{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/stackadapt-com","markdownUrl":"https://nowen.ai/agents/stackadapt-com.md","jsonUrl":"https://nowen.ai/agents/stackadapt-com.json","name":"StackAdapt Inc.","nickname":"StackAdapt","website":"https://www.stackadapt.com","location":"Toronto, Ontario, Canada","address":{"city":"Toronto","state":"Ontario","country":"Canada"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:05:51.517Z","summary":"Global programmatic advertising technology company enabling marketers to plan, buy, optimize, and measure cross-channel campaigns.","description":"StackAdapt Inc. is a programmatic advertising technology company that provides a self-serve platform for planning, buying, optimizing, and measuring digital campaigns across multiple channels. Using machine learning and data science, StackAdapt helps advertisers understand audiences, optimize spend, and drive measurable growth for brands and marketers.","mission":"Our mission is to empower marketers to drive business growth.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/stackadapt-com","label":"Apply to StackAdapt Inc.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[],"audiences":[],"segments":[{"name":"Programmatic media buying","description":"Capabilities to execute and optimize programmatic ad buys with AI-driven bidding, supply-path optimization, traffic shaping, KPI-specific inventory curation, and end-to-end media visualization for efficiency and outcome alignment.","size":63.7,"cagr":9,"color":1,"productNames":[],"methodology":"Estimated using sector-specific market reports in the search results. I prioritized reports explicitly titled “Programmatic Media Buying” and “Media Buying Services” (WiseGuy, Fact.MR) which report 2024–2026 market sizes and multi-year CAGRs. WiseGuy (programmatic media buying) reports ~USD 63.7B in 2025 with a 9% CAGR to 2035; Fact.MR (media buying services) reports USD 80.5B in 2025 with a 6.9% CAGR to 2036. A larger MarketResearchFuture figure (~USD 811.8B) appears to reference broader programmatic advertising/global ad spend and was treated as a broader-market data point rather than the narrower programmatic media-buying segment.","citations":[{"url":"https://www.wiseguyreports.com/reports/programmatic-media-buying-market","text":"expected to grow from 63.7 USD Billion in 2025 to 150.0 USD Billion by 2035."},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025."},{"url":"https://www.marketresearchfuture.com/reports/programmatic-advertising-market-3134","text":"Programmatic Advertising Market Size was estimated at 811.8 USD Billion in 2024."}]},{"name":"Cross-channel campaign management","description":"Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.","size":6.99,"cagr":18.52,"color":2,"productNames":[],"methodology":"Primary estimate uses Market Research Future (Multichannel Campaign Management) which reports a 2024 market size of ~$6.99B and a 2025–2035 CAGR of 18.52%. Alternative source (LinkedIn excerpt of a market report) cites a lower 4.6% CAGR (2026–2033). Demandbase CTV ad spend forecasts (US CTV $42.4B by 2027) were used as supporting evidence of strong channel expansion driving cross-channel campaign management demand.","citations":[{"url":"https://www.marketresearchfuture.com/reports/multichannel-campaign-management-market-23642","text":"2024 Market Size $6.992 USD Billion; CAGR (2025 - 2035) 18.52%"},{"url":"https://www.linkedin.com/pulse/cross-channel-marketing-tools-market-size-estimated-grow-cagr-b1y5f","text":"The Cross-Channel Marketing Tools Market Size is Estimated to Grow at a CAGR of 4.6% from 2026 to 2033"},{"url":"https://www.demandbase.com/blog/mastering-cross-channel-marketing/","text":"U.S. ad spending on CTV is expected to hit $42.4 billion by 2027"}]},{"name":"Audience segmentation and activation","description":"Creation and activation of precise audience profiles, lookalike modeling, and DMP-based distribution focused on improving targeting efficiency and media ROI.","size":10,"cagr":15,"color":3,"productNames":[],"methodology":"Search results describe the scope (segmentation, persona development, DMP/CDP-style activation, data-to-activation workflows) but contain no explicit revenue or CAGR figures. Using that context plus market hierarchy knowledge (audience segmentation/activation sits inside adtech/martech and overlaps CDP, DMP, identity resolution, data onboarding, and activation services), I estimate the annual vendor+services revenue for global audience segmentation and activation platforms at roughly $10B today, driven by investments in first‑party data, cookieless targeting, and research-to-activation tooling. Given strong ongoing demand, privacy-driven technology change, and historical CDP/activation market growth, a medium-high growth rate of about 15% CAGR is plausible over the next 3–5 years.","citations":[]},{"name":"Marketing measurement and attribution","description":"Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.","size":5.4,"cagr":15.2,"color":4,"productNames":[],"methodology":"Persistence Market Research projects the global marketing attribution software market at US$5.4 billion in 2026 and to reach US$14.5 billion by 2033 (CAGR 15.2%). This aligns with the requested marketing measurement and attribution segment (MMM, data-driven MTA, incrementality, forecasting) because the report covers attribution software and related cloud/AI-driven capabilities. Other results describe demand drivers (rising digital ad spend, multi-channel complexity, AI, first-party data) that support strong growth in attribution and measurement tools.","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Marketing Attribution Software market size likely valued at US$ 5.4 billion in 2026; CAGR 15.2% (2026–2033)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.stackadapt.com","text":"StackAdapt Inc."},{"url":"https://www.wiseguyreports.com/reports/programmatic-media-buying-market","text":"expected to grow from 63.7 USD Billion in 2025 to 150.0 USD Billion by 2035."},{"url":"https://www.factmr.com/report/media-buying-services-market","text":"The media buying services market was valued at USD 80.5 billion in 2025."},{"url":"https://www.marketresearchfuture.com/reports/programmatic-advertising-market-3134","text":"Programmatic Advertising Market Size was estimated at 811.8 USD Billion in 2024."},{"url":"https://www.marketresearchfuture.com/reports/multichannel-campaign-management-market-23642","text":"2024 Market Size $6.992 USD Billion; CAGR (2025 - 2035) 18.52%"},{"url":"https://www.linkedin.com/pulse/cross-channel-marketing-tools-market-size-estimated-grow-cagr-b1y5f","text":"The Cross-Channel Marketing Tools Market Size is Estimated to Grow at a CAGR of 4.6% from 2026 to 2033"},{"url":"https://www.demandbase.com/blog/mastering-cross-channel-marketing/","text":"U.S. ad spending on CTV is expected to hit $42.4 billion by 2027"},{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Marketing Attribution Software market size likely valued at US$ 5.4 billion in 2026; CAGR 15.2% (2026–2033)."}]}