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2X

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B2B Marketing2x.marketingMalvern, Pennsylvania, United StatesUpdated

2X is a subscription-based B2B marketing services partner delivering end-to-end growth and demand-gen capabilities to established companies.

Overview

2X is a B2B marketing services company offering a subscription-based resourcing model that delivers end-to-end marketing expertise to established companies. As a leading partner for B2B growth, 2X collaborates with marketing leaders to drive sustainable, revenue-oriented results by aligning strategy, campaigns, content, data, technology, and operations. The organization serves senior marketing and revenue leaders seeking to maximize impact with fewer resources, offering a holistic set of capabilities to accelerate growth, improve efficiency, and transform how marketing and sales work together. 2X emphasizes practical, outcome-focused guidance and hands-on execution, helping teams scale capabilities, unlock momentum across the buyer journey, and create durable value for clients. With globally distributed teams and a focus on measurable outcomes, 2X combines strategic thinking with execution to help organizations go bigger, bolder, and better with their marketing programs. The company positions itself as an invisible force multiplier that enables marketing organizations to do more with less while maintaining brand integrity and customer focus.

Mission statement

We formed 2X to help marketing leaders achieve more with less.

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What we offer

Growth Strategy & Transformation

Service

Drive sustainable growth by aligning marketing strategies with business objectives and optimizing campaign execution.

2x.marketing →

Integrated Campaigns & Demand Creation

Service

Accelerate pipeline growth and revenue with integrated campaigns that maximize customer engagement.

2x.marketing →

Creative & Content Studio

Service

Boost brand engagement through high-impact content and design solutions.

2x.marketing →

Data, Tech & Operations Enablement

Service

Enhance your marketing operations with effective data and technology integration.

2x.marketing →

AI & Intelligent Automation

Service

Enhance B2B marketing efficiency and personalization through AI adoption and automation.

2x.marketing →

Revenue Tech Services

Service

Accelerates go-to-market execution with integrated technology and expert support.

2x.marketing →

ABX Maturity Assessment

Service

Assess your ABX maturity to identify strengths and growth areas for sustainable marketing success.

2x.marketing →

Who do we serve

Growth-Stage Technology And SaaS Companies

Growth-stage tech and SaaS brands seeking scalable ABX and pipeline acceleration.

TechnologySoftwareIT Services

Geography: Global (North America, Europe, APAC)

How we help: For growth-stage technology brands seeking scalable, measurable marketing impact, our end-to-end services optimize ABX, automate operations, and accelerate growth programs with consistent ROI.

Global Enterprise Marketing And Revenue Programs

Global enterprises pursuing standardized ABM and ROI across regions.

MarketingB2B Technology

Geography: Global (NA, EMEA, APAC)

How we help: For global enterprises, standardized ABM and ROI across regions require coordinated strategy, data-backed decisions, and scalable growth programs that preserve brand integrity.

Mid-Market B2B Services And Consulting Firms

Mid-market professional services brands seeking growth through ABM.

Professional ServicesIT ServicesManagement Consulting

Geography: North America, Europe

How we help: For mid-market professional services brands seeking growth through integrated campaigns and content, we align strategy with execution, scale programs, and deliver measurable ROI while preserving client relationships.

Content-Driven B2B Brands

Content-driven B2B brands seeking scalable, personalized content across channels.

TechnologyMarketingB2B

Geography: North America, Europe

How we help: For content-driven B2B brands seeking to scale creative and personalization, our studio and enablement services accelerate content production and cross-channel campaigns with data-driven optimization.

Market segments

Account-based experience

Assessing, designing, and improving account-based programs and personalized buyer journeys to target named accounts and increase revenue conversion.

Products: ABX Maturity Assessment, Integrated Campaigns & Demand Creation, Growth Strategy & Transformation, AI & Intelligent Automation

Demand generation and campaign management

Design and execution of multi-channel campaigns that accelerate pipeline and revenue through targeted outreach, ABM tactics, and data-driven optimization.

Products: Integrated Campaigns & Demand Creation, Creative & Content Studio, Growth Strategy & Transformation, AI & Intelligent Automation

Content and creative production

Strategic content development, creative production, personalization, and measurement to engage buyers across channels and funnel stages.

Products: Creative & Content Studio, AI & Intelligent Automation, Integrated Campaigns & Demand Creation

Marketing operations and martech enablement

Integration, data management, workflow redesign, and user adoption services that improve martech stack performance and marketing operational efficiency.

Products: Data, Tech & Operations Enablement, Revenue Tech Services, AI & Intelligent Automation, Growth Strategy & Transformation

Revenue operations and go-to-market enablement

Embedded revenue-operating capabilities that align marketing and sales, optimize pipeline conversion, and accelerate go-to-market execution with measurable ROI.

Products: Revenue Tech Services, Growth Strategy & Transformation, Data, Tech & Operations Enablement

More information about our offering

Growth Strategy & Transformation

2X Growth Strategy & Transformation helps B2B brands align marketing strategy with business growth and execute plans that scale impact. It provides end-to-end support from strategy through execution, leveraging global expertise, AI-powered workflows, and cutting-edge tools to improve efficiency while protecting brand integrity across campaigns and channels.

  • Align Marketing With Business Objectives
    Ensure marketing initiatives directly contribute to achieving overarching business goals by implementing focused strategies.
  • Comprehensive Execution Support
    Access dedicated resources and expertise at every step of the marketing process, from planning to deployment and assessment.
  • Enhance Collaboration Between Teams
    Facilitates improved communication and collaboration between marketing and sales teams, ensuring alignment on objectives and driving higher revenue outcomes.
  • Enhance Efficiency With AI
    Deploy advanced AI tools to automate repetitive tasks, optimize processes, and ensure consistent communication across marketing efforts.
  • Maximize Pipeline Efficiency
    Identify bottlenecks and implement processes that streamline operations, helping your organization convert leads into sales more effectively.
  • Drive Measurable Marketing Returns
    Utilizes advanced analytics and performance metrics to track the success of marketing campaigns, ensuring accountability and strategic adjustments as needed.
  • Adapt Campaigns To Market Dynamics
    Implement agile marketing strategies that can evolve based on market demands and organizational growth.

Integrated Campaigns & Demand Creation

Integrated Campaigns & Demand Creation designs and executes proven growth strategies that accelerate pipeline and revenue impact, delivering coordinated campaigns across channels to maximize demand generation and customer engagement.

  • Enhance Revenue Impact
    Leverage targeted strategies to boost revenue, ensuring every campaign drives measurable results.
  • Maximize Audience Reach
    Utilize diverse platforms to engage potential buyers effectively, enhancing visibility and engagement.
  • Optimize Campaign Performance
    Regularly analyze campaign data to refine strategies, ensuring maximum efficiency and effectiveness.
  • Target High-Value Accounts
    Focus efforts on high-value targets to improve conversion rates and achieve desired revenue goals.

Creative & Content Studio

Creative & Content Studio delivers high-performing content that strengthens your brand and maximizes multi-channel engagement through strategic content development, production, and distribution.

  • Enhance Brand Engagement
    Our Content and Creative production services ensure that you deliver relevant and engaging content across all channels, effectively reaching your target audience and enhancing brand visibility.
  • Leverage AI Tools
    Our teams harness AI capabilities to streamline design and content processes, ensuring high-quality output at unprecedented speed while staying ahead of market trends.
  • Personalize Content at Scale
    By atomizing content, we enhance the relevance of messaging across various touchpoints, allowing for more effective account-based marketing strategies.
  • Maximize ROI Insights
    We provide comprehensive analytics to measure content performance, enabling data-driven decisions that improve campaign effectiveness and provide accountability.

Data, Tech & Operations Enablement

Data, Tech & Operations Enablement unlocks the full potential of your database and MarTech stack with seamless integration and user adoption, enabling efficient data-driven marketing operations.

  • Facilitate Seamless Data Connections
    This feature ensures your systems work together efficiently, enhancing data accessibility and improving marketing performance.
  • Boost User Engagement
    Provide comprehensive support to ensure effective use of tools and maximize return on your technology investment.
  • Streamline Marketing Workflows
    Clarity in your marketing processes leads to improved efficiency and productivity across your team.

AI & Intelligent Automation

AI & Intelligent Automation supports AI adoption and automation within B2B marketing to drive efficiency, personalize experiences at scale, and improve marketing operations.

  • Drive Efficient AI Adoption
    Facilitate the integration of AI technologies into marketing workflows, enhancing productivity while reducing operational costs.
  • Deliver Tailored Experiences
    Leverage AI to customize content, making marketing efforts more relevant and impactful for each customer.
  • Optimize Workflows
    Automate repetitive tasks to free up resources, allowing marketing teams to focus on strategic initiatives.
  • Enhance Marketing Strategies
    Use analytics to assess performance metrics and refine marketing tactics, ensuring alignment with business goals.

Revenue Tech Services

Revenue Tech Services embeds GTM capabilities with a revenue operating partner approach, accelerating go-to-market execution through integrated technology, data, and process support.

  • Enhance Go-to-Market Execution
    Provides dedicated resources and expertise to streamline execution, ensuring effective integration of marketing strategies and technologies.
  • Streamline Marketing Processes
    Enhances productivity by creating optimized workflows that can adapt to changing marketing needs.
  • Integrate and Optimize Data
    Helps manage and leverage data effectively to enhance decision-making and improve campaign performance.

ABX Maturity Assessment

ABX Maturity Assessment evaluates an organization’s account-based experience maturity and readiness, guiding improvements to ABX practices and outcomes.

  • Identify Gaps And Strengths
    The assessment provides insights into your current strengths and gaps across eight critical dimensions, empowering you to target the next steps for enhancing ABX strategies.
  • Develop A Strategic Plan
    The assessment guides organizations in creating a clear, actionable plan to advance their ABX maturity and improve overall results.
  • Quantify Your ABX Capability
    Scores help pinpoint where your strategies currently stand, facilitating targeted enhancements by comparing against best practices.

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