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Ahrefs Pte. Ltd.

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Marketing TechnologySoftwareahrefs.comSingapore, SingaporeUpdated

Ahrefs helps marketers improve brand visibility and make informed decisions with web data and marketing tools.

Overview

Ahrefs is a SaaS marketing platform that helps marketers make brands discoverable and unmissable online. It develops data-driven tools and resources for marketing professionals to understand audiences, improve visibility, and adapt as people discover and choose brands across the web.

Mission statement

Help people and brands see and be seen on the web by providing data and tools that support discovery, informed marketing decisions, and adaptation as search evolves.

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What we offer

Ahrefs

Improve search and AI visibility, research competitors, optimize websites and content, and measure marketing performance with web data and connected tools.

ahrefs.com →

Letaido

Automate marketing reports, tools, and workflows so teams can spend more time on strategy.

letaido.com →

Ahrefs Academy

Build practical Ahrefs and digital marketing skills with free video courses, tutorials, and a certification exam.

ahrefs.com →

Firehose

Catch relevant web mentions, competitor moves, and page changes as they happen, then deliver them to dashboards, tools, or AI assistants.

firehose.com →

Yep Web Search API

Ground AI products and search applications in fresh web information with query-relevant excerpts from a 100B+ page index.

yep.com →

Market segments

Market size by segment

Growth potential (CAGR)

Search engine optimization

96.1 Billion USD14.6% CAGR

Improve organic search visibility and technical site health through keyword research, technical optimization, local SEO, and content opportunity identification.

Products: Ahrefs

Generative engine optimization

1.0893 Billion USD40.6% CAGR

Auditing and improving company discoverability in AI-generated answers through citation tracking, competitor comparisons, technical recommendations and AI-readable profiles.

Products: Ahrefs

Media monitoring and listening

4.2 Billion USD11.3% CAGR

Capabilities that aggregate and analyze traditional and online media and social channels in real time to surface mentions, trends, and sentiment for communications teams.

Products: Firehose, Ahrefs

Marketing workflow automation

8 Billion USD13.3% CAGR

Capabilities for marketing teams to connect data and applications, automate recurring tasks, generate reports, and build and deploy marketing applications using agents.

Products: Letaido

Web search APIs

0.4 Billion USD25% CAGR

Programmatic web search services that let developers retrieve indexed pages and relevant excerpts for search applications, AI agents, and retrieval-augmented generation pipelines.

Products: Yep Web Search API

More information about our offering

Ahrefs

Ahrefs is a SaaS marketing platform for improving discoverability across search, AI, and the wider web. Its tools support keyword research, rank tracking, backlink and competitor analysis, content research and optimization, website audits, analytics, social media management, local SEO, and reporting. Ahrefs builds and maintains its own web index and provides related tools, data access, integrations, and workflows for SEO and answer engine optimization.

  • Use Fresh, Extensive Web Data
    Research and analyze web data from Ahrefs’ maintained index, including frequently refreshed backlink information and data available through API and other access methods.
  • Find And Prioritize Search Opportunities
    Compare keyword demand and ranking metrics, group related terms, and organize research to guide targeting and content planning.
  • Monitor Rankings Across Locations
    Follow ranking changes over time and compare visibility with competitors across relevant locations, devices, and search results.
  • Uncover Competitor Strategies And Gaps
    Explore competing websites and identify traffic sources, high-performing pages, keyword gaps, backlink opportunities, and paid search activity.
  • Find And Evaluate Link Opportunities
    Analyze links to websites, assess referring domains, and identify relevant prospects and outreach opportunities for link-building research.
  • Discover Proven Content And Prospects
    Research content performance and topics, identify gaps and link-worthy pages, monitor competitor publishing, and find relevant outreach prospects.
  • Improve Content With Search Insights
    Use research and AI-assisted suggestions to strengthen topical coverage, align content with search intent, and refine content elements relevant to search visibility.
  • Track Brand Visibility In AI Search
    Monitor how brands appear in AI answers, compare visibility with competitors, and investigate prompts, citations, and topics associated with AI visibility.
  • Find And Address Website Issues
    Review prioritized crawl findings and recommendations, track changes between audits, and use applicable add-ons for ongoing monitoring and supported fixes.
  • Understand Traffic And Visitor Behavior
    Measure website activity and visitor journeys, examine traffic sources and campaigns, and connect search data to website visits and conversions.
  • Understand Bot Activity And Crawl Waste
    See which bots visit which pages and identify crawl activity on 404 or low-value pages that may affect crawl efficiency and indexability.
  • Enrich And Analyze Search Console Data
    Bring Search Console properties together, extend historical analysis, and combine performance data with Ahrefs metrics to investigate queries, pages, and search opportunities.
  • Find And Prioritize Link Issues
    Investigate backlink profiles and broken links, prioritize affected pages, track changes over time, and explore link-building opportunities.
  • Compare Website Metrics In Bulk
    Assess metrics across many targets at once and review or export the results for additional research.
  • Assess Search Results And Competition
    Compare search results and ranking-page metrics across locations to evaluate competition, traffic potential, and changes over time.
  • Plan And Manage Social Posts
    Coordinate publishing across supported channels, manage conversations and mentions, and review post performance and recommended publishing times.
  • Manage Profiles And Local Rankings
    Oversee business profiles across locations, review changes and local performance, and monitor local keyword rankings.
  • Monitor URL Groups Together
    Compare related URLs and domains in one place, review aggregated performance, and investigate individual pages or groups for reporting and analysis.
  • Build And Share Marketing Reports
    Combine Ahrefs data and explanations in tailored reports, connect data to reporting tools, and schedule delivery to clients and stakeholders.
  • Get Answers From Your Ahrefs Data
    Use workspace data to understand reports, find relevant information, create shareable outputs, and move from questions to next steps.
  • Stay Informed About Marketing Changes
    Receive email updates about backlink changes, mentions, and ranking movements without manually checking reports.
  • Review SEO Data While Browsing
    Inspect pages and search results in the browser, including content structure, links, indexation signals, redirects, and available Ahrefs metrics.

Letaido

Letaido is an AI marketing platform that connects to marketing tools and data, then uses agents to create reports, build and deploy tools, and automate workflows. It includes a native Ahrefs integration, granular permissions, built-in marketing skills, and hosting for deployed websites and tools.

  • Automate Workflows Around The Clock
    Delegate marketing workflows to agents that operate continuously, reducing the need to handle these tasks manually.
  • Connect Marketing Tools And Data
    Bring marketing tools and data together in Letaido, with a native integration for Ahrefs.
  • Generate Marketing Reports
    Create marketing reports with agents working from connected tools and data.
  • Build And Deploy Websites And Tools
    Create and launch websites and deploy apps or tools, with hosting included in the platform.
  • Build On Ahrefs' Proprietary Web Index
    The platform is built on Ahrefs' proprietary web index, connecting its marketing capabilities to Ahrefs' web data.
  • Collaborate And Control Access
    Work with teammates and set granular permissions to manage access to the platform and its connected capabilities.
  • Monitor Competitors And Industry Trends
    Keep track of competitors and trends across your industry within the marketing platform.
  • Apply Marketing Skills To Tasks
    Use agents with built-in marketing skills to carry out tasks, address errors, send emails, and refine work.

Ahrefs Academy

Ahrefs Academy is a free learning resource featuring video courses and tutorials that help users learn Ahrefs tools and improve their digital marketing skills. Courses cover SEO, answer engine optimization, blogging, affiliate marketing, link building, and Ahrefs tools and reports. Learners can follow structured lessons, explore curated course collections, and take an exam to earn an Ahrefs certification.

  • Learn Digital Marketing Skills For Free
    Access video courses that teach practical digital marketing topics without a course fee.
  • Use Ahrefs Tools With Confidence
    Follow practical lessons on Ahrefs tools and reports to learn how they can be used to analyze websites, keywords, rankings, and link opportunities.
  • Follow Structured Marketing Courses
    Work through organized lessons and curated collections to explore selected areas of digital marketing.
  • Earn An Ahrefs Knowledge Credential
    Complete the certification exam to demonstrate knowledge of Ahrefs.

Firehose

Firehose is a real-time web monitoring platform for tracking brand mentions, competitor activity, breaking news, and other relevant web content as it is published. Users can monitor the web with Stream queries or watch specific URLs on a chosen schedule. Results and alerts are available through a live dashboard, API, and integrations including AI assistants. Firehose is built on AhrefsBot and Ahrefs’ web index.

  • Catch New Web Mentions As They Publish
    See relevant new pages and developments as they are published rather than waiting for a digest or manually checking for updates.
  • Deliver Matches Where Your Team Works
    Access monitoring results in the dashboard or route them into existing tools and workflows through supported delivery options.
  • Monitor The Web With AhrefsBot
    Use a monitoring service built on Ahrefs’ web index and crawler.
  • Narrow Results To Relevant Sources
    Combine filters for keywords, sites, language, page type, and source trust to find relevant monitoring results.
  • Track Page Changes On Your Schedule
    Monitor important pages at a chosen frequency and review changes between checks.
  • Set Up Monitoring Through An AI Assistant
    Use an AI assistant to configure taps, rules, and streaming after connecting it with a Firehose key and skill.

Yep Web Search API

Yep is a web search API built on the crawl index that powers Ahrefs’ SEO tools. A single API call connects products to an index of more than 100 billion pages, returning search results with query-relevant text highlights, titles, URLs, and descriptions. Developers can filter by language, country, content type, domain, publication date, or crawl date. The API supports AI agents, retrieval-augmented generation pipelines, and search applications, with 1,000 free requests and pay-as-you-go pricing after that.

  • Access A 100B+ Page Web Index
    Connect to a large web index built and operated by Ahrefs, without relying on an upstream provider.
  • Retrieve Freshly Crawled Web Pages
    Use a frequently refreshed crawl index and set a crawl-date filter when results need to come from recently fetched pages.
  • Retrieve Relevant Excerpts At No Extra Cost
    Give applications ready-to-use page excerpts with search results, without a separate content-extraction endpoint.
  • Connect Agents, RAG Pipelines, And Search Apps
    Use Yep to ground AI agents in live web information, bring relevant excerpts into retrieval pipelines, or build a search experience on the web index.
  • Target Results By Language, Country, And Type
    Tailor results by language, country, content type, and domain to build focused search experiences.
  • Filter Results By Publication Or Crawl Date
    Set date ranges to find pages published during a chosen period or require pages to have been crawled recently.
  • Manage Keys And Set Per-Key Limits
    Control API access across a team by managing keys programmatically and setting usage limits for individual keys.
  • Try 1,000 Requests Before Paying
    Start with 1,000 free requests without entering a credit card, then pay as you go for additional usage.

Sources

Methodology and sourcing behind the figures and links shown above.

Search engine optimization

The segment most closely matches SEO services, rather than SEO software alone. Two sources estimate the 2026 services market at USD 83.98 billion and USD 108.28 billion. Their respective forecast CAGRs are 12.12% and 17.1%. The figures vary, so the market size and growth estimate use the approximate midpoint of those estimates.

Generative engine optimization

Estimated global GEO market size at USD 1.0893 billion in 2026, using the report that covers the broader market of solutions and services. Its forecast gives a 40.6% CAGR for 2026–2034. A separate platform-only estimate reports a different market scope and is not used for the overall segment estimate.

Media monitoring and listening

The search results do not provide a directly comparable market-size estimate for media monitoring and listening. The $4.2B estimate is an approximate subset estimate relative to the broader social media analytics market, reported at $13.0B in 2025. For growth, the closest segment-specific result reports an 11.3% CAGR for social media listening and monitoring tools from 2026 to 2033; this is used as a directional proxy for the broader media monitoring and listening segment.

Marketing workflow automation

The closest available proxy is the global marketing automation industry: Statista estimates 2024 revenue at over USD 8 billion and projects USD 21.7 billion by 2032. Using USD 8 billion as a conservative baseline gives an approximate 2024–2032 CAGR of 13.3%. This broader category is used because the results do not separately size marketing workflow automation.

Web search APIs

The search results do not provide a market-size or CAGR estimate for web search APIs. The API-management figure is a broader, unrelated market and was excluded. Based on the segment’s narrower scope and rising use of search APIs in AI applications, the estimates are approximately $0.4 billion and 25% CAGR; these are directional estimates, not directly reported figures.

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