AI Digital Unclaimed

Elevate empowers brands with transparent AI for optimized media planning and real business outcomes.

Rapidly brings creative concepts to life with production-quality outputs.

Accelerate AI adoption by transforming ideas into operational solutions quickly.

Accelerate your AI adoption and transform business outcomes with expert consultancy and tailored solutions.

Enhances media strategies with transparent, data-driven execution across platforms.

Optimize programmatic buying with AI-driven supply and transparency.

Facilitates cutting-edge advertising technology experimentation to enhance marketing strategies.

Planning, buying, optimization and cross-channel measurement of programmatic media (display, video, CTV) with DSP-agnostic execution, inventory access and end-to-end transparency.

Activation and governance of first-party audiences to enable privacy-first personalization and measurement, with human-in-the-loop controls and transparent decisioning.

Capability building, incubation and consultancy that ideates, prototypes and embeds AI-driven capabilities into MarTech workflows to drive adoption and measurable impact.

Rapid production of production-quality creative and media concepts with collaborative ideation and direct integration into clients' marketing technology ecosystems.

Elevate

Elevate is AI Digital's platform for real-time AI-powered decisioning and data activation. It enables real-time AI in decisioning with human-in-the-loop input, activates first-party data across campaigns, and supports ethical personalization strategies to optimize media planning and execution.

• Protect Privacy and Maintain Trust
  Ensures that user data is handled responsibly while delivering personalized experiences, enhancing customer loyalty and brand reputation.
• Refine Optimization with Human Oversight
  Combines AI capabilities with human insights to ensure decisions are contextually relevant and strategic, ultimately leading to better campaign performance.
• Enhance Targeting and Measurement
  Utilizes first-party data to create more relevant and effective ad campaigns, maximizing the return on marketing expenditures.
• Gain Insights into AI Decisions
  Enables marketers to understand the rationale behind AI-driven actions, fostering trust and accountability in campaign execution.
• Ensure Flexibility Across Platforms
  Allows marketers to choose the best ad technologies suited to their needs without being constrained by specific suppliers, promoting a more effective media strategy.

AI Creative Studio

AI Creative Studio is a program under AI Digital Labs that helps agencies bring creative and media concepts to life rapidly, delivering production-quality outputs at scale. It enhances collaboration between teams to ensure innovative solutions that are promptly implemented within clients' ecosystems.

• Enables Fast Turnarounds
  Allows brands to respond quickly to market demands by reducing the time from concept to execution.
• Guarantees High Standards
  Providing consistently high-quality outputs suitable for diverse marketing channels.
• Enhances Team Collaboration
  Encourages teamwork and idea sharing for superior creative solutions.
• Optimizes Client Workflows
  Ensures that new tools and strategies align with existing systems to maximize effectiveness.

AI Labs Incubator

The AI Labs Incubator harnesses frontier AI to ideate, design, and build production-grade AI solutions in days, integrates them into clients’ MarTech ecosystems, and ships prototypes deployed and refined with client teams.

• Collaborate for Success
  Engages clients throughout the development process to ensure solutions meet their specific needs and expectations.
• Innovate with Advanced AI
  Utilizes the latest developments in AI to create novel solutions that meet unique client challenges.
• Deliver Solutions Quickly
  Accelerates the deployment of AI tools and functionalities, allowing clients to start experiencing benefits almost immediately.
• Enhance AI Utilization
  Guides organizations in maximizing the potential of AI innovations within their operational frameworks.
• Integrate Solutions Seamlessly
  Ensures that new AI products fit within current marketing technologies, enhancing operational efficiency.

AI Transformation Consultancy

AI Transformation Consultancy drives AI adoption by delivering capability-building programs, embedding Lab-built tools into live workflows, and ensuring every innovation achieves full-scale impact.

• Enhance AI Literacy
  Equips teams with essential skills, ensuring they effectively integrate AI technologies into their operations.
• Drive Measurable Outcomes
  Focus on impactful metrics that align with your business objectives to showcase real ROI from AI initiatives.
• Integrate Seamlessly
  Facilitates smooth adoption of AI solutions within existing systems, enhancing operational efficiency.
• Accelerate Development
  Streamlined approach to quickly visualize, build, and integrate AI solutions into your organization.
• Invest in Continuous Improvement
  Provides evolving strategies and updates to keep clients ahead in the rapidly changing AI landscape.

Open Garden

Open Garden is a framework offering transparency and data-driven collaboration across DSPs and exchanges. It provides complete transparency, DSP-agnostic execution, and cross-platform data and insights.

• Ensures Clear Visibility
  Open Garden's commitment to transparency guarantees that brands can track their ad spend and outcomes across all platforms, reducing misinformation and enhancing trust.
• Optimizes Campaign Performance
  With AI driving its optimization strategies, Open Garden ensures advertisers can quickly pivot and adjust strategies based on real-time performance data.
• Generates Actionable Insights
  By aggregating data from various sources, Open Garden enables brands to make informed decisions based on comprehensive performance metrics and market analysis.
• Aligns Measurement Across Channels
  Facilitates consistent tracking and measurement, enabling brands to get a full view of their marketing effectiveness across different channels.
• Provides Flexible Execution
  Open Garden allows advertisers to work across multiple Demand-Side Platforms (DSPs) freely, fostering a competitive environment and ensuring cost-effectiveness.

Smart Supply

Smart Supply is an AI-assisted supply solution offering human oversight of AI recommendations, custom KPI alignment beyond clicks, and brand-safe inventory verification. This service ensures transparency and efficiency in programmatic advertising, empowering brands to achieve better outcomes with curated deal IDs while minimizing reliance on cookies.

• Gain Valuable Insights
  Comprehensive transparency allows marketers to see exactly where their ad spend goes, resulting in well-informed strategies and optimizations.
• Improve Targeting Efficiency
  Outcome-based supply ensures every deal ID is tailored to the specific success metrics defined by your campaigns, leading to more effective ad spend.
• Eliminate Platform Biases
  Being DSP-agnostic allows for a more comprehensive approach to media buying, ensuring that you benefit from the best supply option available without being locked into a single platform.
• Ensure Quality Assurance
  Direct access to top-tier supply sources guarantees high-quality inventory, safeguarding the integrity of your campaigns.
• Optimize Campaign Performance
  AI optimization continuously refines targeting and deal parameters in real time, ensuring your campaigns achieve maximum effectiveness.

AdTech Lab

AdTech Lab is a lab program under AI Digital Labs focused on advertising technology experimentation and tooling.

• Maximize AdTech Innovations
  Encourages exploration of the latest advancements in advertising technology, leveraging tools that adapt to industry trends.
• Test and Refine Strategies
  Enables clients to develop and validate their advertising strategies in a controlled environment tailored for optimal results.
• Boost AdTech Proficiency
  Empowers teams with knowledge and skills to effectively navigate and utilize advertising technologies.
• Foster Industry Partnerships
  Builds valuable connections and insights through networking opportunities within the adtech community.