Braze, Inc.

Empower brands to create personalized customer journeys and engage effectively across multiple channels.

Enhance customer interactions with intelligent, AI-powered personalization and decisioning.

Achieve true personalization with AI-driven decisioning, optimizing engagement at scale.

Deliver consistent and responsive messaging across all channels for enhanced customer engagement.

Create cohesive, personalized customer journeys that respond to real-time interactions across channels.

Enhance customer engagement through personalized, dynamic email campaigns that drive conversions.

Engage and convert website visitors with personalized web messaging tailored to their behavior and preferences.

Enhance customer engagement on WhatsApp with rich messages and real-time interactions.

Boost customer loyalty and engagement with real-time, personalized updates.

Engage customers seamlessly through the LINE messaging app.

Growth-Focused Direct-To-Consumer And Retail Brands

Direct-to-consumer and retail brands seeking real-time, personalized cross-channel journeys to boost activation, retention, and lifetime value.

Geography: Global, with focus in North America and Europe

How we help: Unified, real-time cross-channel engagement that activates and retains customers at scale.

Mobile-First Applications And SaaS Brands

Mobile-first apps and SaaS platforms seeking lifecycle messaging to drive activation, retention, and monetization.

Geography: Global

How we help: Real-time, cross-channel lifecycle engagement tailored for mobile-first products and apps.

Financial Services And Fintech Platforms

Financial services providers seeking compliant, secure customer communications and onboarding workflows.

Geography: North America, Europe, APAC

How we help: Secure, compliant, cross-channel engagement that simplifies onboarding and customer communications.

Media, Entertainment, And Travel Brands

Global brands seeking personalized, real-time engagement to grow engagement and bookings.

Geography: Global

How we help: Personalized, multi-channel engagement that increases audience interaction and conversion.

Orchestrate and deliver coordinated, personalized messages across email, mobile, web, in-app, and push to drive activation and retention.

Products: Braze Platform, Cross-Channel Messaging, Web Messaging, On-Demand, Email

Design, automate, and test multi-step customer journeys with real-time triggers, branching logic, and experimentation to optimize lifecycle flows.

Products: Journey Orchestration, Braze Platform, Cross-Channel Messaging, BrazeAI Decisioning Studio, BrazeAI

Use AI-driven decisioning and predictive personalization to deliver 1:1 experiences and dynamically adapt content and channel choice in real time.

Products: BrazeAI, BrazeAI Decisioning Studio, Braze Platform

Collect, unify, and maintain comprehensive first-party customer profiles and activate that data for segmentation, analytics, and messaging.

Products: Braze Platform

Create, personalize, and send targeted email campaigns with dynamic content, AMP-enabled experiences, and testing workflows.

Products: Email, Braze Platform

Support two-way, rich messaging and commerce experiences on messaging apps to enable conversational engagement and transactional workflows.

Products: WhatsApp, LINE, Braze Platform

Braze Platform

Braze Platform is a unified customer engagement platform that centralizes data, channels, and orchestration in one place to enable real-time activation, cross-channel messaging, and AI-powered personalization.

• Enable Intelligent Engagement
  Utilize advanced AI capabilities to create personalized experiences and optimize customer interactions at scale.
• Build Solid User Profiles
  Create dynamic audiences with flexible segmentation tools that delight every user at each interaction.
• Consolidate Your Data
  Open a bi-directional flow of data via direct integrations between Braze and data sources like warehousing systems.
• Activate Your Data Instantly
  Get a full picture of customer behaviors and preferences to personalize messages dynamically.
• Achieve Consistent Customer Interactions
  Engage users across multiple platforms—email, SMS, mobile, and web—while maintaining a cohesive brand voice.
• Transform Data Into Action
  Integrate real-time customer data seamlessly to enhance personalization and responsiveness of campaigns.
• Engage Customers Instantly
  Increase engagement by responding to customer behavior in real time with relevant messaging.
• Distribute Data Seamlessly
  Send product and customer data in real-time for critical decisions on product and brand strategy.
• Drive Insights-Based Decision Making
  Leverage integrated analytics to understand customer behavior, optimize strategies, and enhance targeting precision.
• Design Engaging Customer Journeys
  Utilize intuitive tools to map customer journeys and deliver targeted messaging at every stage.
• Drive Performance Optimization
  Utilize built-in analytics to monitor key metrics and refine marketing strategies based on data insights.
• Craft Precise Target Audiences
  Empower marketing teams with the ability to build dynamic segments that adapt to customer behaviors and preferences.

BrazeAI

BrazeAI adds composable predictive, generative, and agentic intelligence to Braze to drive smarter engagement.

• Enhance Engagement At Scale
  Utilize BrazeAI Agents for continuous, personalized customer interactions, streamlining engagement across touchpoints.
• Deliver Personalized Experiences
  Utilize BrazeAI's capacity to personalize messages across multiple channels, ensuring relevance and engagement.
• Drive Smarter Decisions
  Implement AI decisioning agents for optimized customer interactions, improving KPI outcomes based on real-time data.
• Utilize Real-time Insights
  Access up-to-the-minute customer behavior data to inform AI decisions, enhancing the relevance of interactions.
• Enhance Creativity And Strategy
  Leverage a blend of AI capabilities to boost marketing creativity, strategy, and execution in customer interactions.
• Design Tailored Customer Journeys
  Utilize journey orchestration tools to map out customer interactions across touchpoints, effectively managing engagements.
• Gain Actionable Insights
  Leverage advanced reporting features to track engagement effectiveness and adapt strategies based on data.

BrazeAI Decisioning Studio

BrazeAI Decisioning Studio delivers 1:1 personalization at scale powered by AI decisioning.

• Drive Tailored Experiences
  Utilize rich first-party data to create highly tailored interactions that resonate with each customer.
• Automate Smart Decisions
  AI algorithms continuously analyze behavior and market shifts to optimize messaging, offers, and timing for each customer.
• Respond Instantly
  Adapt marketing efforts in real time based on customer behavior and external factors.
• Leverage Full Data Spectrum
  Integrate diverse data sources to create a comprehensive picture of customer preferences and enhance personalization.
• Ensure Cohesive Engagement
  Utilize multiple channels like email, SMS, and web messaging from one platform, ensuring consistency in customer outreach.
• Test and Learn Fast
  Utilize a flexible testing environment to evaluate messages, campaigns, and customer journeys efficiently.

Cross-Channel Messaging

Cross-channel messaging unifies your messages and delivers consistent, responsive experiences across every channel from one platform.

• Deliver Cohesive Interactions
  Provide a unified experience that maintains brand consistency across all customer touchpoints.
• Consolidate Communication
  Eliminate silos by integrating all messaging channels, enhancing engagement strategies and response times.
• Streamline Messaging Operations
  Simplify operations by controlling all messaging from one intuitive interface, reducing complexity for marketers.
• Capture Timely Engagement
  Deliver messages instantly in response to customer actions, promoting engagement when it matters most.
• Optimize Channel Engagement
  Utilize data-driven insights to tailor messages to specific channels, improving engagement rates.
• Enhance Campaign Performance
  Experiment with different channels to discover the most effective communication strategies, driving better outcomes.

Journey Orchestration

Journey orchestration lets you create multi-step, cross-channel experiences with real-time triggers and experimentation.

• Coordinate Messaging Across Channels
  By integrating experiences across multiple channels, brands can engage customers seamlessly, enhancing their journey.
• Enable Immediate Responses
  Automatically trigger messages based on customer actions, ensuring timely and relevant engagement.
• Simplify Journey Creation
  The easy-to-use interface allows marketers to visually construct complex journeys without needing technical skills.
• Guide Users Effectively
  Make informed decisions on next steps for user engagement, optimizing the customer journey.
• Optimize Campaign Effectiveness
  Utilize A/B testing to refine campaigns, maximally increasing engagement and conversion rates.
• Streamline Campaign Deployment
  Quickly launch effective campaigns without starting from scratch, ensuring best practices are followed.

Email

Be able to send personalized emails with real-time triggers, dynamic content, and AMP for Email.

• Create Engaging Email Content
  Utilize AMP technology to add interactive elements, making emails more engaging.
• Drive Relevance
  Provide tailored content to each recipient based on their preferences and behavior.
• Simplify Email Creation Process
  Use an intuitive editor to compose emails quickly and efficiently, reducing time spent on design.
• Enhance Engagement Timeliness
  Instantly respond to customer actions with timely email notifications that increase engagement.
• Automate Content Generation
  Leverage AI to generate copy and images quickly, streamlining the campaign creation process.
• Accelerate Campaign Development
  Utilize pre-designed templates and reusable blocks to quickly create effective email communications.
• Facilitate Smooth Transition
  Receive comprehensive support during the migration process to ensure a seamless experience.

Web Messaging

Design and test web messaging experiences with in-browser messaging, banners, content cards, landing pages, and more.

• Optimize Messaging Timings
  Use AI to enhance the delivery and relevancy of web messaging for improved user engagement.
• Tailor User Experience
  Embed real-time recommendations and content into web messages, enhancing engagement.
• Engage Users On-Site
  Utilize interactive in-browser messages to keep users engaged as they navigate your site.
• Instantly Connect with Visitors
  Deliver timely communications that respond to user behaviors, increasing the likelihood of conversions.
• Capture Visitor Attention
  Use inline banners to deliver the most relevant messages without disrupting the visitor's experience.
• Simplify Creation
  Easily design and test messaging without coding, speeding up the creative process.
• Quickly Create Pages
  Easily design compelling landing pages that drive conversions without complex coding.
• Re-engage Visitors
  Keep visitors informed even when they aren't actively browsing your website, driving repeat visits.
• Enhance Content Discovery
  Deliver rich, personalized content cards directly to users for a seamless browsing experience.
• Expand Your Reach
  Grow your audience by effectively capturing visitor contact details with ease.

WhatsApp

Build personal connections with customers on WhatsApp via dynamic two-way messaging, flows, and commerce capabilities.

• Drive Personal Connections.
  Engage users with personalized messages that foster meaningful relationships.
• Engage Instantly.
  Respond to customer actions in real-time to maintain engagement and enhance the customer experience.
• Optimize Campaign Performance.
  Leverage A/B testing to ensure the highest engagement rates by refining your messaging strategies.
• Facilitate Seamless Shopping.
  Enhance customer experience by integrating commerce within WhatsApp conversations.
• Create Engaging Content.
  Utilize rich media to capture attention and convey messages effectively.
• Streamline Customer Interactions.
  Create automated workflows to guide users through their interactions with your brand efficiently.

On-Demand

On-demand solutions that deliver exceptional experiences to their doorstep. Send personalized messages based on real-time insights that keep customers in the loop throughout the entire delivery process.

• Keep Customers Informed
  Notify customers about their order status instantly, thereby enhancing their experience and reducing anxiety regarding delivery times.
• Automate Customer Engagement
  Leverage BrazeAI™ to create tailor-made customer journeys based on individual behaviors, improving retention and satisfaction.
• Enhance Customer Loyalty
  Use insights from customer interactions to send customized messages that keep users engaged and encourage repeat orders.
• Maximize Engagement
  Utilize multiple channels (SMS, push notifications, emails) to ensure customers receive timely updates and promotions where they are most active.
• Data-Driven Decisions
  Analyze customer interactions and preferences to refine strategies and improve the overall customer journey.

LINE

LINE channel support to connect with customers on the LINE messaging platform.

• Connect With Customers
  Utilize the LINE platform to communicate effectively with your audience, enhancing engagement through personalized interactions.