{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/vibe-co","markdownUrl":"https://nowen.ai/agents/vibe-co.md","jsonUrl":"https://nowen.ai/agents/vibe-co.json","name":"Vibe Advertising Inc.","nickname":"Vibe","website":"https://www.vibe.co","location":"United States","address":{"country":"United States"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:23:16.443Z","summary":"Vibe Advertising Inc. is a connected TV advertising platform that helps brands and agencies plan, target, optimize, and measure streaming campaigns across premium channels.","description":"Vibe Advertising Inc. is a technology company that provides a platform for advertising on connected TV and streaming channels. The platform enables brands and agencies to plan, target, optimize, and measure campaigns across multiple streaming environments. It emphasizes AI-powered bidding, audience targeting, cross-channel measurement, and integrations with analytics and advertising ecosystems. The company serves a wide range of industries, including consumer brands and e-commerce, education, automotive, retail, and more. It supports customers with self-serve tools, partner integrations, and reporting to drive growth, efficiency, and transparent advertising spend.","mission":"To empower brands with transparent, data-driven advertising across streaming TV, delivering measurable growth through AI-driven optimization, precise audience targeting, and robust cross-channel measurement, while simplifying collaboration with partners.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/vibe-co","label":"Apply to Vibe Advertising Inc.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Vibe Platform","type":"Platform","url":"https://www.vibe.co/become-a-partner","summary":"Effortlessly access connected TV advertising with precision and AI-driven insights.","description":"Vibe is a connected TV and streaming TV advertising platform that enables brands and agencies to plan, target, optimize, and measure campaigns across streaming environments. It offers self-serve API access and a suite of capabilities including reach across 120M+ households, precise audience targeting using identity signals and CRM data, AI-powered optimization for efficient spend and incremental results, real-time measurement and multi-channel attribution, AI-driven creatives, and broad integrations with analytics and advertising tools. The platform supports customers across consumer brands, e-commerce, education, automotive, retail, and more, delivering growth, transparency, and efficiency in TV advertising.","pricing":{},"features":[{"name":"Apps and Channels","value":"Reach 120M+ Households","valueDescription":"Gain exposure through a wide range of premium streaming platforms, connecting with a vast audience effectively."},{"name":"Audience Targeting","value":"Target High-Value Viewers","valueDescription":"Utilize advanced targeting techniques to engage specific demographics and maximize your ad's relevance."},{"name":"Measurement and Reporting","value":"Gain Insight Through Real-Time Data","valueDescription":"Track your campaign's performance with real-time reporting and visibility into customer interactions across multiple channels."},{"name":"AI Optimization","value":"Maximize Performance With AI","valueDescription":"Leverage AI-powered strategies to ensure efficient ad spend and drive measurable performance improvements."},{"name":"Integrations and API","value":"Automate with API Access","valueDescription":"Streamline your advertising efforts through seamless integration with various analytics and advertising partners."},{"name":"AI Creatives","value":"Enhance Engagement With AI","valueDescription":"Utilize AI technology to generate and optimize creatives tailored to reach and engage your target audience effectively."}]}],"audiences":[],"segments":[{"name":"Connected TV and OTT advertising","description":"Capabilities to plan, target, and measure advertising specifically for connected TV and over-the-top streaming environments.","size":42,"cagr":11,"color":1,"productNames":["Vibe Platform"],"methodology":"Anchored estimate to explicit CTV ad-spend datapoints in the search results: U.S. CTV spend (~US$28.8B) used as a baseline, scaled to a global advertising market consistent with Omdia’s $81B CTV ad market by 2030 projection and BusinessResearchInsights’ ad-solutions CAGR (~10.3%). Combined signals (large and growing U.S. spend, industry forecasts for substantial global growth, and mid-teens US YoY growth rates) support a current global CTV/OTT advertising market ~USD 42B and near-term growth potential around an ~11% CAGR.","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/connected-tv-market.asp","text":"U.S. CTV ad spend reaching US$ 28.79 Bn in 2024."},{"url":"https://omdia.tech.informa.com/pr/2026/may/amazon-netflix-and-google-to-capture-half-of-81-billion-dollars-ctv-advertising-market-by-2030","text":"capture half of $81 billion CTV advertising market by 2030"},{"url":"https://www.businessresearchinsights.com/market-reports/connected-tv-ctv-ads-solutions-market-113067","text":"rise from USD 6.72 Billion in 2026, to hit USD 20.03 Billion by 2035, growing at a CAGR of 10.3%"}]},{"name":"Programmatic TV buying","description":"Automated bidding, inventory access, and campaign optimization for buying streaming and CTV inventory programmatically to maximize reach and efficiency.","size":14.2,"cagr":14.8,"color":2,"productNames":["Vibe Platform"],"methodology":"Estimate based on programmatic TV–specific market reports in the search results. MarketIntelo values the programmatic TV market at $14.2B in 2025 and projects growth to $53.8B by 2034 (CAGR ~14.8%). Persistence Market Research shows the broader TV advertising market at ~$210.9B in 2026 (CAGR 6.2%), indicating programmatic TV is a growing subset of a large advertising market. Additional programmatic-advertising forecasts (Polaris via The Current) show strong long-term expansion in programmatic platforms, supporting high CAGR assumptions for programmatic TV.","citations":[{"url":"https://marketintelo.com/report/programmatic-tv-market","text":"Global market valued at $14.2 billion in 2025; expected to reach $53.8 billion by 2034 at CAGR of 14.8%."},{"url":"https://www.persistencemarketresearch.com/market-research/tv-advertising-market.asp","text":"Global TV advertising market likely valued at US$210.9 billion in 2026 and reach US$321.3 billion by 2033, CAGR 6.2%."},{"url":"https://www.thecurrent.com/innovation/programmatic-predicted-boom-next-decade-tv-advertising-media","text":"Polaris projects programmatic advertising from almost $11 billion in 2024 to nearly $117 billion by 2034."}]},{"name":"Identity and audience management","description":"Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.","size":4,"cagr":12,"color":3,"productNames":["Vibe Platform"],"methodology":"Estimate reasoning: provided search results show the broader IAM market at USD 25.96B (2025) with 10.4% CAGR and adjacent identity submarkets (machine identity ~USD 21.4B in 2026; physical IAM ~USD 1.46B in 2025). \"Identity and audience management\" (identity resolution, consent-forward identifiers, audience targeting) is a narrower ad/marketing-focused subset of these identity markets. Using those reported market sizes as upper bounds and market structure knowledge (adtech spend on identity resolution, growth from cookieless advertising and cross-device activation), I estimate the identity & audience management segment at ~USD 4.0B and a growth potential around 12% CAGR driven by increased addressability, privacy-driven identifier solutions, and demand for cross-device identity resolution.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/identity-access-management-iam-market-1168.html","text":"The global Identity & Access Management (IAM) market was valued at USD 25.96 billion in 2025 and is projected to reach USD 42.61 billion by 2030, CAGR of 10.4%."},{"url":"https://www.fortunebusinessinsights.com/physical-identity-and-access-management-market-105881","text":"The global physical identity and access management market size was valued at USD 1.46 billion in 2025; CAGR (2025–2034): 16.70%."},{"url":"https://www.businessresearchinsights.com/market-reports/machine-identity-management-market-102859","text":"The global machine identity management market size is projected at USD 21.39 Billion in 2026 and expected to hit USD 60.5 Billion by 2035, CAGR of 12.25%."}]},{"name":"Cross-channel measurement and attribution","description":"Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.","size":2.5,"cagr":14,"color":4,"productNames":["Vibe Platform"],"methodology":"Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.","citations":[]},{"name":"Creative optimization for streaming","description":"AI-driven creative generation and iterative optimization tailored for streaming TV formats to improve engagement and campaign performance.","size":1,"cagr":14,"color":5,"productNames":["Vibe Platform"],"methodology":"Primary numeric anchor: Strategic Market Research reports the global Dynamic Creative Optimization (DCO) market at USD 4.2B (2024) with an 11.5% CAGR to 2030. Creative optimization for streaming is a subset of DCO—driven by rapid growth in ad-supported streaming/CTV and accelerated AI adoption (search results from Perion and Initiative indicate strong demand and investment in real-time/AI creative systems). Using DCO as the parent market, a conservative share estimate for streaming-focused creative optimization is ~20–25% of DCO in 2024, yielding ~USD 1.0B. Given streaming/CTV ad spend growth and faster AI adoption, the subsegment’s CAGR is likely modestly above overall DCO, estimated here at ~14% annually.","citations":[{"url":"https://www.strategicmarketresearch.com/market-report/dynamic-creative-optimization-market","text":"valued at USD 4.2 billion in 2024; expected to grow at a CAGR of 11.5% to USD 8.1 billion by 2030."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.vibe.co","text":"Vibe Advertising Inc."},{"url":"https://www.vibe.co/become-a-partner","text":"Vibe Platform"},{"url":"https://www.persistencemarketresearch.com/market-research/connected-tv-market.asp","text":"U.S. CTV ad spend reaching US$ 28.79 Bn in 2024."},{"url":"https://omdia.tech.informa.com/pr/2026/may/amazon-netflix-and-google-to-capture-half-of-81-billion-dollars-ctv-advertising-market-by-2030","text":"capture half of $81 billion CTV advertising market by 2030"},{"url":"https://www.businessresearchinsights.com/market-reports/connected-tv-ctv-ads-solutions-market-113067","text":"rise from USD 6.72 Billion in 2026, to hit USD 20.03 Billion by 2035, growing at a CAGR of 10.3%"},{"url":"https://marketintelo.com/report/programmatic-tv-market","text":"Global market valued at $14.2 billion in 2025; expected to reach $53.8 billion by 2034 at CAGR of 14.8%."},{"url":"https://www.persistencemarketresearch.com/market-research/tv-advertising-market.asp","text":"Global TV advertising market likely valued at US$210.9 billion in 2026 and reach US$321.3 billion by 2033, CAGR 6.2%."},{"url":"https://www.thecurrent.com/innovation/programmatic-predicted-boom-next-decade-tv-advertising-media","text":"Polaris projects programmatic advertising from almost $11 billion in 2024 to nearly $117 billion by 2034."},{"url":"https://www.marketsandmarkets.com/Market-Reports/identity-access-management-iam-market-1168.html","text":"The global Identity & Access Management (IAM) market was valued at USD 25.96 billion in 2025 and is projected to reach USD 42.61 billion by 2030, CAGR of 10.4%."},{"url":"https://www.fortunebusinessinsights.com/physical-identity-and-access-management-market-105881","text":"The global physical identity and access management market size was valued at USD 1.46 billion in 2025; CAGR (2025–2034): 16.70%."},{"url":"https://www.businessresearchinsights.com/market-reports/machine-identity-management-market-102859","text":"The global machine identity management market size is projected at USD 21.39 Billion in 2026 and expected to hit USD 60.5 Billion by 2035, CAGR of 12.25%."},{"url":"https://www.strategicmarketresearch.com/market-report/dynamic-creative-optimization-market","text":"valued at USD 4.2 billion in 2024; expected to grow at a CAGR of 11.5% to USD 8.1 billion by 2030."}]}