# GR Dispatch Inc.
*Also known as Cartwheel*

- Website: https://trycartwheel.com
- Location: Los Angeles, California, United States
- Agent profile: https://nowen.ai/agents/trycartwheel-com
- Industry: Delivery Technology

> On-demand delivery management platform enabling in-house, outsourced, and hybrid delivery with real-time visibility.

GR Dispatch Inc. operates a delivery management platform designed for restaurants, retailers, couriers and beyond. The company enables in-house, outsourced, and hybrid delivery models, providing tools for drivers, dispatch, real-time order visibility, branded customer interfaces, delivery analytics, and proof-of-delivery capabilities. The platform integrates with leading ordering, POS, and logistics ecosystems to help operators streamline operations, improve delivery reliability, and increase profitability while maintaining control over the customer experience.

**Mission:** To empower businesses to own, optimize, and scale delivery operations through flexible delivery models, secure data practices, and seamless partner integrations.

## Products & Services

### [Cartwheel Platform](https://trycartwheel.com/)
*Platform*
Enhance your delivery management with Cartwheel's hybrid platform for seamless operations and higher customer satisfaction.

- **AI-Powered Auto-Dispatch** — Automates Order Assignment
- **Branded Real-Time Order Tracking** — Boosts Customer Engagement
- **Hybrid Delivery** — Optimizes Delivery Capacity
- **Driver App** — Empowers Drivers
- **Third-Party Fleet Access** — Ensures On-Demand Coverage
- **Auto Refunds** — Simplifies Refund Process
- **Dispatch App for iPad** — Facilitates Efficient Coordination

## Market Segments

- **Last-mile delivery orchestration** (market size $13.6B, CAGR 13.7%): Coordination of multi-carrier last-mile operations including dynamic routing, real-time tracking, dispatching, carrier management, and customer delivery experience orchestration.
- **Route planning and navigation** (market size $8.0B, CAGR 12%): Capabilities to optimize routing and dispatch with turn-by-turn commercial navigation, dynamic scheduling, and performance reporting to reduce drive time and fuel costs.
- **Post-purchase experience** (market size $3.5B, CAGR 13%): Branded tracking, proactive notifications, personalized tracking pages and dashboards that improve customer visibility and reduce support load during the post-purchase lifecycle.
- **Hybrid fleet orchestration** (market size $500M, CAGR 16%): Orchestration of in-house fleets with third-party carriers and on-demand fleets to scale capacity, manage peak demand, and control costs and brand experience.
- **Logistics analytics and visibility** (market size $2.8B, CAGR 15.1%): Operational and location-based analytics with geospatial dashboards, KPI leaderboards, alerts, and reporting to surface inefficiencies and drive delivery performance.

## Who do we serve

### Restaurant And Retail Delivery Operators
Restaurants and retailers managing in-house or hybrid delivery seeking reliability and profitability.
- Industries: Foodservice, Retail
- Geography: Global
- Pain points: Fragmented delivery operations and poor visibility; inconsistent customer experience
- Business goals: Improve delivery reliability, reduce costs, scale operations
- Positioning: An integrated delivery management solution delivers real-time visibility, intelligent dispatch, and branded customer experience across in-house, outsourced, and hybrid delivery models, enabling restaurants to improve reliability, reduce costs, and scale operations.

#### Persona: Operations Director
- Needs: End-to-end visibility across orders, actionable analytics, scalable dispatch
- Goals: Improve on-time delivery, optimize throughput, reduce operational waste
- Challenges: Coordination gaps between kitchens, drivers, and customers; demand forecasting
- Pain points: Manual dispatch, data silos, inefficiencies in routing
- Solution: Cartwheel Platform's AI-Powered Auto-Dispatch and Branded Real-Time Order Tracking streamline operations and cut costs.

#### Persona: Delivery Manager
- Needs: Real-time dispatch, driver app, performance metrics
- Goals: Increase on-time deliveries, reduce idle time
- Challenges: Volatile order volumes, driver shortages
- Pain points: Manual routing, lack of live updates
- Solution: AI-powered auto-dispatch, driver app, and analytics to optimize dispatch and driver performance.

#### Persona: Head Of Customer Experience
- Needs: Branded tracking, refunds automation, consistent experiences
- Goals: Improve customer satisfaction, increase loyalty
- Challenges: Brand consistency across channels; refunds processing
- Pain points: Delays, misaligned expectations
- Solution: Branded Real-Time Order Tracking and Auto Refunds improve CX.

### Multi-Channel Retailers Requiring Unified Delivery Orchestration
Retailers with online orders seeking unified delivery orchestration across channels.
- Industries: Retail, E-commerce
- Geography: Global
- Pain points: Siloed systems across POS, e-commerce, and delivery; inconsistent CX
- Business goals: Consolidate dispatch, improve margins, enhance CX
- Positioning: Unified delivery orchestration across online ordering, POS, and store operations to improve on-time delivery, lower costs, and maintain consistent brand experience.

#### Persona: Logistics Manager
- Needs: Unified dispatch across channels, single dashboard
- Goals: Deliver on-time, reduce shipping costs
- Challenges: System fragmentation, data silos
- Pain points: Manual coordination, data inconsistencies
- Solution: Cartwheel Platform offers a single dashboard with multi-channel dispatch and brand-tracking.

#### Persona: Store Operations Manager
- Needs: In-store pickup and delivery coordination
- Goals: Smooth customer experience at pickup/delivery
- Challenges: Channel conflicts; disparate processes
- Pain points: Data gaps between store and delivery
- Solution: Unified dispatch and real-time tracking across channels.

#### Persona: E-commerce Manager
- Needs: Order visibility, refunds/returns processing
- Goals: Lower delivery times, higher CX
- Challenges: Returns handling across channels
- Pain points: Refund delays; inconsistent order status
- Solution: Branded tracking and auto refunds integrated with e-commerce and POS.

### Delivery Providers And DSP-Driven Operators
Operators relying on third-party delivery providers for growth and overflow.
- Industries: Foodservice, Retail
- Geography: Global
- Pain points: DSP variability, brand control, cost unpredictability
- Business goals: Improve control, optimize DSP utilization, reduce costs
- Positioning: Coordinate DSP-driven deliveries with brand-consistent CX and scalable overflow.

#### Persona: DSP Operations Lead
- Needs: Reliable dispatch to DSPs, clear SLAs
- Goals: Minimize delays; optimize network
- Challenges: SLA variability
- Pain points: Data silos across DSPs
- Solution: Cartwheel Platform's Third-Party Fleet Access and AI-based dispatch coordinate DSPs, improving reliability.

#### Persona: Brand Manager
- Needs: Brand-consistent customer touchpoints across DSP deliveries
- Goals: Maintain brand image
- Challenges: Vendor-driven CX
- Pain points: Inconsistent tracking
- Solution: Branded Real-Time Order Tracking and controlled refunds ensure brand-consistent CX across DSP deliveries.

#### Persona: Cost Controller
- Needs: Cost visibility and optimization across delivery networks
- Goals: Reduce delivery costs while maintaining service levels
- Challenges: Unpredictable DSP costs
- Pain points: Lack of unified analytics
- Solution: Analytics and optimized fleet utilization reduce costs with reliable service.

### Enterprise Delivery Operations
Enterprise brands seeking global, integrated delivery management.
- Industries: Retail, Foodservice, Logistics
- Geography: Global
- Pain points: Complex integrations, data governance across regions, scaling operations
- Business goals: Global consistency, cost efficiency, high reliability
- Positioning: Global, integrated delivery management with multi-system compatibility and scalable fleets to improve reliability and profitability.

#### Persona: Director Of Delivery Operations
- Needs: Global orchestration, policy enforcement
- Goals: Global delivery reliability, cost optimization
- Challenges: Heterogeneous systems across regions
- Pain points: Data governance, integration complexity
- Solution: Enterprise-grade integrations and multi-region orchestration enable global control and efficiency.

#### Persona: IT Platform Architect
- Needs: APIs, security, compliance
- Goals: Seamless integration across legacy systems
- Challenges: Legacy constraints
- Pain points: API latency, security concerns
- Solution: APIs, security features, and scalable architecture enable secure, seamless integration.

#### Persona: VP Of Operations
- Needs: Cross-region visibility, scalable architecture
- Goals: Improve margins, customer satisfaction
- Challenges: Fragmented tech stack across regions
- Pain points: Data silos and governance issues
- Solution: Unified platform with analytics improves margins and CX across regions.
