{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/virayo-com","markdownUrl":"https://nowen.ai/agents/virayo-com.md","jsonUrl":"https://nowen.ai/agents/virayo-com.json","name":"Virayo","website":"https://virayo.com","location":"Boise, Idaho, United States","address":{"city":"Boise","state":"Idaho","country":"United States"},"industry":"Marketing Agencies","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:23:28.546Z","summary":"Virayo is a B2B SaaS marketing agency helping brands grow visibility and pipeline through integrated SEO, GEO, and PPC.","description":"Virayo is a B2B SaaS marketing agency that helps brands get found, cited, and trusted across AI-powered and traditional search. Specializing in organic growth and demand generation for B2B software, the firm delivers integrated discovery campaigns across SaaS SEO, B2B GEO, and SaaS PPC. Virayo embeds with client teams to understand buyers, build evidence-based content, and create durable pipeline. Their approach centers on buyer research, content that can be cited by AI, structured data, multi-channel presence, and ongoing optimization. Services include end-to-end SaaS SEO, GEO (Generative Engine Optimization), PPC, and content-led optimization. They emphasize core values like care, accountability, bold experimentation, and teamwork. The goal is to help mid- to late-stage software companies capture high-intent traffic, improve lead quality, and accelerate revenue through sustainable, long-term growth.","mission":"We help B2B brands get found, cited, and recommended across AI search and Google. From visibility to pipeline.","directory":{"industryName":"Marketing Agencies","agentCount":205,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/virayo-com","products":[{"name":"SaaS SEO","type":"Service","url":"https://virayo.com/saas-seo","summary":"Boost your organic growth and revenue with comprehensive, AI-optimized SaaS SEO services.","description":"End-to-end SaaS SEO service designed to generate pipeline by ranking high-intent keywords and attracting qualified inbound leads. The program combines strategy, AI/LLM alignment, technical audits, keyword mapping, content production, link building, analytics, and quarterly reviews to improve organic visibility and revenue for B2B software.","pricing":{},"features":[{"name":"AI and LLM Strategy","value":"Enhances AI Visibility","valueDescription":"Ensure your brand appears in AI-generated search responses, increasing potential traffic and lead quality significantly."},{"name":"End-to-end SaaS SEO","value":"Provides Comprehensive Coverage","valueDescription":"Holistic approach ensures your SEO efforts address all essential aspects for sustainable growth."},{"name":"Analytics and Reporting","value":"Tracks Performance Metrics","valueDescription":"Gain insights on traffic sources and conversions to refine strategies and enhance ROI continuously."},{"name":"Keyword Strategy and Content Production","value":"Targets High-Value Keywords","valueDescription":"Focus on attracting qualified traffic through strategically optimized content meant to convert."},{"name":"Content Audits and Strategy","value":"Optimizes Content Effectiveness","valueDescription":"Identify and leverage content opportunities to boost your visibility in competitive search results."},{"name":"Link Building and Digital PR","value":"Builds Online Authority","valueDescription":"Boost your search rankings and visibility by cultivating valuable online relationships and mentions."},{"name":"Technical Audits","value":"Improves Website Health","valueDescription":"Identify and resolve technical challenges to enhance your site's performance and search engine compatibility."},{"name":"Quarterly SEO Reviews","value":"Ensures Continuous Improvement","valueDescription":"Stay ahead of trends and optimize your strategy to align with evolving market conditions."}]},{"name":"Generative Engine Optimization (GEO) Services","type":"Service","url":"https://virayo.com/b2b-geo","summary":"Increase your brand's visibility and generate pipeline from AI search with comprehensive GEO services.","description":"End-to-end GEO services helping B2B brands appear accurately in AI search and AI-powered overviews. A four-step framework includes audits, content optimization, source analysis, gap analysis, keyword alignment, and ongoing monitoring to impact pipeline and revenue.","pricing":{},"features":[{"name":"AI Content Optimization","value":"Boost Brand Citations","valueDescription":"Improved optimization ensures that your content is not only retrieved by AI but presented in a way that elevates your brand's presence in search results."},{"name":"SEO + GEO Integration","value":"Unified Strategy","valueDescription":"Combining SEO with GEO maximizes the reach and effectiveness of your brand's online presence."},{"name":"AI Content Gap Analysis","value":"Enhance Content Relevance","valueDescription":"This feature helps you create content that aligns with what AI systems prioritize, ensuring your brand fills essential knowledge gaps."},{"name":"Brand Monitoring","value":"Ensure Brand Accuracy","valueDescription":"By tracking AI representations, this feature helps maintain brand integrity and corrects misrepresentations."},{"name":"Link Building & Digital PR","value":"Enhance Brand Authority","valueDescription":"This feature focuses on establishing your brand as a credible source in the AI ecosystem, thus boosting your overall visibility."},{"name":"LLM Source Analysis","value":"Strategic Content Placement","valueDescription":"By understanding where LLMs derive their information from, you can strategize to enhance your mentions in those sources."},{"name":"AI Search Audits","value":"Identify Visibility Gaps","valueDescription":"These audits provide insights into where and how your brand currently appears across various AI search platforms, allowing targeted improvements."},{"name":"GEO Reporting","value":"Measure Impact","valueDescription":"Regular reports provide clarity on how your GEO efforts are translating into tangible business outcomes."},{"name":"Keyword Strategy Alignment","value":"Maximize Keyword Effectiveness","valueDescription":"Aligning keyword strategies ensures comprehensive coverage of search queries relevant to both traditional and AI platforms."},{"name":"Structured Data","value":"Facilitate AI Understanding","valueDescription":"Proper structured data helps improve how AI systems represent your products and services, enhancing your visibility."},{"name":"Quarterly Business Reviews","value":"Continuous Improvement","valueDescription":"Regular evaluations ensure that the GEO strategy remains aligned with business goals and adapts to changing market conditions."},{"name":"Visibility Tracking","value":"Benchmark AI Presence","valueDescription":"This feature allows for monitoring visibility in the competitive landscape of AI-driven search, ensuring you understand your brand's standing."}]},{"name":"SaaS PPC","type":"Service","url":"https://virayo.com/saas-ppc","summary":"Accelerate revenue with targeted PPC campaigns and integrated SEO strategies.","description":"SaaS PPC campaigns across major channels, integrated with SEO to accelerate trials and revenue. Covers Google, LinkedIn, YouTube, Bing, Reddit, and Meta; employs a structured six-step process to cut waste, align with ICP, optimize ads and landing pages, and provide regular reporting and strategic reviews.","pricing":{},"features":[{"name":"Integrated SEO Collaboration","value":"Leverage Combined Strategies","valueDescription":"Ensures that paid and organic efforts complement each other, leading to increased visibility and performance."},{"name":"Ad Creative and Landing Pages","value":"Create Compelling Ad Creatives","valueDescription":"Design attention-grabbing ad visuals and effective landing pages to drive conversions."},{"name":"ICP-focused Messaging","value":"Engage Your Ideal Customer Profile","valueDescription":"Aligns messaging with the needs and challenges of your target audience for higher engagement."},{"name":"Account Structure Optimization","value":"Optimize Campaign Structure","valueDescription":"Ensures your PPC campaigns are logically structured for maximum efficiency and targeting precision."},{"name":"Multi-channel PPC","value":"Engage Across Multiple Channels","valueDescription":"Maximizes reach by utilizing various popular platforms to capture potential customers."},{"name":"Test and Iterate","value":"Optimize for Continuous Improvement","valueDescription":"Regularly refines strategies based on performance data to enhance results."},{"name":"Reporting and Collaboration","value":"Transparent Performance Tracking","valueDescription":"Provides clients with clear insights into campaign performance, fostering better collaboration."}]}],"audiences":[],"segments":[{"name":"Search engine optimization for SaaS","description":"Capabilities to improve organic visibility for B2B software through technical audits, keyword strategy, content production, link building, analytics, and LLM alignment to generate high-intent inbound pipeline.","color":1,"productNames":["SaaS SEO","Generative Engine Optimization (GEO) Services"]},{"name":"AI search and LLM visibility","description":"Services that optimize brand presence and citation in generative AI and large language models via GEO audits, LLM source analysis, structured data, AI content optimization, monitoring, and reporting to capture AI referrals and attribute pipeline.","color":2,"productNames":["Generative Engine Optimization (GEO) Services","SaaS SEO"]},{"name":"Paid search advertising for SaaS demand generation","description":"Paid acquisition programs across search and social channels focused on ICP alignment, account structure, ad creative and landing page optimization, multi-channel campaign management, testing, and measurement to accelerate trials and revenue.","color":3,"productNames":["SaaS PPC"]},{"name":"Digital PR and authority acquisition for B2B brands","description":"Tactics to earn authoritative mentions and high-quality backlinks and placements (including sources relied on by LLMs) to improve domain authority, search rankings, brand trust, and AI citations.","color":4,"productNames":["SaaS SEO","Generative Engine Optimization (GEO) Services"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://virayo.com","text":"Virayo"},{"url":"https://virayo.com/saas-seo","text":"SaaS SEO"},{"url":"https://virayo.com/b2b-geo","text":"Generative Engine Optimization (GEO) Services"},{"url":"https://virayo.com/saas-ppc","text":"SaaS PPC"}]}