Bombora, Inc.

Unlock in-market insights and optimize engagement with actionable Intent data.

Enhance targeting precision and audience understanding through advanced identity resolution and data enrichment.

Create and activate precise B2B audiences using in-market intent signals across digital platforms.

Enhance campaign effectiveness by measuring engagement at the account level and optimizing results.

Optimize Outreach And Measure Impact With Data-Driven Insights.

Global Enterprise Marketing And Sales Teams

Global enterprise marketing and sales teams seeking in-market signals, ABM orchestration, unified data.

Geography: Global

How we help: Unified B2B signals and audience activation enable large marketing and sales teams to identify in-market accounts, personalize outreach, and measure cross-channel performance with privacy-conscious, real-time data.

Technology And Software Vendors

Technology and software vendors pursuing ABM at scale with identity, audiences, and real-time activation.

Geography: North America, Europe

How we help: Data-driven ABM at scale for technology vendors, combining real-time identity, audience activation, and measurement to optimize campaigns.

Churn Risk Focused Customer Success Leaders

Customer success and revenue ops aiming to reduce churn and expand accounts via intent and enrichment.

Geography: North America

How we help: Intent-driven prioritization and enrichment enable churn-reducing, expansion-focused teams to act on high-risk accounts with timely, personalized outreach.

Marketing Analytics And Operations Leaders

Marketing analytics and operations teams needing dashboards and holistic data integration for market insights.

Geography: Global

How we help: Holistic analytics and unified data enable marketing operations to measure performance, optimize campaigns, and inform strategy with privacy-conscious data.

Capabilities that collect and score in-market signals to identify, segment, and prioritize B2B accounts for full-funnel engagement and sales prioritization.

Products: Intent Data, Insights Suite, Identity and Enrichment

Account- and persona-level intelligence and audience targeting to support ABM workflows, orchestration, and personalized outreach across sales and marketing channels.

Products: Insights Suite, Identity and Enrichment, Intent Data

Building, activating, and syndicating curated B2B audiences across programmatic, social, and connected TV channels using intent signals for timing and relevance.

Products: Digital Audiences, Intent Data

Account-level campaign and website measurement, ROI attribution, and cross-channel performance analytics for optimization and reporting.

Products: Campaign Measurement, Insights Suite

Intent Data

Bombora Intent data identifies in-market accounts and signals buyer interest, enabling prioritization and activation across channels. It uses predictive models to score accounts, create segments, and prioritize full-funnel activities, with cross-channel activation across programmatic, social, and connected TV environments. It also supports integration with major platforms and CDPs to turn intent into actionable audiences.

• Score Accounts With Predictive Models
  Effectively prioritize your outreach by scoring accounts based on their buying intent.
• Activate Across Multiple Channels
  Reach your prospects effectively across various platforms and channels using their intent signals.
• Identify Active Research Behavior
  Understand when potential customers are researching your products to engage them at the right time.
• Segment In-Market Accounts
  Tailor messaging and marketing efforts to distinct segments of accounts actively researching solutions.
• Integrate With Major Platforms
  Seamlessly activate intent data within existing marketing platforms and enhance campaign effectiveness.
• Gain Immediate Market Insights
  Quickly adapt your strategies based on real-time changes in buyer behaviors and interests.

Identity and Enrichment

Identity and Enrichment combines identity resolution and data enrichment to improve the quality of contact and account data with Bombora signals. It enhances records with Company Surge insights, enabling more accurate targeting and better audience matching across marketing platforms.

• Enhance Data Quality
  Improves the precision of marketing strategies by using enriched data for targeting specific audiences effectively.
• Unify Customer Profiles
  Creates comprehensive profiles by merging fragmented data, allowing for a more cohesive approach to customer engagement.
• Boost Targeting Accuracy
  By enhancing existing data with intent signals, marketing teams can better focus on high-potential leads, increasing their outreach effectiveness.
• Deliver Personalized Experiences
  Empowers marketing teams to create tailored experiences based on real-time insights, enhancing engagement and conversion rates.
• Refine Audience Targeting
  By understanding visitor behaviors, teams can tailor outreach strategies that resonate better with target segments.

Digital Audiences

Digital Audiences enables building and activating audiences using Bombora’s in-market signals across digital advertising ecosystems. It supports deploying audiences to reach the right buyers at the right time across digital channels.

• Build Custom Digital Audiences
  Empower your marketing strategy by constructing tailored audience segments based on intent, enhancing targeting precision.
• Engage Across Multiple Platforms
  Leverage digital audiences to launch campaigns seamlessly across various digital environments, maximizing reach and engagement.
• Measure Campaign Effectiveness
  Utilize Bombora’s measurement tools to evaluate the success of your campaigns and optimize outreach effectively.
• Enhance Audience Targeting
  Utilize behavioral data to improve audience segmentation, ensuring your campaigns reach potential customers actively researching solutions.
• Quickly Deploy Ready-to-Use Audiences
  Accelerate your campaign launch by utilizing predefined audiences tailored to various B2B attributes for instant activation.

Campaign Measurement

Campaign Measurement offers measurement of campaigns and website engagement to evaluate ROI. It combines Visitor Insights with B2beacon analytics to deliver account-level and campaign performance measurements.

• Gain In-Depth Insights
  Understand how different accounts interact with your campaigns for better targeting and optimization.
• Access Advanced Metrics
  Leverage advanced metrics specific to B2B advertising to gain deeper insights into campaign effectiveness.
• Improve Campaign Performance
  Utilize detailed reports to refine your strategies, increasing engagement and conversion sustainably.
• Evaluate Marketing Impact
  Assess how well your campaigns drive traffic and engagement on your website to enhance marketing ROI.
• Transform Visitor Data
  Identify and enrich anonymous website traffic, turning insights into actionable data for campaigns.

Insights Suite

Insights Suite provides cross-channel, data-driven insights to optimize outreach, enrich customer data, and measure impact. It leverages account intelligence and persona insights to guide GTM strategies across channels.

• Identify Key Accounts And Personas
  Gain specific insights into target accounts and personas to tailor engagement strategies effectively.
• Enhance Multi-Channel Engagement
  Leverage insights across channels to refine marketing and sales strategies, ensuring relevant touchpoints.
• Track Performance And Optimize Efforts
  Assess the effectiveness of campaigns and outreach efforts, enabling data-driven decisions to improve future initiatives.
• Uncover Visitor Behavior And Interests
  Analyze visitor engagement data to identify high-value segments and optimize on-site experiences throughout the buyer journey.
• Evaluate Campaign Effectiveness
  Utilize standardized performance metrics across platforms to gain valuable insights into campaign performance.