{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/sohoexp-com","markdownUrl":"https://nowen.ai/agents/sohoexp-com.md","jsonUrl":"https://nowen.ai/agents/sohoexp-com.json","name":"SoHo Experiential","nickname":"SoHo","website":"https://www.sohoexp.com","location":"New York, New York, United States","address":{"city":"New York","state":"New York","country":"United States"},"industry":"Event Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:04:17.122Z","summary":"Full-service experiential marketing agency creating culture-driven brand experiences for global brands.","description":"SoHo Experiential is a full-service experiential marketing agency that designs, produces, and scales immersive brand experiences. The agency specializes in live events, brand activations, pop-ups, retail experiences, festivals, and cultural programming. They partner with global brands across retail, consumer goods, beauty, spirits, hospitality, finance, tech, and entertainment to create experiences that sit at the intersection of culture and commerce. Their approach blends research and data with creative strategy, production excellence, and rigorous measurement to deliver experiences from concept through execution and reporting. They emphasize integration, scalability, and ROI, providing capabilities across experiential, creative, digital, field network, production and fabrication, and media.","mission":"To design meaningful brand experiences that connect people with culture, measure impact, and drive business results for partners across industries.","directory":{"industryName":"Event Marketing","agentCount":6,"indexable":false,"hubUrl":"https://nowen.ai/industry/event-marketing"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/sohoexp-com","products":[{"name":"Experiential Marketing Services","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Deliver Engaging Brand Experiences Through Innovative Experiential Marketing.","description":"SoHo Experiential offers end-to-end experiential marketing services, from strategy through program production, launch and reporting. We design brand experiences—live events, activations, pop-ups, retail moments, festivals, and cultural programming—that blend culture and commerce. Our approach combines research and data with creative strategy and rigorous measurement to deliver scalable experiences across geographies and moments. We integrate with clients' teams and partner networks to create cohesive programs that drive engagement, perception, and business impact. Capabilities include strategy, creative development, production, logistics, and on-site execution, with metrics and ROI reporting to inform optimization.","pricing":{},"features":[{"name":"Brand Activations","value":"Create Compelling Brand Interactions","valueDescription":"Drive consumer engagement by designing unique brand activations that resonate with audiences."},{"name":"Experiential Activation Support","value":"Deliver Memorable Experiences","valueDescription":"Creates immersive experiences that leave lasting impressions on attendees."},{"name":"Pop-Ups","value":"Drive Foot Traffic and Sales","valueDescription":"Create strategic pop-up locations that attract and engage customers directly."},{"name":"Trade Shows","value":"Maximize Trade Show Impact","valueDescription":"Create engaging trade show experiences that attract visitors and generate leads."},{"name":"Hybrid Activations","value":"Engage Audiences Virtually and Physically","valueDescription":"Combine physical and digital elements to maximize audience engagement and reach."},{"name":"Sponsorship Activations","value":"Leverage Strategic Partnerships","valueDescription":"Maximize brand presence through well-activated sponsorship deals and partnerships."},{"name":"Vehicle Tours","value":"Take the Brand on the Road","valueDescription":"Engage audiences directly through dynamic vehicle tours that showcase the brand."},{"name":"PR Events","value":"Maximize Media Exposure","valueDescription":"Enhance brand visibility through strategic PR events that capture media attention."},{"name":"Virtual Activations","value":"Engage Audiences Online","valueDescription":"Expand reach and engagement through thoughtful virtual activations."},{"name":"Retail Engagements","value":"Enhance In-Store Interactions","valueDescription":"Develop engaging in-store experiences to directly connect with shoppers at the point of purchase."}]},{"name":"Creative Services","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Enhance brand experiences through strategic creative solutions that resonate with audiences.","description":"Creative capabilities cover strategy, concepting, art direction, design, and copywriting to shape the creative language of campaigns. From initial briefs to final assets, we develop concepts that translate brand values into tangible experiences for audiences. Our team collaborates across disciplines to produce cohesive visuals and messaging that enhance experiential programs and accelerate impact.","pricing":{},"features":[{"name":"Concepting and Ideation","value":"Develop Innovative Concepts","valueDescription":"Transforms initial ideas into robust and creative campaign strategies."},{"name":"Art and Creative Direction","value":"Drive Visual Identity","valueDescription":"Provides a consistent and engaging visual identity across all brand touchpoints."},{"name":"Creative Strategy","value":"Align Messaging with Goals","valueDescription":"Ensures all creative elements work together to meet the overall objectives."},{"name":"Copywriting","value":"Engage Audiences","valueDescription":"Crafts compelling narratives that resonate and engage audiences effectively."},{"name":"Graphic Design","value":"Create Visually Stunning Materials","valueDescription":"Produces high-quality visual designs that enhance brand appeal."}]},{"name":"Digital Capabilities","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Enhance your brand's presence with integrated digital capabilities tailored for impactful experiences.","description":"Digital capabilities encompass digital and social strategy, lead generation, website and app design, digital sampling, and content production. We seamlessly integrate these digital elements into live experiences to enhance reach, gather data, and assess outcomes through strategy, UX, creative development, tech integration, and content creation.","pricing":{},"features":[{"name":"Digital And Social","value":"Integrate Digital Strategies","valueDescription":"Connect digital approaches with experiential marketing for coherent campaigns."},{"name":"Lead Generation","value":"Capture Quality Leads","valueDescription":"Develop targeted lead generation strategies that convert event interactions into valuable insights."},{"name":"Website And App Design","value":"Design Engaging Interfaces","valueDescription":"Create user-friendly and engaging digital interfaces to enhance user experience and brand interaction."},{"name":"Digital Content Production","value":"Produce Quality Digital Content","valueDescription":"Offer tailored digital content creation to reinforce brand messaging across platforms."},{"name":"Digital Sampling","value":"Engage Users With Digital Samples","valueDescription":"Leverage digital sampling to provide immersive product experiences that drive engagement."}]},{"name":"Field Network Services","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Streamline product engagement and maximize ROI with dedicated field network services.","description":"Field network services encompass program sell-in, dedicated product specialists, lead generation, scalable field operations, and ROI reporting. We deploy trained teams to activate programs at multiple locations, ensuring consistency, measurement, and rapid adoption of new products. The offering includes asset distribution, on-site engagement, and data collection to inform program performance.","pricing":{},"features":[{"name":"Dedicated Product Specialists","value":"Enhance On-Site Engagement","valueDescription":"With dedicated product specialists, we ensure that every interaction with your brand is impactful and informative, fostering deeper connections with your audience."},{"name":"Fully Scalable Operations","value":"Support Large-Scale Activations","valueDescription":"Our fully scalable operations enable your campaigns to reach wider audiences without compromising quality or engagement levels."},{"name":"Lead Generation","value":"Maximize Lead Capture","valueDescription":"Our lead generation programs are designed to capture valuable consumer insights and facilitate conversions during each activation."},{"name":"ROI Reporting","value":"Insight-Driven Decision Making","valueDescription":"Our ROI reporting provides actionable insights that enable you to make informed decisions on future marketing initiatives."},{"name":"Program Sell-In","value":"Secure Stakeholder Engagement","valueDescription":"We implement comprehensive sell-in strategies to ensure all stakeholders are on board and invested in your program's success."}]},{"name":"Production and Fabrication Services","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Deliver high-quality production and fabrication services for impactful brand experiences.","description":"Production and fabrication services encompass vehicle design and fabrication, trade show booths, virtual event kits and fulfillment, and branded merchandise. We manage end-to-end production engineering, logistics, and fulfillment to provide high-quality brand touchpoints across various channels, ensuring seamless execution and memorable experiences.","pricing":{},"features":[{"name":"Integrated Solutions","value":"Deliver Comprehensive Experiences","valueDescription":"Offer a seamless integration of various capabilities to ensure all aspects of the production process align with brand objectives."},{"name":"Trade Show Booths","value":"Ensure High Visibility at Events","valueDescription":"Design and fabricate engaging trade show booths that attract and effectively communicate your brand's message."},{"name":"Branded Merchandise and Premiums","value":"Create Unique Brand Touchpoints","valueDescription":"Develop branded merchandise that creates lasting impressions and engagements at events."},{"name":"Virtual Event Kits and Fulfillment","value":"Enhance Online Engagement","valueDescription":"Provide tailored kits for virtual events that keep remote participants engaged and connected to your brand."},{"name":"Vehicle Design and Fabrication","value":"Engage Consumers On-The-Go","valueDescription":"Create eye-catching vehicles that serve as mobile brand ambassadors, reaching consumers directly in various environments."}]},{"name":"Media Partnerships and Influencer Management","type":"Service","url":"https://www.sohoexp.com/capabilities","summary":"Enhance brand visibility and engagement through strategic media partnerships and influencer activations.","description":"Media capabilities encompass partnerships, PR and media strategy, and influencer management. We develop earned and owned media programs, secure strategic partnerships, manage influencer activations, and align messaging with campaign objectives. Our team coordinates content, coverage, and amplification to optimize reach and impact.","pricing":{},"features":[{"name":"Influencer Management","value":"Maximize Brand Reach","valueDescription":"Our influencer management ensures your brand's message reaches target audiences effectively, fostering authentic engagement."},{"name":"Strategic Partnerships","value":"Enhance Brand Collaboration","valueDescription":"We create synergistic partnerships that amplify your brand's reach and enhance cross-promotional opportunities."},{"name":"PR and Media Strategy","value":"Boost Media Visibility","valueDescription":"Our strategic PR initiatives craft stories that enhance media presence, ensure consistent messaging, and resonate with target audiences."},{"name":"Content Coordination","value":"Achieve Brand Cohesion","valueDescription":"By coordinating content across all platforms, we ensure a unified brand voice and optimized message delivery."},{"name":"Measurement and Reporting","value":"Track Campaign Success","valueDescription":"Our detailed analytics allow you to gauge campaign performance and tailor strategies for maximum impact."}]}],"audiences":[],"segments":[{"name":"Experiential marketing and brand activations","description":"Design, production, and measurement of live brand experiences (activations, festivals, PR events) to drive audience engagement, perception, and business impact.","color":1,"productNames":["Experiential Marketing Services","Creative Services","Field Network Services"]},{"name":"Retail experience and pop-ups","description":"Creation and execution of temporary retail and in‑store activations and pop-ups focused on shopper engagement, conversion, and product trial.","color":2,"productNames":["Experiential Marketing Services","Production and Fabrication Services","Creative Services"]},{"name":"Field marketing and sampling","description":"Scalable field deployments including trained product specialists, sampling, lead generation, program sell‑in, and ROI reporting to drive adoption at point of encounter.","color":3,"productNames":["Field Network Services","Digital Capabilities","Experiential Marketing Services"]},{"name":"Event production and fabrication","description":"End‑to‑end production engineering, trade show booth and vehicle fabrication, asset fulfillment, and logistics for physical and virtual event delivery.","color":4,"productNames":["Production and Fabrication Services","Experiential Marketing Services","Creative Services"]},{"name":"Digital, media, and influencer amplification","description":"Digital and social strategy, content production, hybrid/virtual activations, influencer management, and measurement to extend reach and capture audience data.","color":5,"productNames":["Digital Capabilities","Media Partnerships and Influencer Management","Creative Services"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.sohoexp.com","text":"SoHo Experiential"},{"url":"https://www.sohoexp.com/capabilities","text":"Experiential Marketing Services"}]}