Activate, Inc.

Helping firms capture growth opportunities and align capabilities for lasting impact.

Accelerate growth and logo acquisition through tailored Go-To-Market strategies for B2B technology companies.

Transform AI initiatives into measurable impact through strategic planning and deployment.

Unlock revenue growth with deep consumer insights through tailored research and analytics.

Empower technology and media companies to successfully launch and expand new business ventures.

Optimize pricing to capture value and drive sustainable revenue growth.

Maximize investment value through comprehensive analytics and strategic support tailored for private equity investors.

Transform strategies into actionable plans for successful execution.

Strategy, governance, deployment planning, and go-to-market enablement for enterprise AI initiatives, including data, model, risk, and execution roadmaps.

Products: AI Strategy & Enablement, Project Management & Execution Support, Go-To-Market

Research-driven audience segmentation, journey testing, advanced analytics, and global consumer and B2B insight programs to inform product, marketing, and growth decisions.

Products: Consumer & Customer Insights, Growth Strategy, New Business Creation

Targeting, account-based planning, channel and partner strategy, competitive analysis, pricing alignment, and execution support to accelerate customer acquisition and revenue.

Products: Go-To-Market, Project Management & Execution Support, Consumer & Customer Insights

Price strategy design, packaging, dynamic pricing, cross-channel alignment, and governance to optimize revenue and customer economics.

Products: Pricing Strategy, Go-To-Market

Due diligence, opportunity scans, value-creation roadmaps, exit support, and portfolio performance improvement for investors in technology and media sectors.

Products: Private Equity Services, Growth Strategy, Project Management & Execution Support

Growth Strategy

Growth Strategy offers specialized capabilities for technology, internet, media, and ecommerce companies to position for growth. We help identify and capture growth opportunities, determine addressable markets and trajectories, and align assets and capabilities. Our approach includes deriving user, audience, and customer insights, assessing market growth, prioritizing initiatives, evaluating competitive strategies, and providing execution support across the roadmap to drive sustainable value.

• Leverage User Insights
  Gain a deep understanding of user needs and behavior to drive effective growth strategies.
• Direct Assets Effectively
  Ensure that organizational resources are strategically focused on the highest-value growth opportunities.
• Identify Market Opportunities
  Use data-driven insights to pinpoint the most promising markets for growth.
• Prioritize Growth Opportunities
  Focus on the most impactful opportunities that align with organizational strengths.
• Analyze Competitors' Moves
  Sharpen strategic initiatives by understanding competitor positioning and market dynamics.
• Support Implementation
  Facilitate the execution of strategic initiatives with comprehensive support and resources.
• Prioritize Growth Investments
  Guide resource allocation to optimize and accelerate growth trajectories.
• Expand via M&A
  Leverage strategic alliances and transactions to enhance market presence and capabilities.

Go-To-Market

Go-To-Market (GTM) strategy development for B2B technology, software, data, and information companies. We translate the Voice of the Customer into target segments, craft account-based plans, analyze the competitive landscape, and optimize pricing and sales motions. The GTM framework also covers channel strategies, partner programs, and cross-functional execution to accelerate growth and logo acquisition.

• Understand Customer Needs
  Utilize deep insights into customer preferences to tailor GTM strategies effectively.
• Target Key Decision Makers
  Identify and engage key decision makers through highly tailored account-based marketing initiatives.
• Maximize Revenue Potential
  Create effective pricing strategies that reflect customer value and drive profitability.
• Extend Market Reach
  Leverage partnerships to maximize market penetration and customer access through well-defined channel strategies.
• Shape Competitive Positioning
  Use competitor insights to inform effective GTM strategies and make informed business decisions.
• Enable GTM Execution
  Design integrated marketing strategies that align with Go-To-Market objectives, ensuring seamless execution.
• Optimize Customer Economics
  Develop and refine sales strategies that enhance long-term customer value and economic performance.
• Support Multi-Stakeholder Sales
  Equip teams with strategies to navigate intricate decision-making environments effectively.
• Gain Market Insights
  Utilize a vast network to uncover critical market insights and influence decision-making processes.
• Inform GTM Strategy
  Use comprehensive technology assessments to inform strategic GTM approaches and decision-making.

AI Strategy & Enablement

AI Strategy & Enablement helps organizations plan, deploy, and govern AI initiatives. We provide an integrated framework covering AI models, data, infrastructure, and interfaces, with practical use-case mapping for consumer and B2B contexts. Our offering includes roadmap development, governance, risk considerations, and go-to-market enablement to transform operations and deliver measurable impact.

• Establish AI Initiative Structure
  Provides a structured approach to align AI initiatives with business goals.
• Ensure Compliance and Safety
  Mitigates risks related to intellectual property and operational safety.
• Optimize Data Management
  Ensures the necessary data infrastructure supports AI capabilities effectively.
• Streamline Model Integration
  Ensures AI models are effectively integrated into existing systems.
• Identify Valuable AI Applications
  Provides insight into maximizing AI's business impact.
• Elevate Market Position
  Facilitates successful market entry and positioning of AI solutions.
• Facilitate Strategic Implementation
  Guides businesses through structured milestones for AI adoption.

Consumer & Customer Insights

Consumer & Customer Insights provides research-driven capabilities for B2C and B2B to understand how users buy, use, and engage. We design studies, segment audiences, test journeys, define adoption requirements, and apply advanced analyses to translate insights into revenue growth opportunities. Our global reach enables international research to inform strategy and execution.

• Informs Strategic Decisions
  Utilizes advanced analytical methods to drive data-backed decision-making.
• Defines Adoption Needs
  Ensures strategies align with user needs and facilitates smooth product adoption.
• Optimizes Customer Journeys
  Refines user experience by pinpointing areas for enhancement.
• Identifies High-Potential Segments
  Guides targeted strategy development based on audience insights.
• Conducts International Research
  Access diverse markets insights to tailor strategies for global audiences.
• Captures Relevant Data
  Ensures insights are aligned with objectives through meticulous study design.

New Business Creation

New Business Creation helps technology and media companies identify and launch new ventures by leveraging domain expertise, proprietary consumer insights, and unrivaled industry access. We assess extensions to core businesses, launch adjacent opportunities, and drive digital transformations with go-to-market planning and execution support for successful launches.

• Identify High-Potential Growth Areas
  Utilize in-depth understanding of industry dynamics to identify and evaluate emerging and high-potential growth opportunities.
• Ensure Seamless Market Entry
  Guide clients through each phase of execution, ensuring timely and effective market entry for new ventures.
• Develop Effective Go-To-Market Strategies
  Craft tailored marketing strategies that ensure successful product launches and market penetration.
• Explore Diverse Business Opportunities
  Examine various avenues for growth, from adjacent markets to digital service transformations.
• Leverage Informed Decision-Making
  Apply exclusive consumer data and market analysis to shape strategic decisions and enhance launch success.
• Unlock Exclusive Industry Insights
  Utilize extensive networks to uncover opportunities that may not be visible through standard market research.

Pricing Strategy

Pricing Strategy delivers end-to-end pricing discipline across the lifecycle for technology, media, internet, entertainment, sports, and eCommerce. We define price strategy, design pricing structures and metrics, implement dynamic pricing, and align pricing with perceived value to drive sustainable revenue growth.

• Craft Targeted Pricing Strategies
  Leverage deep industry insights to create effective pricing strategies that directly respond to customer value perceptions and market conditions.
• Adapt Prices Based on Demand
  Respond to real-time market changes by adjusting prices dynamically to maximize revenue and stay competitive.
• Build Sustainable Pricing Models
  Design comprehensive pricing structures that support various business objectives and enhance profitability.
• Maximize Value Across Channels
  Ensure that pricing strategies are consistent across all distribution channels to enhance perceived value and customer satisfaction.
• Ensure Consistent Pricing Discipline
  Implement processes and metrics for monitoring pricing strategies to maintain long-term effectiveness and compliance.
• Enhance Revenue Through Bundling
  Create attractive packaging options that resonate with customers and encourage higher spending.

Private Equity Services

Private Equity Services provide analytics-driven support for investors across the tech, internet, media, and services sectors. We offer strategic due diligence, performance improvement plans for portfolio companies, exit sell-side due diligence, opportunity scans, and analysis of investments in publicly traded entities to maximize value creation and successful outcomes.

• Enhances Deal Decisions
  Our strategic due diligence process leverages analytics to evaluate the growth potential and sustainability of investments, ensuring informed decision-making.
• Accelerates Growth Plans
  Targeted revenue plans help portfolio companies quickly realize growth opportunities, aligning strategies with market demands.
• Streamlines Sales Process
  Our exit support process equips clients with comprehensive narratives and strategies that enhance attractiveness to buyers.
• Guides Strategic Growth
  Value creation roadmaps provide actionable insights and strategies tailored to enhance portfolio company performance.
• Expands Growth Potential
  Our opportunity scans pinpoint actionable targets and trends, facilitating strategic acquisition and expansion decisions.
• Informs Investment Decisions
  Our analysis delivers insights into public entities, helping investors identify potential risks and opportunities.

Project Management & Execution Support

Project Management & Execution Support provides hands-on enablement to translate strategy into action. We develop tactical implementation roadmaps, determine resource requirements, identify and manage vendors, define KPIs and proof points, and implement feedback loops to monitor progress and adapt plans.

• Structures Project Execution
  Clear roadmaps provide direction for project execution, ensuring all milestones are met in a logical sequence.
• Monitors Project Progress
  KPIs allow for measurable evaluations of success, ensuring alignment with strategic goals.
• Enhances Project Adaptation
  By incorporating feedback loops, we ensure that strategies remain effective and responsive to changing circumstances.
• Optimizes Resource Allocation
  Effective resource planning guarantees that all necessary components are available for successful project execution.
• Enhances Execution Efficiency
  Strong vendor management ensures collaborations are fruitful and align with project goals.