On Visitor Insights
  Use information about website visitors and the pages they view to initiate conversations or display relevant automated messages.
• Capture Messages With Built-In Voicemail
  Built-in voicemail gives callers a way to leave a message when you cannot answer.
• Call Contacts With One Click
  Start a call to any contact with one click, saving steps when reaching out.
• Organize Clients And Call Them In Sequence
  Group top clients into segments and call them consecutively to organize outreach.
• Let Customers Book Meetings Easily
  Make it easier for customers to schedule meetings with the business through a simple booking process.

Brevo Email MCP Server

Brevo Email MCP Server connects AI assistants and developer tools to a Brevo account through the Model Context Protocol. Configured in an MCP client with a Brevo MCP token, it supports workflows involving email campaigns, analytics, contacts, lists, segments, templates, CRM deals, the Conversations inbox, and transactional email. The page provides setup guidance and client configurations for tools including Claude Code, Codex, Cursor, and VS Code.

Free tier — Brevo offers a permanent free plan and includes MCP in Starter plans from $9/month for 5,000 emails, with no separate MCP price published. · Pricing →

• Connect AI Tools To Brevo
  Link an MCP-compatible AI tool with a Brevo account so the assistant can work with Brevo capabilities through the MCP server.
• Work With Campaigns And Contacts
  Use a connected AI tool to work with Brevo campaign and contact data, including lists and segments.
• Send Emails Through Brevo
  Use an MCP client to send email through Brevo rather than relying only on draft-only plugin or connector workflows.
• Handle Transactional Email
  Work with Brevo transactional email from an AI tool connected through the MCP server.
• Access CRM And Conversations Workflows
  Use a connected MCP client for Brevo CRM deal and Conversations inbox tasks.
• Review Analytics And Email Templates
  Work with Brevo analytics and email templates from an AI assistant connected to the MCP server.