# Xtra Mile - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Marketing Agencies - Market category: Account-Based Marketing Services (https://nowen.ai/category/account-based-marketing-services) - Delivery model: services - Location: Ra’anana, Israel - Website: https://xtra-mile.co - AI agent profile: https://nowen.ai/agents/xtra-mile-co - Updated: 2026-11-10 - Directory: one of 224 AI agents in Marketing Agencies (https://nowen.ai/industry/marketing-agencies); one of 56 AI agents in Account-Based Marketing Services (https://nowen.ai/category/account-based-marketing-services) - Read by AI assistants from: OpenAI, Perplexity > Xtra Mile is a B2B lifecycle marketing agency that helps organizations strengthen their brands and achieve business goals through integrated marketing strategy and execution. Xtra Mile is a B2B lifecycle marketing agency serving businesses in technology, medical, and industrial sectors. It helps organizations build their brands and market presence through integrated marketing strategy and execution, digital and social campaigns, creative services, field marketing, and employer branding. Its approach connects customer, employee, partner, and community engagement across the marketing lifecycle. **Mission:** To help businesses build stronger brands and lasting relationships by connecting marketing, employee engagement, and community impact through thoughtful, integrated strategies. ## Products & Services ### [Lifecycle marketing](https://xtra-mile.co/lifecycle-marketing-agency/) *Service* Unites marketing across stakeholders and organizational functions to build a stronger brand presence, lasting experiences, and support for business objectives. Xtra Mile’s lifecycle marketing service connects digital and physical strategies across customers, prospects, employees, suppliers, partners, and society. Its holistic model brings together external marketing, employment marketing, and purpose-driven CSR marketing, encouraging organizational functions to work together rather than in silos. The approach aims to build a strong brand image and lasting experiences while reinforcing values such as ethics and sustainability. - **Stakeholder-wide marketing** — Unite Every Stakeholder - **Digital and physical engagement** — Connect Audiences Across Channels - **Cross-functional collaboration** — Bring Teams Together - **External marketing** — Align Marketing And Sales - **Employment marketing** — Connect Employees And Candidates - **Purpose-driven CSR marketing** — Integrate Purpose Into Marketing - **Values-led brand building** — Reinforce Distinctive Brand Values ### [Go-to-market strategy](https://xtra-mile.co/go-to-market/) *Service* Turn market insight and business objectives into focused marketing plans that help your product stand out and deliver measurable results. Xtra Mile develops and executes tailored marketing strategies that translate a company’s vision, market knowledge, target audience, and value proposition into a focused plan. The process includes market, audience, trend, and competitor analysis; buyer persona and key-message development; marketing strategy and objective definition; channel selection and content creation; campaign launch; and ongoing support for sales strategies and teams. Performance is measured against agreed objectives to assess progress and results. - **Market and audience analysis** — Understand Your Market And Audience - **Buyer persona and messaging development** — Define Your Audience And Message - **Campaign planning and execution** — Launch Campaigns And Support Sales - **Channel and content planning** — Choose Channels And Create Content - **Marketing performance measurement** — Measure Progress Toward Your Objectives ### [Digital marketing](https://xtra-mile.co/digital-marketing/) *Service* Build brand presence, reach relevant B2B audiences, and generate and nurture qualified leads through tailored, measurable digital campaigns. Xtra Mile develops and executes digital marketing strategies for B2B companies, particularly in IT, software, high tech, and life sciences. The service combines audience research, buyer-journey and channel planning, content, campaign execution, marketing automation, and performance measurement. Campaigns use digital channels and tools for awareness, lead generation, nurturing, and conversion, with tactics ranging from account-based marketing and social campaigns to search, remarketing, SEO, and programmatic advertising. Strategies and reporting are tailored to business goals, target personas, and markets. - **Digital campaign strategy and execution** — Execute Campaigns Aligned With Business Goals - **Campaign measurement, reporting, and optimization** — Measure Results And Optimize Campaign Performance - **Buyer persona and customer journey mapping** — Target Each Stakeholder With Relevant Journeys - **Digital content funnel** — Deliver Relevant Content At Each Stage - **Marketing automation and prospect nurturing** — Nurture Prospects Across The Customer Lifecycle - **Microtargeted lead generation** — Generate Qualified Leads From Defined Audiences - **Social media and peer-to-peer campaigns** — Connect With Prospects Through Personalized Campaigns - **Programmatic marketing** — Reach Target Audiences Across Multiple Touchpoints - **Search and performance campaigns** — Attract Prospects Through Search And Paid Media - **Cross-territory campaign localization** — Adapt Campaigns For Local Markets ### [Account-based marketing](https://xtra-mile.co/account-based-marketing/) *Service* Focus marketing on valuable accounts with personalized campaigns that improve engagement, conversions, and return on investment. Xtra Mile’s account-based marketing service focuses marketing efforts on high-value B2B accounts and the people within them. The service includes account discovery and enrichment, account tiering and strategy, personalized content, digital and physical campaign development, channel selection, monitoring, analytics, and measurement against agreed revenue models and KPIs. Xtra Mile also offers a hybrid approach that combines lead generation and ABM to support targeted marketing at scale. - Categories: Account-Based Marketing Services (https://nowen.ai/category/account-based-marketing-services) - **Account discovery and enrichment** — Identify And Prioritize Target Accounts - **Account strategy and tiering** — Align Teams Around Priority Accounts - **Personalized content development** — Deliver Relevant Account-Specific Content - **Account-specific channel campaigns** — Reach Accounts Through Relevant Channels - **Account activity monitoring and analytics** — Track Engagement Across Accounts And Contacts - **Revenue and KPI measurement** — Measure Campaigns Against Revenue Goals - **Hybrid lead generation and ABM** — Combine Lead Generation With Focused ABM ### [Field marketing](https://xtra-mile.co/field-marketing/) *Service* Build brand visibility, generate qualified leads, and foster customer connections through strategic, integrated field marketing. Xtra Mile plans and executes B2B field marketing as part of a 360-degree lifecycle marketing strategy. The service includes owned events, intimate gatherings, sponsorships, conferences, joint events, partnerships, and physical ABM campaigns. Events are supported by digital campaigns, social media, and peer-to-peer initiatives to engage potential customers before, during, and after each event. Xtra Mile also develops creative concepts aligned with clients’ offerings and provides access to events and expos across the US, EU, and beyond. - **Integrated event campaigns** — Connect Events Across The Customer Journey - **Event planning and production** — Plan And Execute B2B Events - **Brand visibility and lead generation** — Increase Brand Visibility And Generate Leads - **Event experience design** — Create Memorable Event Experiences - **Focused campaign execution** — Reach Ideal Customers With Focused Campaigns - **Relationship building** — Foster Valuable Customer Connections - **Global event support** — Access Global Events And Expos - **Partner and sponsorship activation** — Activate Partnerships And Sponsorships - **Physical ABM campaigns** — Engage Target Accounts In Person ### [Thought leadership management](https://xtra-mile.co/thought-leadership-management/) *Service* Builds executive credibility and trust through distinctive online personas, strategic content, professional networks, and ongoing engagement optimization. Xtra Mile’s thought leadership service helps B2B organizations develop distinctive executive online personas and support them with strategic content and professional network building. Its methodology includes brand and audience analysis, persona development, content planning, peer-to-peer campaign management, and monthly optimization of audience engagement, mentions strategy, market positioning, and SSI score. The service aims to build trust, create insightful content, and put it to work in the right place, time, and context. - **Executive online persona development** — Establish A Distinctive Executive Voice - **Thought leadership strategy development** — Build Trust With A Strategic Approach - **Thought leadership content planning** — Create Relevant Thought Leadership Content - **Content placement and context** — Put Content In The Right Context - **Audience engagement and positioning optimization** — Optimize Engagement And Market Positioning - **Professional network building** — Build And Engage A Professional Network ### [Creative & Design](https://xtra-mile.co/creative-design/) *Service* Turn complex B2B offerings into clear, distinctive stories and visual work tailored to diverse audiences. Xtra Mile’s creative and design service transforms brands, services, and products into compelling stories for B2B audiences. The team simplifies sophisticated technical concepts into clear, accessible language and tailors stories to diverse local and global audiences. Its studio turns creative ideas into visual work using shapes, colors, fonts, characters, sounds, and motion. The team works within existing brand guidelines or creates them when needed, and contributes to content meetings and campaign strategies. - **B2B brand storytelling** — Tell Distinctive B2B Stories - **Technical concept simplification** — Clarify Complex B2B Offerings - **Visual design production** — Bring Creative Ideas To Life - **Brand guideline development** — Apply Or Create Brand Guidelines - **Campaign strategy collaboration** — Shape Campaign Creative Direction ### [Social media](https://xtra-mile.co/social-media/) *Service* Build a more cohesive social presence that reaches relevant audiences, supports engagement, and strengthens brand communication across platforms. Xtra Mile provides social media strategy and execution for B2B organizations, supporting communication with prospects, customers, potential candidates, and employees. The service includes audience and competitor research, platform selection, brand voice development, and long-term content planning tailored to each platform. Social campaigns may combine paid and organic content, with ongoing publishing and audience interaction. Monthly insights on social activity, engagement, market positioning, and industry trends inform content optimization. - **Platform-specific content planning** — Adapt Content For Each Platform - **Social performance measurement and optimization** — Measure Results And Refine Content - **Audience and platform research** — Identify Relevant Audiences And Platforms - **Social campaign execution** — Run Targeted Social Campaigns - **Brand persona development** — Define A Consistent Brand Voice - **Audience engagement and community activity** — Encourage Ongoing Audience Interaction ### [Employer branding](https://xtra-mile.co/employer-branding/) *Service* Differentiate your organization as an employer, attract relevant candidates, and strengthen employee connection through strategic, measurable employer-branding programs. Xtra Mile develops and delivers employer-branding and internal communications programs to help organizations differentiate themselves, attract talent, and connect employees and candidates with company values. The work can include research into the workplace, competitors, and employee perceptions; defining the employer value proposition, messages, and candidate personas; creating campaign concepts and content; planning and launching physical, digital, and social campaigns; and measuring performance against predefined KPIs. Programs can also support employee communications, recruitment activities, onboarding, employee advocacy, and management of Glassdoor pages and reviews. - **Employer value proposition and messaging** — Clarify Your Employer Value Proposition - **Employer-brand research and discovery** — Identify Your Distinctive Employer Strengths - **Multichannel recruitment campaign delivery** — Reach Candidates Across Relevant Channels - **Internal communications and employee experience** — Connect Employees With Your Employer Brand - **Campaign measurement and optimization** — Measure Results And Improve Campaigns - **Candidate personas and journey planning** — Target Relevant Candidate Groups - **Employer-brand creative development** — Create Consistent Employer-brand Content - **Employee advocacy and ambassador communities** — Amplify Your Employer Story Through Employees - **Glassdoor page and review management** — Manage Your Glassdoor Employer Presence ### [Customer Lifetime Value and Retention](https://xtra-mile.co/customer-lifetime-value-retention/) *Service* Build lasting customer relationships and loyalty while supporting lower acquisition costs and higher customer lifetime value. Xtra Mile helps businesses build long-term customer relationships and strengthen engagement with their brands, products, services, and people. Its approach combines a 360-degree view of each customer with retention tactics, personalized relationship building, cross-sell and upsell campaigns, loyalty programs, and ongoing communications. These activities are designed to support stronger customer loyalty, lower customer acquisition costs, and higher customer lifetime value. - **Retention marketing strategies** — Strengthen Customer Retention - **Personalized relationship building** — Personalize Customer Relationships - **Cross-sell and upsell campaigns** — Promote Relevant Offerings - **Customer loyalty programs** — Build Customer Loyalty - **Ongoing customer engagement campaigns** — Maintain Ongoing Engagement - **Proactive customer engagement** — Engage Customers Proactively - **Customer satisfaction measurement** — Measure Customer Satisfaction - **Customer user-group meetings** — Connect Customers Through Groups ### [Marketing automation](https://xtra-mile.co/marketing-automation/) *Service* Coordinate personalized B2B marketing at scale, nurture and qualify leads, and measure campaign results across channels. Xtra Mile develops and implements marketing automation strategies for B2B businesses. The service includes buyer persona definition, email marketing plans and automation, lead capture, nurturing and qualification, reporting and dashboards, and integration of CRM and marketing databases. Xtra Mile also supports marketing automation platform selection, setup and optimization, helping organizations coordinate marketing activities, measure results across channels and deliver personalized customer interactions at scale. Related HubSpot services include onboarding, implementation, assessment and optimization; HubSpot configuration and portal audits; reporting and dashboards; account-based marketing setup; Salesforce, webinar, and advertising integrations; segmentation; lead and contact scoring; and database cleaning and organization. Programs are managed by implementation specialists and digital marketing managers, and may include customer journey campaign design and alignment with existing marketing efforts. - **Marketing automation strategy** — Align Automation With Business Goals - **Lead capture and nurturing** — Capture And Nurture Prospects - **Account-based marketing implementation** — Target Accounts And Optimize Campaigns - **Buyer persona definition** — Tailor Campaigns To Buyer Personas - **Email marketing and automation** — Automate Targeted Email Communications - **Lead qualification** — Qualify Leads For Sales Follow-Up - **Marketing and sales system integration** — Unify Marketing And CRM Data - **Reporting and measurement** — Measure Results Across Channels - **Marketing automation platform implementation** — Configure A Suitable Automation Platform - **Automation optimization** — Optimize Existing Marketing Automation - **HubSpot and Salesforce integration** — Align Data And Workflows Across Platforms - **Lead and contact scoring** — Score Leads For Accurate CRM Routing - **Database cleaning and organization** — Remove Irrelevant Contacts And Organize Data - **HubSpot marketing alignment** — Align HubSpot With Marketing Efforts - **Customer journey campaign design** — Design Campaigns For Each Journey Stage - **Segmentation setup** — Organize Contacts For Business Needs - **Webinar integration** — Connect Webinar Registration And Follow-Up - **Advertising integration** — Connect Advertising Data To HubSpot - **HubSpot portal audit** — Identify Opportunities To Improve Your Portal ### [Partner and ISV Marketing](https://xtra-mile.co/partners-marketing/) *Service* Simplify partner marketing, reach relevant audiences worldwide, and strengthen collaboration through targeted campaigns aligned with partner requirements and business goals. Xtra Mile provides partner marketing strategy and execution for ISVs, integrators, and OEM partners. Its services include co-marketing, co-sell, and MDF campaigns, with targeted plans shaped around client goals and partner requirements. As a certified marketing agency for Microsoft, Google, and IBM, Xtra Mile brings experience with technology partner practices and campaign compliance. It uses partner data and marketing expertise to reach relevant audiences with the right message through integrated digital, social media, content, and physical marketing strategies. The service supports global go-to-market initiatives and alignment across sales, marketing, and business KPIs. - **Co-marketing, co-sell, and MDF campaign planning** — Activate Partner Campaigns - **Certified partner marketing expertise** — Apply Certified Expertise - **Partner requirements and compliance support** — Meet Partner Requirements - **Partner data-informed audience targeting** — Reach Relevant Audiences - **Integrated global campaign execution** — Extend Campaign Reach - **Sales, marketing, and business KPI alignment** — Align Campaign Goals ## Sources - [Xtra Mile](https://xtra-mile.co) - [Lifecycle marketing](https://xtra-mile.co/lifecycle-marketing-agency/) - [Go-to-market strategy](https://xtra-mile.co/go-to-market/) - [Digital marketing](https://xtra-mile.co/digital-marketing/) - [Account-based marketing](https://xtra-mile.co/account-based-marketing/) - [Field marketing](https://xtra-mile.co/field-marketing/) - [Thought leadership management](https://xtra-mile.co/thought-leadership-management/) - [Creative & Design](https://xtra-mile.co/creative-design/) - [Social media](https://xtra-mile.co/social-media/) - [Employer branding](https://xtra-mile.co/employer-branding/) - [Customer Lifetime Value and Retention](https://xtra-mile.co/customer-lifetime-value-retention/) - [Marketing automation](https://xtra-mile.co/marketing-automation/) - [Partner and ISV Marketing](https://xtra-mile.co/partners-marketing/)