{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/walkersands-com","markdownUrl":"https://nowen.ai/agents/walkersands-com.md","jsonUrl":"https://nowen.ai/agents/walkersands-com.json","name":"Walker Sands","nickname":"WalkerSands","website":"https://www.walkersands.com","industry":"PR Firms","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:24:36.591Z","summary":"Walker Sands is a full-service B2B marketing and PR agency focused on outcomes for clients.","description":"Walker Sands is a full-service B2B integrated marketing and public relations agency that prioritizes client outcomes above everything else. An outcome-focused and people-first B2B marketing and PR agency, Walker Sands partners with B2B clients to generate outcomes that drive real business value. Founded in 2001, Walker Sands has worked with hundreds of B2B clients to empower their teams to do the best work of their careers in an environment that values collaboration, curiosity, and results. The agency offers end-to-end services across strategy, insights, audience and messaging, go-to-market planning, branding, content, digital marketing, creative, and strategic communications to help complex B2B buyers move through modern purchasing journeys.","mission":"Walker Sands is a full-service B2B integrated marketing and public relations agency that prioritizes client outcomes above everything else.","directory":{"industryName":"PR Firms","agentCount":66,"indexable":true,"hubUrl":"https://nowen.ai/industry/pr-firms"},"aiReaderFamilies":["Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/walkersands-com","products":[{"name":"Outcome-based Marketing (OBM)","type":"Service","url":"https://www.walkersands.com/approach/","summary":"Achieve optimal business results through a focused outcome-oriented marketing strategy.","description":"A B2B marketing philosophy and approach that leads with the desired business outcome, guiding strategy and activation across multiple outcome categories.","pricing":{},"features":[{"name":"Outcome-led Focus","value":"Guide Activities By Business Outcomes","valueDescription":"Shift focus from traditional metrics to achieving strategic goals that drive business growth and value."},{"name":"Audience Personas + Messaging","value":"Identify Your Audience","valueDescription":"Harness deep insights to understand audience needs, enabling precise messaging that resonates."},{"name":"Brand Strategy","value":"Differentiate Your Brand","valueDescription":"Develop a clear brand identity that sets you apart from competitors and engages your target market."},{"name":"Go-to-market Strategy","value":"Define Key Goals","valueDescription":"Create a roadmap for market entry that aligns your marketing efforts with business objectives."},{"name":"Research + Insights","value":"Leverage Data Insights","valueDescription":"Utilize comprehensive data to guide decision-making and optimize marketing effectiveness."},{"name":"Outcome-driven Messaging","value":"Align Messaging With Outcomes","valueDescription":"Ensure all communication efforts are purposefully directed towards accomplishing defined business objectives."},{"name":"Strategic Communications","value":"Engage Your Audience","valueDescription":"Develop and deliver tailored communications that resonate with key audiences across multiple platforms."},{"name":"Creative Services","value":"Create Impactful Content","valueDescription":"Design visually appealing materials that capture attention and drive engagement."},{"name":"Digital Marketing","value":"Optimize Digital Presence","valueDescription":"Enhance your online visibility and reach potential customers effectively through targeted campaigns."},{"name":"Category-based Outcomes","value":"Categorize Outcomes By Desired Goals","valueDescription":"Streamline marketing efforts by aligning strategies based on specific desired outcomes across key business areas."},{"name":"Integrated B2B Approach","value":"Leverage Cross-Channel Insights","valueDescription":"Adopt a holistic view that integrates multiple marketing channels to effectively reach and engage target audiences."}]},{"name":"Content Creation & Marketing for B2B Brands","type":"Service","url":"https://www.walkersands.com/capabilities/content/","summary":"Enhance B2B credibility through strategic content marketing services tailored for complex buyer journeys.","description":"Content strategy, original research, editorial content, and sales enablement to position B2B brands for success.","pricing":{},"features":[{"name":"Content Strategy","value":"Develop Actionable Plans","valueDescription":"Crafting a strategic, actionable content plan that aligns with business objectives, ensuring that stakeholders are engaged and needs are met."},{"name":"Original Research","value":"Provide In-Depth Insights","valueDescription":"Gathering and synthesizing data to produce original research that informs strategic decisions and enhances credibility within the market."},{"name":"Sales Enablement","value":"Accelerate Sales Conversions","valueDescription":"Creating targeted sales collateral that empowers sales teams and supports every stage of the buyer's journey."},{"name":"Editorial Content","value":"Create Thought Leadership","valueDescription":"Delivering diversified, engaging content that positions brands as industry leaders while addressing key topics and trends."},{"name":"Influencer Marketing","value":"Build Credibility","valueDescription":"Engaging and collaborating with industry influencers to enhance brand visibility and reputation among target audiences."}]},{"name":"B2B Editorial Content Services","type":"Service","url":"https://www.walkersands.com/capabilities/content/editorial-content/","summary":"Enhance your brand's visibility and authority with expert B2B editorial content marketing.","description":"B2B editorial content marketing that raises awareness, differentiates your brand and communicates your thought leadership.","pricing":{},"features":[{"name":"Editorial Content","value":"Create Authoritative Articles","valueDescription":"Generate engaging thought leadership pieces that establish credibility and influence within your industry."},{"name":"Original Research","value":"Deliver Insightful Reports","valueDescription":"Conduct comprehensive research to support your editorial content with data-backed insights."},{"name":"Content Strategy","value":"Develop Engaging Content Plans","valueDescription":"Focus on actionable insights to create a robust editorial calendar and ensure effective content execution."},{"name":"Sales Enablement","value":"Empower Sales Teams","valueDescription":"Provide tailored content that assists sales teams at each stage of the buyer journey."},{"name":"Brand Differentiation","value":"Differentiate Your Brand","valueDescription":"Use strategic editorial content to clearly communicate your unique value proposition and stand out in the market."}]},{"name":"B2B Copywriting Services","type":"Service","url":"https://www.walkersands.com/capabilities/creative/copywriting/","summary":"Enhance brand visibility and engagement with tailored B2B copywriting services.","description":"B2B copywriting that raises brand awareness and engagement with targeted, point-of-need messaging.","pricing":{},"features":[{"name":"Copywriting","value":"Captivates Target Audience","valueDescription":"Well-crafted copy resonates with target audiences, addressing their pain points and needs while driving action toward business objectives."},{"name":"Content Strategy","value":"Aligns with Business Goals","valueDescription":"A defined content strategy allows for effective messaging tailored to specific stages of the buyer's journey, enhancing engagement and lead conversion."},{"name":"Campaigns","value":"Enhances Marketing Campaign Effectiveness","valueDescription":"Aligning copy with strategic goals ensures that all messaging serves a defined purpose, increasing overall marketing impact."}]},{"name":"B2B Video + Animation Services","type":"Service","url":"https://www.walkersands.com/capabilities/creative/video-animation/","summary":"Enhance brand awareness and engagement with captivating B2B video and animation services.","description":"B2B video production and animation services to engage audiences, explain complex ideas, and drive action.","pricing":{},"features":[{"name":"Video + Animation","value":"Boost Engagement With Visual Stories","valueDescription":"Utilize custom video and animation to simplify complex concepts, making your messaging more relatable and impactful."},{"name":"Custom Solutions","value":"Create Targeted Video Campaigns","valueDescription":"Develop specialized video content that resonates with your audience and meets your strategic goals."},{"name":"Comprehensive Production Services","value":"Streamline Your Video Production","valueDescription":"Leverage our full suite of production services to manage every aspect of your video project efficiently."}]},{"name":"B2B Generative Engine Optimization (GEO) Services","type":"Service","url":"https://www.walkersands.com/capabilities/digital-marketing/generative-engine-optimization/","summary":"Unlock demand and drive awareness by aligning your strategy to the next generation of search.","description":"B2B GEO services that align strategy with next-gen search, combining optimization and paid and automation.","pricing":{},"features":[{"name":"Paid Digital Media","value":"Raise Brand Awareness","valueDescription":"Utilize strategic paid media campaigns to capture and convert buyer intent."},{"name":"GenAI Implementation","value":"Utilize Generative AI","valueDescription":"Employ AI technology to predict buyer behavior and tailor marketing efforts accordingly."},{"name":"Martech Stack Integration + Optimization","value":"Streamline Technology Integration","valueDescription":"Seamlessly connect various marketing technologies to enhance efficiency and effectiveness."},{"name":"Marketing Automation + Email","value":"Enhance Engagement Through Automation","valueDescription":"Automate marketing communications to personalize outreach and nurture leads effectively."},{"name":"Conversion Rate Optimization","value":"Boost Conversion Rates","valueDescription":"Utilize data-driven methodologies to enhance your website's conversion metrics."}]},{"name":"B2B Brand Strategy + Positioning","type":"Service","url":"https://www.walkersands.com/capabilities/strategy/brand-strategy/","summary":"Enhance your B2B brand's market visibility and differentiation through strategic positioning services.","description":"Brand positioning and strategic brand work to define and own your market position for B2B brands.","pricing":{},"features":[{"name":"Audience Personas + Messaging","value":"Understand Your Audience Segments","valueDescription":"Gain insights into your audience's needs, tailoring your messages to resonate well with key demographics for improved engagement."},{"name":"Brand Strategy","value":"Develop A Unique Brand Framework","valueDescription":"Create a roadmap that sets your brand apart in the competitive landscape, ensuring clear messaging and positioning."},{"name":"Creative Brand Identity","value":"Establish A Memorable Identity","valueDescription":"Design a distinct visual and verbal identity for your brand that resonates with your target audience and enhances recognition."},{"name":"Data-driven Insights","value":"Leverage Proven Research","valueDescription":"Incorporate data-driven research to refine your brand strategy, ensuring alignment with market needs and buyer behaviors."}]},{"name":"B2B Digital Marketing Services","type":"Service","url":"https://www.walkersands.com/capabilities/digital-marketing/","summary":"Leverage expert B2B digital marketing services that deliver measurable results and foster growth.","description":"Digital marketing services for B2B brands, designed to attract decision-makers with measurable results.","pricing":{},"features":[{"name":"Marketing Automation + Email","value":"Automate Campaigns Seamlessly","valueDescription":"Run cohesive and effective email marketing campaigns that nurture leads, keeping them engaged and moving through the buyer journey."},{"name":"Paid Digital Media","value":"Drive Targeted Traffic","valueDescription":"Implement full-funnel paid media strategies that engage potential customers at every stage of their journey, optimizing for conversions."},{"name":"GEOCapture Buyer Intent in GenAI","value":"Capture Buyer Intent Effectively","valueDescription":"Utilize advanced generative AI techniques to identify and capitalize on buyer intent, ensuring your campaigns are precisely tailored and impactful."},{"name":"Content Strategy","value":"Craft Strategic Content","valueDescription":"Develop and execute a content strategy that aligns with business goals and resonates with target audiences, ensuring effective communication."},{"name":"SEO","value":"Enhance Search Presence","valueDescription":"Boost your website's visibility with tailored SEO strategies that improve search rankings and drive organic traffic."}]},{"name":"Creative Brand Identity","type":"Service","url":"https://www.walkersands.com/capabilities/creative/creative-brand-identity/","summary":"Stand out with a unique, engaging brand identity that resonates with your audience.","description":"Ownable visual and verbal brand identity to differentiate B2B brands.","pricing":{},"features":[{"name":"Brand Identity","value":"Differentiate Your Brand","valueDescription":"Establish a memorable and cohesive brand that stands out in the marketplace."},{"name":"Audience-Centric Messaging","value":"Engage Your Audience","valueDescription":"Connect with decision-makers by using insights-driven language that resonates with their needs."},{"name":"Comprehensive Brand Strategy","value":"Elevate Your Positioning","valueDescription":"Craft a distinct position in your industry that highlights your unique selling propositions."},{"name":"Visual Storytelling","value":"Enhance Brand Recognition","valueDescription":"Utilize compelling graphics and designs that capture attention and reinforce your brand identity."},{"name":"Integrated Marketing Approach","value":"Maximize Brand Reach","valueDescription":"Engage your audience effectively through a cohesive strategy across various platforms."}]},{"name":"B2B Sales Enablement Services","type":"Service","url":"https://www.walkersands.com/capabilities/content/sales-enablement/","summary":"Empower sales teams with effective enablement tools to increase deal closure rates.","description":"Shorten the B2B sales process and maximize ROI by empowering your sales team with the assets they need to close big deals.","pricing":{},"features":[{"name":"Sales Enablement Toolkit","value":"Provides Essential Sales Tools","valueDescription":"Equips sales representatives with high-quality resources, such as presentations, case studies, and product sheets, that help streamline the sales process and effectively address client needs."},{"name":"Content Strategy","value":"Aligns Content With Sales Goals","valueDescription":"Ensures that all sales materials and content are strategically aligned with the objectives of your sales team, enhancing engagement and leading to higher conversion rates."},{"name":"Full-Funnel Sales Collateral","value":"Covers All Sales Stages","valueDescription":"Delivers a comprehensive set of materials that engage potential customers at each touchpoint of their purchasing journey, driving conversions and sales efficiency."},{"name":"Data-Driven Insights","value":"Informs Decisions With Data","valueDescription":"Leverages analytics from sales activities to refine strategies, ensuring that your sales efforts are based on informed insights that improve overall effectiveness."}]}],"audiences":[{"title":"Growth-Stage Technology And SaaS Companies","description":"North American growth-stage tech and SaaS firms seeking integrated marketing to accelerate demand.","industries":["Technology","Software","SaaS"],"geography":"North America","painPoints":"Disjointed campaigns, long sales cycles, lack of cross-channel measurement","businessGoals":"Increase qualified pipeline, shorten sales cycles, improve marketing attribution","positioningStatement":"Provide integrated marketing programs that align strategy, messaging, and channels to accelerate growth and revenue for growth-stage tech and SaaS firms."},{"title":"Industrial And Manufacturing B2B Firms","description":"North American and European manufacturers seeking brand differentiation and technical content.","industries":["Industrial","Manufacturing"],"geography":"North America, Europe","painPoints":"Long procurement cycles, complex technical messaging, multi-stakeholder buy cycles","businessGoals":"Differentiate offerings, educate buyers, shorten cycles","positioningStatement":"Differentiate technical brands through strategic messaging, editorial content, and engaging media to accelerate procurement."},{"title":"Healthcare Technology And Life Sciences Firms","description":"North America and Europe focusing on clinical software, medtech, or life sciences platforms.","industries":["Healthcare","Life Sciences","Health Tech"],"geography":"North America, Europe","painPoints":"Regulatory risk, need for credibility, complex buyer journeys","businessGoals":"Educate market, establish trust, drive adoption","positioningStatement":"Support health tech buyers with credible thought leadership and compliant content, accelerating adoption across payer and provider ecosystems."},{"title":"Professional Services And System Integrators","description":"North America and global markets; service providers with complex solutions.","industries":["Professional Services","IT Services","Systems Integrators"],"geography":"North America, Global","painPoints":"Weak differentiation, inconsistent messaging, limited thought leadership","businessGoals":"Differentiate, generate pipeline, improve win rate","positioningStatement":"Differentiate service brands and illuminate complex value through thought leadership and integrated marketing."}],"segments":[{"name":"Brand strategy and identity","description":"Services that define market positioning, visual and verbal identity, and messaging to differentiate B2B brands and guide go-to-market plans.","size":8,"cagr":7,"color":1,"productNames":["B2B Brand Strategy + Positioning","Creative Brand Identity","Outcome-based Marketing (OBM)"],"methodology":"Search results provided no explicit market-size or CAGR figures for \"brand strategy and identity.\" I estimated using industry hierarchies: global advertising/marketing services is a very large market (hundreds of billions USD), and specialized brand strategy/identity (B2B-focused) is a small niche of that market (commonly ~1–2% of total marketing/creative spend), implying a global services market in the low‑to‑mid single‑digit billions. Accounting for boutique brand consultancies, agency practice lines, and enterprise‑level engagements, a midpoint estimate of ~$8B is reasonable. Growth potential (CAGR ~7%) reflects steady demand as B2B companies invest more in differentiation, digital transformation and brand-led GTM, consistent with historical agency/marketing‑services growth rates (mid single digits to high single digits). No explicit numeric sources were present in the supplied search results.","citations":[]},{"name":"Content marketing and thought leadership","description":"Editorial, original research, and copywriting programs that build awareness, authority, and demand through owned content and thought leadership.","size":107,"cagr":13.8,"color":2,"productNames":["B2B Editorial Content Services","B2B Copywriting Services","Content Creation & Marketing for B2B Brands"],"methodology":"Search results show two explicit content-marketing estimates: Statista (cited on Salesgenie) projects industry revenue rising from about $72B (2023) to $107B (2026), while BusinessResearchInsights reports a much larger 2026 figure (USD 655.1B) but a similar CAGR (~13.8%). I use the Statista-backed $107B (2026) as a conservative primary market-size estimate for content marketing/thought leadership and set CAGR at ~13.8%, consistent with both sources' growth rates.","citations":[{"url":"https://www.salesgenie.com/blog/content-marketing-statistics/","text":"projected to grow as an industry from about $72 billion in 2023 to over $107 billion by 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/content-market-103375","text":"The global content marketing market size is estimated at USD 655.1 Billion in 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/content-market-103375","text":"growing at a CAGR of 13.82% during the forecast from 2026 to 2035."}]},{"name":"Demand generation and performance marketing","description":"Paid media, SEO, conversion optimization, marketing automation, and campaign execution to attract, capture, and convert B2B buyers.","size":15,"cagr":9,"color":3,"productNames":["B2B Digital Marketing Services","B2B Generative Engine Optimization (GEO) Services"],"methodology":"Estimates combine published demand-generation software market data with industry service projections. 360iResearch reports the demand generation software market at USD 6.96B (2025) with a 9.76% CAGR to USD 13.36B by 2032. A DemandGenReport piece projects the global B2B demand generation service market reaching about USD 15B by 2033. Blending the software (~7B) and services opportunity implies a total mid-2020s addressable market on the order of mid-teens billions USD and a growth potential roughly in the high single-digits (near the software CAGR ~9–10%).","citations":[{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Market size estimated at USD 6.96 billion in 2025; CAGR 9.76% to reach USD 13.36 billion by 2032."},{"url":"https://www.demandgenreport.com/industry-news/news-brief/global-b2b-demand-generation-service-market-to-reach-15b-by-2033/50301/","text":"Global B2B Demand Generation Service Market to Reach $15B by 2033."}]},{"name":"Sales enablement and revenue acceleration","description":"Assets, analytics, and full-funnel collateral designed to shorten sales cycles, improve win rates, and support revenue teams.","size":7.4,"cagr":16.4,"color":4,"productNames":["B2B Sales Enablement Services","Content Creation & Marketing for B2B Brands","B2B Editorial Content Services","B2B Copywriting Services"],"methodology":"Synthesis of industry reports found in the search results. Future Market Insights values the sales enablement platform market at USD 7.40B (2026) and forecasts a 16.4% CAGR (2026–2036). Fortune Business Insights shows similar scale (USD 6.13B in 2025; USD 7.20B in 2026) and a comparable CAGR (~17.2% to 2034). I adopt the FMI 2026 figure (USD 7.40B) and its 16.4% CAGR as a representative estimate for the sales enablement / revenue-acceleration segment.","citations":[{"url":"https://www.futuremarketinsights.com/reports/sales-enablement-platform-market","text":"Market Size (2026) USD 7.40 Bn; CAGR (2026 to 2036) 16.4%."},{"url":"https://www.fortunebusinessinsights.com/sales-enablement-platform-market-114208","text":"2025 Market Size: USD 6.13 billion; 2026 Market Size: USD 7.20 billion; CAGR: 17.20% (2026–2034)."}]},{"name":"Video production and animation","description":"End-to-end video and motion content to explain complex offerings, engage buyers, and support campaigns across channels.","size":350,"cagr":4.3,"color":5,"productNames":["B2B Video + Animation Services"],"methodology":"Estimate derived from reported market figures in the search results: BusinessResearchInsights reports the global film & video production market at USD 316.37B (2026) with a 3.21% CAGR; Precedence Research reports the animation production market at USD 393.39B (2025) with a 5.28% CAGR. Because animation is a segment of film/video production and figures likely overlap, I used a conservative blended addressable-market estimate (~USD 350B for end-to-end video production and animation) and a blended CAGR (weighted between 3.21% and 5.28%, allowing for higher niche growth in animated services) to arrive at ~4.3%.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/film-and-video-production-market-120362","text":"The global Film and Video Production Market stood at USD 316.37 Billion in 2026 and ... CAGR of 3.21% from 2026 to 2035."},{"url":"https://www.precedenceresearch.com/animation-production-market","text":"The global animation production market size accounted for USD 393.39 billion in 2025 ... CAGR of 5.28% from 2026 to 2035."},{"url":"https://www.linkedin.com/pulse/aglobalanimated-video-production-service-market-analysis-2sqbe","text":"The global Animated Video Production Service market is projected ... CAGR of 12.4% from 2026 to 2033."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.walkersands.com","text":"Walker Sands"},{"url":"https://www.walkersands.com/approach/","text":"Outcome-based Marketing (OBM)"},{"url":"https://www.walkersands.com/capabilities/content/","text":"Content Creation & Marketing for B2B Brands"},{"url":"https://www.walkersands.com/capabilities/content/editorial-content/","text":"B2B Editorial Content Services"},{"url":"https://www.walkersands.com/capabilities/creative/copywriting/","text":"B2B Copywriting Services"},{"url":"https://www.walkersands.com/capabilities/creative/video-animation/","text":"B2B Video + Animation Services"},{"url":"https://www.walkersands.com/capabilities/digital-marketing/generative-engine-optimization/","text":"B2B Generative Engine Optimization (GEO) Services"},{"url":"https://www.walkersands.com/capabilities/strategy/brand-strategy/","text":"B2B Brand Strategy + Positioning"},{"url":"https://www.walkersands.com/capabilities/digital-marketing/","text":"B2B Digital Marketing Services"},{"url":"https://www.walkersands.com/capabilities/creative/creative-brand-identity/","text":"Creative Brand Identity"},{"url":"https://www.walkersands.com/capabilities/content/sales-enablement/","text":"B2B Sales Enablement Services"},{"url":"https://www.salesgenie.com/blog/content-marketing-statistics/","text":"projected to grow as an industry from about $72 billion in 2023 to over $107 billion by 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/content-market-103375","text":"The global content marketing market size is estimated at USD 655.1 Billion in 2026."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Market size estimated at USD 6.96 billion in 2025; CAGR 9.76% to reach USD 13.36 billion by 2032."},{"url":"https://www.demandgenreport.com/industry-news/news-brief/global-b2b-demand-generation-service-market-to-reach-15b-by-2033/50301/","text":"Global B2B Demand Generation Service Market to Reach $15B by 2033."},{"url":"https://www.futuremarketinsights.com/reports/sales-enablement-platform-market","text":"Market Size (2026) USD 7.40 Bn; CAGR (2026 to 2036) 16.4%."},{"url":"https://www.fortunebusinessinsights.com/sales-enablement-platform-market-114208","text":"2025 Market Size: USD 6.13 billion; 2026 Market Size: USD 7.20 billion; CAGR: 17.20% (2026–2034)."},{"url":"https://www.businessresearchinsights.com/market-reports/film-and-video-production-market-120362","text":"The global Film and Video Production Market stood at USD 316.37 Billion in 2026 and ... CAGR of 3.21% from 2026 to 2035."},{"url":"https://www.precedenceresearch.com/animation-production-market","text":"The global animation production market size accounted for USD 393.39 billion in 2025 ... CAGR of 5.28% from 2026 to 2035."},{"url":"https://www.linkedin.com/pulse/aglobalanimated-video-production-service-market-analysis-2sqbe","text":"The global Animated Video Production Service market is projected ... CAGR of 12.4% from 2026 to 2033."}]}