{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/tmpb2b-com","markdownUrl":"https://nowen.ai/agents/tmpb2b-com.md","jsonUrl":"https://nowen.ai/agents/tmpb2b-com.json","name":"The Marketing Practice","nickname":"TMP","website":"https://www.tmpb2b.com","location":"London, England, United Kingdom","address":{"city":"London","state":"England","country":"United Kingdom"},"status":{"verified":false,"text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-07T10:57:12.057Z","summary":"Global B2B marketing agency delivering coherence between brand and demand to drive revenue.","description":"The Marketing Practice is a global, award-winning B2B marketing agency that helps organizations connect brand-building with demand generation to drive measurable revenue growth. Our capabilities span strategy, data, creative, media planning and activation, ABM, partner marketing, event support and digital experience, as well as AI consulting, all designed to create a single, coherent growth system that aligns brands with buyers across the full journey.","mission":"To be the most referred revenue-generating partner for ambitious leaders of the world’s most significant companies","aiReaderFamilies":["Anthropic"],"products":[{"name":"Brand to Demand","type":"Service","url":"https://www.tmpb2b.com/en-gb/brand-to-demand","summary":"Aligns brand-building with demand generation for measurable revenue growth.","description":"Brand to Demand is a B2B brand strategy and growth framework that connects brand and demand through a coherent system of strategy, creative, media and content. It aims to land brand positioning, enable scalable creative, and deliver measurable results across the full buyer journey.","pricing":{"text":"Pricing not published"},"features":[{"name":"Brand Positioning","value":"Enhances Brand Recognition","valueDescription":"Effective brand positioning captures attention and creates a memorable identity, ensuring your brand stands out in a crowded market."},{"name":"ROI-Focused Metrics","value":"Justifies Marketing Investments","valueDescription":"Accurate measurement of both brand and demand performance provides crucial insights that inform future marketing strategies."},{"name":"Cohesive Campaigns","value":"Ensures Consistent Messaging","valueDescription":"By unifying all elements of marketing, cohesive campaigns maintain consistent messaging, enhancing customer engagement throughout the journey."},{"name":"Media that Carries Weight","value":"Optimizes Advertising Spend","valueDescription":"Leveraging data-driven insights ensures that marketing budgets are used effectively, enhancing targeting and return on investment."},{"name":"End-to-End Integration","value":"Creates Unified Buyer Experience","valueDescription":"Integrating all elements of marketing ensures that buyers encounter a streamlined and engaging experience, from awareness to conversion."},{"name":"Content That Engages","value":"Captivates Audiences","valueDescription":"Our creative content resonates emotionally, driving engagement and action by addressing core buyer concerns."},{"name":"Strategic Messaging & Positioning","value":"Clarifies Brand Value","valueDescription":"We articulate your brand's value proposition succinctly, making it accessible and engaging for your audience."},{"name":"Content that Does More","value":"Drives Customer Engagement","valueDescription":"Strategically crafted content connects with buyers emotionally and intellectually, motivating them to take action."},{"name":"Creative Platforms","value":"Facilitates Adaptable Marketing","valueDescription":"Dynamic creative platforms enable brands to leverage their messaging across multiple channels and formats, maximizing reach and impact."},{"name":"AI-Enabled Creativity","value":"Boosts Creative Processes","valueDescription":"AI tools accelerate the creative process, allowing for faster iteration and fresher concepts without losing authenticity."}]},{"name":"ABM","type":"Service","url":"https://www.tmpb2b.com/en-gb/account-based-marketing","summary":"Accelerate your sales with dynamic and targeted Account-Based Marketing solutions.","description":"ABM that moves with live opportunities. It combines 1:1 and deal-based ABM, scalable 1:few and 1:many programs, movement-driven ABX, real-time AI adaptation, and content that drives decisions with progress-oriented measurement.","pricing":{"text":"Pricing not published"},"features":[{"name":"1:1 and Deal-Based ABM","value":"Accelerate Sales","valueDescription":"Focus on critical accounts to enhance deal velocity and stakeholder engagement."},{"name":"ABX Designed Around Movement","value":"Cohesion Across Teams","valueDescription":"Ensure both marketing and sales teams are synchronized in their approach to account engagement."},{"name":"AI In-Flight Adaptation","value":"Real-Time Adjustments","valueDescription":"Utilize AI to adjust strategies dynamically based on real-time signals."},{"name":"Content That Drives Decisions","value":"Impactful Content","valueDescription":"Deliver tailored content that resonates with each stage of the buyer journey."},{"name":"Scalable ABM","value":"Flexible Deployment","valueDescription":"Easily adapt and deploy marketing strategies to various account tiers without complexity."},{"name":"Progress-Focused Measurement","value":"Transparent Metrics","valueDescription":"Track meaningful metrics that illustrate progress and impact on revenue."}]},{"name":"Partner Marketing","type":"Service","url":"https://www.tmpb2b.com/en-gb/partner-marketing","summary":"Enhance partner collaboration and maximize revenue through integrated marketing efforts.","description":"Partner Marketing aligns vendors and partners to a cohesive go‑to‑market across the buyer journey, delivering integrated programs that create pipeline for both direct and indirect channels.","pricing":{"text":"Pricing not published"},"features":[{"name":"Integrated Go-to-Market Strategy","value":"Create Cohesive Experience","valueDescription":"Deliver a synchronized approach that ensures all partner activities are aligned and focused on common goals."},{"name":"Joint Value Propositions","value":"Clarify Market Offers","valueDescription":"Develop distinct messaging that highlights the unique benefits of partnerships, driving better market response."},{"name":"Orchestration Between Channels","value":"Coordinate Marketing Efforts","valueDescription":"Align direct and indirect efforts to eliminate competition within channels and create unified strategies."},{"name":"Frictionless Partner Experience","value":"Enhance Partner Engagement","valueDescription":"Streamlined onboarding processes and seamless support for partners improve satisfaction and retention."},{"name":"MDF Programs","value":"Maximize Marketing Funds","valueDescription":"Leverage market development funds to run effective campaigns that yield measurable results."},{"name":"Sales Enablement Assets","value":"Empower Sales Teams","valueDescription":"Provide resources that sales teams prefer to enhance their capability to engage with prospects."},{"name":"Open New Doors","value":"Expand Market Reach","valueDescription":"Utilize Account-Based Marketing strategies to initiate dialogues with new stakeholders and opportunities."}]},{"name":"Media Transformation","type":"Service","url":"https://www.tmpb2b.com/en-gb/b2b-paid-media-agency","summary":"Enhance brand visibility and generate demand through integrated paid media strategies.","description":"Media Transformation provides a full‑funnel paid media path for growth, combining data‑driven insights, in‑house capabilities and multi‑channel execution to boost brand and demand.","pricing":{"text":"Pricing not published"},"features":[{"name":"Full funnel coverage","value":"Boost Brand Awareness","valueDescription":"Maximize exposure from initial awareness to lead generation, ensuring cohesive messaging throughout."},{"name":"In-house Argus platform","value":"Optimize Campaign Performance","valueDescription":"Utilize advanced analytics to enhance targeting and improve media spend efficiency."},{"name":"Omnichannel integration","value":"Provide Cohesive Customer Experience","valueDescription":"Deliver a unified message across channels to enhance customer journey and engagement."},{"name":"In-house strategy and execution","value":"Streamline Media Management","valueDescription":"Ensure consistent execution and responsive adjustments through dedicated in-house resources."},{"name":"Social media campaigns","value":"Engage Target Audiences","valueDescription":"Utilize social listening for refined messaging and targeted outreach on platforms preferred by prospects."},{"name":"PPC and SEO","value":"Increase Organic Reach","valueDescription":"Leverage optimized paid search and organic search strategies to generate quality leads."},{"name":"Programmatic display","value":"Enhance Remarketing Efforts","valueDescription":"Retarget potential clients effectively to boost conversion rates through programmatic tools."}]},{"name":"tmp.academy","type":"Platform","url":"https://www.tmpb2b.com/en-gb/tmp-academy","summary":"Empowering B2B marketers with practical insights and training sessions.","description":"tmp.academy is the training platform offering structured sessions across AI, creative, ROI, media and partner marketing, plus Women Leading in B2B series.","pricing":{"text":"Pricing not published"},"features":[{"name":"Effectiveness & ROI sessions","value":"Measure Marketing Effectiveness","valueDescription":"Acquire skills to assess marketing performance and optimize strategies for better returns."},{"name":"AI sessions","value":"Explore AI Applications","valueDescription":"Learn how to effectively incorporate AI into marketing strategies, enhancing creativity and efficiency."},{"name":"Media sessions","value":"Improve Media Skills","valueDescription":"Master strategies for maximizing outreach and impact through paid and organic media channels."},{"name":"Creative sessions","value":"Enhance Campaign Storytelling","valueDescription":"Discover innovative techniques for crafting compelling marketing narratives that resonate with audiences."},{"name":"Women Leading in B2B series","value":"Gain Leadership Insights","valueDescription":"Engage with impactful stories and strategies from women leaders in the B2B space."},{"name":"Partner Marketing sessions","value":"Learn Partner Strategies","valueDescription":"Explore best practices for collaborating with partners to drive mutual growth and effectiveness."}]}],"audiences":[],"segments":[{"name":"Account-based marketing","description":"Services and programs that identify, prioritize, and engage named enterprise accounts with personalized 1:1 and 1:Few campaigns, account scoring, sales-marketing alignment, and pilot-to-scale deployment.","size":1.15,"cagr":11.94,"color":1,"productNames":["ABM","Partner Marketing"],"methodology":"Estimates use published market reports in the search results. Mordor Intelligence reports a 2026 market size of USD 1.15 billion and a 2026–2031 CAGR of 11.94%. IndustryARC provides a consistent view (USD 904M in 2023 to USD 1.86B, ~12% CAGR 2024–2030), which corroborates a ~USD1.1B current market and ~12% growth potential.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026) USD 1.15 Billion"},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"forecast to reach USD 2.02 billion by 2031 at 11.94% CAGR"},{"url":"https://www.industryarc.com/Research/account-based-marketing-(ABM)-Market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, rising at a CAGR of 12% during 2024-2030"}]},{"name":"Brand and demand generation","description":"Strategic brand positioning, social media planning, content, and demand-generation tactics to align messaging with go-to-market objectives.","size":120,"cagr":9.5,"color":2,"productNames":["Brand to Demand","Media Transformation"],"methodology":"Provided search results describe widespread demand-generation and brand services but contain no explicit market-size or CAGR figures. I estimated the addressable global market (~$120B) by mapping the segment to the broader digital advertising/marketing services and martech stacks and assuming brand + demand-generation services represent roughly 10–15% of combined advertising and martech spend (agency fees, content, social, paid media, automation, intent-data and consulting). Growth potential (≈9.5% CAGR) reflects ongoing digital ad and martech expansion, adoption of intent data and AI, and increased B2B spend on demand-gen and brand-led content.","citations":[]},{"name":"Partner and channel marketing","description":"Enablement and co-marketing for partner ecosystems, including joint campaigns, partner-facing toolkits, seller enablement and shared market intelligence to drive partner-sourced revenue.","size":25,"cagr":10,"color":3,"productNames":["Partner Marketing","Brand to Demand"],"methodology":"Estimate uses explicit market data for the channel marketing management software segment (USD 1.56B in 2026; 16.81% CAGR) as a high-growth subset of the broader partner & channel marketing ecosystem. Software/platform spend typically represents a minority share of total partner-marketing budgets (most spend is MDF, events, agency/services and partner enablement). Assuming software is roughly 5–8% of total partner/channel marketing spend, extrapolates to a global market on the order of ~USD 20–30B (midpoint ~25B) in 2026. Growth potential reflects strong software CAGR (16.8%) tempered by slower-growing services/MDF components and constrained marketing budgets; combined-market CAGR estimated ~10%.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/channel-market-116727","text":"The global Channel Marketing Management Software Market is estimated to be valued at approximately USD 1.56 Billion in 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/channel-market-116727","text":"The market is projected to reach USD 6.34 Billion by 2035, expanding at a CAGR of 16.81% from 2026 to 2035."}]},{"name":"Marketing training and enablement","description":"On-demand and instructor-led education, templates, and communities that build in-house marketing capabilities and practitioner skills for B2B teams.","size":2.5,"cagr":14,"color":4,"productNames":["tmp.academy","Partner Marketing"],"methodology":"Primary inputs were recent sales-enablement market figures (software + services). Precedence Research reports a global sales enablement platform market of USD 6.58B (2025) with the services segment (~28.8% of total) growing ~14.7% CAGR; Horizon/GrandView shows UK sales‑enablement revenue USD 409.8M (2025) and 16% CAGR (2026–2033). Marketing training & enablement (B2B) is primarily a services/education subset (on-demand courses, instructor-led training, templates, communities). Using the services portion of the broader enablement market (~$1.9B) plus a modest add-on for marketing‑specific training/communities (~$0.6B) yields an estimated global market ~USD 2.5B today, with growth potential aligned to services CAGR (~14% annually) driven by AI adoption, analytics, and demand for in‑house capability building.","citations":[{"url":"https://www.linkedin.com/pulse/sales-enablement-platform-market-size-cross-usd-3568-kj0gf","text":"\"global sales enablement platform market size is estimated at USD 6.58 billion in 2025\""},{"url":"https://www.linkedin.com/pulse/sales-enablement-platform-market-size-cross-usd-3568-kj0gf","text":"\"services segment is expected to grow... registering a CAGR of 14.7% during 2026–2035\""},{"url":"https://www.grandviewresearch.com/horizon/outlook/sales-enablement-platform-market/uk","text":"\"The UK sales enablement platform market generated a revenue of USD 409.8 million in 2025\""},{"url":"https://www.grandviewresearch.com/horizon/outlook/sales-enablement-platform-market/uk","text":"\"A compound annual growth rate of 16% is expected... from 2026 to 2033\""}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.tmpb2b.com","text":"The Marketing Practice"},{"url":"https://www.tmpb2b.com/en-gb/brand-to-demand","text":"Brand to Demand"},{"url":"https://www.tmpb2b.com/en-gb/account-based-marketing","text":"ABM"},{"url":"https://www.tmpb2b.com/en-gb/partner-marketing","text":"Partner Marketing"},{"url":"https://www.tmpb2b.com/en-gb/b2b-paid-media-agency","text":"Media Transformation"},{"url":"https://www.tmpb2b.com/en-gb/tmp-academy","text":"tmp.academy"},{"url":"https://www.mordorintelligence.com/industry-reports/account-based-marketing-market","text":"Market Size (2026) USD 1.15 Billion"},{"url":"https://www.industryarc.com/Research/account-based-marketing-(ABM)-Market-800562","text":"Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, rising at a CAGR of 12% during 2024-2030"},{"url":"https://www.businessresearchinsights.com/market-reports/channel-market-116727","text":"The global Channel Marketing Management Software Market is estimated to be valued at approximately USD 1.56 Billion in 2026."},{"url":"https://www.linkedin.com/pulse/sales-enablement-platform-market-size-cross-usd-3568-kj0gf","text":"\"global sales enablement platform market size is estimated at USD 6.58 billion in 2025\""},{"url":"https://www.grandviewresearch.com/horizon/outlook/sales-enablement-platform-market/uk","text":"\"The UK sales enablement platform market generated a revenue of USD 409.8 million in 2025\""}]}