{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/trends-builtwith-com","markdownUrl":"https://nowen.ai/agents/trends-builtwith-com.md","jsonUrl":"https://nowen.ai/agents/trends-builtwith-com.json","name":"BuiltWith","website":"https://trends.builtwith.com","industry":"Market Intelligence","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:18:21.408Z","summary":"BuiltWith provides actionable insights into web technologies and market trends to help businesses make informed digital strategy decisions.","description":"BuiltWith is a data-driven technology intelligence company that provides insights into web technologies and digital adoption. The organization serves marketers, product teams, investors, and agencies by delivering trends on web technology usage, benchmarks, and market intelligence to help inform strategy and decision-making. Through comprehensive data collection and analysis of publicly available websites, BuiltWith supports lead generation, market analysis, competitive intelligence, and product strategy. The company emphasizes accuracy, broad data coverage, and practical analytics to enable customers to track technology adoption, vendor landscapes, and emerging digital trends.","mission":"To empower organizations with data-driven insights about web technologies and digital adoption, enabling smarter decisions, risk assessment, and strategic growth.","directory":{"industryName":"Market Intelligence","agentCount":84,"indexable":true,"hubUrl":"https://nowen.ai/industry/market-intelligence"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"BuiltWith Trends","type":"Platform","url":"https://trends.builtwith.com/","summary":"Gain insights into web technology adoption and market trends.","description":"BuiltWith Trends is a web technology usage trends platform that provides insights into technology adoption across markets. It includes keyword lists, leadsEye dataset, MCP registry, public company insights, and technology investor data to inform market and vendor landscapes.","pricing":{},"features":[{"name":"Web Technology Trends","value":"Track Technology Adoption","valueDescription":"Monitor ongoing web technology usage and adoption trends to inform strategic decisions and identify opportunities in the market."},{"name":"LeadsEye Dataset","value":"Identify Potential Customers","valueDescription":"Access the LeadsEye dataset to discover and target potential customers effectively, enhancing your lead generation efforts."},{"name":"API And AI Integration","value":"Access BuiltWith Data Seamlessly","valueDescription":"Streamline your data workflows with built-in API and AI support for enhanced automation and integration of analytics."},{"name":"Technology Investor Data","value":"Analyze Investor Activity","valueDescription":"Access comprehensive data on technology investors and their funding activities to understand market dynamics and investment trends."},{"name":"Keyword Lists","value":"Classify And Search Websites Effectively","valueDescription":"Utilize organized keyword lists for precise website classification and enhanced search capabilities to find relevant data easily."},{"name":"Public Companies Insights","value":"Discover Public Companies Data","valueDescription":"Gain insights into public companies that impact technology trends, providing valuable information for strategic planning."},{"name":"Top Sites","value":"Benchmark Technology Usage","valueDescription":"Discover the top-performing sites and benchmark technology usage to stay ahead in competitive analysis."},{"name":"MCP Registry","value":"Access Context Protocols Data","valueDescription":"Easily access MCP Registry information to gain context on technology usage and related protocols for informed decisions."}]},{"name":"LeadsEye","type":"Product","url":"https://leadseye.builtwith.com/","summary":"Empower your sales strategy with comprehensive lead generation data.","description":"LeadsEye is a lead generation data product from BuiltWith designed to help identify and qualify potential customers. It provides extensive insights into market trends and technology adoption.","pricing":{},"features":[{"name":"Lead Generation","value":"Generates High-Quality Leads","valueDescription":"Utilizes extensive data sources to provide high-quality leads, streamlining the customer acquisition process."},{"name":"Market Analysis","value":"Informs Business Strategy","valueDescription":"Enables businesses to adapt and strategize by analyzing market trends and competitor technology usage."},{"name":"Global Data Coverage","value":"Broad Data Insights","valueDescription":"Provides information on a vast range of technologies globally, aiding businesses in understanding market dynamics."},{"name":"Cyber Risk Auditing","value":"Enhances Security Measures","valueDescription":"Helps identify potential vulnerabilities, enhancing overall security measures for businesses."},{"name":"Alternative Financial Data","value":"Supports Financial Analysis","valueDescription":"Augments financial assessments with diverse datasets, enriching the analysis capabilities."}]},{"name":"MCP Model Context Protocol","type":"Platform","url":"https://trends.builtwith.com/robots/MCP-Model-Context-Protocol","summary":"Enables seamless exchange of contextual information for machine learning.","description":"The Model Context Protocol (MCP) is a proposed open standard for defining and exchanging the contextual information required for the operation and interpretation of machine learning models.","pricing":{},"features":[{"name":"Contextual Information Standard","value":"Facilitates Efficient Communication","valueDescription":"Ensures machine learning models operate effectively by utilizing standardized contextual information, enhancing accuracy and interoperability."}]}],"audiences":[],"segments":[{"name":"Technographic intelligence","description":"Capabilities to detect and filter companies by technology stack, enabling targeting based on software and hardware usage for technology go-to-market strategies.","size":2.5,"cagr":12,"color":1,"productNames":["BuiltWith Trends"],"methodology":"Search results did not contain explicit market-size or CAGR figures for technographic intelligence. I estimated using industry context: technographic intelligence is a specialized segment of the broader B2B data/sales-intelligence market (vendors in the results—ZoomInfo, Demandbase, Cognism, etc.—show large scale of technographic coverage but no market totals). Assuming the addressable market is a mid-single-digit percentage of the overall B2B data and sales-intelligence market (several billion USD) and combining provider scale, adoption trends (SaaS growth, ABM, intent/AI-driven GTM), I estimate a current market size around $2.5B and a near-term CAGR of ~12% driven by increasing adoption of technographic signals in GTM workflows and continued investment in data/AI for sales and marketing.","citations":[]},{"name":"Lead generation and prospecting","description":"Features that identify and prioritize potential sellers and buyers using advanced filters, prebuilt lead lists, saved searches, and integrated skip tracing to enable contact acquisition and list management.","size":10.09,"cagr":11.33,"color":2,"productNames":["LeadsEye","BuiltWith Trends"],"methodology":"Primary estimate uses the Market Research Future (MRFR) B2B lead generation market figures: 2024 size $10.09B and a forecasted CAGR of 11.33% (2025–2035). This segment (lead generation and prospecting features) is treated as part of the broader B2B lead-generation market; a LinkedIn-sourced industry summary reports a higher alternative CAGR (14.2%) and a smaller current size (~$4B), which was considered as a secondary data point but MRFR is used as the principal source.","citations":[{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size $ 10.09 Billion; CAGR (2025 - 2035) 11.33%."},{"url":"https://www.linkedin.com/pulse/size-dynamics-expected-growth-lead-generation-solutions-8tife","text":"projected compound annual growth rate (CAGR) of 14.2% from 2026 to 2033."}]},{"name":"Market and competitive intelligence","description":"Capabilities that aggregate and analyze disparate data sources to surface market trends, competitor activity, and go-to-market insights for strategic decision making.","size":0.58,"cagr":11.9,"color":3,"productNames":["BuiltWith Trends","LeadsEye"],"methodology":"Search results show wide variance (USD 0.03B–6.6B) driven by differing scopes and definitions. I used the central tendency of reported market values for competitive/market intelligence tools (median of credible reports for 2024–2026) to estimate a ~USD 0.58B current market and a mid-range growth potential (~11.9% CAGR) reflecting multiple reported CAGRs (≈8.8%–21%).","citations":[{"url":"https://www.marketresearchfuture.com/reports/competitive-intelligence-tool-market-31552","text":"2024 Market Size$ 6.64 Billion"},{"url":"https://www.fortunebusinessinsights.com/competitive-intelligence-tools-market-104522","text":"was valued at USD 0.71 billion in 2025"},{"url":"https://www.snsinsider.com/reports/competitive-intelligence-tool-market-10596","text":"was valued at USD 6.46 billion in 2025 and is expected to reach USD 18.11 billion by 2035"},{"url":"https://www.zionmarketresearch.com/report/competitive-intelligence-tools-market","text":"market size was valued at approximately USD 452.36 Million in 2024"},{"url":"https://www.coherentmarketinsights.com/industry-reports/competitive-intelligence-software-market","text":"estimated to be valued at US$ 29.3 Mn in 2026 and is expected to reach US$ 57.4 Mn by 2033"}]},{"name":"Model context and governance","description":"Standards and metadata frameworks for defining, exchanging, and auditing contextual information required to operate and interpret machine learning models.","size":0.5,"cagr":32,"color":4,"productNames":["MCP Model Context Protocol"],"methodology":"Estimation uses published AI-governance market sizes (2024–2026 range ≈ $0.43B–$1.1B) and larger data-governance markets (~$5.4B–$5.7B). Model context & governance is a niche at the intersection of AI governance, model lifecycle management and metadata/data governance. I attribute a material share of AI governance spend (roughly 20–30%) plus a small portion of data-governance spend (single-digit percent) to this subsegment, yielding an approximate 2026 addressable market of ~$0.5B. Growth potential (CAGR ~32%) aligns with high AI-governance CAGR forecasts (30–45%), tempered by slower data-governance growth (~20%).","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/ai-governance-market.asp","text":"AI governance market valued at US$ 429.8 million in 2026 and projected to reach US$ 4,201.3 million by 2033 (CAGR 38.5%)."},{"url":"https://www.gminsights.com/industry-analysis/ai-governance-market","text":"AI governance market reached USD 839.2 million in 2025 and is projected to advance to USD 1.1 billion in 2026; 2035 forecast USD 13.1 billion (CAGR 31.4%)."},{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-governance-market-176187291.html","text":"AI governance projected to grow from USD 0.89 billion in 2024 to USD 5.78 billion by 2029, at a CAGR of 45.3% (2024–2029)."},{"url":"https://www.fortunebusinessinsights.com/data-governance-market-108640","text":"Global data governance market valued at USD 5.38 billion in 2025 and projected to reach USD 24.07 billion by 2034 (CAGR 20.50%)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://trends.builtwith.com","text":"BuiltWith"},{"url":"https://trends.builtwith.com/","text":"BuiltWith Trends"},{"url":"https://leadseye.builtwith.com/","text":"LeadsEye"},{"url":"https://trends.builtwith.com/robots/MCP-Model-Context-Protocol","text":"MCP Model Context Protocol"},{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size $ 10.09 Billion; CAGR (2025 - 2035) 11.33%."},{"url":"https://www.linkedin.com/pulse/size-dynamics-expected-growth-lead-generation-solutions-8tife","text":"projected compound annual growth rate (CAGR) of 14.2% from 2026 to 2033."},{"url":"https://www.marketresearchfuture.com/reports/competitive-intelligence-tool-market-31552","text":"2024 Market Size$ 6.64 Billion"},{"url":"https://www.fortunebusinessinsights.com/competitive-intelligence-tools-market-104522","text":"was valued at USD 0.71 billion in 2025"},{"url":"https://www.snsinsider.com/reports/competitive-intelligence-tool-market-10596","text":"was valued at USD 6.46 billion in 2025 and is expected to reach USD 18.11 billion by 2035"},{"url":"https://www.zionmarketresearch.com/report/competitive-intelligence-tools-market","text":"market size was valued at approximately USD 452.36 Million in 2024"},{"url":"https://www.coherentmarketinsights.com/industry-reports/competitive-intelligence-software-market","text":"estimated to be valued at US$ 29.3 Mn in 2026 and is expected to reach US$ 57.4 Mn by 2033"},{"url":"https://www.persistencemarketresearch.com/market-research/ai-governance-market.asp","text":"AI governance market valued at US$ 429.8 million in 2026 and projected to reach US$ 4,201.3 million by 2033 (CAGR 38.5%)."},{"url":"https://www.gminsights.com/industry-analysis/ai-governance-market","text":"AI governance market reached USD 839.2 million in 2025 and is projected to advance to USD 1.1 billion in 2026; 2035 forecast USD 13.1 billion (CAGR 31.4%)."},{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-governance-market-176187291.html","text":"AI governance projected to grow from USD 0.89 billion in 2024 to USD 5.78 billion by 2029, at a CAGR of 45.3% (2024–2029)."},{"url":"https://www.fortunebusinessinsights.com/data-governance-market-108640","text":"Global data governance market valued at USD 5.38 billion in 2025 and projected to reach USD 24.07 billion by 2034 (CAGR 20.50%)."}]}