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Betty Blocks

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www.bettyblocks.comAlkmaar, NetherlandsUpdated

Betty Blocks is a governance-first, low-code AI app-generation platform that enables organizations to own, govern, and deploy AI-powered applications.

Overview

Betty Blocks is a governance-driven, low-code AI app generation platform that enables organizations to turn business intent into production-ready software while maintaining ownership and control. It emphasizes digital sovereignty, portability, and governance, allowing users to export code to React and WebAssembly, connect to AI models via MCP servers, and deploy on‑premises or in the cloud. The platform addresses vendor lock-in by providing end-to-end ownership, auditable governance, and a shared responsibility model between business and IT.

Mission statement

Own your code. Choose your AI. Deploy anywhere.

What we offer

Betty Blocks AI App Gen Platform

Generate production-ready applications with governance and ownership.

Pricing not published

bettyblocks.com/bettyblocks-platform

AI Portals

Instantly generate custom AI portals integrated with your ERP system.

Pricing not published

bettyblocks.com/portal-software

Employee Portals

Enhance HR efficiency with governed self-service employee portals connected to live data.

Pricing not published

bettyblocks.com/portal-software/employee-portals

AI-Powered Vendor Portals

Streamline supplier interactions with our AI-powered vendor portals for seamless procurement.

Pricing not published

bettyblocks.com/portal-software/vendor-portals

White-label Portals

Generate and manage branded client portals efficiently with unified governance and customizability.

Pricing not published

bettyblocks.com/portal-software/white-label-portals

MCP Server

Seamlessly integrate AI models with your existing applications using the MCP Server's robust features.

Pricing not published

bettyblocks.com/mcp-servers

AI Agents

Empower your applications with adaptable and collaborative AI agents.

Pricing not published

bettyblocks.com/ai-agents

Delivery Services

Service

Expert support and project delivery to ensure quick production setups for Betty Blocks applications.

Pricing not published

bettyblocks.com/delivery-services

AI Consultancy

Service

Transform AI initiatives from experiments to robust, production-ready applications.

Pricing not published

bettyblocks.com/low-code-consulting

SDLC Framework

Service

Empower enterprise app delivery with structured governance and control.

Pricing not published

bettyblocks.com/sdlc-framework

Prototype (Low-code prototype)

Service

Quickly generate working prototypes to visualize business ideas effectively.

Pricing not published

bettyblocks.com/low-code-prototype

Who do we serve

Governance Focused Enterprises

Global regulated-industry firms requiring auditable AI governance.

Geography: Global (NA, EMEA, APAC)

Pain points: Vendor lock-in, lack of governance and auditable deployments, security/compliance concerns, data sovereignty, multi-cloud deployment complexity.

Goals: Improve governance and compliance, accelerate AI deployment with control, reduce risk and total cost of ownership.

Positioning: A governance-first platform enables scalable, secure AI app development and deployment across hybrid environments.

Mid-Market Digital Transformation Teams

Mid-market enterprises across various industries seeking rapid AI prototyping with governance.

Geography: Global (NA, EMEA, APAC)

Pain points: Slow prototyping cycles, limited developer availability, governance friction

Goals: Deliver AI-enabled features quickly, maintain governance, reuse components

Positioning: A rapid AI prototyping and low-code platform that accelerates value delivery with governance built in.

ERP And Vendor Portals Leaders

Procurement and supply chain teams seeking centralized portals and supplier collaboration.

Geography: Global (NA, EMEA, APAC)

Pain points: Fragmented supplier onboarding; inefficient procurement; lack of supplier data governance; compliance risk

Goals: Improve supplier onboarding; automate procurement; increase collaboration; data accuracy

Positioning: A scalable portal and integration platform for ERP-aligned vendor and supplier portals with governance and secure data flows.

HR And Employee Experience Teams

HR and employee experience teams requiring self-service portals with governance and security.

Geography: Global

Pain points: Siloed HR data; manual processes; security concerns; regulatory compliance

Goals: Improve employee experience; automate HR processes; secure data management

Positioning: A secure, governed, branded employee portals platform enabling self-service and real-time HR data access.

Market segments

Market size by segment

Growth potential (CAGR)

Low-code application platform

47 Billion USD21.85% CAGR

Platforms that let organizations rapidly design, build, and deploy workflow-driven business applications with prebuilt integrations, security controls, and scalability for enterprise use.

Products: Betty Blocks AI App Gen Platform, Prototype (Low-code prototype)

Autonomous Agent Orchestration

6.27 Billion USD35.32% CAGR

Capabilities to compose, coordinate, and monitor multi-agent workflows, including memory and context management for autonomous AI agents.

Products: AI Agents, MCP Server

Customer and partner portals

6.5 Billion USD6.5% CAGR

Personalized portals and self-service interfaces that provide secure access to content, transactions and user-specific information for external audiences.

Products: AI Portals, AI-Powered Vendor Portals, Employee Portals, White-label Portals

Integration and AI governance middleware

3 Billion USD30% CAGR

Middleware and governance layers that connect AI models to enterprise systems, enforce RBAC and audit trails, provide reusable prompts and exportable actions for portability and compliance.

Products: MCP Server, SDLC Framework, Betty Blocks AI App Gen Platform

Professional services and adoption enablement

53.15 Billion USD16.2% CAGR

Services that deliver implementation, configuration, change management, and ongoing optimization to align the platform with organizational processes and drive user adoption.

Products: AI Consultancy, Delivery Services, Prototype (Low-code prototype)

More information about our offering

Betty Blocks AI App Gen Platform

Betty Blocks AI App Gen Platform is a governance-driven low-code platform that lets business teams generate production-ready applications from prompts. It exports to standard React frontend and WebAssembly backend, supports connecting to any AI model via MCP servers, and can be deployed on-premises or in the cloud, preserving ownership and governance.

Pricing not published

  • Connect Any AI Model
    Stay independent by connecting any AI model through MCP, allowing for easy changes without app reconstruction.
  • Maintain Security Standards
    Integrate robust security controls including role-based access and audit trails to protect data integrity.
  • Export Code for Ownership
    Retain full control by exporting applications in standard formats that can be maintained independently.
  • Ensure Compliance
    Maintain control over applications with a visual governance framework, ensuring compliance and ease of migration.
  • Streamline App Creation
    Transform ideas into working applications efficiently with guided prompting and validation.
  • Deploy Anywhere
    Choose your infrastructure setup, whether on-premises or cloud-based, while keeping governance in place.
  • Enhance AI Functionality
    Integrate AI seamlessly into existing systems without extensive coding for improved operational capabilities.

AI Portals

AI Portals are automatically generated, AI-powered portals built on Betty Blocks on top of ERP systems. They feature on-brand design, live data integration, dual data sync with core systems, and a governance framework to mirror ERP workflows and access controls.

Pricing not published

  • Enable Live Data Sync
    Ensure that your portal reflects real-time data updates from ERP systems, eliminating discrepancies.
  • Maintain Security Compliance
    Ensure stringent control over user access and maintain compliance with ERP security measures.
  • Facilitate Real-time Data Updates
    Keep your portal and ERP data in sync, minimizing manual data entry and errors.
  • Connect External Databases
    Seamlessly integrate external data with your AI portals for enhanced functionality.
  • Streamline Portal Management
    Easily manage multiple portals by applying updates from a single source.
  • Enhance User Security
    Provide robust authentication options to protect user accounts and sensitive data.
  • Ensure Brand Consistency
    Automatically apply your brand identity to all generated portals for uniformity.

Employee Portals

Governed employee self-service portals built on Betty Blocks. They connect live to HR systems, feature branded theming, tailored capabilities, and real-time data access, with enterprise security controls (SSO/2FA), GDPR compliance, and built-in automation and helpdesk support.

Pricing not published

  • Ensure Data Security
    Protect employee data with robust security measures, maintaining compliance with regulatory standards.
  • Empower Employees
    Allow employees to manage their HR tasks directly, enhancing engagement and satisfaction.
  • Access Live HR Data
    Ensure employees have the latest information for accurate time tracking, payroll, and leave management.
  • Streamline HR Tasks
    Automation reduces manual intervention, allowing HR to focus on strategic priorities.
  • Maintain Brand Identity
    Ensure every portal reflects your brand with customizable themes and layouts.

AI-Powered Vendor Portals

AI-powered vendor portals to streamline supplier onboarding, purchasing, and collaboration. Features include self-service onboarding, centralized purchasing, supplier data handling, inventory visibility, secure document sharing, and automated alerts for compliance.

Pricing not published

  • Empowers Suppliers to Onboard
    Suppliers can register, upload documents, and manage their profile without IT intervention, ensuring compliance and efficiency from day one.
  • Consolidates Purchasing Activities
    Integrates purchase orders and supplier communications into a single platform, reducing administrative overhead and ensuring accuracy.
  • Improves Inventory Visibility
    Real-time updates on stock levels and order statuses, helping businesses manage inventory efficiently.
  • Facilitates Secure Communication
    Ensures sensitive documentation is shared securely and compliance deadlines are met with automated alerts.
  • Enhances Supplier Management
    Collects and manages supplier information in one place, facilitating smoother interactions and data accuracy.
  • Streamlines Operations
    Automated renewals, notifications, and compliance alerts help reduce manual tasks and improve supplier relationships.

White-label Portals

Branded client portals across multiple brands from a single Master Template. Features include brand fidelity, master templates, AI-assisted portal generation, data isolation for tenants, and a secure portal API to embed in your product.

Pricing not published

  • Generate Custom Portals Instantly
    Describe your portal needs, and get a working prototype created by AI without manual coding.
  • Maintain Brand Identity Easily
    Keep a uniform brand theme across all deployed portals from a single source template.
  • Update All Portals Simultaneously
    Changes to your Master Template automatically propagate across all associated portals, simplifying management.
  • Ensure Secure Data Handling
    Each client's data is securely isolated, ensuring compliance and governance with no data leakage.
  • Embed Portals Seamlessly
    Integrate your portal functionalities within existing applications using our secure API.
  • Foster Seamless Integrations
    Utilize APIs to connect and integrate any systems effectively within your portal framework.

MCP Server

MCP Server is the governed middleware that connects AI models to Betty Blocks applications. It provides native system integration, visual tool definition, reusable prompts and resources, role-based access controls, and exportable WASM actions; vendor-agnostic and compatible with Claude, Copilot, and ChatGPT.

Pricing not published

  • Ensure Code Ownership
    Export configurations as WebAssembly actions, allowing for complete ownership and flexibility.
  • Integrate Seamlessly
    Easily connect AI clients to existing enterprise systems without the need for complex coding.
  • Enhance Security
    Implement role-based access controls ensuring security while providing audit trails for all AI interactions.
  • Standardize Interactions
    Create and manage prompt templates and resources that ensure consistency across AI applications.
  • Simplify Development
    Use a visual interface to define and manage AI workflows effortlessly.
  • Maximize Flexibility
    Connect any AI model via an open standard, enhancing adaptability in changing environments.

AI Agents

AI Agents enable building multi-agent frameworks inside Betty Blocks. Includes an agent builder with Action Step workflows, Reactive and Planning agents, Tool Agents, Multi-agent systems, and support for Custom LLM agents.

Pricing not published

  • Build AI Workflows Visually
    Use an intuitive interface to design and maintain agent behaviors seamlessly.
  • Integrate Any AI Model
    Easily switch AI models without reworking your application.
  • Coordinate Agents Effortlessly
    Enable multiple agents to work together on tasks for enhanced productivity.
  • Automate Task Management
    Simplify complex workflows with agents that manage planning and execution.
  • Instant Response to Events
    Quickly classify inputs and route tasks without delay.
  • Control Actions Automatically
    Perform actions autonomously within your applications for efficient process management.

Delivery Services

Delivery Services provides expert, project-focused support to move Betty Blocks apps to production, staffed by platform experts to accelerate delivery and adoption.

Pricing not published

  • Fast-Track Projects
    Leverage the knowledge of platform experts to expedite your project's transition to production.
  • Guided Project Delivery
    Benefit from the insights of solution architects who will oversee your project from inception to completion.
  • Comprehensive Assistance
    Receive extensive support that covers every aspect of the project lifecycle, ensuring a smooth transition.
  • Maintain Control
    Preserve ownership and control over your deployments with no vendor dependency.

AI Consultancy

AI Consultancy helps teams move AI experiments to production with a structured, five-step approach: select a use case, form a team, validate, build with engineers, and launch with adoption and continuous improvement.

Pricing not published

  • Identify Worthwhile Use Cases
    Help organizations pinpoint and prioritize the most impactful AI projects to focus their resources effectively.
  • Reduce Delivery Risks
    Ensure all requirements are confirmed prior to development, minimizing the chances of costly mistakes.
  • Collaborate with Developers
    Leverage engineer expertise to ensure high-quality outputs and smooth deployments.
  • Follow a Clear Framework
    Utilize a methodical five-step process to guide teams from concept to completion in AI projects.
  • Ensure Sustainable Adoption
    Facilitate user engagement and maintain iterative enhancements for ongoing success.

SDLC Framework

SDLC Framework provides governance, environments, approvals, and structured SDLC practices to govern enterprise app delivery.

Pricing not published

  • Manage Releases from Start to Finish
    Control the application release process through defined staging environments to ensure quality and reliability.
  • Implement Structured Decision-Making
    Ensure every aspect of the development process is governed by clear protocols for approvals and changes.
  • Ensure Compliance with Transparency
    Maintain full visibility on all application activities, ensuring accountability and compliance checks.
  • Control Access by Role
    Secure sensitive data and functionalities by granting access based on user roles, fostering a secure development environment.
  • Ensure Ongoing Compliance
    Continuously track compliance metrics throughout the development lifecycle to identify and mitigate risks proactively.

Prototype (Low-code prototype)

Prototype services deliver rapid, guided AI-assisted prototyping to demonstrate working apps from business intent.

Pricing not published

  • Generate Instant Prototypes
    Rapidly create production-ready prototypes by simply describing the needed application, enabling faster decision-making.
  • Maintain Compliance
    Govern access and maintain visibility over the prototyping process, ensuring adherence to organizational standards and regulations.
  • Accelerate Prototyping
    Utilize structured prompts to quickly guide users through the prototyping process, ensuring accuracy and faster delivery.
  • Own Your Code
    Ensure long-term ownership and flexibility by exporting code, mitigating vendor lock-in.
  • Enhance Functionality
    Link your prototypes to real data and functionality by integrating with existing systems, enhancing their usability.

Sources

Methodology and sourcing behind the figures and links shown above.

Low-code application platform

Estimate uses explicit market figures from the search results: Statista reports ~USD 47 billion revenue for low-code development platforms in 2024 (used as current market size). MRFR provides a conservative high-growth projection for the segment, reporting a 2025 market value (USD 28.15B) and a forecasted CAGR of 21.85% (2026–2035), supporting a strong growth outlook; both sources are cited below.

Autonomous Agent Orchestration

Primary estimate uses Mordor Intelligence’s Agentic AI Orchestration and Memory Systems report, which specifically targets orchestration plus memory layers and reports a 2025 market size of USD 6.27B and a 2025–2030 CAGR of 35.32%. Comparable industry reports for adjacent definitions (AI agents / multi-agent orchestration) show 2025 market sizes spanning roughly USD 4.2B–12.8B and CAGRs from ~18% to ~46%, indicating consensus around a multi‑billion dollar market with high (mid‑to‑high double-digit) growth potential.

Customer and partner portals

Estimated using broader customer service/software platform figures and portal‑specific growth benchmarks in the search results. Future Market Insights sizes the customer service software market at USD 51.3B (2025) with a 6.5% CAGR; client‑portal specific reports cite ~6.3% CAGR. Treating customer and partner portals as an external‑facing subset (roughly 10–15% of customer service/platform spend) yields an estimated global market ~USD 6.5B and growth potential ~6.5% CAGR, aligned with observed client‑portal growth rates.

Integration and AI governance middleware

No explicit market-size or CAGR data for “integration and AI governance middleware” was present in the provided search results. Using domain knowledge: this segment sits inside enterprise AI software, MLOps, and integration/middleware markets. Assuming global enterprise AI software spending in the tens of billions and that integration/governance middleware captures a small but growing share (roughly 2–5%) due to needs for RBAC, auditability, prompt reuse, and compliance, the current addressable market is estimated at about $2–5B; midpoint used = $3.0B. High enterprise demand, regulatory pressure, and rising adoption of generative AI imply strong growth; a plausible CAGR over the next 5–7 years is ~25–35% (selected = 30%).

Professional services and adoption enablement

Primary estimate uses MarketsandMarkets’ Cloud Professional Services market as the closest match to “professional services and adoption enablement”: USD 53.15B (2026) with a 16.2% CAGR (2026–2031). Adjacent market data (Professional Services Automation software ~USD 15.0B in 2026; Sales Enablement platforms USD ~6–7B) and the much larger IT professional services umbrella (~USD 617.7B in 2026) provide context that this estimate represents a focused services subset (implementation, change management, adoption enablement) within broader IT/professional services.

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