# Splio
*Also known as Splio*

- Website: https://splio.com/
- Location: Paris, France
- AI agent profile: https://nowen.ai/agents/splio-com

> CRM-driven marketing platform empowering retailers and brands to orchestrate omnichannel campaigns with data-driven insights.

Splio is a cloud-based marketing software provider offering a platform that helps retailers and brands manage customer relationships through data-driven, omnichannel marketing. The company emphasizes activating and engaging customers across channels by turning data into actionable campaigns and personalized experiences, while supporting loyalty programs, privacy governance, and ROI measurement. The platform is intended for marketing teams seeking to orchestrate real-time, cross-channel journeys using first-party data, and to scale operations with AI-driven insights. Splio serves brands across retail and consumer-focused sectors, delivering scalable capabilities and resources to customers and partners.

**Mission:** Notre suite logicielle d’Individuation Marketing permet aux marketeurs d’activer et d’engager leurs clients dans toute leur singularité afin de construire une relation unique, durable et respectueuse avec chacun d’entre eux.

## Products & Services

### [Marketing Automation Platform](https://splio.com/marketing-automation-platform/)
*Platform*
Automate and personalize campaigns to increase customer acquisition and sales.

- **Campaign Automation** — Streamline Campaign Management
- **Campaign Personalization** — Enhance Customer Engagement
- **Omnichannel Orchestration** — Integrate Marketing Channels
- **Predictive Audience Generation** — Optimize Targeting Efforts
- **Real-Time Data Insights** — Measure Campaign Effectiveness
- **Generative AI Content Creation** — Enhance Content Efficiency

### [Customer Data Platform](https://splio.com/customer-data-platform/)
*Platform*
Enhances customer engagement and marketing effectiveness through unified data and personalization.

- **360-degree view** — Achieve Customer Insights
- **Multichannel Activation** — Deliver Consistent Experiences
- **Ask My CRM Integration** — Streamline CRM Tasks
- **Customer Knowledge** — Enhance Personalization
- **Data Deduplication** — Eliminate Redundancies
- **Real-Time Data Synchronization** — Maintain Current Insights
- **Predictive Analytics Capabilities** — Anticipate Customer Needs
- **CRM Insights Dashboard** — Visualize Key Metrics
- **Data Cleansing and Normalization** — Ensure Data Quality
- **Data Import** — Consolidate Customer Data

### [Loyalty](https://splio.com/loyalty/)
*Product*
Maximize the value of your best customers with engaging loyalty experiences.

- **Loyalty Communications Automation** — Enhances Customer Engagement
- **Loyalty Program Setup** — Establishes Clear Program Structure
- **Digital Loyalty Card** — Facilitates Access and Use
- **Rewards Management** — Streamlines Reward Processes
- **Loyalty Web Kit** — Promotes Program Benefits
- **Real-Time Loyalty Data Access** — Enables Instant Information Retrieval

### [Predictive AI](https://splio.com/predictive-ai/)
*Platform*
Enhance your CRM strategy with AI-driven insights to maximize customer engagement and ROI.

- **AI-Driven Campaign Optimization** — Maximize Engagement
- **CRM Plan Optimization** — Control Marketing Pressure
- **Predictive Audiences** — Target the Right Customers
- **Ask My CRM Integration** — Get Instant Insights
- **Data Unification** — Unify Customer Insights
- **Growth Opportunities Detection** — Identify Potential Revenue

### [Mobile Wallets](https://splio.com/mobile-wallets/)
*Product*
Deliver Instant Access to Loyalty Programs and Coupons via Mobile Wallets.

- **Mobile Wallet Engagement** — Enhance Customer Engagement
- **Real-Time Notifications** — Drive Store Traffic
- **Digital Loyalty Cards** — Streamline Loyalty Access
- **VTAP Technology** — Enhance Interaction
- **Personalized Wallet Communication** — Enhance Customer Experience
- **Cross-Channel Integration** — Boost Marketing Efficiency

### [Ask My CRM](https://splio.com/ask-my-crm/)
*Product*
Enhance your CRM experience with instant data insights and actionable recommendations.

- **Natural Language Chat** — Chat Naturally
- **Real-Time Data Access** — Access Data Instantly
- **Actionable Recommendations** — Receive Actionable Insights
- **Internally Ready Summaries** — Share Ready Syntheses
- **Growth Opportunity Identification** — Identify Opportunities

## Market Segments

- **Customer data platform** (market size $4.1B, CAGR 19.6%): Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.
- **Marketing automation** (market size $47.0B, CAGR 11.5%): Orchestration and optimization of multi-channel campaigns and personalized journeys with real-time performance feedback and audience segmentation.
- **Loyalty and retention management** (market size $16.2B, CAGR 14.5%): Enterprise-grade loyalty program capabilities including enrollment, reward mechanics, targeted offers, and integrated redemption within ordering flows to increase repeat visits and lifetime value.
- **AI‑driven marketing insights and automated reporting** (market size $10.0B, CAGR 28%): AI analysis, conversational insights, and automated report generation and delivery (e.g., Slack, email) to surface recommendations and accelerate decision making.

## Who do we serve

### Mid-Market Retailers And Consumer Brands
Mid-market brands seeking unified customer data and omnichannel loyalty programs.
- Industries: Retail, consumer brands, eCommerce
- Geography: North America, Europe, and APAC
- Pain points: Siloed data across channels; difficulty personalizing at scale; fragmented loyalty programs; complex multi-channel orchestration
- Business goals: Increase customer lifetime value; improve campaign ROI; streamline cross-channel journeys
- Positioning: A platform that unifies customer data, orchestrates omnichannel journeys, and activates loyalty to drive measurable ROI.

### Global Retail Chains And Franchises
Global retailers requiring cross-border personalization and governance.
- Industries: Enterprise Retail, Franchise Networks
- Geography: North America, Europe, APAC
- Pain points: Multi-region data governance; regulatory compliance; cross-border customer experiences; managing loyalty across countries
- Business goals: Standardize data; deliver consistent global campaigns; increase cross-border sales
- Positioning: A scalable solution for global retailers to harmonize data, deliver cross-border campaigns, and standardize loyalty across regions.

### Direct-To-Consumer And Digital-First Brands
D2C brands seeking personalized, AI-powered campaigns and rapid growth.
- Industries: Direct-to-Consumer, eCommerce, Omnichannel Retail
- Geography: North America, Europe, APAC
- Pain points: High customer acquisition cost; fragmented data; difficulty scaling personalization; loyalty fragmentation
- Business goals: Drive acquisition; maximize lifetime value; optimize marketing ROI
- Positioning: A modular platform for direct-to-consumer brands seeking personalized, AI-powered campaigns and rapid growth across channels.