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State of Wisconsin

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www.wisconsin.govUpdated

Wisconsin.gov is the official state government portal that provides information, services, and access to Wisconsin state agencies for residents, businesses, and visitors.

Overview

Wisconsin.gov is the official state government portal for the State of Wisconsin. It provides information and access to online services for residents, businesses, visitors, and state government, along with a directory of agencies and resources to connect users with state departments and programs.

Mission statement

To connect people with state government information and services, enabling residents, businesses, and visitors to access essential resources efficiently and effectively.

What we offer

Gov2Go

Simplifies government interactions in one convenient app.

Pricing not published

www.wisconsin.gov/Pages/MobileApps.aspx

One Stop Business Portal

Streamline business registration and access essential services in one location.

Pricing not published

onestop.wi.gov/

Agency Directory

Service

Connect with Wisconsin state agencies through essential contact information and social media links.

Pricing not published

www.wisconsin.gov/Pages/AllAgencies.aspx

Travel Wisconsin

Service

Discover fun activities and trip planning resources in Wisconsin.

Pricing not published

www.travelwisconsin.com/

Job Center of Wisconsin

Service

Connects job seekers with employment opportunities throughout Wisconsin.

Pricing not published

jobcenterofwisconsin.com/

Register to Vote

Service

Simplify your voting process with convenient online voter registration.

Pricing not published

myvote.wi.gov/en-us/RegisterToVote

Wisconsin Apps

Access useful tools and information on the go with Wisconsin Apps.

Pricing not published

www.wisconsin.gov/Pages/MobileApps.aspx

Market segments

Market size by segment

Growth potential (CAGR)

Citizen service portals and payments

14.25 Billion USD35% CAGR

Digital citizen-facing portals and payment channels that enable online account management, fee and ticket payments, permit transactions, and remote hearings or service requests.

Products: Gov2Go, Wisconsin Apps, Register to Vote, Agency Directory

Business registration and compliance

4 Billion USD11% CAGR

Centralized registration and resource portal that guides entrepreneurs through business formation, licensing, and interagency compliance.

Products: One Stop Business Portal

Job marketplace

2.5 Billion USD8% CAGR

Searchable job listings, posting and resume submission that connect employers and job seekers in a regional tech labor market.

Products: Job Center of Wisconsin

Destination marketing and travel planning

56.7 Billion USD8.2% CAGR

Tourism promotion and planning resources that provide trip ideas, event listings, guides, and travel tools to attract visitors.

Products: Travel Wisconsin

More information about our offering

Gov2Go

Gov2Go is a mobile app and web platform that centralizes interactions with Wisconsin state government, acting as a personal assistant to help users take timely action in one place. It gathers and presents the information you need and is available on iOS and via a web app. This platform also serves as a featured app under Wisconsin Apps.

Pricing not published

  • Simplifies Government Interactions
    This feature allows users to manage all government-related tasks, reducing complexity and facilitating timely actions.
  • Simplify Government Interactions
    Gov2Go serves as a personal assistant for government interactions, gathering necessary information and providing timely alerts for actions needed.
  • Reduces Hassle In Interactions
    By centralizing processes, Gov2Go minimizes the time spent navigating various government websites and services.
  • Access On Multiple Platforms
    Gov2Go can be accessed via iOS or through a web browser, ensuring users can interact with state services from anywhere at any time.

One Stop Business Portal

Centralized gateway for starting a business across Wisconsin state agencies, providing access to the online services needed to launch a new company.

Pricing not published

  • Access Online Services
    Users can access various online services provided by state agencies, making it easier to handle business requirements.
  • Start Business Seamlessly
    Consolidates all necessary steps for business registration and compliance, reducing the complexity of navigating different agency requirements.
  • Access Comprehensive Resources
    Connects users to essential resources and information that can help in planning and compliance for their businesses.
  • Get Assistance Easily
    Provides users with resources and support to resolve issues and questions related to the portal.

Agency Directory

Primary contact information, agency descriptions, and social media directory for state agencies and offices within Wisconsin.

Pricing not published

  • Access Primary Contact Information
    Quickly find essential contact details for various state agencies, ensuring users can connect easily with the right offices.
  • Explore Agency Details and Social Media
    Gain insight into different agencies and their functions while also accessing their social media for updates and engagement.

Travel Wisconsin

Travel Wisconsin helps visitors discover Wisconsin’s best experiences. It provides getaway ideas, travel planning tools, events, and free guides to plan trips.

Pricing not published

  • Access Current Events and Planners
    Stay updated with the latest events and utilize comprehensive guides to enhance your travel planning experience.
  • Explore Unique Travel Suggestions
    Discover a variety of unique getaway ideas tailored to help you enjoy the best of Wisconsin throughout the year.
  • Utilize Interactive Planning Tools
    Effortlessly plan your trips with interactive tools designed to simplify your travel arrangements and make the most of your visits.
  • Enjoy All-Season Activities
    Experience the diverse range of activities available in Wisconsin, appealing to every season, ensuring there's always something fun to do.

Job Center of Wisconsin

Job Center of Wisconsin connects talent with opportunities across the State of Wisconsin and offers job listings, posting opportunities, and resume matching.

Pricing not published

  • Facilitates Employment Connections
    The Job Center of Wisconsin links job seekers to available job listings, ensuring better matches between talent and employment opportunities.
  • Finds Job Openings
    Users can easily search and access various job openings throughout the state, making job hunting more efficient.
  • Posts Job Listings
    Employers can post job opportunities, reaching a wide audience of qualified applicants looking for employment.
  • Matches Resumes with Jobs
    The service matches candidates with job listings based on their skills and experiences, enhancing the recruitment process for employers.

Register to Vote

Official Wisconsin portal for voter registration, providing online registration access. Users can easily register to vote or check their registration status.

Pricing not published

  • Register Online Easily
    Access the MyVote Wisconsin website to fill out your voter registration conveniently from home.
  • Verify Registration Status
    Quickly confirm if you are registered to vote and ensure your details are up-to-date.
  • Know Your ID Requirements
    Understand which forms of identification are acceptable for voter registration and voting to ensure compliance.
  • Receive Important Alerts
    Stay informed about critical dates for voter registration to ensure your participation in elections.

Wisconsin Apps

Wisconsin Apps is a platform hosting Wisconsin mobile applications developed for citizens on the go, including Gov2Go.

Pricing not published

  • Access Information Anytime
    Utilize various mobile applications developed specifically for the citizens of Wisconsin, providing quick access to essential services.

Sources

Methodology and sourcing behind the figures and links shown above.

Citizen service portals and payments

Estimate based on published citizen‑services market reports in the search results. ProphecyMarketInsights reports a 2025 citizen services market size of USD 14.25B and a 35% CAGR (2026–2036). A MarketResearchFuture report for the citizen services AI segment shows a similar 2025 base (~USD 13.94B) and high CAGR (~29.9%), supporting strong growth. Statista payment transaction forecasts (large transaction growth) further corroborate strong payment-related demand within the segment.

Business registration and compliance

Search results provided general compliance and RegTech vendor/government resources but contained no explicit market-size or CAGR figures for business‑registration-and‑compliance portals. I therefore estimated using adjacent-market reasoning: this segment is a niche subset of RegTech/GRC and legal‑/business‑formation services (which together are multi‑billion dollar markets). Factors informing the estimate: growing digital government services and e‑filing adoption, increasing regulatory complexity for new SMEs, and expanding private online formation/compliance SaaS (LegalTech/RegTech) adoption. I sized the segment as several billion USD globally (a small percentage of the broader RegTech/GRC/LegalTech markets) and projected a high single‑digit to low‑teens CAGR (≈11%), reflecting continued digitization, regulatory change velocity, and recurring compliance revenue.

Job marketplace

Search results contained no explicit market-size/CAGR data for job marketplaces. Using internal benchmarks: the global online recruitment/HR-tech market is ~30B USD; a regional, tech-focused job marketplace is a niche (≈5–10%) of that market. Midpoint estimate ≈2.5B USD. Recruitment/HR-tech historical CAGRs are commonly in the mid-single digits; niche tech hiring and platformization justify a higher growth potential — estimated CAGR ≈8%.

Destination marketing and travel planning

Estimated using market research specific to the ‘tourism guidance / destination marketing’ segment: Zion Market Research reports a global tourism guidance services market of ~USD 56.70 billion (2024) with ~8.20% CAGR (2025–2034). Broader tourism reports (Custom Market Insights / MRFR) were used for context of the larger industry but the Zion figure is the direct match for destination marketing and travel-planning services.

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