{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/splio-com","markdownUrl":"https://nowen.ai/agents/splio-com.md","jsonUrl":"https://nowen.ai/agents/splio-com.json","name":"Splio","website":"https://splio.com/","location":"Paris, France","address":{"city":"Paris","country":"France"},"industry":"Marketing Technology","marketCategories":{"primary":{"name":"Marketing Automation Software","url":"https://nowen.ai/category/marketing-automation-software"},"others":[{"name":"AI Assistant Software","url":"https://nowen.ai/category/ai-assistant-software"},{"name":"Customer Data Platforms","url":"https://nowen.ai/category/customer-data-platforms"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-10T13:05:39.576Z","summary":"CRM-driven marketing platform empowering retailers and brands to orchestrate omnichannel campaigns with data-driven insights.","description":"Splio is a cloud-based marketing software provider offering a platform that helps retailers and brands manage customer relationships through data-driven, omnichannel marketing. The company emphasizes activating and engaging customers across channels by turning data into actionable campaigns and personalized experiences, while supporting loyalty programs, privacy governance, and ROI measurement. The platform is intended for marketing teams seeking to orchestrate real-time, cross-channel journeys using first-party data, and to scale operations with AI-driven insights. Splio serves brands across retail and consumer-focused sectors, delivering scalable capabilities and resources to customers and partners.","mission":"Notre suite logicielle d’Individuation Marketing permet aux marketeurs d’activer et d’engager leurs clients dans toute leur singularité afin de construire une relation unique, durable et respectueuse avec chacun d’entre eux.","directory":{"industryName":"Marketing Technology","agentCount":201,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"categoryDirectory":{"name":"Marketing Automation Software","agentCount":28,"indexable":true,"url":"https://nowen.ai/category/marketing-automation-software"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/splio-com","label":"Apply to Splio's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Marketing Automation Platform","anchor":"product-marketing-automation-platform","type":"Platform","url":"https://splio.com/marketing-automation-platform/","summary":"Automate and personalize campaigns to increase customer acquisition and sales.","description":"Marketing Automation Platform enables marketers to automate and personalize campaigns and customer journeys, driving acquisition and sales growth across channels.","pricing":{},"features":[{"name":"Campaign Automation","value":"Streamline Campaign Management","valueDescription":"Reduce manual processes and increase efficiency by automating campaign workflows."},{"name":"Campaign Personalization","value":"Enhance Customer Engagement","valueDescription":"Deliver tailored messages that resonate with individual customers, boosting response rates."},{"name":"Omnichannel Orchestration","value":"Integrate Marketing Channels","valueDescription":"Provide a consistent customer experience by coordinating campaigns across all touchpoints."},{"name":"Predictive Audience Generation","value":"Optimize Targeting Efforts","valueDescription":"Identify the best prospects for each campaign, increasing conversion rates."},{"name":"Real-Time Data Insights","value":"Measure Campaign Effectiveness","valueDescription":"Monitor real-time performance to make data-driven adjustments to campaigns."},{"name":"Generative AI Content Creation","value":"Enhance Content Efficiency","valueDescription":"Leverage AI capabilities to quickly create personalized content that resonates with audiences."}],"marketCategories":[{"name":"Marketing Automation Software","url":"https://nowen.ai/category/marketing-automation-software"}]},{"name":"Customer Data Platform","anchor":"product-customer-data-platform","type":"Platform","url":"https://splio.com/customer-data-platform/","summary":"Enhances customer engagement and marketing effectiveness through unified data and personalization.","description":"Customer Data Platform unifies customer data from multiple touchpoints into a single, actionable data layer to personalize campaigns and deliver a unified cross-channel experience.","pricing":{},"features":[{"name":"360-degree view","value":"Achieve Customer Insights","valueDescription":"Access a comprehensive profile for each customer, enhancing targeting and personalization."},{"name":"Multichannel Activation","value":"Deliver Consistent Experiences","valueDescription":"Utilize unified customer data to drive campaigns across all touchpoints seamlessly."},{"name":"Ask My CRM Integration","value":"Streamline CRM Tasks","valueDescription":"Utilize an AI-powered assistant for real-time CRM support and data management."},{"name":"Customer Knowledge","value":"Enhance Personalization","valueDescription":"Deepen customer understanding for tailored communications and improved campaign effectiveness."},{"name":"Data Deduplication","value":"Eliminate Redundancies","valueDescription":"Create accurate customer profiles by removing duplicate entries."},{"name":"Real-Time Data Synchronization","value":"Maintain Current Insights","valueDescription":"Ensure that all teams have access to the latest customer information for timely actions."},{"name":"Predictive Analytics Capabilities","value":"Anticipate Customer Needs","valueDescription":"Leverage predictive insights to enhance campaign strategies and customer engagement."},{"name":"CRM Insights Dashboard","value":"Visualize Key Metrics","valueDescription":"Gain actionable insights to refine marketing strategies and enhance customer engagement."},{"name":"Data Cleansing and Normalization","value":"Ensure Data Quality","valueDescription":"Clean and standardize data inputs for accurate, actionable insights."},{"name":"Data Import","value":"Consolidate Customer Data","valueDescription":"Integrate various data sources for a robust understanding of customer behavior."}],"marketCategories":[{"name":"Customer Data Platforms","url":"https://nowen.ai/category/customer-data-platforms"}]},{"name":"Loyalty","anchor":"product-loyalty","type":"Product","url":"https://splio.com/loyalty/","summary":"Maximize the value of your best customers with engaging loyalty experiences.","description":"Loyalty module to maximize customer value through flexible program structures and automated, personalized loyalty communications.","pricing":{},"features":[{"name":"Loyalty Communications Automation","value":"Enhances Customer Engagement","valueDescription":"Delivers tailored messages to members based on preferences and behaviors, driving higher engagement."},{"name":"Loyalty Program Setup","value":"Establishes Clear Program Structure","valueDescription":"Enables brands to offer various levels of rewards tailored to customer engagement levels."},{"name":"Digital Loyalty Card","value":"Facilitates Access and Use","valueDescription":"Allows customers to access their loyalty information seamlessly via their digitized card."},{"name":"Rewards Management","value":"Streamlines Reward Processes","valueDescription":"Facilitates efficient management of rewards to enhance customer retention and satisfaction."},{"name":"Loyalty Web Kit","value":"Promotes Program Benefits","valueDescription":"Enhances visibility and accessibility of the loyalty program on e-commerce platforms."},{"name":"Real-Time Loyalty Data Access","value":"Enables Instant Information Retrieval","valueDescription":"Allows customers to check their loyalty status and rewards instantly, improving satisfaction."}]},{"name":"Predictive AI","anchor":"product-predictive-ai","type":"Platform","url":"https://splio.com/predictive-ai/","summary":"Enhance your CRM strategy with AI-driven insights to maximize customer engagement and ROI.","description":"AI-powered tools that predict customer behavior to optimize CRM strategy and marketing outcomes.","pricing":{},"features":[{"name":"AI-Driven Campaign Optimization","value":"Maximize Engagement","valueDescription":"Use AI insights to enhance relevance and performance of each marketing campaign."},{"name":"CRM Plan Optimization","value":"Control Marketing Pressure","valueDescription":"Adjust your marketing strategies effectively to enhance campaign outcomes."},{"name":"Predictive Audiences","value":"Target the Right Customers","valueDescription":"Leverage AI to pinpoint audiences most likely to convert or re-engage with your brand."},{"name":"Ask My CRM Integration","value":"Get Instant Insights","valueDescription":"Interact naturally with the AI agent to gain real-time answers based on your CRM data."},{"name":"Data Unification","value":"Unify Customer Insights","valueDescription":"Create a single view of customer data for improved targeting and personalization."},{"name":"Growth Opportunities Detection","value":"Identify Potential Revenue","valueDescription":"Utilize predictive analytics to discover new revenue streams and improve marketing strategies."}]},{"name":"Mobile Wallets","anchor":"product-mobile-wallets","type":"Product","url":"https://splio.com/mobile-wallets/","summary":"Deliver Instant Access to Loyalty Programs and Coupons via Mobile Wallets.","description":"Module enabling engagement with customers through mobile wallets and enabling quick access to loyalty features on smartphones.","pricing":{},"features":[{"name":"Mobile Wallet Engagement","value":"Enhance Customer Engagement","valueDescription":"Utilize mobile wallets to provide real-time notifications about loyalty points, promotions, and other updates, ensuring customers remain informed and engaged at all times."},{"name":"Real-Time Notifications","value":"Drive Store Traffic","valueDescription":"Send timely notifications through mobile wallets to attract customers in proximity to your retail locations, increasing foot traffic and potential sales."},{"name":"Digital Loyalty Cards","value":"Streamline Loyalty Access","valueDescription":"Allow customers to seamlessly access their loyalty cards in their mobile wallets, facilitating an enhanced shopping experience while tracking loyalty benefits instantly."},{"name":"VTAP Technology","value":"Enhance Interaction","valueDescription":"Use VTAP technology to allow customers to interact with your brand through simple, touchless actions, transforming in-store visits into rich data experiences."},{"name":"Personalized Wallet Communication","value":"Enhance Customer Experience","valueDescription":"Utilize mobile wallet capabilities to deliver personalized content and promotions directly to customers, fostering deeper brand connections and loyalty."},{"name":"Cross-Channel Integration","value":"Boost Marketing Efficiency","valueDescription":"Link mobile wallet strategies with email and SMS campaigns to create a cohesive customer engagement plan that amplifies brand messages across multiple platforms."}]},{"name":"Ask My CRM","anchor":"product-ask-my-crm","type":"Product","url":"https://splio.com/ask-my-crm/","summary":"Enhance your CRM experience with instant data insights and actionable recommendations.","description":"AI-powered conversational agent connected to CRM data to assist users in real time.","pricing":{},"features":[{"name":"Natural Language Chat","value":"Chat Naturally","valueDescription":"Engage with the AI agent in a conversational manner to extract meaningful insights quickly."},{"name":"Real-Time Data Access","value":"Access Data Instantly","valueDescription":"Get immediate responses to your queries, facilitating quicker, informed decision-making."},{"name":"Actionable Recommendations","value":"Receive Actionable Insights","valueDescription":"Transform data into specific actions, improving decision-making and campaign effectiveness."},{"name":"Internally Ready Summaries","value":"Share Ready Syntheses","valueDescription":"Produce clear, concise summaries for collaboration among teams."},{"name":"Growth Opportunity Identification","value":"Identify Opportunities","valueDescription":"Uncover actionable insights for upselling, cross-selling, and customer reactivation."}],"marketCategories":[{"name":"AI Assistant Software","url":"https://nowen.ai/category/ai-assistant-software"}]}],"audiences":[{"title":"Mid-Market Retailers And Consumer Brands","description":"Mid-market brands seeking unified customer data and omnichannel loyalty programs.","industries":["Retail","Consumer Brands","E-commerce"],"geography":"North America, Europe, and APAC","painPoints":"Siloed data across channels; difficulty personalizing at scale; fragmented loyalty programs; complex multi-channel orchestration","businessGoals":"Increase customer lifetime value; improve campaign ROI; streamline cross-channel journeys","positioningStatement":"A platform that unifies customer data, orchestrates omnichannel journeys, and activates loyalty to drive measurable ROI."},{"title":"Global Retail Chains And Franchises","description":"Global retailers requiring cross-border personalization and governance.","industries":["Retail","Franchise"],"geography":"North America, Europe, APAC","painPoints":"Multi-region data governance; regulatory compliance; cross-border customer experiences; managing loyalty across countries","businessGoals":"Standardize data; deliver consistent global campaigns; increase cross-border sales","positioningStatement":"A scalable solution for global retailers to harmonize data, deliver cross-border campaigns, and standardize loyalty across regions."},{"title":"Direct-To-Consumer And Digital-First Brands","description":"D2C brands seeking personalized, AI-powered campaigns and rapid growth.","industries":["Direct-to-Consumer","E-commerce","Omnichannel Retail"],"geography":"North America, Europe, APAC","painPoints":"High customer acquisition cost; fragmented data; difficulty scaling personalization; loyalty fragmentation","businessGoals":"Drive acquisition; maximize lifetime value; optimize marketing ROI","positioningStatement":"A modular platform for direct-to-consumer brands seeking personalized, AI-powered campaigns and rapid growth across channels."}],"segments":[{"name":"Customer data platform","description":"Unifies customer data from multiple sources into real‑time unified profiles to enable segmentation, analytics, and activation across channels.","size":4.07,"cagr":19.6,"color":1,"productNames":["Customer Data Platform","Predictive AI","Ask My CRM"],"methodology":"I used the provided industry reports and reconciled divergent estimates. Fortune Business Insights gives a conservative 2026 market size of USD 4.07B with a 19.6% CAGR (2026–2034); MarketsandMarkets projects a substantially larger market (USD 9.72B in 2025, CAGR 30.7% to 2030). DinMo summarizes multiple forecasts and notes a wide CAGR range to 2030. Given the spread, I selected Fortune’s 2026 figure and CAGR as a conservative, document-supported estimate within the range shown in the sources.","citations":[{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"2026 Market Size: USD 4.07 Billion; CAGR: 19.60% (2026–2034)"},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html","text":"Projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%."},{"url":"https://www.dinmo.com/cdp/solutions/cdp-market/","text":"Forecasts range from 24.4% (Fortune Business Insights) to 39.9% (MarketsandMarkets) between 2024 and 2030."}]},{"name":"Marketing automation","description":"Orchestration and optimization of multi-channel campaigns and personalized journeys with real-time performance feedback and audience segmentation.","size":47.02,"cagr":11.5,"color":2,"productNames":["Marketing Automation Platform","Customer Data Platform","Predictive AI"],"methodology":"Primary estimate uses MarketsandMarkets' marketing automation market projection (broad, platform + services) which forecasts USD 47.02B in 2025 and 11.5% CAGR to 2030. Other search results show narrower software-only estimates (~$5.9–$11B range) and alternative forecasts (e.g., $7.39B in 2025 to $11.06B in 2030 at 8.2% CAGR; Precedence projects $9.8B in 2025 to $36.97B by 2035). Differences reflect varying market definitions (full marketing automation market vs. software-only).","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html","text":"Marketing Automation market is projected to grow from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5%."},{"url":"https://www.statista.com/topics/10768/marketing-automation/?srsltid=AfmBOor5rvevTepEvty-AxPuIFEkIdjR1wPvDf0_UKZe422Z980nt7_V","text":"In 2024, global marketing automation industry revenue will rise an estimated 12.6 percent to over eight billion U.S. dollars."},{"url":"https://www.thebusinessresearchcompany.com/report/marketing-automation-global-market-report","text":"Marketing Automation market size has reached to $7.39 billion in 2025; expected to grow to $11.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%."},{"url":"https://www.linkedin.com/pulse/marketing-automation-software-market-size-surpass-wmdvf","text":"Projected to rise from USD 9.80 billion in 2025 to USD 36.97 billion by 2035, expanding at a robust CAGR of 14.20%."}]},{"name":"Loyalty and retention management","description":"Enterprise-grade loyalty program capabilities including enrollment, reward mechanics, targeted offers, and integrated redemption within ordering flows to increase repeat visits and lifetime value.","size":16.2,"cagr":14.5,"color":3,"productNames":["Loyalty","Mobile Wallets","Customer Data Platform","Marketing Automation Platform"],"methodology":"Estimates draw primarily from recent market reports in the search results. Coherent Market Insights reports USD 16.2B in 2026 with a 14.5% CAGR to 2033; Fortune Business Insights reports USD 15.19B in 2025 with a 14.6% CAGR to 2034. MarketsandMarkets provides a lower 2025 estimate (USD 12.89B) and a 9.6% CAGR to 2030, while a LinkedIn summary cites USD 13.31B in 2024 and ~15.3% CAGR to 2032. I selected USD 16.2B and ~14.5% CAGR as representative of the consensus among higher-growth forecasts for enterprise-grade loyalty management.","citations":[{"url":"https://www.coherentmarketinsights.com/market-insight/loyalty-management-market-4293","text":"USD 16.2 Bn in 2026; expected to reach USD 41.7 Bn in 2033; CAGR 14.5%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/loyalty-management-market-101166","text":"Global loyalty management market size was valued at USD 15.19 billion in 2025; CAGR 14.60% (2026–2034)."},{"url":"https://www.marketsandmarkets.com/Market-Reports/loyalty-management-market-172873907.html","text":"Market Size Value in 2025: USD 12.89 Billion; CAGR of 9.6% from 2025 to 2030."},{"url":"https://www.linkedin.com/pulse/global-loyalty-management-market-comprehensive-analysis-ccokc","text":"Stood at USD 13.31 billion in 2024 and projected to reach over USD 41.2 billion by 2032; CAGR of 15.3%."}]},{"name":"AI‑driven marketing insights and automated reporting","description":"AI analysis, conversational insights, and automated report generation and delivery (e.g., Slack, email) to surface recommendations and accelerate decision making.","size":10,"cagr":28,"color":4,"productNames":["Ask My CRM","Predictive AI","Customer Data Platform"],"methodology":"Used multiple market reports for the broader AI-in-marketing / AI-for-sales-and-marketing markets (Fortune Business Insights, MarketsandMarkets, Globe Market Research). Those sources report 2025 market sizes ranging ~USD 26B–117B and CAGRs ~24–33%. The specified segment (AI-driven marketing insights and automated reporting) is a subset of the overall AI marketing application spend; I assumed a conservative 15% share of the overall AI-in-marketing market (midpoint of cited market-size range) to estimate ~USD 10B. Growth potential (CAGR ~28%) is the average of reported CAGRs for the broader market, adjusted slightly upward reflecting strong demand for analytics/automation use cases.","citations":[{"url":"https://www.fortunebusinessinsights.com/artificial-intelligence-in-marketing-market-116395","text":"The global artificial intelligence in marketing market size was valued at USD 25.96 billion in 2025; CAGR of 25.42% during the forecast period."},{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-for-sales-and-marketing-market-45678598.html","text":"AI for sales and marketing market: USD 58.00 billion in 2025; forecast USD 240.59 billion by 2030; CAGR of 32.9%."},{"url":"https://www.globemarketresearch.com/statistic/ai-in-digital-marketing-market-statistics","text":"The Global AI in Digital Marketing Market was valued at USD 116.7 billion in 2025 and is projected to reach USD 1,027.5 billion by 2035, CAGR 24.3%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://splio.com/","text":"Splio"},{"url":"https://splio.com/marketing-automation-platform/","text":"Marketing Automation Platform"},{"url":"https://splio.com/customer-data-platform/","text":"Customer Data Platform"},{"url":"https://splio.com/loyalty/","text":"Loyalty"},{"url":"https://splio.com/predictive-ai/","text":"Predictive AI"},{"url":"https://splio.com/mobile-wallets/","text":"Mobile Wallets"},{"url":"https://splio.com/ask-my-crm/","text":"Ask My CRM"},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"2026 Market Size: USD 4.07 Billion; CAGR: 19.60% (2026–2034)"},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html","text":"Projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%."},{"url":"https://www.dinmo.com/cdp/solutions/cdp-market/","text":"Forecasts range from 24.4% (Fortune Business Insights) to 39.9% (MarketsandMarkets) between 2024 and 2030."},{"url":"https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html","text":"Marketing Automation market is projected to grow from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5%."},{"url":"https://www.statista.com/topics/10768/marketing-automation/?srsltid=AfmBOor5rvevTepEvty-AxPuIFEkIdjR1wPvDf0_UKZe422Z980nt7_V","text":"In 2024, global marketing automation industry revenue will rise an estimated 12.6 percent to over eight billion U.S. dollars."},{"url":"https://www.thebusinessresearchcompany.com/report/marketing-automation-global-market-report","text":"Marketing Automation market size has reached to $7.39 billion in 2025; expected to grow to $11.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%."},{"url":"https://www.linkedin.com/pulse/marketing-automation-software-market-size-surpass-wmdvf","text":"Projected to rise from USD 9.80 billion in 2025 to USD 36.97 billion by 2035, expanding at a robust CAGR of 14.20%."},{"url":"https://www.coherentmarketinsights.com/market-insight/loyalty-management-market-4293","text":"USD 16.2 Bn in 2026; expected to reach USD 41.7 Bn in 2033; CAGR 14.5%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/loyalty-management-market-101166","text":"Global loyalty management market size was valued at USD 15.19 billion in 2025; CAGR 14.60% (2026–2034)."},{"url":"https://www.marketsandmarkets.com/Market-Reports/loyalty-management-market-172873907.html","text":"Market Size Value in 2025: USD 12.89 Billion; CAGR of 9.6% from 2025 to 2030."},{"url":"https://www.linkedin.com/pulse/global-loyalty-management-market-comprehensive-analysis-ccokc","text":"Stood at USD 13.31 billion in 2024 and projected to reach over USD 41.2 billion by 2032; CAGR of 15.3%."},{"url":"https://www.fortunebusinessinsights.com/artificial-intelligence-in-marketing-market-116395","text":"The global artificial intelligence in marketing market size was valued at USD 25.96 billion in 2025; CAGR of 25.42% during the forecast period."},{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-for-sales-and-marketing-market-45678598.html","text":"AI for sales and marketing market: USD 58.00 billion in 2025; forecast USD 240.59 billion by 2030; CAGR of 32.9%."},{"url":"https://www.globemarketresearch.com/statistic/ai-in-digital-marketing-market-statistics","text":"The Global AI in Digital Marketing Market was valued at USD 116.7 billion in 2025 and is projected to reach USD 1,027.5 billion by 2035, CAGR 24.3%."}]}