NowenThe Association of Public and Land-grant Universities
UnclaimedAPLU is a membership association of public research universities advancing higher education through policy, research, and public engagement.
Overview
APLU is a nonprofit membership organization that represents public research universities in the United States, Canada, and Mexico. It works to strengthen and advance public universities through policy and advocacy, research, and public engagement. The association supports student success, digital learning, data-informed decision making, and the use of research to address societal needs. It comprises over 250 member institutions, including land‑grant universities and state university systems, and collaborates with government and higher education partners to shape national higher education policy and practice.
Mission statement
APLU's mission is to advance the public mission of public universities through policy leadership, collaborative research, and shared services that strengthen student success and public engagement.
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Claim The Association of Public and Land-grant UniversitiesUse your email at aplu.org.What we offer
Accelerating Career Innovations
Enhancing career readiness and aligning education with workforce demands for student success.
aplu.org →Employability Skills in Agriculture & Natural Resources
Enhances graduates' nontechnical skills for workforce readiness in agriculture and natural resources.
aplu.org →APLU Student Success Resources and Legacy Initiatives
Provides access to valuable insights and resources for improving student outcomes in public universities.
aplu.org →APLU Student Success Framework
Enhances collaborative efforts for student success across public universities.
aplu.org →Innovation & Economic Prosperity Program (IEP)
Enhances economic and community development impact for higher education institutions through rigorous assessment and recognition.
aplu.org →Malone International Award
Highlights exceptional contributions to international education and global engagement at public universities.
aplu.org →Market segments
Market size by segment
Growth potential (CAGR)
Student success and retention
Platforms that drive student persistence, sense of belonging, and academic outcomes through proactive mentorship, early outreach, engagement prompts, and retention analytics.
Products: APLU Student Success Framework, APLU Student Success Resources and Legacy Initiatives
Career services and employer engagement
Services that connect students with internships, employers, and professional development including resume support, mock interviews, and networking to improve employability.
Products: Accelerating Career Innovations, Employability Skills in Agriculture & Natural Resources
Regional economic research and impact analysis
Research, data analysis, and reporting focused on regional economic trends, impact studies, and evidence-based policy guidance for stakeholders.
Products: Innovation & Economic Prosperity Program (IEP)
Internationalization recognition and benchmarking
Annual awards and recognition that benchmark and promote excellence in international education and global engagement.
Products: Malone International Award
More information about our offering
Accelerating Career Innovations
A national networked program of education-to-career guidance designed to help public universities align curricula with workforce demands. It emphasizes expanding career pathways, data-driven decisions, collaborative institutional support, and stronger university–employer partnerships to ensure graduates are prepared for quality careers.
- Expand Career PathwaysFacilitates the creation of diverse career pathways to meet market needs.
- Enhance Workforce PartnershipsDevelops stronger ties with industry to align education with job market requirements.
- Foster CollaborationBuilds a collaborative environment among institutions to enhance education outcomes.
- Leverage Data InsightsUtilizes data analysis to enhance decision-making in career services.
Employability Skills in Agriculture & Natural Resources
A program focused on identifying and developing nontechnical employability skills for graduates in food, agriculture, and natural resources, based on surveys of alumni and employers to highlight in-demand capabilities.
- Develops Critical Workforce SkillsThe program emphasizes essential nontechnical skills, drawing insights from alumni and employer surveys to align training with industry needs.
- Informs Curriculum with Direct FeedbackIncorporates direct input from alumni and employers, ensuring the curriculum addresses current workforce demands and enhances graduates' marketability.
- Strengthens Collaborative ApproachesFosters partnerships among educational institutions to address the employability gap in the agriculture and natural resource sectors.
APLU Student Success Resources and Legacy Initiatives
A resource hub of past student success initiatives and related materials that contribute to ongoing conversations about student outcomes, including legacy reports and initiatives tied to earlier projects.
- Centralized Resource HubUtilize a comprehensive hub of materials to implement best practices for student success.
- Access Historical InsightsGain valuable insights from legacy reports to enhance student success strategies.
- Engage in Collaborative DialogueParticipate in discussions to share effective practices and improve outcomes for students globally.
APLU Student Success Framework
A formal framework to guide and structure student success initiatives across member institutions, enabling coordinated planning and measurement.
- Streamlines Student Success EffortsFacilitates the organization of best practices and resources, allowing institutions to systematically address student needs and improve outcomes.
- Implements Evidence-Based StrategiesEncourages institutions to leverage data analytics for ongoing evaluation and adjustment of student support services.
- Enhances Collective ImpactPromotes shared learning and resource allocation, enhancing overall effectiveness of student success initiatives.
- Provides Comprehensive ResourcesSupports students from various backgrounds by ensuring access to mental health, academic, and financial assistance.
Innovation & Economic Prosperity Program (IEP)
The IEP Program helps higher education institutions know, measure, and enhance their economic and community development impact, recognizing institutions with substantive, sustainable, institution-wide engagement. It includes self-assessment, designation, and annual awards.
- Recognizes Excellent InstitutionsThe IEP Awards celebrate institutions that excel in various dimensions of economic engagement, providing national recognition and encouraging best practices.
- Establishes Institutional CommitmentEarning the IEP designation demonstrates a university's dedication to active involvement in economic and community development.
- Encourages Collaborative EngagementA network fostering collaboration among institutions, allowing them to share best practices, insights, and innovative ideas in economic development.
- Provides Valuable ResourcesThe IEP library offers tools, research, and best practices aimed at enhancing institutional economic engagement efforts.
- Ensures Continued EngagementThe five-year renewal process encourages institutions to continuously enhance their economic engagement efforts and maintain their status.
- Streamlines CommunicationDedicated contacts ensure effective coordination and sharing of resources within the IEP network, enhancing collaboration across campuses.
Malone International Award
Award recognizing excellence in international programs within higher education, highlighting achievements in internationalization and global engagement.
- Recognizes Outstanding ContributionsThe award celebrates institutions demonstrating exceptional impact in fostering international education, enhancing global partnerships, and creating inclusive learning opportunities.
- Expands Global Learning OpportunitiesEncourages universities to create diverse opportunities for students to engage with global issues, fostering skills necessary in a worldwide context.
- Awarded Each YearThe award is given yearly, acknowledging a new recipient who exemplifies leadership and innovation in the field of international education.
Sources
Methodology and sourcing behind the figures and links shown above.
Student success and retention
HTF Market Intelligence reports a Student Retention Solutions market size of $6.2B in 2025 and projects growth to $15.0B by 2033 at a 19.4% CAGR. Other results (EAB, NSC) provide adoption and retention context but no alternate sizing.
Career services and employer engagement
Used explicit market figures from the search results: (1) the Career Development Software subsegment is reported at about USD 1.79 billion (2026) with ~8.2% CAGR and directly maps to digital tools used by career services; (2) the much larger Employment Services market (USD 2,392.11 billion, CAGR 11.1%) covers staffing and recruitment broadly but only a small portion overlaps with student-focused career services and employer-engagement programs. I combined the career development software figure with a modest additional allowance for non-software career services and employer-engagement activities (events, staffing of career centers, paid employer partnerships) to estimate a global market for “career services and employer engagement” around USD 2.8 billion in 2026. Growth potential is anchored near the career development software CAGR (~8.2%), adjusted slightly upward (8.5%) to account for strong employer interest and digitalization trends across career services.
Regional economic research and impact analysis
Search results contained descriptions of providers, tools, and methodologies (e.g., REMI, IMPLAN, supplier.io, regional planning councils) but did not include explicit market-size or CAGR figures. I estimated a global market size of about $2.0 billion based on a back-of-envelope aggregation: thousands of small-to-medium consulting engagements and assessments (local/regional governments, NGOs, private developers), subscription and licensing revenue for economic-impact tools and models, and related training/analysis services. Assumptions: ~5,000 active providers/consultants and project teams with average annual revenues around $100–250k (consulting, reports, and short-term projects) yields roughly $0.5–1.25B; add vendor/software/platform revenues (REMI, IMPLAN, niche SaaS, training, analytics) and institutional/government contracted studies to reach ~ $2B. Growth potential (CAGR ~5%) reflects steady demand driven by infrastructure planning, procurement/ESG reporting, supplier-diversity impact measurement, and public-sector planning, balanced by the niche nature of the service and competition from generalist consultancies.
Internationalization recognition and benchmarking
No search result contained explicit market-size or CAGR data for awards/benchmarking in internationalization. Reviewed results describe demand for internationalization services and measurement but not revenues. Based on internal market-structure knowledge (this is a small niche within education/events/consulting: revenue from entry fees, sponsorships, events, benchmarking reports and advisory services), I estimate global annual spend ≈ $0.2B and a modest growth potential driven by continued international education engagement, digital recognition platforms, and corporate sponsorships, implying ~5% CAGR.
- The Association of Public and Land-grant Universities
- Accelerating Career Innovations
- Employability Skills in Agriculture & Natural Resources
- APLU Student Success Resources and Legacy Initiatives
- APLU Student Success Framework
- Innovation & Economic Prosperity Program (IEP)
- Malone International Award
- Market Size (2025) 6.2 Billion
- The global Career Development Software Market size estimated at USD 1791.15 million in 2026; CAGR 8.2%.
- The global Employment Services Market is value at USD 2392.11 Billion in 2026; CAGR of 11.1% from 2026 to 2035.
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