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AKQA Unclaimed

Digital Agencies

www.akqa.com

AKQA is a global design and innovation company that creates digital services, products and experiences for leading brands.

AKQA is a global design and innovation company that creates digital services, products and experiences. The agency blends creativity, strategy and technology to help brands solve complex problems and deliver meaningful impact. It offers capabilities in experience design, digital products, AI transformation, commerce, technology platforms and brand experiences, delivering end-to-end solutions across a network of studios and locations worldwide. AKQA emphasizes imagination, craft and culture, at the intersection of design and engineering, to push the boundaries of what's possible for brands and people.

AKQA's mission is to unite the 'What if' with the 'How to', creating what's next by challenging conventions and delivering work that is irresistible and enduring.

What we offer

AI Innovation

Service

Leverages AI technology to redefine brand experiences and optimize business solutions.

www.akqa.com/ai/

Digital Product and Experience Design

Service

Enhance your digital presence and drive value through transformative experiences.

www.akqa.com/expertise/digital-product-and-experience-design/

Brand Storytelling and Content

Service

Creates impactful stories that connect brands with audiences emotionally.

www.akqa.com/expertise/brand-storytelling-and-content/

Brand Design and Identity

Service

Transform your brand with innovative design that connects and inspires.

www.akqa.com/expertise/brand-design-and-identity/

Creative Technology

Service

Pioneering innovative solutions through creative technology to shape experiences.

www.akqa.com/expertise/creative-technology/

Growth Strategy and Optimisation

Service

Enhances business growth and optimises strategies for success.

www.akqa.com/expertise/growth-strategy-and-optimisation/

Industrial Design and Space

Service

Transform your spaces with sustainable and innovative design solutions.

www.akqa.com/expertise/industrial-design-and-space/

Market segments

Market size by segment

Growth potential (CAGR)

Digital product and experience design

10.9 Billion USD15.1% CAGR

End-to-end design of digital products and interactions that adapt to user intent and context, integrating brand principles into product UX and adaptive experiences.

Brand strategy and identity

30 Billion USD7.5% CAGR

Strategic services that define brand purpose, positioning, visual identity, and governance to guide market positioning and consistent customer experiences.

Brand storytelling and content

75 Billion USD12.3% CAGR

Creation and distribution of narratives and interactive content that build emotional resonance and consistent cross‑platform engagement.

AI-driven personalization and predictive insights

22 Billion USD18.2% CAGR

Application of AI to personalize engagement, generate predictive insights and inform strategic and product decisions.

Industrial and spatial design

150 Billion USD5.5% CAGR

Design of physical environments and products that integrate sustainable practices and advanced technologies to create immersive spaces.

More information about our offering

AI Innovation

Harnessing the power of artificial intelligence to create the future of brands and businesses.

  • Enables Transformation.
    Utilizes AI to inspire groundbreaking ideas, streamline processes, and enhance customer experiences.
  • Enhances User Interaction.
    By analyzing user behavior, AI allows for bespoke interactions that significantly improve customer satisfaction and loyalty.
  • Informs Strategy.
    AI algorithms analyze data patterns, allowing businesses to anticipate trends and make informed decisions.
  • Immerses Audiences.
    Using AI, stories become interactive journeys that resonate more deeply with audiences, fostering engagement.

Digital Product and Experience Design

Accelerating client value creation through digital transformation.

  • Enable Fast Value Creation
    Transform traditional approaches and embrace innovative technologies that streamline processes, improve user experiences, and deliver measurable results for clients.
  • Enhance User Engagement
    Create compelling experiences that resonate with users, increasing satisfaction and loyalty through tailored interactions and intuitive interfaces.
  • Personalize Experiences
    Utilize AI-driven insights to enhance decision-making and enrich the customer experience, tailoring interactions to individual user preferences.
  • Maintain Brand Consistency
    Deliver a unified experience across all customer touchpoints, reinforcing brand identity and enhancing recognition through consistent messaging and visuals.
  • Drive Data-Driven Decisions
    Measure success and understand user behavior through comprehensive analytics, enabling ongoing improvement and strategic refinement of digital strategies.

Brand Storytelling and Content

Unforgettable narratives that build emotional resonance and inspire.

  • Inspires Through Narrative
    Utilizes storytelling techniques to create memorable brand experiences that resonate with consumers, enhancing brand loyalty and engagement.
  • Connects on an Emotional Level
    Crafts stories that evoke emotions, facilitating a powerful connection between the brand and its audience, leading to increased loyalty.
  • Engages Audiences Actively
    Incorporates interactive elements into brand stories, allowing consumers to engage with content dynamically, fostering a deeper connection.
  • Ensures Brand Consistency
    Utilizes a unified storytelling approach across various channels, ensuring the brand message is consistent and impactful no matter where it's seen.
  • Informs with Data
    Employs data analytics to understand audience preferences and behaviors, tailoring stories that resonate more effectively with target demographics.

Brand Design and Identity

Distinctive, authoritative and meaningful ideas that energise the organisation.

  • Energise Your Organisation
    Our approach to brand design creates a unique identity that resonates deeply with your audience, reinforcing your strategic goals and enhancing brand loyalty.
  • Establish Visual Recognition
    We develop visual elements that ensure your brand is easily recognized, promoting consistency across all platforms and improving customer engagement.
  • Create Lasting Connections
    By utilizing powerful narratives in our branding, we help foster strong emotional ties between your brand and its consumers, which can lead to increased loyalty and advocacy.
  • Differentiate in the Market
    Our strategic insights will position your brand effectively, ensuring it stands out and appeals to your target demographics.

Creative Technology

Where vision meets pioneering innovation.

  • Harness AI For Cutting-Edge Solutions
    Utilizing AI capabilities to enhance user experiences and innovate solutions that drive growth in various sectors.
  • Create Tailored Digital Experiences
    Designing unique digital products that resonate with users and enhance engagement through targeted design and functionality.
  • Develop Unique Brand Identities
    Creating strong brand identities that connect deeply with audiences and foster loyalty, anchoring them in cultural relevance.

Growth Strategy and Optimisation

Maximising growth potential with precision and purpose.

  • Achieve Customised Growth.
    Delivers unique strategies that address specific business needs, ensuring effective growth pathways.
  • Leverage Analytics for Decisions.
    Incorporates rich data insights to guide strategies, ensuring decisions are informed and impactful.
  • Partner for Strategic Success.
    Fosters strong client relationships to create strategies that resonate and drive results.
  • Harness Innovation for Growth.
    Utilises the latest technologies and creative methodologies to enhance business growth effectively.

Industrial Design and Space

Integrating sustainable design principles with vision and advanced technologies to produce stunning environments.

  • Enhances Environmental Responsibility
    By using sustainable design principles, we ensure that each project minimizes its ecological footprint while maximizing aesthetic value.
  • Elevates Design Experiences
    Advanced technologies allow for the creation of spaces that are not only functional but also engaging and interactive.

References

Methodology and sourcing behind the figures shown above.

Digital product and experience design

Synthesis of multiple market reports in the provided search results for UX/digital product design services (2025–2026 baseline). I averaged reported 2026 market values (BRI: $8.12B; GMS: $15.64B; Fortune: $8.80B) to estimate ~USD 10.9B. For growth I used reported CAGRs (BRI 14%, GMS 16.24%, Fortune 31.2%, LinkedIn 10.7%) and selected a conservative composite estimate (~15.1% CAGR) reflecting the range and median of sources while de‑weighting the single high outlier.

Brand strategy and identity

No explicit market-size or CAGR figures were present in the provided search results. The results indicate strong demand and strategic importance for brand strategy and identity (brand value, premium pricing, improved LTV, greater marketing emphasis). Using internal market hierarchy knowledge: global marketing, advertising and creative services spending is large (hundreds of billions to >$1T); brand strategy and visual identity are a specialized subset of agency/consulting/creative spend. Estimating that brand strategy & identity services represent roughly 3–5% of global marketing/agency spend yields an approximate market size of ~$30 billion. Growth potential (CAGR ~7.5%) reflects continued investment in brand differentiation, digital transformation, and purpose-driven branding, which typically outpaces general GDP but is similar to professional services/marketing-services growth rates.

Brand storytelling and content

Estimate anchored to a digital brand storytelling market projection ($75B in 2025) and its stated CAGR. Supporting sources show adjacent markets range from content marketing (~$62.7B in 2024) to digital content creation ($37.28B in 2025) and broader content-spend estimates (~$143.8B in 2026); chosen figure reflects the dedicated “brand storytelling and content” segment (digital brand storytelling) and aligns with reported growth dynamics (AI, video, immersive formats).

AI-driven personalization and predictive insights

Selected estimate targets the AI-driven personalization + predictive insights segment as comparable to “hyper-personalization” reports. Two independent market reports (Fortune Business Insights, Precision Business Insights) place 2025 market size between $18.7–25.0B with ~18% CAGR; I used the midpoint (~$22B) and the average CAGR (~18.2%). Larger estimates in other reports (Market Research Future, ReAnIn) report substantially higher values (~$400–484B) with low single-digit CAGRs but appear to use a much broader market definition, so they were noted but not used as the primary basis.

Industrial and spatial design

Used the provided interior-design search results as a proxy for the industrial & spatial design segment. Multiple reports place the global interior design market between ~$136B (2023) and ~$269B (2026); several authoritative sources (MRFR, Fortune) report ~145–146B for 2024–2025. I selected $150B as a representative current global market-size estimate and chose a 5.5% CAGR based on the MRFR 2025–2035 projection as a mid-range, evidence-supported growth-rate among reported CAGRs (3.9%–8.3%).

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