AKQA Unclaimed
AKQA is a global design and innovation company that creates digital services, products and experiences for leading brands.
AKQA is a global design and innovation company that creates digital services, products and experiences. The agency blends creativity, strategy and technology to help brands solve complex problems and deliver meaningful impact. It offers capabilities in experience design, digital products, AI transformation, commerce, technology platforms and brand experiences, delivering end-to-end solutions across a network of studios and locations worldwide. AKQA emphasizes imagination, craft and culture, at the intersection of design and engineering, to push the boundaries of what's possible for brands and people.
AKQA's mission is to unite the 'What if' with the 'How to', creating what's next by challenging conventions and delivering work that is irresistible and enduring.
What we offer
AI Innovation
Leverages AI technology to redefine brand experiences and optimize business solutions.
www.akqa.com/ai/Digital Product and Experience Design
Enhance your digital presence and drive value through transformative experiences.
www.akqa.com/expertise/digital-product-and-experience-design/Brand Storytelling and Content
Creates impactful stories that connect brands with audiences emotionally.
www.akqa.com/expertise/brand-storytelling-and-content/Brand Design and Identity
Transform your brand with innovative design that connects and inspires.
www.akqa.com/expertise/brand-design-and-identity/Creative Technology
Pioneering innovative solutions through creative technology to shape experiences.
www.akqa.com/expertise/creative-technology/Growth Strategy and Optimisation
Enhances business growth and optimises strategies for success.
www.akqa.com/expertise/growth-strategy-and-optimisation/Industrial Design and Space
Transform your spaces with sustainable and innovative design solutions.
www.akqa.com/expertise/industrial-design-and-space/Market segments
Market size by segment
Growth potential (CAGR)
Digital product and experience design
End-to-end design of digital products and interactions that adapt to user intent and context, integrating brand principles into product UX and adaptive experiences.
Brand strategy and identity
Strategic services that define brand purpose, positioning, visual identity, and governance to guide market positioning and consistent customer experiences.
Brand storytelling and content
Creation and distribution of narratives and interactive content that build emotional resonance and consistent cross‑platform engagement.
AI-driven personalization and predictive insights
Application of AI to personalize engagement, generate predictive insights and inform strategic and product decisions.
Industrial and spatial design
Design of physical environments and products that integrate sustainable practices and advanced technologies to create immersive spaces.
More information about our offering
AI Innovation
Harnessing the power of artificial intelligence to create the future of brands and businesses.
- Enables Transformation.Utilizes AI to inspire groundbreaking ideas, streamline processes, and enhance customer experiences.
- Enhances User Interaction.By analyzing user behavior, AI allows for bespoke interactions that significantly improve customer satisfaction and loyalty.
- Informs Strategy.AI algorithms analyze data patterns, allowing businesses to anticipate trends and make informed decisions.
- Immerses Audiences.Using AI, stories become interactive journeys that resonate more deeply with audiences, fostering engagement.
Digital Product and Experience Design
Accelerating client value creation through digital transformation.
- Enable Fast Value CreationTransform traditional approaches and embrace innovative technologies that streamline processes, improve user experiences, and deliver measurable results for clients.
- Enhance User EngagementCreate compelling experiences that resonate with users, increasing satisfaction and loyalty through tailored interactions and intuitive interfaces.
- Personalize ExperiencesUtilize AI-driven insights to enhance decision-making and enrich the customer experience, tailoring interactions to individual user preferences.
- Maintain Brand ConsistencyDeliver a unified experience across all customer touchpoints, reinforcing brand identity and enhancing recognition through consistent messaging and visuals.
- Drive Data-Driven DecisionsMeasure success and understand user behavior through comprehensive analytics, enabling ongoing improvement and strategic refinement of digital strategies.
Brand Storytelling and Content
Unforgettable narratives that build emotional resonance and inspire.
- Inspires Through NarrativeUtilizes storytelling techniques to create memorable brand experiences that resonate with consumers, enhancing brand loyalty and engagement.
- Connects on an Emotional LevelCrafts stories that evoke emotions, facilitating a powerful connection between the brand and its audience, leading to increased loyalty.
- Engages Audiences ActivelyIncorporates interactive elements into brand stories, allowing consumers to engage with content dynamically, fostering a deeper connection.
- Ensures Brand ConsistencyUtilizes a unified storytelling approach across various channels, ensuring the brand message is consistent and impactful no matter where it's seen.
- Informs with DataEmploys data analytics to understand audience preferences and behaviors, tailoring stories that resonate more effectively with target demographics.
Brand Design and Identity
Distinctive, authoritative and meaningful ideas that energise the organisation.
- Energise Your OrganisationOur approach to brand design creates a unique identity that resonates deeply with your audience, reinforcing your strategic goals and enhancing brand loyalty.
- Establish Visual RecognitionWe develop visual elements that ensure your brand is easily recognized, promoting consistency across all platforms and improving customer engagement.
- Create Lasting ConnectionsBy utilizing powerful narratives in our branding, we help foster strong emotional ties between your brand and its consumers, which can lead to increased loyalty and advocacy.
- Differentiate in the MarketOur strategic insights will position your brand effectively, ensuring it stands out and appeals to your target demographics.
Creative Technology
Where vision meets pioneering innovation.
- Harness AI For Cutting-Edge SolutionsUtilizing AI capabilities to enhance user experiences and innovate solutions that drive growth in various sectors.
- Create Tailored Digital ExperiencesDesigning unique digital products that resonate with users and enhance engagement through targeted design and functionality.
- Develop Unique Brand IdentitiesCreating strong brand identities that connect deeply with audiences and foster loyalty, anchoring them in cultural relevance.
Growth Strategy and Optimisation
Maximising growth potential with precision and purpose.
- Achieve Customised Growth.Delivers unique strategies that address specific business needs, ensuring effective growth pathways.
- Leverage Analytics for Decisions.Incorporates rich data insights to guide strategies, ensuring decisions are informed and impactful.
- Partner for Strategic Success.Fosters strong client relationships to create strategies that resonate and drive results.
- Harness Innovation for Growth.Utilises the latest technologies and creative methodologies to enhance business growth effectively.
Industrial Design and Space
Integrating sustainable design principles with vision and advanced technologies to produce stunning environments.
- Enhances Environmental ResponsibilityBy using sustainable design principles, we ensure that each project minimizes its ecological footprint while maximizing aesthetic value.
- Elevates Design ExperiencesAdvanced technologies allow for the creation of spaces that are not only functional but also engaging and interactive.
References
Methodology and sourcing behind the figures shown above.
Digital product and experience design
Synthesis of multiple market reports in the provided search results for UX/digital product design services (2025–2026 baseline). I averaged reported 2026 market values (BRI: $8.12B; GMS: $15.64B; Fortune: $8.80B) to estimate ~USD 10.9B. For growth I used reported CAGRs (BRI 14%, GMS 16.24%, Fortune 31.2%, LinkedIn 10.7%) and selected a conservative composite estimate (~15.1% CAGR) reflecting the range and median of sources while de‑weighting the single high outlier.
- The global user experience (ux) design services market size stood at USD 8.12 Billion in 2026 ... at an estimated CAGR of 14% from 2026 to 2035.
- The global User Experience (UX) Design Services Market size estimated at USD 15640.13 million in 2026 ... growing at a CAGR of 16.24% from 2026 to 2035.
- The global UX services market size was valued at USD 6.40 billion in 2025 ... projected to grow from USD 8.80 billion in 2026 ... CAGR of 31.20% from 2026–2034.
- The User Experience (UX) Design Services market ... is expected to grow annually by 10.7% (CAGR 2026 - 2033).
Brand strategy and identity
No explicit market-size or CAGR figures were present in the provided search results. The results indicate strong demand and strategic importance for brand strategy and identity (brand value, premium pricing, improved LTV, greater marketing emphasis). Using internal market hierarchy knowledge: global marketing, advertising and creative services spending is large (hundreds of billions to >$1T); brand strategy and visual identity are a specialized subset of agency/consulting/creative spend. Estimating that brand strategy & identity services represent roughly 3–5% of global marketing/agency spend yields an approximate market size of ~$30 billion. Growth potential (CAGR ~7.5%) reflects continued investment in brand differentiation, digital transformation, and purpose-driven branding, which typically outpaces general GDP but is similar to professional services/marketing-services growth rates.
Brand storytelling and content
Estimate anchored to a digital brand storytelling market projection ($75B in 2025) and its stated CAGR. Supporting sources show adjacent markets range from content marketing (~$62.7B in 2024) to digital content creation ($37.28B in 2025) and broader content-spend estimates (~$143.8B in 2026); chosen figure reflects the dedicated “brand storytelling and content” segment (digital brand storytelling) and aligns with reported growth dynamics (AI, video, immersive formats).
- grow from $75 billion in 2025 to $260 billion by 2033, at a CAGR of 12.30%.
- Content Marketing Market was estimated at 62.73 USD Billion in 2024.
- The global digital content creation market size was valued at USD 37.28 billion in 2025.
- The global content creation spend market size is estimated at USD 143.77 Billion in 2026.
AI-driven personalization and predictive insights
Selected estimate targets the AI-driven personalization + predictive insights segment as comparable to “hyper-personalization” reports. Two independent market reports (Fortune Business Insights, Precision Business Insights) place 2025 market size between $18.7–25.0B with ~18% CAGR; I used the midpoint (~$22B) and the average CAGR (~18.2%). Larger estimates in other reports (Market Research Future, ReAnIn) report substantially higher values (~$400–484B) with low single-digit CAGRs but appear to use a much broader market definition, so they were noted but not used as the primary basis.
- Global hyper personalization market size was valued at USD 18.74 billion in 2025; projected to grow to USD 82.95 billion by 2034, CAGR 18.3%.
- Hyper-Personalization Market size was valued at US$ 25.0 billion in 2025 and is expected to reach US$ 80.2 billion by 2032, CAGR 18.1%.
- 2024 Market Size $484.08 Billion; CAGR (2025 - 2035) 4.8%.
- Market was valued at USD 421,787.35 million in 2023; expected to grow to USD 557,318.77 million by 2030, CAGR 4.1%.
Industrial and spatial design
Used the provided interior-design search results as a proxy for the industrial & spatial design segment. Multiple reports place the global interior design market between ~$136B (2023) and ~$269B (2026); several authoritative sources (MRFR, Fortune) report ~145–146B for 2024–2025. I selected $150B as a representative current global market-size estimate and chose a 5.5% CAGR based on the MRFR 2025–2035 projection as a mid-range, evidence-supported growth-rate among reported CAGRs (3.9%–8.3%).
- 2024 Market Size $145.24 Billion; CAGR (2025 - 2035) 5.5%
- Global market size was valued at USD 145.96 billion in 2025; CAGR (2025–2034): 4.36%
- The global interior design market is valued at USD 269.26 Billion in 2026; CAGR ~8.3% (2026–2035)
- Public Interior Design Market was valued at USD 48.1 Billion in 2025; CAGR (2026–2035) 3.9%
- The global interior design market size was valued at $136.12 billion in 2023; expected to exceed $228.01 billion by 2033
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