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Better Business Bureau Unclaimed

Nonprofit Organizations

www.bbb.org

A nonprofit network promoting marketplace trust through accreditation, standards, and consumer/business resources.

BBB is a nonprofit organization that aims to advance marketplace trust. It helps people find businesses they can rely on and helps businesses earn trust through transparency, responsiveness, and integrity. BBB provides standards-based accreditation, education, and tools that reward transparency and responsiveness, including business profiles, complaint resolution, and scam reporting, and it operates through a network of local BBBs to serve communities.

BBB's mission is to be the leader in advancing marketplace trust.

What we offer

BBB Accreditation

Service

Enhance business credibility and consumer trust with BBB Accreditation.

www.bbb.org/get-accredited

BBB Learning

Empower your business with on-demand courses and exclusive resources from BBB Learning.

www.bbb.org/all/business-education

BBB Directory

Find trustworthy businesses and boost your credibility.

www.bbb.org/get-listed

BBB Scam Tracker

Empower consumers to report and avoid scams through a community-driven platform.

www.bbb.org/scamtracker

Market segments

Trust and accreditation

Certification and trustmark programs that validate businesses against standards for transparency, responsiveness, and ethical practices to signal credibility to consumers and partners.

Local business discovery and reputation management

Online business listings and profile marketplaces that improve local search visibility, host customer reviews, and enable businesses to manage reputation and display trust signals.

Workforce training and professional development

On-demand courses, certificates, and training programs focused on leadership, ethics, digital marketing, and skills development for business owners and employees.

Consumer protection and scam intelligence

Community-driven reporting and intelligence services that collect, aggregate, and surface scam reports and prevention guidance to help consumers avoid fraud and inform stakeholders.

More information about our offering

BBB Accreditation

BBB Accreditation is a certification program that requires businesses to meet BBB’s eight Standards for Trust. The standards include trust-building, advertising honesty, truthful representations, transparency, honoring promises, responsiveness, privacy safeguards, and integrity. The process involves affirming compliance and ongoing monitoring, allowing accredited businesses to display the BBB Accredited Seal. This voluntary program promotes ethical behavior and accountability in the marketplace.

  • Establish Ethical Reputation
    Demonstrating integrity solidifies a business's reputation and attracts customers.
  • Create a Reliable Business Image
    A strong record of trust builds reputations that attract customers.
  • Foster Customer Trust
    Ensuring honest advertising practices reassures customers of integrity and transparency.
  • Build Long-term Relationships
    Upholding promises fosters stronger relationships with customers, leading to loyalty.
  • Enhance Customer Satisfaction
    Quick dispute resolution boosts customer satisfaction and reputation.
  • Ensure Accurate Customer Expectations
    Honest representations prevent misunderstandings about purchases.
  • Safeguard Consumer Information
    Implementing rigorous privacy measures fosters trust and compliance with laws.
  • Promote Clarity in Transactions
    Transparency eliminates confusion, enhancing customer confidence.

BBB Learning

BBB Learning is an educational platform offering on-demand courses, certificates, and webinars focused on leadership and ethics. It provides benefits for BBB Accredited Businesses, including free access to Google Career Certificates and discounts on MindEdge courses. The platform promotes capabilities in trusted business practices and digital marketing.

  • Access High-Growth Certificates
    Gain industry-ready skills through exclusive access to in-demand certificates.
  • Gain Free Course Access
    Access to this course enhances understanding of ethical business practices.
  • Enhance Sales Skills
    Participate in discounted training to improve sales strategy.
  • Cultivate Ethical Leadership
    Learn from leadership series promoting ethical practices.
  • Achieve Certification
    Enhance skills and marketability with a Digital Marketing Certificate.
  • Save on HR Membership
    Enhance HR potential and compliance with this discount.
  • Save on Learning Opportunities
    Access exclusive discounts on various courses offered by MindEdge.

BBB Directory

BBB Directory is an online platform that helps consumers identify trustworthy businesses. It enables businesses to create a BBB Business Profile, enhancing visibility. The directory hosts BBB customer reviews, allowing for feedback management and trust-building.

  • Boost Visibility
    Enhance presence in search results to attract potential customers.
  • Showcase Accreditation
    Display BBB seal to signify commitment to ethical practices.
  • Influence Reputation
    Effectively collect and respond to reviews to foster consumer confidence.
  • Gain Trust
    Increase consumer trust through a visible presence.

BBB Scam Tracker

BBB Scam Tracker enables consumers to report scams and browse reports to identify and avoid fraudulent activities. It serves as a community hub for scam awareness, offering guidance on reporting and resources for prevention.

  • Identify Patterns And Warnings
    Access detailed scam reports to recognize fraudulent schemes.
  • Document And Share Experiences
    Build a comprehensive database of scams by submitting reports.
  • Protect Fellow Consumers
    Share experiences to prevent others from falling for similar scams.
  • Learn How To Spot Scams
    Utilize resources that outline common scam tactics and prevention strategies.

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