Amperity

Transform customer data into actionable insights for smarter marketing and personalized experiences.

Unify customer identities effortlessly with advanced AI-driven resolution for accurate insights.

Easily sync customer insights across your tech stack for real-time activation.

Enhance conversions and customer engagement with AI-driven audience activation and measurement tools.

Facilitates seamless, secure data sharing with lakehouses to enhance customer data accessibility.

Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.

Products: Customer Data Cloud

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Products: Identity Resolution, Customer Data Cloud

Analytical capabilities to build 360-degree customer profiles, segmentation, churn and lifetime value modeling, and personalization to improve acquisition and retention.

Products: Customer Data Cloud, Audience Hub

Capabilities to plan, execute, and optimize campaigns across email, SMS, and other channels, including segmentation and channel orchestration to improve engagement and retention.

Products: Audience Hub

Connect customer data environments through governed lakehouse sharing and pre-built pipelines that deliver customer profiles and attributes to advertising, marketing, and business systems.

Products: Reverse ETL, Amperity Bridge, Customer Data Cloud

Customer Data Cloud

Amperity's Customer Data Cloud unifies customer data into accurate profiles using AI-powered identity resolution and customizable data models. It automates data workflows, eliminates data bottlenecks, and enables activation across marketing, analytics, and operations with 400+ pre-built pipelines and AI-assisted insights.

• Enhance Customer Understanding
  Create a comprehensive view of each customer by linking online and offline interactions, improving targeting and personalization.
• Facilitate Seamless Data Sharing
  Ensure reliable data flow between Amperity and various data lakes, improving access and collaboration across teams.
• Automate Data Transfers
  Easily transfer customer data between multiple platforms, ensuring timely access to insights and reducing manual workflows.
• Simplify Data Exploration
  Utilize AI to quickly generate insights and reports, empowering teams to make data-driven decisions without requiring technical expertise.
• Drive Revenue Growth
  Leverage predictive analytics to identify high-value customers and anticipate their needs, helping to enhance marketing strategies.
• Target Audiences Effectively
  Create and manage detailed customer segments effortlessly, improving marketing campaign precision and effectiveness.
• Accelerate Insight Generation
  Leverage extensive pre-built data insights to understand customer behavior and preferences more rapidly and accurately.
• Streamline Data Integration
  Easily consolidate varied data sources into a cohesive platform, enhancing data accessibility and usability.
• Enhance BI Efficiency
  Connect seamlessly with business intelligence tools to deliver quick and accurate data insights, bolstering decision-making processes.

Identity Resolution

AI-powered identity resolution to build accurate, privacy-safe customer profiles. It supports multiple identity graphs (Growth Graph, Trust Graph, Opportunity Graph), configurable merge rules, customizable householding, full transparency, and built-in sandboxing for safe experimentation.

• Build Unified Profiles Fast
  Use AI to streamline the unification of customer identities, enabling quicker access to accurate customer profiles.
• Share Data Seamlessly
  Facilitate easy data sharing across platforms to enhance identity resolution and analytics.
• Enhance Data Accuracy
  Tailor merge rules to ensure the highest precision in customer profiling according to specific needs.
• Understand Customer Relationships
  Utilize customizable householding rules to gain deeper insights into customer purchasing behavior.
• Utilize Multiple Identity Graphs
  Maximize identity resolution capabilities through various identity graphs tailored for different matching scenarios.
• Build Data Trust
  Ensure data integrity with comprehensive visibility across identity resolution processes.
• Share Data Efficiently
  Seamlessly integrate identity graphs into your data lakehouse for enhanced access and utilization.
• Test Changes Safely
  Utilize sandbox environments to experiment with data without impacting live systems, ensuring a smooth integration.

Reverse ETL

Move unified customer data to ad platforms, email tools, and business systems with lakehouse-native data movement, 400+ pipelines, and governance. Real-time personalization, sandbox testing, data quality checks, and secure access controls help ensure data is available where it’s needed.

• Utilize 400+ Pipelines
  Access a wide array of pre-built data pipelines to facilitate quick and efficient data egress to various platforms.
• Protect Customer Data
  Ensure that customer data is secured with role-based access controls, encryption, and adherence to compliance standards.
• Ensure Compliance
  Streamline regulatory compliance processes with automated consent management workflows that are auditable.
• Streamline Data Movement
  Facilitate seamless data sharing between your data lakehouse and Amperity without the hassle of data duplication.
• Deliver Timely Interactions
  Utilize real-time data to create personalized experiences that engage customers at the moment.
• Monitor Data Workflows
  Receive real-time alerts and automate monitoring of all data transformations and feeds to minimize downtime.
• Ensure Data Accuracy
  Maintain high data quality and accuracy with built-in validation and auditing tools that require no configuration.
• De-risk Changes
  Utilize a sandbox environment to safely test and validate changes before implementation, ensuring data integrity.
• Utilize Your Infrastructure
  Benefit from flexibility by using your existing cloud infrastructure to manage and store customer data assets.

Audience Hub

The customer intelligence and activation hub enables unified segments, AI-assisted audience creation, and real-time activation across channels with journey orchestration and measurement tooling.

• Explore Data Effortlessly
  Utilize AI to quickly analyze and visualize data insights for improved campaign decisions.
• Design Campaigns Easily
  Utilize a user-friendly interface to manage campaigns tailored to target audiences.
• Gain Actionable Insights
  Leverage predictive analytics to understand audience segments and their behaviors.
• Identify High-Performing Audiences
  Utilize AI tools to quickly locate and address high-value customer segments.
• Optimize Ad Performance
  Automatically relay conversion data to enhance the effectiveness of advertising efforts.
• Automate Customer Journeys
  Utilize a visual interface to create and optimize customer interactions across multiple channels.
• Measure Marketing Impact
  Visualize the effectiveness of campaigns on sales performance across all customer touchpoints.
• Personalize Offers Instantly
  Use profile data to tailor offers and enhance user experience dynamically.
• Acquire More Customers
  Use data insights to identify and target potential customers similar to your best existing ones.
• Test Variations Effectively
  Run simultaneous tests to determine the most successful strategies for each audience.
• Enhance Engagement
  Utilize A/B tests to refine messaging and improve revenue metrics across various channels.

Amperity Bridge

Amperity Bridge enables secure, zero-copy data sharing with lakehouses such as Snowflake and Databricks, using open formats to enhance accessibility and integration without duplicating data.

• Share Data Effortlessly
  Empowers brands to exchange customer data without replication, ensuring quick access and usability across applications.
• Enable Zero-Copy Sharing
  Saves time and resources by allowing data to be accessed directly from the source, preventing storage redundancies.
• Ensure Data Security
  Upholds strict data governance protocols to enhance security and trust in data handling processes.
• Integrate Effortlessly
  Facilitates smooth integration with existing data structures, reinforcing data reliability and standardization.
• Scale Effortlessly
  Accommodates large datasets efficiently, ensuring timely access to insights without data relocation.
• Access Live Data
  Provides real-time visibility into customer datasets, enabling immediate exploration and analysis.
• Connect Quickly
  Accelerates operational efficiency by enabling rapid connectivity with minimal setup requirements.