Anteriad

Identify relevant B2B buyers and activate targeted audiences across channels using detailed data and tailored support.

Engage in-market buyers, generate and qualify leads, and improve campaign performance to grow pipeline across channels.

Extend sales capacity with personalized, data-supported outreach that qualifies prospects and builds pipeline without adding internal headcount.

Expand into new markets, build brand visibility, and educate customers and partners through managed, multilingual product-promotion campaigns.

Understand marketing impact, improve campaign performance, and plan future strategies with actionable analytics and predictive insights.

Centralize, organize, and activate customer and prospect data across your technology stack using a unified Customer Data Hub.

Unify B2B data, audience targeting, multichannel campaigns, and analytics to help teams engage buyers and optimize marketing performance.

Helps B2B organizations acquire customers, coordinate buyer outreach, and measure marketing’s incremental revenue impact.

Helps marketers investigate buyer opportunities, make informed campaign decisions, and build focused audiences before spending.

Audience Identification + Activation

Audience Identification + Activation helps B2B marketers identify best-fit accounts and reach buying committees. It combines proprietary, privacy-compliant global B2B data—including firmographic, demographic, technographic, contact, and intent information—with audience selection, data management, and campaign activation. Customers can use self-service or managed services tailored to their needs. Its data supports audience development, buying-group targeting, campaign activation, and enrichment of existing records.

• Build Audiences With Detailed Buyer Data
  Use company, technology, demographic, contact, and purchasing attributes to define audiences and inform marketing decisions.
• Target Best-Fit Buyers
  Define audiences around campaign goals and buyer attributes to focus outreach on relevant accounts and people.
• Reach Buyers Across Global Markets
  Use global business and contact information to identify and engage potential buyers across markets.
• Reach The Full Buying Committee
  Build profiles of relevant buying groups and activate audiences across the stakeholders involved in account-level decisions.
• Activate Targeted Audiences Across Channels
  Export selected audience segments to available platforms and use them across marketing channels and programmatic campaigns.
• Activate Data With Privacy Confidence
  Use data designed around privacy and compliance standards, with sourcing and verification practices intended to support responsible campaign activation.
• Identify Prospects Showing Purchase Interest
  Use intent, response, and purchase signals to find engaged prospects, refine targeting, and adjust campaigns toward relevant in-market audiences.
• Clean And Enrich Existing Records
  Address data gaps and improve customer and prospect records with appended information and data cleansing.
• Connect And Resolve Audience Data
  Integrate data with existing marketing technology and use identity resolution to support audience selection and activation.

Demand Generation + Performance Marketing

Anteriad provides full-funnel demand generation and performance marketing services to engage in-market buyers and grow pipeline. Its team plans and runs campaigns using B2B data across channels including email, content syndication, SEM, display, and programmatic advertising. Services include audience targeting, ABM support, lead qualification, contact validation, search marketing, and campaign performance analysis and optimization. Programs can be tailored to customer needs and integrated with existing platforms. Anteriad Search services include SEM strategy and execution, SEO guidance, keyword targeting and testing, audience modifiers, scheduling, and analysis of target-audience search behavior.

Category: Demand generation

• Reach Buyers Across Multiple Channels
  Coordinate campaign activity across channels to engage in-market buyers throughout the funnel.
• Target Ideal Buyers And Accounts
  Use custom audience segments and detailed B2B data to focus campaigns on relevant buyers and accounts.
• Prioritize Buyers Showing Intent
  Apply intent signals and recommendations to identify buyers showing relevant interest and focus campaign targeting.
• Qualify Leads And Verify Contacts
  Assess lead fit and validate contact information through automated checks, human tele-verification, and social media confirmation.
• Optimize Campaigns Using Performance Insights
  Use performance analysis to inform adjustments to audience targeting, messaging, and channel choices.
• Improve Search Campaign Performance
  Apply search strategy, execution, optimization, keyword testing, audience modifiers, and search behavior insights to improve targeting and support conversions.
• Coordinate Campaigns Around Target Accounts
  Connect account planning, audience creation, scoring, and omnichannel execution in support of ABM strategies.
• Apply Google Ads Expertise To Campaigns
  Anteriad's Google Premier Partner status and Google Ads expertise support campaign success and client growth.
• Connect Audience Data To Platforms
  Bring campaign-ready audience data into a demand-side platform and support integration with existing marketing platforms.
• Increase Targeted Website Visibility
  Use SEO guidance and services to enhance site visibility and attract targeted traffic.

BDR + SDR-as-a-Service

Anteriad provides managed BDR and SDR teams that operate as an extension of a client’s sales organization. Teams handle prospecting, personalized outreach, lead generation, qualification, nurturing, and meeting scheduling; SDRs can manage the sales process through closing. Programs combine trained representatives with B2B data, account research, and enrichment, and can include multilingual outreach, campaign management, and a Warm Handover of sales-ready prospects. Team size and program models can adapt to business needs, markets, sales cycles, and budgets.

• Qualify Prospects For Sales
  Move prospects through outreach and qualification so sales teams can focus on verified, interested leads and opportunities.
• Engage Buyers Personally
  Reach prospects through tailored conversations across channels rather than relying only on generic outreach.
• Deliver Sales-Ready Conversations
  Pass qualified prospects and scheduled meetings to sales with relevant context, supporting a smoother transition to sales engagement.
• Target Better-Fit Accounts
  Use researched, enriched account and contact information to focus outreach on organizations and decision-makers aligned with client criteria.
• Reach Buyers In Their Language
  Support outreach across global markets with representatives who communicate in local languages and adapt to local market context.
• Scale Sales Resources Flexibly
  Adjust outsourced sales capacity as requirements change without relying solely on internal hiring.
• Maintain Guided Campaign Execution
  Provide representatives with ongoing management and coaching while aligning outreach with agreed campaign and qualification standards.
• Manage More Of The Sales Cycle
  Extend sales support beyond prospecting with SDR services that can cover the sales process through closing.
• Choose A Flexible Cost Model
  Select from the stated BDR time-based or SDR commission-based models, with program resources adjustable to business and budget needs.
• Turn Event Interest Into Pipeline
  Support event programs across the attendee journey, from registration outreach and attendance support to post-event follow-up that creates sales conversations.
• Launch BDR Outreach Quickly
  Establish targeting, qualification, enriched data, and system setup during a defined preparation period before outreach begins.
• Nurture Leads With Content
  Add tailored content support to help engage prospects and nurture them through the funnel.
• Verify Lead Consent
  Include lead consent verification as part of the service’s listed lead-generation capabilities.

Anteriad Promoter Program

Anteriad Promoter Program is a B2B service that uses trained product promoters to connect with potential customers and partners through calls, email, and LinkedIn. Promoters specialize in specific products, educating manufacturers, distributors, end users, and channel partners on product use cases and implementation benefits. The program supports targeted market expansion, brand visibility, sales growth, and partner engagement through multilingual local expertise and end-to-end campaign management, without requiring additional offices or full-time staff in new territories.

• Reach Buyers Through Multiple Channels
  Engage potential customers and partners through calls, email, and LinkedIn with direct, personalized promoter outreach.
• Expand Reach Into New Markets
  Reach selected markets and segments with local promoters, without establishing a physical office or adding a direct sales team in each territory.
• Educate Users On Product Benefits
  Give manufacturers, distributors, end users, and partners product-specific guidance on use cases and implementation benefits.
• Adapt Campaigns Without Adding Staff
  Customize and scale promoter campaigns without hiring full-time staff or establishing additional offices in new territories.
• Apply Local Expertise Across Markets
  Use multilingual promoters with cultural understanding of target markets to support outreach and expansion.
• Strengthen Partner Engagement
  Support channel partners with educational and co-selling activities that enhance engagement and contribute to broader market coverage.
• Align Promotion With Marketing Goals
  Coordinate promotional activities with the client's marketing strategy to support consistent outreach and market expansion.

Analytics + Intelligence

Anteriad Analytics + Intelligence provides analytics, measurement, attribution, and consulting services to help marketers understand program performance, connect campaign activity to outcomes, and plan future strategies. Services include multi-channel matchbacks, controlled holdout and geo-burst testing, attribution modeling, cohort and marketing effectiveness analysis, predictive forecasting, custom dashboards, and opportunity modeling. Anteriad’s data scientists and analysts also help optimize campaign performance and ROI.

• Connect Marketing Tactics To Outcomes
  Understand how marketing tactics influence customer journeys and evaluate campaign contributions across channels.
• Identify The Most Impactful Marketing Activities
  Use campaign and marketing-mix analysis to identify impactful activities and inform marketing decisions.
• Forecast Trends And Plan Campaigns
  Use predictive analytics and AI to anticipate trends and support campaign planning and audience development.
• Measure Program Impact Across Channels
  Compare program results through multi-channel matchbacks and structured tests to assess marketing effectiveness.
• Optimize Campaign Performance And ROI
  Work with data scientists and analysts to improve campaign performance and maximize return on investment.
• Monitor Campaigns And Report Results
  Review campaign and cohort analysis through dashboards and use reporting to support marketing planning and management.
• See Performance Across Channels
  Use unified data sources and multichannel metrics to gain a more complete view of campaign performance.
• Identify And Model Sales Opportunities
  Uncover cross-sell and upsell opportunities, model responses, and explore next logical products to inform planning.
• Understand Customer Groups More Deeply
  Gain insight into customer cohorts to help assess campaign effectiveness and plan marketing activities.
• Get Expert Guidance On Marketing Analytics
  Work with analytics experts and data scientists to interpret performance, set goals, and develop marketing strategies.
• Organize And Standardize Marketing Data
  Structure and standardize marketing data, with custom databases where needed, to support analytics and decision-making.

Anteriad Data Management

Anteriad Data Management helps organizations centralize and organize customer and prospect data with a Customer Data Hub. Experts support data unification across the technology stack, integration with existing tools, and organization and standardization of records to address discrepancies and duplicates. The hub also supports identity resolution, preference management, and program tracking, making data easier to use and activate.

• Unify Data In A Single Source Of Truth
  Centralize and harmonize data from across the technology stack in a Customer Data Hub, giving teams a unified source for marketing data.
• Activate Data Where It Is Needed
  Connect data with existing tools so teams can activate it in the systems where it is useful.
• Standardize Records And Reduce Duplicates
  Make customer and prospect data more consistent by standardizing records and addressing discrepancies and duplicates.
• Resolve Identities And Manage Preferences
  Support identity resolution and centralize business and contact data while managing preferences and tracking programs.

Anteriad Marketing Cloud

Anteriad Marketing Cloud is an integrated B2B marketing platform for managing data, programs, and analytics in one place. Available as a self-service or managed platform, it supports audience identification, buying-group profiling, cross-channel campaign activation, content syndication, and performance measurement. Its data and campaign capabilities help teams target in-market buyers, activate audiences across channels, and monitor results.

• Build Precise B2B Audiences
  Use detailed B2B data and audience analysis to define target markets, identify relevant contacts, and create campaign segments.
• Target Entire Buying Groups
  Profile and activate buying groups rather than focusing only on individual leads, and measure engagement across the buying committee.
• Activate Multichannel Campaigns
  Coordinate demand generation and advertising across channels, including programmatic advertising, through an integrated platform.
• Monitor And Optimize Campaign Performance
  Review real-time campaign performance and use insights to allocate resources and optimize activity for ROI.
• Build Audiences With AI Assistance
  Use AI assistance and NLP-powered intent-topic recommendations to make audience building more efficient and focus targeting.
• Identify In-Market Prospects
  Track custom intent topics to identify relevant activity and focus outreach on prospects who may be evaluating solutions.
• Publish Segments Across Channels
  Activate audience segments across channels by publishing them to supported platforms.
• Syndicate Content And Verify Leads
  Deliver content through syndication, including co-branded email campaigns, and support lead qualification and contact verification.
• Connect Marketing Technology Workflows
  Connect platform activity with CRM and marketing automation systems to support workflows across the marketing technology stack.
• Use Verified, Up-To-Date Data
  Use Anteriad data integrated into the platform to support audience selection and campaign planning with accurate, current information.
• Choose A Platform That Fits Your Needs
  Select self-service or managed support while using one platform to manage data, programs, and analytics.
• Select Data And Generate Reports Easily
  Use a unified interface to select data and generate reports with less effort.

Anteriad Growth Accelerator

Anteriad Growth Accelerator is a managed B2B customer acquisition program designed to drive and prove new customer growth. It builds and continually refines audiences using firmographic, intent, and behavioral signals, then coordinates targeted email and programmatic advertising. Campaign engagement data is connected with transactional data, and built-in holdout testing measures incremental revenue impact. Anteriad manages audience building, campaign deployment, testing, and optimization, with optional additions including direct mail integration, BDR qualification, engaged contact scoring, and B2B search.

Category: Demand generation

• Reach High-Value B2B Buyers
  Build activation-focused audiences from business, intent, and behavioral signals, then improve them using campaign and transaction performance.
• Prove Incremental Revenue Impact
  Holdout testing and transactional data distinguish revenue generated by marketing from baseline performance.
• Coordinate Outreach Across Channels
  Combine targeted email with programmatic advertising so buyers encounter coordinated messaging across digital environments.
• Run Campaigns Without Building Infrastructure
  Anteriad handles audience building, deployment, testing, and optimization, reducing the need to build those capabilities in-house.
• Improve And Scale What Works
  Use observed performance to adjust audiences, messaging, and channel mix, helping improve campaigns and expand effective approaches.
• Extend Campaign Capabilities
  Add direct mail, BDR qualification, engaged contact scoring, or B2B search to the core program.

AnteriadIQ

AnteriadIQ applies AI reasoning to customer information and Anteriad’s B2B database, intent signals, and buying-group intelligence to help marketers investigate opportunities and develop campaign audiences. Introduced through a Customer Data Hub charter program, it lets marketers ask questions conversationally, review findings, and refine analysis and audiences. It can use connected client systems for additional business context, while Anteriad marketing experts help interpret findings and apply them to campaign planning. Campaign delivery can be managed by Anteriad or the client.

• Explore Opportunities Through Conversation
  Ask marketing questions, inspect findings, and follow up with new criteria in a conversational experience.
• Combine Customer And Buyer Signals
  Use customer information alongside B2B data, intent signals, and buying-group intelligence to investigate campaign opportunities.
• Build And Refine Campaign Audiences
  Turn findings into focused audiences that can be adjusted as marketers explore segments, prospects, and buying-group roles.
• Match Findings To Campaign Goals
  Consider products, customer relationships, and campaign objectives when interpreting buyer signals.
• Use Connected Business Context
  Bring connected client-system information into investigations so questions and audience criteria reflect specific business circumstances.
• Apply Findings With Expert Support
  Work with Anteriad marketing experts to interpret investigation results and put them to use in campaign planning.