BOL

Focuses marketing on high-value accounts, personalizes buyer journeys, aligns sales and marketing, and connects campaigns to revenue impact.

Builds brand awareness, nurtures prospects through the buyer journey, and creates a reliable pipeline of quality leads.

Clarifies a brand, differentiates it from competitors, and builds a consistent story that earns audience trust.

Helps B2B brands engage target customers with relevant content and creative aligned to the buyer journey.

Reaches ideal B2B audiences across channels and connects media investment to engagement, qualified pipeline, and business outcomes.

Improves search visibility, attracts qualified organic traffic, and turns visitors into leads that support sales velocity and conversions.

Improves brand visibility and accuracy in AI answers, builds buyer authority, and connects AI discovery to measurable business outcomes.

Turns marketing data into clear performance insights, demonstrates business impact, and identifies where to invest and optimize.

Clarifies B2B positioning and builds audience-centered marketing plans aligned with business goals.

Equips sales teams with relevant content, tools, and shared plans to engage buyers and move opportunities toward a close.

Builds trusted third-party coverage and brand signals to support AI citations, search visibility, brand accuracy, and buyer confidence.

Builds visibility and buyer trust, engages target accounts, and connects social activity to measurable pipeline growth.

Turns product ideas into clearer, more engaging digital experiences through product design, technical development, and customer-focused architecture.

Account-based marketing

BOL provides a strategic, data-driven account-based marketing service for organizations selling high-value solutions with longer sales cycles and multiple decision-makers. The program combines account research and tiered targeting with personalized content, performance media, sales and marketing alignment, and ongoing measurement. BOL supports campaign planning, development, launch, management, and analysis to engage high-value accounts and connect marketing activity to business growth.

Category: Account-Based Marketing Services

• Focus Spend On High-Value Accounts
  Prioritize accounts with the strongest potential to convert, directing marketing effort toward opportunities with a clearer connection to business outcomes.
• Guide Buyers With Relevant Messaging
  Put relevant content and communication in front of the right people at each stage, supporting buyer education, engagement, and progression.
• Match Campaigns To Account Tiers
  Apply different campaign approaches to priority accounts and segments, scaling personalization and outreach to fit the program’s targets.
• Target Accounts Using Intent Signals
  Use account activity and buyer intent to guide audience targeting and media decisions, helping teams focus on accounts and purchase stages that warrant attention.
• Unite Teams Around Shared Goals
  Coordinate sales and marketing efforts around common goals and account priorities to support more efficient execution and measurement.
• Connect Campaigns To Business Impact
  Track relevant performance measures and account engagement, then use reporting on pipeline and revenue impact to inform campaign improvements.
• Adapt Programs As Needs Change
  Adjust campaign activity as priorities and target account lists shift, supporting program growth while maintaining a focused approach.
• Connect Systems For Account Insights
  Integrate marketing technology systems to make account engagement information more accessible and support reporting and scaled outreach.

Demand generation

BOL’s B2B demand generation service builds awareness and interest in clients’ offerings while creating a reliable pipeline of quality leads. Programs combine omnichannel strategy, persona targeting, personalized content, performance media, lead nurturing, and ongoing data and analytics. BOL aligns marketing and sales goals, delivers relevant messaging and content throughout the buyer journey, and monitors and optimizes campaigns to support business outcomes.

Category: Demand generation

• Build Awareness Across Channels
  Coordinate demand generation across channels while aligning marketing and sales goals to introduce the brand and build interest in its offerings.
• Move Prospects Through The Funnel
  Build relationships with prospects through multiple touchpoints and guide them through the funnel with continued, relevant engagement.
• Build A Steady Lead Pipeline
  Generate a steady pipeline of quality leads and prepare prospects for a smoother journey toward becoming customers.
• Reach Ideal Customers
  Use data and research to identify ideal customers and deliver messaging shaped around their needs and interests.
• Guide Buyers With Relevant Content
  Provide timely, relevant content that speaks to audience challenges across buyer-journey stages and helps establish the business as an authoritative source.
• Improve Campaign Performance
  Continuously monitor and measure in-market campaigns, then optimize them based on performance to support business outcomes.
• Align Marketing And Sales
  Improve collaboration between marketing and sales by aligning their goals, supporting a smoother buyer journey and a coordinated approach to demand generation.
• Reach Buyers At The Right Time
  Use performance media to deliver relevant information to customers when they need it, rather than relying on interruptive marketing.

Brand strategy and creative

BOL helps businesses uncover and strengthen their brand through research, strategy, messaging, and creative. The process starts with a brand audit, marketplace and competitor research, and content gap analysis. BOL then develops a step-by-step strategy and a consistent brand narrative that differentiates the business and earns audience trust. Copy and art direction bring that narrative to life, helping strengthen the brand across customer touchpoints.

• Differentiate Your Brand In The Market
  A research-informed strategy helps the business stand apart from competitors and provides direction for communicating its brand.
• Communicate A Consistent Brand Story
  A clear, consistent narrative helps the business express what makes it distinct and build trust with its audience.
• Uncover Relevant Brand Opportunities
  Research into the marketplace, competitors, and content gaps helps inform the strategic foundation for strengthening and differentiating the brand.
• Express Your Brand Visually
  Visual identity gives the brand a creative expression that supports its narrative and helps distinguish the business.
• Bring Your Brand Narrative To Life
  Copy and art direction translate the brand narrative into creative work, including branding, campaigns, and marketing materials.
• Focus Your Brand On Target Audiences
  Audience-focused planning helps shape brand strategy and creative around the people the business wants to reach.
• Maintain A Consistent Brand Expression
  Brand voice and style guidance provide a consistent way to express the brand across marketing touchpoints.
• Plan Brand Communication Across Media
  Brand media strategy adds channel planning to the broader brand offering, alongside strategy, messaging, and creative.

Content strategy and creative

BOL combines strategic content planning with creative development to help B2B brands differentiate themselves and engage target customers. The service includes audience-focused content strategy, buyer journey mapping, content gap analysis, go-to-market planning, and creative work from branding and concepting through campaign execution. Its team develops bespoke content and assets across formats including blogs, landing pages, webinars, video, email, advertising, direct mail, events, and podcasts, with SEO and A/B testing among its listed capabilities.

• Reach Buyers With Relevant Content
  Strategic planning and bespoke content are designed to resonate with target customers and support their journey toward the sales process.
• Differentiate Your Brand With Creative
  The creative team develops work intended to differentiate a business in a competitive marketplace and bring its story to life through copy and art direction.
• Guide Buyers Through Their Journey
  Content mapping helps connect the first touchpoint to the sales process with content planned for the target audience's journey.
• Connect With Buyers Across Formats
  The service develops creative across a range of content and campaign formats, including digital and offline work such as blogs, landing pages, video, email, direct mail, events, and podcasts.
• Identify Gaps And Market Opportunities
  Content gap and competitive analysis provide inputs for planning and help the team understand how to distinguish the business in a competitive marketplace.
• Test Content And Support SEO
  SEO and A/B testing are listed as capabilities within the content strategy offering.

Paid media

BOL plans and manages targeted B2B performance media across paid social, paid search, programmatic, and earned media. Its strategies are tailored to each business and its ideal customer profiles, combining audience research, channel planning, ongoing optimization, and analytics to support customer acquisition, pipeline growth, and business outcomes.

• Connect Media To Pipeline Outcomes
  Reporting ties campaign performance to business outcomes, helping teams assess how media contributes to opportunity creation, deal progression, and revenue rather than relying only on clicks or leads.
• Reach Relevant B2B Audiences
  Audience research and tailored planning help focus media on the people and accounts most relevant to a business, rather than applying a one-size-fits-all approach.
• Reach Buyers Across Social Platforms
  Paid social campaigns help businesses reach target accounts, buying committees, and decision-makers on platforms their customers use.
• Prioritize High-Intent Searches
  An intent-driven approach moves beyond keyword lists alone, helping focus search activity on relevant accounts and connect investment to qualified pipeline.
• Engage Priority Accounts
  Account-focused campaigns help marketing reach the companies and buying committee members that align with sales priorities.
• Adapt Campaigns Using Performance Data
  Ongoing analysis and campaign adjustments help refine execution, creative, and budget allocation based on observed performance and customer needs.
• Stay Visible Throughout Buying Journeys
  Journey-aligned retargeting helps maintain visibility during extended B2B evaluation cycles and introduce relevant information as prospects progress.
• Align Audiences Across Channels
  Multi-channel audience alignment helps coordinate programmatic media with the audiences and goals of the broader campaign.
• Fit Creative To Each Platform
  Platform-specific creative and formats help campaigns communicate in ways that fit the content environment and the needs of B2B buyers.
• Build Visibility Through Earned Media
  Earned media supports visibility and traction through organic media coverage and placements.

Search engine optimization

BOL’s B2B SEO service combines data-driven research, technical and on-page optimization, content development, and reporting to improve search visibility and attract quality traffic. Its ABSEO approach applies an account-based marketing lens to SEO, helping businesses reach ideal customer profiles and nurture visitors into leads. The service is designed for complex B2B sales cycles, multiple decision makers, and long buying journeys, with work spanning audits, keyword research, content optimization, schema implementation, technical monitoring, and link acquisition.

• Reach Buyers Across Complex Journeys
  The strategy accounts for the many stakeholders and touchpoints involved in B2B purchasing, helping SEO support buyers throughout longer sales cycles.
• Reach And Nurture Ideal Accounts
  An account-based SEO approach focuses search activity on ideal customer profiles and target accounts, with the goal of nurturing visitors into leads.
• Resolve Technical Search Barriers
  Audits and ongoing technical monitoring identify SEO issues, while on-page, internal link, Core Web Vitals, and schema work address technical and structural optimization needs.
• Strengthen Content For Search Visibility
  Content gap analysis, new content production, and content optimization help align SEO content with identified opportunities. BOL also describes using AI and machine learning to identify gaps and augment content.
• Turn Organic Visits Into Leads
  The service aims to attract quality traffic and convert visitors into leads, supporting sales velocity and conversions. The website also recommends ongoing testing of calls to action, messaging, engagement, and conversion points within B2B SEO.
• Guide Decisions With Search Data
  Keyword research and data-augmented analysis help inform SEO planning, while ABM platform partnerships and tracking technology support account-focused research.
• Track SEO And Account Performance
  GA4 setup and monthly reporting provide recurring SEO performance information, while closed-loop and target-account reporting connect analysis to account-focused activity.
• Build Links Through Content Marketing
  Content marketing for link acquisition and backlink campaigns support the service’s off-page SEO work.
• Equip Teams To Support SEO
  SEO training helps internal teams build knowledge of the SEO work being carried out.

Generative engine optimization

BOL’s generative engine optimization service helps B2B brands improve how they appear in AI-generated answers across platforms such as ChatGPT, Perplexity, Gemini, Claude, and Copilot. The service identifies buyer prompts and citation opportunities, monitors brand visibility and accuracy, develops content for AI retrieval, and addresses technical factors that affect how AI systems interpret a brand. BOL also supports customer-facing AI guidance and measures citations, mentions, AI referral traffic, conversions, and pipeline. GEO is integrated with SEO and BOL’s broader go-to-market capabilities.

Category: Answer Engine Optimization Services

• Track AI Visibility Over Time
  See whether your brand appears consistently and accurately across the AI platforms and prompts your buyers are likely to use.
• Connect AI Visibility To Pipeline
  Measure AI presence alongside traffic, conversions, and pipeline to understand how generative engine visibility contributes to business outcomes.
• Find Relevant Citation Opportunities
  Use buyer prompts and competitor benchmarks to identify opportunities to increase your brand’s presence in AI-generated answers.
• Align Content With AI Retrieval
  Shape content around buyer prompts and AI retrieval patterns so generative engines can find and use relevant brand information.
• Improve Brand Accuracy In AI Answers
  Identify and address outdated or inaccurate information about your brand so buyers receive a clearer, more current account of your positioning and capabilities.
• Keep AI Product Guidance Current
  Help customers receive accurate product guidance by identifying outdated documentation and making current use cases and versions clear.
• Unite GEO And SEO Efforts
  Coordinate generative engine and traditional search optimization as one system, connecting related work across both disciplines.
• Monitor Competitors And Category Changes
  Use AI infrastructure to monitor competitors and surface category movements that can inform content and search strategy.

Marketing analytics and reporting

BOL’s marketing analytics and reporting service implements analytics solutions that surface business insights, clarify marketing performance, and help organizations make informed decisions about marketing spend. Services include hosted custom KPI reporting, application and data layer optimization, attribution modeling, and analysis that identifies high-performing campaigns and digital assets. BOL also supports ABM journey mapping and reporting on marketing’s influence on pipeline and revenue.

• Understand Growth-Critical KPIs
  Access hosted reports that present essential performance highlights with context, helping teams find relevant insights without digging through data.
• Connect Marketing To Business Impact
  Use attribution models suited to the business to assess marketing touchpoints and channels and demonstrate campaign influence on pipeline, revenue, and business outcomes.
• Improve Analytics Data Inputs
  Optimize data sources, integrations, and workflows that feed analytics, helping create a stronger foundation for measurement and reporting.
• Spot Top-Performing Campaigns
  Identify high-performing campaigns and digital assets through routine analytics, giving teams a clearer view of what is working.
• Report On Pipeline And Revenue
  Review account engagement by stage and connect marketing efforts to revenue impact, helping teams assess progress beyond activity or lead counts.
• Track Account Journeys
  Map ABM buyer journeys and follow account engagement to help teams understand how targeted prospects progress through their experience.

Marketing strategy and positioning

BOL develops end-to-end B2B marketing strategies centered on target audiences and business objectives. The service draws on customer, market, and competitive insights to shape positioning, messaging, go-to-market plans, and coordinated strategies for brand, demand, ABM, SEO, creative, and media.

• Differentiate Your Business
  Clarifies how the business is positioned and communicates a consistent narrative that sets it apart from competitors and resonates with its audience.
• Understand Your Audience And Market
  Grounds strategic decisions in research into customer desires, audience behavior, market conditions, and competitors.
• Align Marketing With Business Goals
  Provides a strategic foundation for marketing initiatives by connecting planning and execution to business objectives.
• Define Your Ideal Buyers
  Helps establish who marketing should reach by defining ideal customers, buyer personas, and target accounts.
• Plan Full-Funnel Campaigns
  Turns strategic direction into practical go-to-market and campaign plans, including nurture activities and creative briefs.
• Map Channels To Your Audience
  Supports channel selection and media planning informed by audience insights and the intended marketing strategy.
• Shape On-Brand Creative
  Connects creative and content planning to brand identity and strategic objectives, supporting coherent experiences across marketing touchpoints.
• Align Teams Around Shared Goals
  Helps marketing, sales, and stakeholders work from common objectives and plans as they support go-to-market efforts.

Revenue enablement

BOL’s revenue enablement service equips sales teams with tools and support to help them close faster. Its approach connects sales and marketing around shared goals, buyer journeys, account-focused tactics, and personalized content. BOL also describes cross-functional learning to align teams and sales enablement technology that helps sellers find relevant content and navigate sales situations.

• Align Teams Around Shared Goals
  Creates a shared foundation for sales and marketing efforts, helping teams coordinate their plans and activities around buyer journeys and business goals.
• Equip Sellers With Relevant Content
  Helps sellers access and adapt content and messaging to the audience and buying stage, supporting more relevant buyer interactions.
• Plan Content Around Buyer Journeys
  Maps touchpoints and content to the buyer journey, giving sales and marketing a planned basis for relevant communications and follow-up.
• Support Sellers With Enablement Tools
  Enablement tools can help sellers find relevant content, access guidance, and organize sales workflows. BOL highlights using technology to connect teams and support sales efforts.
• Build Alignment Through Team Learning
  Supports shared understanding across teams through collaborative learning tied to common goals, strategies, and plans.

Digital PR

BOL’s Digital PR service, presented as Digital Reputation Building, produces original research, earns third-party coverage and citations, and shapes consistent brand signals across trusted publications and platforms. The service combines research production, journalist-ready assets, targeted media outreach, and authoritative placements to help AI engines recognize and recommend a brand. BOL also measures traditional SEO, generative engine optimization, and earned-media signals, while coordinating strategy and execution through an integrated team and specialist partners.

• Earn Trusted Coverage And Citations
  Coverage in authoritative publications creates external references that can support brand citations in AI-generated answers.
• Create Original Data For Media And AI
  Original research gives the program distinctive findings to package for journalists and cite across trusted sources.
• Reach Journalists With Relevant Pitches
  Publication-specific outreach connects the research and story angles with journalists whose beats align with the brand's areas of authority.
• Strengthen Brand Recognition Across Trusted Sources
  Consistent information across external sources helps AI engines associate the brand with its category and relevant topics.
• Turn Research Into Pitch-Ready Assets
  A range of prepared assets helps present research in formats journalists can use to develop coverage.
• Build Brand Authority With Each Placement
  Each earned placement adds to the brand's external presence and reinforces the associations created by earlier coverage.
• Improve Search Visibility Through Earned Links
  Backlinks and domain authority earned through media outreach can support traditional search rankings alongside AI visibility efforts.
• Keep AI Brand Narratives Accurate
  Factual, consistent coverage gives AI models current brand information to reference when generating answers.
• Track SEO, AI, And Earned-Media Signals
  The measurement framework shows performance across classic search, AI platforms, and media coverage rather than relying on traditional analytics alone.
• Coordinate Strategy And Specialist Execution
  Clients receive BOL-led strategy and quality oversight alongside partner capacity for research, outreach, and placements.

Social media

BOL provides integrated paid and organic social media programs for B2B companies. The service combines strategy, platform-native content, paid campaigns, organic social management, community engagement, social listening, and measurement to increase visibility, establish authority, support account-based marketing, and connect social activity to pipeline and revenue outcomes.

• Unify Paid And Organic Social
  Coordinate paid and organic social activity under one strategy so audience insights, content, distribution, and measurement work together across the buying journey.
• Create Content Buyers Trust
  Publish content tailored to how buyers use each platform, including educational videos, customer stories, executive perspectives, and other material that helps buyers evaluate solutions and build trust.
• Reach Buyers Across Social Platforms
  Run and optimize paid campaigns on the social platforms B2B buyers use, with campaign goals that include demand generation, lead generation, event promotion, and pipeline acceleration.
• Target Accounts And Decision-Makers
  Focus campaigns on relevant organizations and buying committee members, and use retargeting to reach audiences across the buyer journey.
• Connect Social To Pipeline Outcomes
  Measure social's contribution to accounts, opportunities, pipeline, and revenue with reporting and attribution that inform ongoing optimization.
• Build Trust Through Ongoing Publishing
  Maintain an always-on social presence through planned publishing and community activity that builds trust, visibility, and audience over time.
• Identify Signals And Conversations
  Surface audience interests, account engagement, competitor activity, and emerging conversations so teams can use social signals to guide decisions and identify opportunities.
• Manage Conversations And Relationships
  Respond to and route social interactions to strengthen relationships and help identify opportunities for follow-up.

Product design

BOL’s product design capabilities expanded through its acquisition of Brandcave, an award-winning product design and AI development agency. The combined team brings experience in user experience initiatives and product design, with the ability to design and develop digital experiences. Related work includes product naming and architecture, website design and development, and visual identity, as demonstrated in BOL’s LTN project.

• Design Products Around User Needs
  Apply the team’s user experience and product design experience to create products and digital experiences for B2B organizations.
• Clarify Product Offerings
  Replace internal product structures and jargon with customer-facing categories and names that help buyers understand what products do and how they fit together.
• Bring Digital Ideas To Life
  Combine product design and technical development to create digital experiences, tools, calculators, and apps.
• Give Products A Distinct Identity
  Develop visual systems that help product experiences express a distinctive brand and communicate the sophistication of the underlying technology.