{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/supermetrics-com","markdownUrl":"https://nowen.ai/agents/supermetrics-com.md","jsonUrl":"https://nowen.ai/agents/supermetrics-com.json","name":"Supermetrics","website":"https://supermetrics.com","location":"Helsinki, Finland","address":{"city":"Helsinki","country":"Finland"},"industry":"Marketing Technology","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-19T04:25:13.335Z","summary":"Supermetrics connects, cleans, analyzes, and activates marketing data to empower data-driven decision making across channels.","description":"Supermetrics is a marketing data technology company that helps organizations connect, clean, and activate data from across marketing channels. The company serves marketing teams, agencies, and data teams by providing a scalable platform that ingests data from numerous sources, standardizes and harmonizes it, and delivers trusted insights through dashboards and automated workflows. By unifying data, organizations can measure performance across channels, identify growth opportunities, and drive data-informed decision making. The platform emphasizes end-to-end data management: connecting data sources, storing and organizing data, analyzing results, and activating insights back into marketing channels to optimize spend and performance. Security and governance are prioritized, with certifications and compliance across regions, ensuring data protection and reliability for enterprise customers. The organization positions itself as a partner for modernization of marketing measurement, offering collaboration-friendly workflows, AI-assisted capabilities to turn insights into actions, and flexible deployment options to support teams of all sizes. In short, Supermetrics aims to democratize access to marketing data, helping teams operate faster, more efficiently, and with greater confidence in the numbers they use to guide campaigns and business decisions.","mission":"Our mission is to empower marketers by simplifying data connectivity, governance, and activation so they can derive actionable insights and drive growth across all marketing channels.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/supermetrics-com","label":"Apply to Supermetrics' partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Supermetrics Marketing Data Platform","type":"Platform","url":"https://supermetrics.com/platform/connect-data","summary":"Unify marketing data for analysis, insights, and real-time activation across channels.","description":"Supermetrics Marketing Data Platform is a unified platform that connects marketing data sources, stores and structures data, analyzes results, and activates insights back into channels. It includes governance and security features, enterprise readiness, and AI integrations to support natural language queries and automated workflows. The platform ensures reliable data quality and fosters efficient reporting and decision-making.","pricing":{},"features":[{"name":"Centralize Data Connectivity","value":"Centralize Your Marketing Data","valueDescription":"No more data silos - bring together all marketing sources for a holistic view of performance."},{"name":"Visualize Insights","value":"Visualize Your Data Effortlessly","valueDescription":"Transform complex data into clear, visual reports that drive decision-making effectively and efficiently."},{"name":"Activate Insights Across Platforms","value":"Activate Insights Across Platforms","valueDescription":"Ensure your insights are actionable and compliant with necessary regulations while optimizing your marketing spend."},{"name":"Ensure Reliable Data Quality","value":"Ensure Reliable Data Quality","valueDescription":"Automate data cleansing and structuring to enhance the quality and accuracy of your business insights."},{"name":"Leverage AI for Insights","value":"Leverage AI For Insights","valueDescription":"Utilize AI capabilities to generate insights faster and easier through natural language processing, making data interaction seamless."},{"name":"Access Live Insights","value":"Access Live Insights","valueDescription":"Monitor performance in real-time, allowing for immediate adjustments and proactive management of marketing campaigns."}]},{"name":"Supermetrics Studio","type":"Product","url":"https://supermetrics.com/products/supermetrics-studio","summary":"Empower marketing teams with AI-driven insights and seamless data integration for effective decision-making.","description":"Supermetrics Studio is an AI-assisted data visualization and analytics product that lets marketing teams connect data from 170+ sources, analyze it with integrated AI, and turn insights into action. It provides ready-made templates, cross-destination reporting, and streamlined workflows for marketing measurement, enabling unified data access, executive insights, and activation across campaigns and channels.","pricing":{},"features":[{"name":"AI Insights and Recommendations","value":"Provides Actionable AI Insights","valueDescription":"Utilize advanced AI to receive tailored insights and recommendations, enhancing strategic decision-making."},{"name":"Real-Time Data Access","value":"Real-Time Data Access","valueDescription":"Move beyond static reports by using live data connections, allowing for timely and informed decision-making."},{"name":"Streamlined Reporting with Templates","value":"Streamlined Reporting with Templates","valueDescription":"Leverage pre-built templates and dashboards, reducing the time taken to generate reports and derive insights."},{"name":"Secure Sharing with Permission Controls","value":"Secure Sharing with Permission Controls","valueDescription":"Enhance data governance by defining user roles and permissions for shared dashboards, ensuring security and compliance."}]},{"name":"Supermetrics Connectors Suite","type":"Product","url":"https://supermetrics.com/connectors","summary":"Automate marketing data reporting and analysis from various channels seamlessly.","description":"Supermetrics Connectors Suite is a collection of data connectors that pull marketing data from hundreds of sources into reporting and analytics tools, enabling cross-channel analysis and automated reporting. Connectors cover major platforms such as Facebook Ads, Google Ads, LinkedIn Ads, Instagram Insights, and Google Analytics 4.","pricing":{},"features":[{"name":"Facebook Ads Connector","value":"Gain Insights From Facebook Ads","valueDescription":"Supermetrics allows you to monitor Facebook Ads performance by tracking key metrics like costs and conversions in real-time, ensuring targeted marketing efforts."},{"name":"Google Ads Connector","value":"Access Google Ads Data Easily","valueDescription":"Connect seamlessly with Google Ads to compile detailed campaign and keyword performance metrics, allowing for informed decision-making."},{"name":"Google Analytics 4 Connector","value":"Unify Analytics Across Platforms","valueDescription":"Integrate comprehensive GA4 data into your reporting workflows to enhance insights into user interactions and behavior across devices."},{"name":"Instagram Insights Connector","value":"Analyze Instagram Engagement","valueDescription":"Measure how well your content resonates with audiences on Instagram by analyzing engagement metrics and audience demographics."},{"name":"LinkedIn Ads Connector","value":"Evaluate LinkedIn Marketing Performance","valueDescription":"Track LinkedIn Ads effectiveness with detailed performance metrics, allowing you to optimize your B2B marketing strategies."},{"name":"Streamline Reporting Processes","value":"Streamline Reporting Processes","valueDescription":"Save time by automating the creation of reports across multiple platforms, enabling faster decision-making and strategy adjustments."}]}],"audiences":[],"segments":[{"name":"Marketing data integration","description":"Capabilities to collect, normalize, and centralize marketing data from advertising platforms, web analytics, CRM and other sources, and route it to data warehouses or BI destinations for unified reporting.","size":2.5,"cagr":15,"color":1,"productNames":["Supermetrics Connectors Suite","Supermetrics Marketing Data Platform"],"methodology":"Estimation based on multiple data-integration market reports in the search results. Global data-integration market estimates range roughly USD 11–21B (early/mid-2020s) with CAGRs around 10–13.6% (sources: MarketsandMarkets, The Business Research Company, GMI, Fortune, Persistence). Marketing data integration is a subset (connectors, CDP/MarTech pipelines, ETL for marketing analytics) — reasonably 10–15% of overall data integration software/tools spend given marketing’s heavy use of cloud connectors, BI, and CDP growth. That yields an estimated marketing-data-integration market ≈ USD 1.5–3.0B; midpoint USD 2.5B. Marketing-specific demand and CDP/MarTech adoption suggest somewhat higher growth than broad data-integration (picked CAGR ~15%), above reported overall CAGRs (10–13.6%).","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/data-integration-market-61793560.html","text":"The data integration market is expected to grow from USD 17.58 billion in 2025 to USD 33.24 billion by 2030, at a CAGR of 13.6%."},{"url":"https://www.thebusinessresearchcompany.com/report/data-integration-global-market-report","text":"Data Integration market size has reached $15.13 billion in 2025; expected to grow to $28.61 billion in 2030 at a CAGR of 13.6%."},{"url":"https://www.gminsights.com/industry-analysis/data-integration-market","text":"Data Integration Market size was valued at USD 11.4 billion in 2022 and is predicted to register at a CAGR of over 10% between 2023 and 2032."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/data-integration-and-integrity-software-market-100899","text":"The global data integration and integrity software market size was valued at USD 20.98 billion in 2025."},{"url":"https://www.persistencemarketresearch.com/market-research/data-integration-software-market.asp","text":"The global data integration software market size is likely to be valued at US$ 6.8 billion in 2026 and projected to reach US$ 16.1 billion by 2033 (CAGR 13.1%)."}]},{"name":"Marketing analytics and reporting","description":"Provides dashboards, automated reporting, and AI-assisted analysis to surface actionable insights and answer marketing performance questions in real time.","size":8.02,"cagr":12.65,"color":2,"productNames":["Supermetrics Studio","Supermetrics Marketing Data Platform"],"methodology":"Primary estimate uses Mordor Intelligence’s marketing analytics market figures (USD 8.02B in 2026; 12.65% CAGR 2026–2031). Ken Research reports a smaller software-focused market (USD 5.3B base), while TrendX projects a larger market (USD 12.85B in 2025; 18.4% CAGR to 2034), indicating definitional differences (software-only vs broader platforms and services) and a plausible CAGR range of ~12–18% depending on scope.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/marketing-analytics-market","text":"Market Size (2026)USD 8.02 Billion ... Growth Rate (2026 - 2031)12.65 %"},{"url":"https://www.kenresearch.com/global-marketing-analytics-software-market","text":"The Global Marketing Analytics Software Market is valued at USD 5.3 billion"},{"url":"https://trendxinsights.com/syndicated-market-research-reports/marketing-analytics-market/","text":"$12.85 Bn 2025 Market ... 18.4% CAGR 2026–2034"}]},{"name":"Marketing measurement and attribution","description":"Analytics and measurement that quantify marketing impact using mix forecasting, geo-matched testing, sentiment and attention metrics to attribute outcomes across channels and inform investment decisions.","size":5.4,"cagr":15.2,"color":3,"productNames":["Supermetrics Marketing Data Platform","Supermetrics Studio"],"methodology":"Estimate uses published market reports in the search results: Persistence Market Research projects a global marketing attribution software market of US$5.4B in 2026 with ~15.2% CAGR; corroborating forecasts (Flint citing Grand View) show a $10.10B target by 2030 at ~13.6% CAGR. These sources support a 2026 market size ~5.4B and high-teens/low-teens CAGR potential.","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"\"market size is likely to be valued at US$ 5.4 billion in 2026\""},{"url":"https://www.flint.com/articles/marketing-campaign-attribution-model-accuracy-statistics","text":"\"The attribution software market will reach $10.10 billion by 2030, growing at 13.6% CAGR\""}]},{"name":"Marketing data governance","description":"Capabilities for data quality, security, access controls, and compliance to ensure trusted, auditable marketing datasets suitable for enterprise reporting and activation.","color":4,"productNames":["Supermetrics Marketing Data Platform"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://supermetrics.com","text":"Supermetrics"},{"url":"https://supermetrics.com/platform/connect-data","text":"Supermetrics Marketing Data Platform"},{"url":"https://supermetrics.com/products/supermetrics-studio","text":"Supermetrics Studio"},{"url":"https://supermetrics.com/connectors","text":"Supermetrics Connectors Suite"},{"url":"https://www.marketsandmarkets.com/Market-Reports/data-integration-market-61793560.html","text":"The data integration market is expected to grow from USD 17.58 billion in 2025 to USD 33.24 billion by 2030, at a CAGR of 13.6%."},{"url":"https://www.thebusinessresearchcompany.com/report/data-integration-global-market-report","text":"Data Integration market size has reached $15.13 billion in 2025; expected to grow to $28.61 billion in 2030 at a CAGR of 13.6%."},{"url":"https://www.gminsights.com/industry-analysis/data-integration-market","text":"Data Integration Market size was valued at USD 11.4 billion in 2022 and is predicted to register at a CAGR of over 10% between 2023 and 2032."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/data-integration-and-integrity-software-market-100899","text":"The global data integration and integrity software market size was valued at USD 20.98 billion in 2025."},{"url":"https://www.persistencemarketresearch.com/market-research/data-integration-software-market.asp","text":"The global data integration software market size is likely to be valued at US$ 6.8 billion in 2026 and projected to reach US$ 16.1 billion by 2033 (CAGR 13.1%)."},{"url":"https://www.mordorintelligence.com/industry-reports/marketing-analytics-market","text":"Market Size (2026)USD 8.02 Billion ... Growth Rate (2026 - 2031)12.65 %"},{"url":"https://www.kenresearch.com/global-marketing-analytics-software-market","text":"The Global Marketing Analytics Software Market is valued at USD 5.3 billion"},{"url":"https://trendxinsights.com/syndicated-market-research-reports/marketing-analytics-market/","text":"$12.85 Bn 2025 Market ... 18.4% CAGR 2026–2034"},{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"\"market size is likely to be valued at US$ 5.4 billion in 2026\""},{"url":"https://www.flint.com/articles/marketing-campaign-attribution-model-accuracy-statistics","text":"\"The attribution software market will reach $10.10 billion by 2030, growing at 13.6% CAGR\""}]}