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IG PPC

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Marketing Agencieswww.agencycluster.comBrooklyn, New York, United StatesUpdated

IG PPC helps ecommerce brands win on marketplaces through targeted SEO and PPC management.

Overview

IG PPC is a digital marketing agency that helps ecommerce brands grow their presence on leading marketplaces through premium SEO, PPC management, and detailed audits. Run by a team of experienced professionals, the agency provides strategic guidance and execution to improve visibility and drive sales across marketplaces.

Mission statement

IG PPC aims to help ecommerce brands dominate their category on leading marketplaces through premium SEO and PPC management.

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What we offer

Marketplace Management Services

Service

Enhance visibility and drive sales through comprehensive marketplace management strategies.

Market segments

Market size by segment

Growth potential (CAGR)

Retail media advertising

184 Billion USD11.2% CAGR

Capabilities that place paid placements and sponsored listings within an e-commerce marketplace to drive product discovery, search performance, and direct sales.

Products: Marketplace Management Services

Organic search optimization

82 Billion USD12% CAGR

Improving organic search visibility and rankings through on‑page SEO, product page optimization, technical improvements, and content alignment.

Products: Marketplace Management Services

Marketplace performance auditing and strategy

2 Billion USD11% CAGR

Comprehensive audits of listings, campaigns, and account performance with prioritized recommendations and strategic roadmaps to improve revenue and ROI.

Products: Marketplace Management Services

Marketplace and seller management

21.6 Billion USD15% CAGR

Seller onboarding, catalog and performance management, and ecosystem services to manage third-party sellers and marketplace operations.

Products: Marketplace Management Services

More information about our offering

Marketplace Management Services

IG PPC offers a suite of services designed to improve marketplace visibility and sales. This includes Marketplace SEO, PPC Management, Audits, and Strategy Development, tailored to the unique needs of each client. Our services focus on optimizing listings, managing paid campaigns, conducting thorough audits, and implementing strategic insights to drive engagement and conversions across leading marketplaces.

  • Improve Listing Visibility
    By using targeted keywords and best practices for marketplace SEO, IG PPC enhances the visibility of product listings, helping them rank higher in search results, which leads to increased traffic and sales.
  • Increase Exposure And Sales
    Leverage expert management of pay-per-click campaigns to significantly enhance brand visibility and conversion rates on eCommerce platforms, optimizing budgets and targeting strategies for maximum financial returns.
  • Improve Marketplace Performance
    By conducting thorough examinations of existing listings, IG PPC identifies gaps and provides actionable insights to enhance listing performance, driving better engagement and sales.
  • Assess Effectiveness
    Regular performance audits help analyze the effectiveness of current strategies and provide actionable insights to fine-tune approaches and maximize results.
  • Implement Custom Strategies
    IG PPC develops SEO strategies specifically designed for each client, ensuring maximum relevance and effectiveness.
  • Maximize Multi-Platform Presence
    Ensure that your campaigns are effectively optimized across various platforms, driving holistic growth.
  • Streamline Operations
    Manage all aspects of your marketplace presence to ensure a cohesive approach to success.

Sources

Methodology and sourcing behind the figures and links shown above.

Retail media advertising

Search results show varying definitions: Oliver Wyman cites a ~$90B market (excluding China) for retail media, while MarketResearchFuture reports a smaller RMN-specific market (~$22.9B in 2024) with a ~14.4% CAGR. Forrester’s forecast (used here as the primary basis for the broader global retail media advertising market) projects spend growing from $184B in 2025 to $312B by 2030, implying ~11.2% CAGR. Differences reflect scope (RMNs vs. broader retail media and inclusion/exclusion of China); the Forrester 2025 global figure best represents the overall retail media advertising market for this segment.

Organic search optimization

Estimates use multiple SEO/organic-search market reports in the searchResults. Reported market sizes range from ~$70.5B (2024) to ~$92.7B (2025); reported CAGRs range from ~6.1% to ~17%. I selected a mid‑range current market size (~$82B) and a median growth potential (~12% CAGR) to reflect divergence among sources and that "organic search optimization" is a subset of wider SEO services.

Marketplace performance auditing and strategy

Estimate rationale: the ‘marketplace performance auditing and strategy’ niche is a small, specialized subset of broader auditing and audit-software markets. Search results show the audit software market at ~USD 1.27B (2024) with ~11.3% CAGR and the global auditing services market at ~USD 233.95B (2025) with ~4.2% CAGR. Given the niche’s focus on continuous digital/marketplace optimization, strategic consulting and campaign/listing audits command higher growth and tech adoption (AI, analytics, cloud) similar to audit software. I therefore estimate global market size ~USD 2.0B and growth potential around 11% CAGR (aligned with audit-software/real-time auditing growth drivers).

Marketplace and seller management

Estimate based on marketplace GMV and e‑commerce growth cited in the results. Clearomni projects global multi‑vendor marketplace revenue at ~$7.2T (and $2.4T in retail marketplace GMV); assuming marketplace and seller‑management software and services capture roughly 0.3% of marketplace GMV (platform fees, SaaS, services, integrators) yields ~USD 21.6B. Growth potential (CAGR ~15%) is conservatively anchored to B2C e‑commerce forecasts (Grand View: 19.1% through 2030) and rapid marketplace share growth (marketplaces increasing share of e‑commerce), implying high‑teens to mid‑teens software/services growth; 15% is a conservative midpoint.

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